The study determined the extent of awareness of students on the critical features of the Tertiary Education Subsidy (TES) program towards their college persistence. It then sought data on their demographics, determined the extent of awareness of TES salient features and the level of persistence in their studies on the nine factors, and identified the difference between their profile and their persistence. It also determined the correlation between the level of awareness of TES salient features and persistence. The descriptive-correlational survey method and the stratified random sampling technique obtained 171 TES grantees as respondents. It revealed that they were so much aware of TES salient features and were persistent in their studies. There was no significant difference in sex and top priority items spent on their persistence in schooling; however, it resulted in a positive difference between their chosen course and marital status on their persistence level. The study also yielded a significant relationship between the extent of awareness and their persistence. It is indicative, therefore, that being cognizant of any government program for students’ welfare would lead them toward better decision-making.