We report analytical results for the development of interfacial instabilities in rotating Hele-Shaw cells. We execute a mode-coupling approach to the problem and examine the morphological features of the fluid-fluid interface at the onset of nonlinear effects. The impact of normal stresses is accounted for through a modified pressure jump boundary condition. A differential equation describing the early nonlinear evolution of the interface is derived, being conveniently written in terms of three relevant dimensionless parameters: viscosity contrast A , surface tension B , and gap spacing b . We focus our study on the influence of these parameters on finger competition dynamics. It is deduced that the link between finger competition and A , B , and b can be revealed by a mechanism based on the enhanced growth of subharmonic perturbations. Our results show good agreement with existing experimental and numerical investigations of the problem both in low and high A<0 limits. In particular, it is found that the condition of vanishing A suppresses the dynamic competition between fingers, regardless of the value of B and b . Moreover, our study enables one to extract analytical information about the problem by exploring the whole range of allowed values for A , B , and b . Specifically, it is verified that pattern morphology is significantly modified when the viscosity contrast -1< or =A< or =1 varies: increasingly larger values of A>0 (A<0) lead to enhanced competition of outward (inward) fingers. Within this context the role of B and b in determining different finger competition behaviors is also discussed.