Suitable Business Research Articles

Comparison of Fuzzy Multi-Criteria Decision-Making Methods to Rank Business Strategies and Marketing Resources

Given the growing competition in domestic and international agricultural product markets, choosing a business strategy compatible with requirements of marketing resources can guide agro-food firms to maintain and enhance competitive advantages. However, this is not as simple as it seems because the decision-making criteria expressed in a fuzzy manner and the relationship between them can be hierarchical or network-based. Therefore, the main goal of this study was to select the most suitable business strategy and to prioritize marketing resources for one of the major agro-food firms in Iran. To ensure the robustness of the results, both fuzzy analytic hierarchy process (AHP) and fuzzy analytic network process (ANP) were applied to prioritize business strategies and marketing resources. The results of both methods revealed that the differentiation strategy had the highest priority in terms of the experts' viewpoints. The results also showed that managerial and customer relationship capabilities were the most important criteria in selecting the differentiation strategy. According to the findings of the study, for the successful implementation of the differentiation strategy, company managers are recommended to take the following three main elements into huge consideration: financial conditions, paying attention to customer’s needs and requirements, and the introduction of new products and services.

Comparison of Fuzzy Multi-Criteria Decision-Making Methods to Rank Business Strategies and Marketing Resources

Given the growing competition in domestic and international agricultural product markets, choosing a business strategy compatible with requirements of marketing resources can guide agro-food firms to maintain and enhance competitive advantages. However, this is not as simple as it seems because the decision-making criteria expressed in a fuzzy manner and the relationship between them can be hierarchical or network-based. Therefore, the main goal of this study was to select the most suitable business strategy and to prioritize marketing resources for one of the major agro-food firms in Iran. To ensure the robustness of the results, both fuzzy analytic hierarchy process (AHP) and fuzzy analytic network process (ANP) were applied to prioritize business strategies and marketing resources. The results of both methods revealed that the differentiation strategy had the highest priority in terms of the experts' viewpoints. The results also showed that managerial and customer relationship capabilities were the most important criteria in selecting the differentiation strategy. According to the findings of the study, for the successful implementation of the differentiation strategy, company managers are recommended to take the following three main elements into huge consideration: financial conditions, paying attention to customer’s needs and requirements, and the introduction of new products and services.

Multi-utility framework: blockchain exchange platform for sustainable development

PurposeThe purpose of this paper is to design a sustainable development platform for water and energy peer-to-peer trading that is financially and economically feasible. Water and other resources are becoming scarcer every day, and developing countries are the neediest for an immediate intervention. Water, as a national need, is considered to be one of the most precious commodities, but it is also one of the main causes for conflicts in the 21st century. Rainwater harvesting and peer-to-peer trading of the harvested water is one of the most convenient, scalable and sustainable solutions but faces organization challenges such as the absence of suitable business models motivating normal users to sell their generated resources (such as water and energy), currency and financial settlement complexities and single utility markets.Design/methodology/approachThis paper proposes a multi-utility trading platform based on the blockchain technology which can address the challenges faced by peer-to-peer trading for resources such as energy and water.FindingsThis paper presents a peer-to-peer multi-utility trading platform that solves the shortcomings of existing utility frameworks reported in the current literature.Originality/valueThis proposed platform meets the needs of developing countries as well as rural areas of developed countries. The open nature of the proposed design makes it suitable for adoption and use by various stakeholders.

"중소기업 적합업종제도의 실효성 분석 및 경쟁력 강화 방안 - 서점업을 중심으로 -"

"중소기업 적합업종제도의 실효성 분석 및 경쟁력 강화 방안 - 서점업을 중심으로 -"

Feasibility Financial Analysis of Commercial Area Investment at XYZ Airport

PT XYZ is enterprises that belong to West Java Provinces due to their status as regional owned enterprises. In May 2018 one of their unit XYZ Airport start the first flight to Surabaya. To increase enterprises growth, enterprises are necessary to determine the new revenue stream. The airport industry the revenue divided into two types of aero revenue and non-aero revenue. In this research focused on the non-aero sector, at the moment, XYZ has 12 Ha area that can utilize economically to investing. Based on best practice at the predecessor, the favorable investment that can be conducted in developing the commercial area surrounding the airport. The benchmark also shows that the commercial area consists of hotel facility, outlet, retail park, and another supporting facility. Through AHP analysis, the suitable business model that firm can adopt is Joint Venture Agreement (JV) with the highest weight 37,74% biggest among other business models Kerja Sama Pengusahaan and Build Operate Transfer. For the financial aspect, there three scenarios that differences based on the source of fund. The total investment that tenant needs in order to develop a commercial area is Rp. 491.302.150.000 otherwise for XYZ the investment is amount Rp. 188.647.712.794. From the analysis the Scenario 2 is favorable based on the result of feasibility with discounted payback period nine years, NPV amount Rp. 3.637.491.236.349. The profitability index also shows that investment is profitable over the requirement ( > 1,00) also the internal rate of return higher than cost of capital with 27,68 %. For sensitivity analysis, there four parameters as the basis to calculate, and the analysis shows interest rate with swing 10% from basis point resulting huge deviation from NPV -17,26%

A NOVEL PROCEDURE MODEL FOR DEVELOPING INDIVIDUALIZED DIGITALIZATION STRATEGIES

AbstractMany companies face a challenge while defining their individualized digitalization strategy. Therefore, the interrelation of corporate and digitalization strategy is addressed and a novel procedure model to assist companies in defining their strategy is introduced. Based on their corporate strategy, the introduced model allows companies to simply identify suitable business model patterns, digitization use cases and offers a possibility to asses the maturity level of their internal processes and evaluate the added value from an economic point of view.

Business Strategy for Longgar Outfit as a New Fashion Brand

Longgar Outfit is a local fashion brand from Bandung that focuses on plus size women. Longgar Outfit has the vision to become the leading plus size fashion brand in Bandung. Unfortunately, since the appearance of Longgar Outfit on the market in early January 2019, Longgar Outfit has faced problems in penetrating the market. The problem currently being faced by Longgar Outfit is unstable sales. The purpose of the research is to find out a suitable business strategy in order to stable Longgar Outfit sales. This research is conducted to summarize the business strategy for Longgar Outfit using internal and external business environment analysis, customer analysis, and SWOT analysis to determine the root cause. Use a qualitative approach as a research method for understanding a social phenomenon. This approach will find the current business situation, planning business strategies, and proposed new business strategies. Data collection techniques using observation and in-depth interviews as primary data, while secondary data with literature studies using books and journals related to principles of marketing, strategic marketing, and other topics. This research has limitations to the object being observed as many as two competitors who have a similar business model and interviewed 15 potential customers to explore their needs and desires regarding plus size clothing. The results of this research get findings on alternative business solutions for Longgar Outfit. The proposed business strategy for Longgar Outfit consists of a new STP strategy, create value proposition canvas, create a point of difference and point of parity, develop new marketing (4Ps) strategy, and organizational structure plan.

Surviving the Energy Transition: Development of a Proposal for Evaluating Sustainable Business Models for Incumbents in Germany’s Electricity Market

In the light of Germany’s chosen path towards the energy transition, the regulatory framework has changed considerably. New players have succeeded in entering the market, and renewable energies have become increasingly competitive. Greater electrification of the transport and heating sectors will be needed in the future to achieve national climate targets. Against this background, Germany’s big energy companies need to be sure that their sales will increase. However, they were unable to anticipate this development, and made strategic mistakes in the past. The development of sustainable business models in line with the energy transition failed to materialize. Now it is becoming increasingly clear that companies must create new business models to survive in the long term. These business models have to keep with the tradition, whilst meeting the needs of low-carbon power supplies. In this paper, we will examine the past and future challenges of the four energy companies and develop a proposal for evaluating sustainable business models. For this purpose, we use the multi-level perspective to categorize developments in the electricity market over the last 50 years, and then apply a multi-criteria analysis to derive five suitable business models from the results.

Business Model Development of Oil Palm Empty Fruit Bunch and Trunk Carbon Nanofibers – Based Water Purifier

Indonesia have confronted the decrease in water quality due to mining, industry, agricultural practices, and waste disposal. Carbon nanofibers derived from oil palm empty fruit bunch (OPEFB) and oil palm trunk (OPT) have the economic potential to be commercialized as water purifier. This paper aims to analyze the potential economic value by means of a business model from OPEFB and OPT carbon nanofibers. The methods used in this paper were the qualitative method and the business model development. The result showed that the carbon nanofibers based–water purifier has high economic value. The economic value of this innovation is predicted to increase from $1.6 billion in 2007 to $6.6 billion in 2015 in the market. Furthermore, the suitable business model for water purifier from OPEFB and OPT carbon nanofibers was the fabless business model (FLBM). That model is more focused on the core competencies (research, design, development) and marketing of the nanotechnology products. This FLBM was suitable for the new startup business with innovative technology to enter the market by collaborating with key partners (manufacture, government, academic, research center, and community).

ELIXIR Position Paper on Suitable Business Models for Open Data

This documents outlines ELIXIR’s position on the different business models for access and use of bioinformatics data. Reflecting its commitment to Open Data, Open Source and Open Science, ELIXIR's recommendation for the European Open Science Cloud is that non-depletable resources (such as data, tools and software and standards) developed through public funding should be provided to users without charge (i.e. a “public good”). Charging users for access to depletable resources (including HPC/cloud computing and data management consultancy support), however, is a necessary and legitimate business model that helps with efficient resource allocation. However, care must be taken such that cost-recovery models do not introduce costly overheads and complex management of micro transactions for users and home institutions (e.g. universities and other scientific or educational organisations).

The Challenges and Opportunities of Energy-Flexible Factories: A Holistic Case Study of the Model Region Augsburg in Germany

Economic solutions for the integration of volatile renewable electricity generation are decisive for a socially supported energy transition. So-called energy-flexible factories can adapt their electricity consumption process efficiently to power generation. These adaptions can support the system balance and counteract local network bottlenecks. Within part of the model region Augsburg, a research and demonstration area of a federal research project, the potential, obstacles, effects, and opportunities of the energy-flexible factory were considered holistically. Exemplary flexibilization measures of industrial companies were identified and modeled. Simulations were performed to analyze these measures in supply scenarios with advanced expansion of fluctuating renewable electricity generation. The simulations demonstrate that industrial energy flexibility can make a positive contribution to regional energy balancing, thus enabling the integration of more volatile renewable electricity generation. Based on these fundamentals, profiles for regional market mechanisms for energy flexibility were investigated and elaborated. The associated environmental additional expenses of the companies for the implementation of the flexibility measures were identified in a life-cycle assessment, with the result that the negative effects are mitigated by the increased share of renewable energy. Therefore, from a technical perspective, energy-flexible factories can make a significant contribution to a sustainable energy system without greater environmental impact. In terms of a holistic approach, a network of actors from science, industry, associations, and civil society organizations was established and actively collaborated in a transdisciplinary work process. Using design-thinking methods, profiles of stakeholders in the region, as well as their mutual interactions and interests, were created. This resulted in requirements for the development of suitable business models and reduced regulatory barriers.

ESCO business model for energy conservation in Sri Lanka

Energy service company (ESCO) is a renowned concept in the developed world for energy conservation projects, although there is lack of suitable ESCO business model for guaranteed return and safeguard energy performance risks in energy conservation projects in Sri Lanka. This study therefore aims to investigate the gap between the existing energy service practices in Sri Lanka and ESCO concept, and to develop an ESCO business model accordingly, a comprehensive literature review and in-depth interviews with 12 subject matter experts were carried out to achieve the aim. Research findings identified ten sub-elements under four main elements, i.e., value proposition, customers, value creation and delivery and value capture, in the proposed ESCO business model. Key findings further revealed 'guaranteed saving' as the best finance model for Sri Lankan built environments. The research finally developed an ESCO business model incorporating appropriate energy service practices which will lead both ESCOs and the clients in Sri Lanka to gain the competitive edge.

La calidad como valor añadido determinante en el consumo de contenidos informativos de pago en internet

Paid-for information content has become a major concern among media looking for a suitable business model on the internet. The “totally-free” perception presumed by a significant number of users, the sharp drop in advertising revenues and the entry into the market of new agents such as social media, demand a reflection about that added value which shall prove decisive to foster an inclination towards paid content. The present research work analyses the value of quality from two points of view and through two complementary methods: those of the professionals managing media corporates, on the one hand, and those of users consuming content, on the other. Hence, answers are provided to questions raised, concerning the definition and perception of quality, and whether that sole element is enough to prompt the intention to pay. As an overall conclusion, it is finally determined that quality is indeed the primary value, as stressed by both professional and users, above everything else, and it is associated to values such as exclusiveness, differentiation, specialisation and accessibility.

Progam Kemitraan Masyarakat (PKM) pada Kelompok Usaha Pembuatan Teh Daun Kahumama Berkhasiat Obat di Desa Ondo-Ondolu Kecamatan Batui, Banggai, Sulawesi Tengah

COMMUNITY PARTNERSHIP PROGRAM IN THE BUSINESS GROUP FOR MAKING DRINK KAHUMAMA LEAVES FOR HERBAL IN ONDO-ONDOLU VILLAGE, BATUI DISTRICT, BANGGAI, CENTRAL SULAWESI. The wood of Kahumama includes a lot of local wood in the village of Ondo-Ondolu Batui subdistrict. Partners have the potential to utilize the parts of the kahumama trees such as leaves, to be a product that is worth selling. The potential of leaf raw material is abundant. Suitable business opportunity to utilize the leaves of the Kahumama is a drink efficacious medicine. There are three main problems of the partner, namely: not yet know the process of processing production of kahumama leaves into a tea efficacious medicine; Not yet know the ongoing business and marketing management as well; Not able to overcome the existence of people who still do wood theft in the working area of forest farmer groups. To solve the problem of partners given solutions in the form of training processing production process of Kahumama tea leaves that include: raw material selection techniques, trade, ministry, winding, drying and packaging; Business management and marketing training; and educating people about forests that include forest outcomes, forest cultivation and forest benefits from ecological, social and economic aspects. Community Partnership Program of the business group of the tea making leaves Kahumama efficacious drug implemented for one year in the village Ondo-Ondolu Batui District Banggai. The stages of this program are: observation, production process training of tea processing leaves, business management and marketing training as well as the importance of preserving forests, forest products, forest cultivation and the benefits of forests (ecology, social and Economic development). The result of this community service is farmer group Skills increased in the processing and production of herbal drink Kahumama leaves, thus the welfare of the community increases.

Studi Eksplorasi Kesiapan Internasionalisasi Warung Kopi di Kota Banda Aceh ke ASEAN

This study aims at exploring and understanding two areas: 1. The readiness of coffee shops entrepreneurs in Banda Aceh to expand their business into ASEAN market. 2. Assessing the strength, weakness, opportinty and threat of the coffee shops indusry in Banda Aceh. This study employed exploratory qualitative methode by conducting interview to four key persons who own and manage the coffee shops. The study found that in regards with internationalization of coffee shops, there are three categories : 1. Not willing to internationalize and not ready; 2. There is intention, yet not ready, 3. Ready to internationalize but lack of suitable business partner. This study also provide the SWOT of the coffee shops in Banda Aceh. The implication of this study is that: 1). It is necessary for Provincial Government of Aceh to provide training for coffee shops managers/owners in order to increase their readiness and enable them to find suitable business partner for internationalizing their business into ASEAN market. 2). Future study can be conducted using another type of quantitative or qualitative method, so that the findings can be validated and generalized. &nbsp

Peningkatan Nilai Tambah Usaha Olahan Keripik Pisang di Desa Tenajar, Kabupaten Indramayu, Jawa Barat

The objectives of this community service activity are to: 1) Increase knowledge and skills in processing banana chips through training for community groups in the Pesantren (Islamic Boarding School) of Syubbanul Yaum, Tenajar Village, and 2) Analyze the added value of banana chips processing. The activities were carried out during July–September 2019 (3 months) with several activities that began with preparation, training on making banana chips, and technical assistances. The results of the training activities showed that there were knowledge improvement of training participants in terms of: selection the quality of material (by 63.16), innovation in the form of banana chips (by 89.47), and innovation in the taste of banana chips (by 26.32). The skills of participants have been improved to apply innovation in the terms of form and flavor of banana chips. The innovations in the form of chips include; wasp nests, elongated, sloped, rounded, jagged and rounded jagged, while flavored innovations include; cheese, chocolate, green tea, palm sugar, spicy and savory. The ability of participants to make banana chips with a thickness of 1–2 mm was increased by 26.32 by using various shapes of knives. The result of value added analysis shows that the processing of banana chips can provide economic added value of IDR 8,000/kg with a value added ratio of 53.30% of the sales value. The profit of banana chips business reached IDR 5,200/kg with a profit ratio of 65%. There is, therefore, the processing of banana chips is a suitable business for community groups in managing Pesantren to foster the economic independence of Pesantren and village communities.

Business continuity-inspired fuzzy risk assessment framework for hospital information systems

ABSTRACT Organizations use information systems to automate their processes. Similar to other types of information systems, hospital information systems face a variety of risks (i.e. potential hazards to human health). For responding to such risks, a practical fuzzy risk assessment framework is developed under the business continuity management concepts. The proposed framework benefits from a fuzzy multi-criteria decision-making method and a fuzzy inference system to quantify and analyze the uncertain information gathered from experts. A procedure for developing suitable business continuity plans is also presented. Finally, the applicability of the proposed framework is demonstrated through a real case study.

Development and real-world application of a taxonomy for business models in local energy markets

Local energy markets are often discussed as a means to solve the challenges of decentralization, decarbonization and digitization emerging from the energy transition. However, their (potential) business models, and thus their rationalization in our economy, remain largely unknown. Suitable business models are required to leverage economic benefits from local energy markets. We follow a multi-method approach to develop a taxonomy of local energy market business models. Firstly, we conduct 15 semi-structured expert interviews to gain first-hand knowledge of current and future business models. Secondly, a taxonomy development method is applied on the interviews in an iterative process. Our results show that the most profitable and long-term sustainable local energy market business models should focus on financial benefits as their main value proposition, should be consumer- and producer-centric, and should develop a trading platform offered by a service provider. A focus on energy and flexibility trading, and a highly interoperable information system aid the business success. Lastly, we compile an overview of current business models in nine real-world local energy market projects and apply the taxonomy to their business models. This case study shows that the implemented business models are very similar and only represent a small part of the discussed business models of local energy markets in the taxonomy. This shows that the implemented local energy market business models are currently in their very early development stages. They need to mature in line with the further development of local energy markets.

Self-Help Groups (SHGs) Model for accelerating Grid Connected Rooftop Solar PV (GC-RSPV) in the Residential Sector of India

The Government of India (GoI) set an ambitious target to provide uninterrupted energy access across all sectors of the economy 2022. In this context, it’s a commitment to deploy 40GW of GC-RSPV by 2022 in the residential sector is facing multiple challenges, which is hindering the progress of market penetration on a large scale. The existing business models failed to deploy at scale due to limited support from loss-making discoms, lack of coordination between institutions, perception of residential consumers about GC-RSPV technology and access to consumer finance, etc made target unachievable. Hence, there is a need for a suitable business model, which is complemented a top-down approach with bottom-up initiatives along with the involvement of various stakeholders. Therefore, this study proposes a SHGs model to accelerate GC-RSPV at scale. This model is a viable strategy since it is mainstreamed in the financial landscape and this program is the world's largest social mobilization initiative supported by various stakeholders such as NGOs, governments, and banks. This model will yield good results if the discussed assumptions are fulfilled. Further, adopting a technology push strategy with regulations rather than a market pull strategy will help higher market penetration. As a result, this business model has the potential to enhance women entrepreneurship, energy access among rural communities where grid connectivity is a problem and help to achieve other developmental goals.

EMPLOYING ORGANIZATIONAL CAPACITY COMPONENTS IN ENHANCING CORPORATE PERFORMANCE

Purpose: Ongoing investigations on modern markets demonstrated that organizational limit structure some portion of the organization’s environment that affect its performance. Knowing its standing to the industry, a recent study inspected the effect of organizational capacity on business performance in Malaysia. The research focuses on attaining two objectives. Firstly, to analyze the perceptions of Malaysian listed companies’ directors on business capacity components. Secondly, to analyze whether different components of organizational capacity effect the performance of organizations listed in Malaysia.
 Methodology: A questionnaire survey and the regression analysis have been used in obtaining the data and answering the research questions respectively.
 Main Findings: The consequences of this study show that company structure plays an important role in manipulating the organization’s performance. Nonetheless, organizational learning was established not to explain Malaysian companies’ performance. Hence, the results assist the firm in their hunt for better performance through using suitable business resources.
 Implications/Applications: Recognizing organizational structure as an important organizational capacity element might improve the performance of local business in the market to withstand competitive advantage.