Elastic full-waveform inversion (FWI) is a powerful tool for high-resolution subsurface multiparameter characterization. However, 3D FWI applied to land data for near-surface applications is particularly challenging because the seismograms are dominated by highly energetic, dispersive, and complex-scattered surface waves (SWs). In these conditions, a successful deterministic FWI scheme requires an accurate initial model. Our study, primarily focused on field data analysis for 3D applications, aims at enhancing the resolution in the imaging of complex shallow targets, by integrating devoted SW analysis techniques with a 3D spectral-element-based elastic FWI. From dispersion curves, extracted from seismic data recorded over a sharp-interface shallow target, we build different initial S-wave ([Formula: see text]) and P-wave ([Formula: see text]) velocity models (laterally homogeneous and laterally variable), using a specific data transform. Starting from these models, we carry out 3D FWI tests on synthetic and field data, using a relatively straightforward inversion scheme. The field data processing before FWI consists of band-pass filtering and muting of noisy traces. During FWI, a weighting function is applied to the far-offset traces. We test 2D and 3D acquisition layouts, with different positions of the sources and variable offsets. The 3D FWI workflow enriches the overall content of the initial models, allowing a reliable reconstruction of the shallow target, especially when using laterally variable initial models. Moreover, a 3D acquisition layout guarantees a better reconstruction of the target’s shape and lateral extension. In addition, the integration of model-oriented (preliminary monoparametric FWI) and data-oriented (time windowing) strategies into the main optimization scheme has produced further improvement of the FWI results.