COVID-19 cases in Indonesia are increasing. This has been caused by several factors, such as the lack of compliance and the negative perception that COVID-19 is not a dangerous disease. This study used the health belief model to analyze the factors influencing community compliance in preventing COVID-19. This was a descriptive quantitative study with a cross-sectional approach. The participants included 130 residents of Saronggi District, Sumenep Regency. Data were collected through a questionnaire about compliance and perceptions based on the health belief model. Perceptions of vulnerability, seriousness, benefits, barriers and actions were examined, along with their association with COVID-19 prevention compliance. The data were analyzed using an ordinal regression test. Compliance in preventing COVID-19 was measured as obedient in 75 people (57.69%), quite obedient in 17 people (13.07%), and not obedient in 38 people (29.24%). Meanwhile, based on the findings, the dominant factors that influenced compliance were perceived benefits (p = 0.001), perceived barriers (p = 0.023), and perceptions of action (p = 0.003). Public education about the dangers and prevention of COVID-19 needs to be improved by involving community leaders as role models so that community compliance will increase.
 Keywords: perception, compliance, health belief model, COVID-19