This paper explores the intricate relationship between Chinese traditional family values and the educational performance of Chinese university students. Drawing on a mixed-methods approach that combines qualitative interviews and quantitative surveys, the study delves into the challenges and opportunities presented by the evolving role of these values in contemporary education. The findings highlight the multifaceted impact of family values on students' academic achievements, character development, and overall success in higher education. This study delves into the influence of traditional Chinese family values on the educational performance of university students. The study draws from the experiences of students, parents, counselors, and administrators. The findings provide insights into the complex interplay between familial values and educational attainment within a university context.