Many features of flowers comprise the key elements of the pollinating strategies of flowering plants. Our aims were to describe features that attract pollinators and to identify the pollination system of Petunia interior, a species for which bees have been suggested as the probable pollinators. Therefore, we described the morphology and floral biology, assessed nectar production, concentration, and composition, examined reproductive mode and identified pollinators. P. interior has a purple, infundibuliform, zygomorphic corolla with a short and wide tube and blue pollen. Flower opening and pollen release were asynchronous throughout the day. The pollen grains have pollenkitt on the surface. The nectar sugar composition has a proportion of sucrose lower than the proportion of glucose + fructose, and the nectar supply was constant, in small amounts, at a concentration between 16.6-23.1 %. The reproductive system is xenogamous and bees were the exclusive pollinators. P. interior exhibits a set of floral traits that prevent self-pollination and maintains attractiveness to the bees. The greater reproductive success under natural conditions highlights the importance of bees for the reproductive success of P. interior. As far as floral traits are concerned, only the sugar concentration in the nectar does not correspond to melittophily.