Success In India Research Articles

Author Meets Critics: Buy Now: How Amazon Branded Convenience and Normalized Monopoly

Abstract: In this book discussion, a panel of advertising, communication, and media studies scholars meet with Emily West to discuss her 2022 book Buy Now: How Amazon Branded Convenience and Normalized Monopoly (MIT Press). The conversation unpacks key concepts from the book, such as platform capitalism, affective branding, and distribution fetishism, which examine how Amazon's unique approach to scaling its business and normalizing surveillance has made it a dominant global entity. West emphasizes Amazon's focus on service and relational marketing, contrasting it with aspirational brands like Nike or Coca-Cola. The group focuses on the book's exploration of the "served self," a consumer subjectivity shaped by convenience-driven platforms, and how Amazon's practices reduce consumer decision-making power. They also explore Amazon's global expansion strategy, noting its success in India and failure in China, and its influence on retail markets worldwide. The talk also touches on Amazon's branding and advertising strategy, particularly its use of algorithms to control product visibility, and its expanding role in digital advertising, such as displaying ads on Echo Show devices. The participants reflect on how West's book can be used in teaching to help students understand corporate monopolies, platform power, and consumer culture in the digital age.

A Shining Example of Low-Cost Space Exploration: The Success of India's Space Program

A Shining Example of Low-Cost Space Exploration: The Success of India's Space Program

Unlocking sustainability: prioritizing barriers for SME success in India with AHP analysis

Unlocking sustainability: prioritizing barriers for SME success in India with AHP analysis

India’s Defence Cooperation with the GCC: Role for the Indian Navy

The success of India’s ‘Look West’ Policy for promoting ties with the Middle East countries has helped to build upon historical trade and cultural ties and paved the way to progress defence and security cooperation. This could be led by the Indian Navy which has emerged as the regional net security provider and which also played an instrumental role in promoting India’s relations with the Southeast Asian countries under India’s ‘Look East’ Policy of the 1990s. Close maritime security cooperation between the Arab Gulf navies and the Indian Navy could be mutually beneficial and help to improve overall regional maritime security. This article looks at how this could be achieved, overcoming potential challenges along the way.

Revolutionizing MSMEs: Innovations and Entrepreneurship as Catalysts for Success in India

Revolutionizing MSMEs: Innovations and Entrepreneurship as Catalysts for Success in India

Effectiveness of online advertisement on the behavior of stripling in purchasing the lifestyle products: A comparative study of urban and rural college students

The 21st century has shown remarkable changes in the Indian marketing landscape due to internet adoption and technological advancements. The young generation's embrace of online activities has transformed the consumer behavior. With 840 million internet users, including 448 million active users on social media, online advertising has become a powerful tool to attract attention and drive product purchases. Simultaneously, E-commerce platforms have revolutionized access to goods and services. In this view, this study focuses on understanding the impacts of online advertisements on the purchasing behavior of the young generation, specifically in terms of lifestyle products. Researchers explored how online advertisement has influenced decision-making processes and uncovered the motives driving internet usage among young adults. Additionally, the study assessed the perceptions of trustworthiness between online and offline products. 200 respondents from rural and urban colleges were analyzed to identify the key factors determining the purchasing decisions among young adults. Price, discounts, perceived needs, and timeliness are some of the factors explored. The findings revealed the impacts of online advertisements on product purchases among college students in both rural and urban settings. Insights into young adults' motivations and preferences are invaluable for businesses to effectively engage with this dynamic consumer base. Armed with these findings, businesses can develop targeted marketing strategies that resonate with the evolving digital landscape, ensuring success in India's digitally-driven market.

An Analysis on the Performance of Electronic Payments Systems in India Using the TOPSIS Method

In recent years, India's electronic payment systems have undergone a substantial expansion and transformation. Digital payments are now more common in the nation because to a number of government programmers and technology developments. This introduction gives a summary of how well India's electronic payment systems perform while underlining the major elements that have contributed to their success. The implementation of programmers like demonetization in 2016, which aimed to lessen the reliance on physical currency and boost digital transactions, has expedited India's transition to a cashless economy. Economic Impact: A nation's economy is greatly influenced by the use of electronic payment systems. Examining their success in India offers information about the development and uptake of digital transactions, the transition to a cashless society, and the effects on financial inclusion. Such study aids informing financial policy and strategy decisions by regulators, economists, and industry professionals about the economic effects of electronic payments. Financial Inclusion: A key element of inclusive economic development is access to financial services and goods. Examining how electronic payment systems operate in India can help determine how effective they are at promoting financial inclusion, especially for underprivileged people. Targeted actions and legislative changes to close the financial gap can result from an understanding of the challenges and opportunities associated with digital payments.The process for examining the effectiveness of electronic payment systems in India might include a number of processes and research techniques. Here is a recommended approach. Decide on a clear study objective, such as assessing the effectiveness, uptake, or effects of electronic payment systems in India. Gather pertinent “data from a variety of sources, such as government reports, business magazines, academic journals, and financial organizations”. Data can contain user demographics, transaction volumes, values, trends, and technological infrastructure.“E-payment systems,ATM, Mobile Money, Net Banking, Credit (Debit)card”.“Reliability, Ease of use, Responsiveness. Security, Usefulness, Cost”.Mobile Money achieves the highest rank of 1, followed by ATM at rank 2, Credit (Debit) card at rank 3, and Internet Banking at rank 4.Mobile Money achieves the highest rank of 1, followed by ATM at rank 2, Credit (Debit) card at rank 3, and Internet Banking at rank 4.by using TOPSIS method we obtained ranks for the performance of e payments system in India.

A Holistic Study on India’s Currency Revolution: E-rupee

In the realm of digital revolution and advancement, the subject matter of currency had been evolved to many different scenarios. From coins to notes to plastic money and finally to digital currency, our traditional medium of exchange had gone through a big transition in the past decades. In the economic concept of going for paperless and cashless, man has developed several different modes like Debit card and credit cards (Plastic money) as meeting economic settlement of exchange. But unfortunately, due to environmental commitment of cutting the utility of plastics and centralization of chips manufacturing ability to some few nation’s only, the concept of plastic money can’t be a one fix permanent solution to this currency revolution initiatives. Therefore we have many economies today who are concentrating their efforts towards making their currency digital. The concept of Central Bank Digital Currency (CBDC) is the new concept in this story of currency Revolution. If we check out the global scenario, there are close to 10 countries around the world who have digital currency, as per the reports of India times. To a surprise of the world, we had littoral and islands nation’s too, who are really doing a good job to channelize their currency towards a digital shift. The Bahamas, Jamaica and Singapore like island nation’s too had taken a massive step towards currency digitalization. In the bid to make Indian Currency also adapt with this digital shift, we in India too had successfully running our currency digitalization for the E-Rupees. Although, E-Rupees success in India is yet in the pilot stage and its full-fledged implementation is yet to be put in place. But the point of the matter is that India very soon is going to be in e rupees market. E rupee will going to be in every pocket very soon. Thanks to the digitalization, and demonetization of 2016 that E-Rupees will be the new reality of India. E-Rupees will be in every hands very soon. Point of the matter is that we all must push our self for this currency revolution. India is hopeful That the pilot project of E-Rupees will chase the full-fledged success and very soon India will chase economic triumph. The introduction of E-Rupees will initiate a new dawn of economic growth for the Indian people. Indians will be going to be more empowered in the financial terms as Indian Central Bank i.e. will be making better initiatives for strengthening the businesses as well as Indian citizens. In this research paper, we will be analyzing all the aspects about E-Rupees and how it can be a game changer for Indian Economy in the coming years. Also we will be focusing on its potential merits and demerits of aggregate economy as a whole as well as for the ultimate users. This research paper is prepared from the secondary data sources, and after taking references from like-minded journals, magazines, articles, editorials and research papers. The aim of writing this research paper is to highlight the fact that How Indian Currency is stepping ahead towards digital revolution in this digitalized world.

DECODING INDIA’S POPULAR CULTURE. THE ROMANIAN WOMEN VIEWERS’ GAZE

Our article starts from the assumption that the ingredients of success in the case of the Indian cultural products are based on their “cultural value”. India’s value of cultural products is multidimensional and it does not strictly reside at the language level known by the public or by just part of it. Our analysis shows that the success of India’s popular culture is based on the perception of Romanian audiences of them as a cultural “mix” between the “local” (that is, Indian) elements and the appeal at a set of “global” (universal) values. More precisely, in the case of Romanian audiences for India’s cultural products (TV series) there was a validation of theories regarding the cultural hybrid motivations involved in media consumption, theories about the importance of cultural proximity in the consumption of popular culture’s products and theories emphasizing globalism and of these cultural products, making them desirable and wanted world-wide.

Developing Brand Equity Through Consumers – Unfolding The Case Of Parle – G and Its Success In India

Developing Brand Equity Through Consumers – Unfolding The Case Of Parle – G and Its Success In India

Efficacy of the Reformative Theory of Punishment in India

Most of the criminal justice systems worldwide adopt the reformative tools and techniques with the prime object to introduce reformation in convicts instead of using age-old coercive techniques. The Indian criminal justice is not an exception to this. Indian criminal jurisprudence believes in the reformative theory of punishment where the criminal shall be treated with as much goodwill and humanity as a normal citizen. It believes in the capacity of a person to change and usually holds the surroundings responsible for influencing a specific type of deviant behavior. The intention is to review whether reformative theory also counts as a form of ‘punishment’ or is a mere form of intervention. If the same qualified as the latter, then whether the same is conclusive? Attempts at social integration for the criminals may be successful, provided there is readiness on behalf of both the parties involved. The rate of success in India is adjusted due to external factors such as lack of education, population explosion, and social morality. The collateral impacts of recidivism are something that needs to be studied to the cause of rehabilitative theory. Further, in this paper, researchers have reviewed the efficacy and various facets of the reformative theory of punishment.

Whither digital agriculture in India?

Agriculture is central to the Indian economy and suffers from widespread operational inefficiencies that could be corrected by the use of digital agriculture technologies (DA). We review and synthesise available literature concerning digital agriculture in India and anticipate its transformative potential in the coming decade. Although the initial growth of DA was more conspicuous in the downstream sectors and high-value crops, reaching smallholder farmers upstream is slowly emerging despite significant obstacles such as small fragmented holdings, inadequate data infrastructure and public policy, and unequal access to digital infrastructure. Agri-tech enables innovation at many locations within value chains, and a steady shift is occurring in change from individual farms to the whole value chain. Technology in the sector is progressing from information and communication technology-based solutions to Internet of Things and artificial intelligence–machine learning-enabled services. India’s public policy shows signs of a longstanding investment and collaboration in the sector, with an explicit focus on data infrastructure development. We find smallholder predominance, diversity in production systems, the predominance of commodity crops, proximity to urban markets, and public policy as the major factors of DA’s success in India. A stocktake of the available technologies and their applications by the public sector, tech giants, information technology leaders and agri-food tech startups in India strongly indicates a digital transformation of Indian agriculture. However, given the federal structure of governance and agriculture being a state (province) subject, we need to wait to see how DA policies are rolled out and taken up across the country.

A STUDY OF CONSUMER SATISFACTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO BHAVNAGAR CITY

The purpose of this study is to investigate customer satisfaction with online shopping in the Bhavnagar city. In addition, numerous characteristics of internet purchasing users were investigated. The data will be obtained from respondents using a questionnaire that will be sent to them on a set schedule. According to the findings of the study, the future of e-tailors in India, particularly in cities, appears to be very bright. For our clients, online purchasing provides the greatest pricing, high-quality products, and a completely hassle-free shopping experience. Any e-tailor company's success in India is determined on its popularity

Transition of Malaria Control to Malaria Elimination in India

India achieved spectacular gains in malaria control during the ‘Eradication Era’ in the 1950s till the mid-1960s. The Global Malaria Eradication Programme of WHO launched in the 1950s was a huge success in India with the incidence dropping from an estimated 75 million cases and 8,00,000 deaths in 1947 to just 49,151 cases and no deaths in 1961 and malaria was thought to be on the verge of eradication. Thus, since the early 1950s, the malaria program in India has produced a number of successes, and has faced some setbacks also which have led to malaria resurgences. Recently, India envisages eliminating malaria by 2030 in line with the Global Technical Strategy (2016-2030). The National Framework for Malaria Elimination was launched in 2016 and National Strategic Plan 2017-2022 in 2017, provide a phased approach to elimination and outline priority areas and activities required to be implemented based on district-level stratification of burden. Malaria program is now moving away from “One Fit Size to All”. States and districts are classified in four categories to eliminate malaria in a phased manner. In 2019, India recorded a 60% reduction in reported cases compared with 2017 and a 46% reduction compared with 2018. India’s progress for drastic reduction of malaria incidences have also mentioned in World Malaria Report 2018, 2019 and 2020. However, there are challenges for the country to sustain the progress made so far and to accelerate further malaria activities to achieve the goal for malaria elimination by 2030. Since the discovery of malaria transmission was made in India by Sir Ronald Ross in 1897, an intensive works was carried on malaria control in India. There were different phases for malaria control in the country to moving from control towards eradication and elimination. The paper gives a brief history of malaria control in India and analyses the present malaria situation.

Village Development Governance is a Prerequisite for Success in India

Village Development Governance is a Prerequisite for Success in India

Mental capacity including testamentary capacity.

Mental capacity including testamentary capacity.

On Panchayat: A Study of Decentralization in India and Policy Recommendation

This paper aims to study India’s decentralization process, which focuses on the Panchayat or the village government as a demonstration of success in India’s decentralization. This paper employs documentary research with a systemic review of relevant literature, articles, and documents on India's decentralization policy after independence up to the present (during 1947-2020). This paper found that India emphasizes people participation and decentralization, primarily through the Panchayat, which the constitution has authorized. The Indian government also established the Ministry of Panchayati Raj to facilitate the process of decentralization. The key success of India’s decentralization is related to its financial decentralization that allows the local government to collect tax and financial supports. This research also suggests five recommendations to increase the level of decentralization. First, decentralization must be written in a country’s constitution. Second, decentralization could effectively work with a unitary state with a federal feature. Third, the village is the foundation of decentralization. Fourth, the state should establish or form a ministry or another form of a government body to implement a policy of decentralization. Finally, decentralization must be political, administrative, and financial.

An empirical study of online food delivery services from applications perspective

The scientific advancement in urbanised locations with the relation of the lower classes and discovery to Secularized culture is boosting the growth of food delivery applications and restaurant industries in India. The convenience of users is the primary objective aspect of such, while the second thing that these software's are also beneficial for the development of the market in eating and food supply, as the use of the online platform is a place where the restaurant owner is prepared to attract as many users as he can by allowing them to see the entire food menu in accordance with item name, price, photo, etc. Apps for food delivery have proven to be a big success in India as people are very well about all its operations and services. As one can order food for any type of occasion, it is one of the most comfortable and trusted options available. This helps to save time, resources, fuel and efforts for people, which is one of the key reasons why this industry is thriving and will tend to do so. Therefore, part of my initiative would be to review the theoretical background in various aspects of food sector apps, business models and various factors affecting adoption of food delivery apps that have never been addressed before.

GENDER PREFERENCE IN CUSTOMARY INHERITANCE LAWS OF THE KHASI TRIBE IN INDIA- MYTH OR FACT?

Justice is premised on the idea of equality before law, equal protection of law as well as equality of opportunity in social, economic and political spheres. Any form of discrimination on any ground is antithesis to the concept of equality and justice. The root cause of women’s subjugation is her economic dependence and as long as the same is not remedied,, attaining equality of the sexes is a utopian thought. A variety of different laws related to intestate and testamentary succession in India are in vogue, which owe their variety to their origin, principles and the body of substantive law itself. Broadly speaking, people professing different religions live in India who has their distinct personal laws. Besides, the Scheduled Tribes in India are also governed by their distinct customary uncodified laws of inheritance and enjoy constitutional protection for the same. There are several tribes in north-east India who are governed by their own customary laws in all matters including that related to inheritance as well and a preliminary study of the same evidences the fact that they are not egalitarian in nature and are in fact bereft of the notion of providing equal rights to women. However, the customary inheritance laws of Khasis tend to create a perception that they tend to prefer females over males owing largely to the matrilineal nature of the Khasi tribe Although a cursory glance seems to validate the said notion, a more in-depth look at the laws shatters the myth. In the light of the aforestated background, the paper aims at making an analytical study of the inheritance rights of women under the Khasi customary laws and gauge the effects of the existence of matriliny in case of Khasis to check the veracity of the claim of the preference for the female gender in matters of inheritance.

The origins and consequences of regional parties and subnationalism in India

ABSTRACT This article explores the origins and consequences of India’s regional parties and subnationalism, focusing and expanding on the key arguments made by Prerna Singh and Adam Ziegfeld in their books. According to Singh, when political leaders promote an inclusive form of subnationalism, it creates a feeling of cohesive solidarity across the region, which helps to achieve superior social welfare outcomes in the Indian states. Ziegfeld provides an elite-centered explanation for the emergence and success of India’s regional parties, and considers Indian politics to be dominated by clientelistic relationships between parties and voters, which leads to delivery of particularistic rather than public goods. The article also discusses two key themes emerging from the books relating to the importance of subnational versus national identity, and the significance of interests versus ideas in shaping Indian politics and public policy. Finally, it identifies future areas for research on regional parties and subnationalism in India.