AbstractPrioritising sustainable development goals (SDGs) is one of the fundamental approaches to achieving global sustainability objectives, as it helps efficient resource allocation, addresses urgent needs, enhances policy coherence, and measures impact. Despite existing efforts, there remains an unclear understanding of the key factors needed for effective SDG prioritisation, presenting challenges for strategic planning and decision-making. This study provides an evidence-based analysis of these critical factors by examining relevant literature, conducting surveys, and employing Analytical Hierarchy Process (AHP)-based Multi-Criteria Decision Analysis (MCDA). The study identifies four primary factors for SDG prioritisation: SDG interrelations, performance, scope, and alignment. The findings confirm that national prioritisation have more priority compared to global, regional, and sub-national systems, and that prioritisation is more valuable at the indicator level rather than at the goal or target levels. Additionally, prioritisation should initially focus on off-track SDGs. Notably, academia ranks SDG prioritisation based on relationships and performance highly, while government officials emphasise alignment and relevance. Moreover, the results indicate that academia prefers target-level prioritisation, while government officials lean towards indicator level. However, both groups favour national scale over global and regional scales.