The study was done to determine the economic and communication, characteristics of the farmer-students of the Madiskarteng Pagsasaka Program of PhilRice Isabela in promoting rice and rice-based technologies. The study used both qualitative and quantitative methods. The major source of income of respondents was rice farming, 97.4 percent, Average monthly income was moderately high at ₱12,278.00. There were 83.3 percent of the respondents who had 1–2 members of the family working. Compared to individual income, family income fell at an average of ₱18,682.00 monthly. The average years of rice farming of the respondents fell to 27.9 years. The mean farm size was 1.16 hectares. Most of the respondents, 75.64 percent, reported that they belonged to active rice-based organizations. A common source of information on rice farming included technical experts (TE) or subject matter specialists from research agencies; extension workers (EW) or those who work in development and extension sectors of research agencies; local government units (LGUs) or those who work in municipal and provincial halls; state college and universities (SUCs); training and seminars; information, education, and communication (IEC) materials, television and radio; and cooperatives/farm organizations. Most respondents, 47.4 percent, preferred leaflets and brochures as communication medium preference. Among the languages, respondents preferred Iloko more with 75.6 percent. Respondents were positive with learning in groups, wherein 76.9 percent of them said that they preferred it over learning on their own/individually. For radio, most respondents, or 75.9 percent preferred listening in the morning.