Fashion Style Research Articles

ISLAMIC FASHION TREND PHENOMENON IN SEMARANG OLD CITY AREA

Tourism in Semarang's Old Town is a phenomenon that has a significant impact on tourists' dress preferences. This article presents an observational analysis of how age, economy, and culture influence tourists' dress choices in the context of Semarang's Old Town. The research method used is an ethnographic approach involving in-depth observations, interviews, and active participation in the traveller community. The results revealed age variations among tourists, with young people and older generations visiting. The implications of age are reflected in dress preferences, with the younger generation being more experimental in Islamic fashion styles, while the older generation is more conservative. Economic characteristics also play an important role, with high-income travellers opting for luxury clothing while low-income ones opt for more modest clothing. The influence of Islamic values creates diversity in clothing choices, with visitors who identify themselves as Muslims more likely to choose clothing in accordance with Islamic teachings. A sense of respect for a particular culture also influences clothing choices. In conclusion, tourists' dress preferences in Semarang's Old Town are reflected through a complex interaction between age, economy, Islamic values, and culture. Knowledge of these factors is important in the development of inclusive and sustainable tourism experiences.

Stylish virtual tour: exploring fashion’s influence on attitude and satisfaction in VR tourism

PurposeThis study aims to investigate the influence of different virtual fashion styles on attitude and satisfaction within virtual reality (VR) tourism experiences. The investigation considers the mediating effect of perceived attractiveness, popularity, novelty and weirdness, as well as the moderating role of self-congruence with avatar clothing and the desire for unique products.Design/methodology/approachThis research uses a quantitative experimental approach. Initially, a three-step pilot study (N = 201) was conducted to select avatar fashion styles for the main investigation. In the primary study, participants (N = 326) engaged with one out of four fashion style conditions to select attire for their avatars and then completed a self-administered survey. Data analysis involved paired-sample t-tests, multivariate analysis of variance and Hayes’ PROCESS Models.FindingsThe results show that presenting fantasy avatar fashion styles leads to a decrease in perceived attractiveness and popularity, while concurrently increasing perceptions of novelty and weirdness which in turn exert a negative influence on attitude and satisfaction with the virtual fitting room (VFR). However, these relationships change when considering the moderating role of self-congruence with avatar clothing and the desire for unique products.Practical implicationsVR tourism experience providers and designers can use research findings to bolster positive attitude and enhance satisfaction with VFR; an important first step that strongly affects the rest of the VR tourist journey.Originality/valueThis study contributes to tourism research by exploring the intersection of immersive technologies and virtual fashion. It emphasizes the enhancement of critical touchpoints like the VFR, moving beyond a sole focus on VR adoption, to improve the overall virtual tourist experience.

Indonesian metrosexuals on Instagram: A phenomenological approach of male fashion style experiences in communicating the identity

This study analyses the self-representation of the Indonesian metrosexual community on Instagram, focusing on how they use the platform to showcase their fashion style and express their identity as consumers and members of society. Metrosexuality is a relatively new phenomenon in Indonesia, but it has quickly gained popularity, particularly among urban men. Metrosexual men are typically highly interested in fashion, beauty and maintaining a healthy lifestyle. They are also more brand-conscious than traditional consumers and are willing to invest in high-quality products. Social media has become an essential platform for the metrosexual community to express themselves and connect with others. Instagram, in particular, has become a popular platform for metrosexual men to share photos and videos of their outfits. This study examines how metrosexual consumers use Instagram to showcase their fashion style through their posts. The study employs a qualitative approach within the constructivist paradigm, using phenomenological research methods, including interviews, observations and a literature review. The informants comprised ten Indonesian male Instagram users with the highest followers and engagement. The study’s findings suggest that metrosexual consumers prioritize comfort and suitability over brand and product prestige for day-to-day activities and social media engagement. Also, the study reveals that metrosexual consumers use Instagram to express themselves and share their activities with others. Their commitment to their appearance extends beyond the online realm to offline settings. The study’s managerial implications underscore the importance of attending to male consumers for products such as clothing.

Rožytė – Vilniaus legenda: laisvė, mados estetika ir mistika Vidutės Gumbytės Vilniaus istorijoje

Vidutė Gumbytė (1949–2021), who was known as Rožytė (Rosie) by residents of the city, strolled the streets of Vilnius for almost five decades. Her story was unique, her style of fashion was eccentric, her lifestyle was idiosyncratic. In this article, I analyse Vidutė Gumbytė-Rožytė’s story as a Vilnius legend. I argue that Vilnius residents were fascinated by her freedom from social norms, her unusual sense of fashion, and the mystique that surrounded her persona. Her story is a story about the city of Vilnius, which became freer, wealthier, and more tolerant of otherness in post-Soviet times.

The Influence of Brand Image and Islamic Fashion Style Orientation on the Competitive Advantage of Erigo Brand Products on Muslim Teenagers in Banyumas Regency

The Influence of Brand Image and Islamic Fashion Style Orientation on the Competitive Advantage of Erigo Brand Products on Muslim Teenagers in Banyumas Regency

“Eco‐style” perceptions: The interplay of different sustainability cues and fashion styles in consumers' fashion brand attitudes

AbstractSustainable fashion is becoming increasingly integrated in today's society. However, the use of the term “eco” in fashion branding may evoke negative consumer perceptions, especially in terms of the perceived fashionability of clothing items. Hence, this study investigates consumer responses to environmental versus social sustainability cues used by an online fashion shop. In particular, the moderating influence of basic versus modern fashion style is examined, considering the idea that fashion style is central to consumers' brand evaluations. Using a 2 (environmental vs. social sustainability cue) × 2 (timeless basic vs. modern fashion style) between‐subjects factorial design, this study explored the effectiveness of sustainability cues on fashion brand value perceptions (emotional, social, and functional value) and brand attitudes. Among the 358 respondents, the results indicate more positive brand attitudes when fashion items are presented with an environmental (vs. social) sustainability cue. In particular, this effect is stronger for the timeless basic (vs. modern trend‐based) fashion style. Yet, a cue referring to environmental sustainability increases social brand values for the modern fashion style. This study offers valuable contributions to the sustainable fashion literature and recommendations for online fashion retailers.

TREND THRIFTING SEBAGAI ALTERNATIF OUTFIT KULIAH MAHASISWA FAKULTAS ILMU SOSIAL UIN SUMATERA UTARA

Thrifting, or purchasing second-hand items, has become a popular cultural phenomenon in Indonesian society, particularly among budget-constrained students. This research employs a qualitative descriptive approach using in-depth interviews, observations, and literature studies to comprehend the impact and motivations of students adopting the thrifting lifestyle. The findings reveal that thrifting not only serves as an economic solution for students but also fosters unique and creative fashion styles. Additionally, this activity positively influences the environment by reducing waste and supporting charitable causes through the sale of second-hand items by non-profit organizations. Thrifting emerges as an alternative that allows students to stay up-to-date with fashion trends without compromising their budget balance. In conclusion, thrifting is more than a shopping activity; it is a lifestyle that reflects creativity, social responsibility, and the need to adapt to changing fashion trends.

Toward Fashion Intelligence in the Big Data Era: State-of-the-Art and Future Prospects

Fashion, as a popular aesthetic expression, is often conveyed in a specific context, in particular in clothing, footwear, and accessories. Attributed to its enormous economic potential, intelligent fashion analysis has attracted focused attention from both academia and industrial practitioners in recent years. In this research, we provide a comprehensive review of fashion analysis-related tasks, which include fashion detection, fashion parsing, fashion retrieval, fashion style learning, fashion compatibility learning, fashion attribute prediction, and fashion generation. We investigated state-of-the-art articles from 1990 to the present, and provided a new taxonomy of extant research topics over these articles. We then summarized most representative fashion datasets with detailed statistical information. The coupled topics, methods, and features with respect to different levels of fashion analysis are also highlighted. Finally, remaining challenges and open issues are discussed in order to provide guidance for future studies.

Generation Z fashion shopping behaviour during and after the COVID-19 pandemic: the effect of sustainable consumption

COVID-19 made significant changes in the fashion retail markets in European countries because stores were closed due to government restrictions. The study aims to examine the fashion shopping behaviour of Generation Z consumers before and during the first wave of COVID-19 and its influence on the future development of fashion shopping behaviour. Based on the literature review and knowledge gap identified, the authors developed hypotheses to examine the relationship between Fashion & Style (FAS), Sustainability (SUS), and Circular Fashion Economy (CFE) and their impact on shopping behaviour after the first wave of the COVID-19 pandemic. The authors analysed the results of the measurement model (n = 589) and the direct and indirect mediating effect of the latent variables on the shopping frequency before (BEFORE) the pandemic and on the shopping frequency during the pandemic (DURING) and after the pandemic (AFTER). The results of the measurement model show that significant relationships exist in the proposed model, namely, the relationship between IS and SFB, FAS and SFD, SUS and SFD, SUS and CHA, FC and CHA, and SFD and CHA. Furthermore, the selected demographic variables acted as a mediator for the measurement model.

Digital Transformation in the Fashion Industry in the United Kingdom – A Review

This research study investigates the digital transformation in the fashion industry in United Kingdom. The study objectives are to find the current and future trend surround the fashion industry in UK, investigate the challenges of digital transformation in the industry, as well as critically assess the impact of digitalization on fashion industries in the UK. This study is a review of scholarly articles and the secondary data is collected and analyzed using content analysis approach. Findings from this study found that the changing customer preferences (demands), sustainability concerns, etc. are the major trends in the fashion industry in UK. Further findings revealed that balancing the usage of automated technology and human labor, ensuring customer privacy, environmental implications, etc. are the common challenges facing digital transformation in fashion industry. However, the findings revealed some impacts of digitalization to include highly improvement in the design and manufacturing, marketing and sales through the growth of e-commerce, social media, and mobile payments, etc. findings therefore conclude that the digital revolution of the fashion industry has had a significant influence on the UK marketplace, even though it is creating both possibilities and constraints. Yet, by taking a strategic and proactive approach to digital transformation, businesses can position themselves for success in the digital age. This study therefore recommends the total implementation of digital technology in the operations and design of fashion styles in the fashion industry

패션 유튜브 콘텐츠 유형별 이용자 인식과 커뮤니케이션

Background/Objectives: This research has analyzed comments on YouTube channels on fashion to understand the most appeared topics that emerged from the channel users' communications.
 Methods: 24,560 comments were analyzed using the Python 3.9 program. Unstructured text was processed for language detection using the KoNLPy library to extract nouns, verbs, and adjective forms of most and frequently used words. The study has categorized high-frequency vocabulary and conducted topic modeling analysis on comments on “Fashion styling,” Fashion know-how,” and “Fashion hauls” content types. The contents of comments that received a significant number of “likes” were analyzed based on different content types and the communication between the commenters and the YouTubers.
 Results: The topic modeling results unveiled distinct themes within each type of fashion content. For Fashion styling,” 12 topics were identified, including expressions of gratitude, styling based on body types, purchasing fashion items, and dressing for occasions.“Fashion know-how” brought out ten topics, encompassing the ideas surrounding appreciation, color coordination, information about fashion items, and valuable tips regarding body types. In the “Fashion Haul,” content type, 8 topics were prominent: luxury proxy satisfaction, luxury style, and discussions about luxury items. Analysis of heavily engaged conunents predominantly revealed familiarity between the commenters and the YouTubers. The study have identified and examined a large number of interactions, consisting of one- way and both way communication between the fashion channel commenters and the channel content owners.
 Conclusion/Implications: These YouTube channels are good platforms for engagmg communication, which more often sparks friendly vibes, fondness, and warmth between everyone engaged with these channels, including the channel content owners. In the texts surrounding “fashion styling,” specific and personalized information was found as most visible, while in “fashion know-how,” addressing channel user s' concerns and issues took precedence. For “fashion hauls,” aspects of proxy satisfaction and value-driven consumption were notable.

FEMININE ROMANTIC STYLE DENGAN APLIKASI SONGKET BALAI PANJANG PAYAKUMBUH

Feminine romantic is one of basic fashion styles that is synonymous with the impression of a dress that is calm, sweet, and dominated by soft design lines, the colors used in this clothing style are synonymous with soft colors, and the use of materials such as silk, borkat, crepe, silk and chiffon. To realize the feminine romantic style in clothing creation, the Balai Panjang songket was chosen as a medium applying this style to become ready-to-wear clothing. Clothing that designed is aimed at teenage women aged 19-25 years, and adult women aged 26-35 years, to make it easier for users to choose clothes for work, travel, recreation, and parties. The purpose of creating this clothing is to be able to design clothing with the theme of feminine fomantic style with the Balai Panjang songket application, then demonstrate it in the form of a fashion show, so that the designed work can be socialized to general public. Clothing with a type of feminine romantic style has never been made with the Balai Panjang Songket, so with the creation of this work it can be become a reference for the creation of work of feminine romantic style for the future. In creating the work of this final project, the artist uses creation methods such as preparation, design, embodiment to the presentation of the work carried out. The process of creating clothing uses standard boutique sewing technique, namely by using a lining material, so that the clothes are the resulting impression give a neat, and clean. The results of the design source ideas for feminine romantic style are in the form of ready to wear, ready to wear deluxe and haute couture clothing.

Animal Patterns and CAD Trainings and Education: A New Development in Fashion Style Industry

Animal Patterns and CAD Trainings and Education: A New Development in Fashion Style Industry

PENGARUH KONTEN YOUTUBE VLOGGER "YOSHIOLO" TERHADAP PERILAKU KONSUMTIF MAHASISWA UTM

Abstract. Social media is a platform that is very open, which allows anyone to produce and consume it. This makes social media dominate internet content as the most frequently accessed by the Indonesian people. One of the social media that has an influence on society today, especially for social media that is able to visually display content that is easy to understand compared to the type of online media that just displays photos or even just a written message. Youtube is a solution used by some people in the world in determining and finding the desire they are looking for. From social media, this very open platform allows anyone to produce and consume it. This makes social media dominate internet content as the most frequently accessed by the Indonesian people.
 YouTube is also one of the many social media platforms that is widely used to share free information and display content in the form of videos. YouTube contains a wide range of topics, and everyone can post videos on this platform, which is why it is so popular. 272.1 million people live in Indonesia, 64% of the country's population has an internet connection. With 88% of the population using YouTube, it is the most popular social media platform in Indonesia and the second most popular platform is occupied by WhatsApp with 84% of users. Users can display and distribute content on YouTube in addition to using it as a source of information.
 Using a YouTube account is very cheap and easy compared to using traditional media, which entails a lot of money. YouTube is growing in popularity not only because it is cheaper but also because anyone can post a video for a wide audience to watch. Because of how convenient it is to use YouTube, because viewers can not only see the content, but they can respond in the comments section. However, through this convenience one can potentially follow what his idols are doing on this platform. Just like a Youtuber who is able to provide social effects on the audience like "YOSHIOLO" who explains his content about lifestyle goods whose segment called "How Much Does Your Outfit Cost?" is currently favored by Gen Z specifically for students. The presence of this content increases the desire of young people, especially students, to use these lifestyle items to boost appearance and even for appreciation events in the campus environment. Through this incident, it causes consumptive attitudes towards the younger generation who are lacking in managing finances because they are entangled in the beautiful world of Fashion Style shown in this Youtube content. The need for understanding and awareness in seeing impressions for them, especially students, in preventing this phenomenon through social media.
 Keywords: Social Media, YouTube, Consumptive.

Design and implementation of clothing fashion style recommendation system using deep learning

Design and implementation of clothing fashion style recommendation system using deep learning

STUDY OF CONSUMER PREFERENCES TO SUPPORT THE MARKETING STRATEGY OF THE THRIFT CLOTHING BUSINESS

With the increasing number of thrift shops and traditional markets on Lombok Island, researchers view research in relation to consumer behavior and marketing strategies as very important. The purpose of this study is to analyze consumer preferences as a supporter of the marketing strategy of the thrift clothing business on Lombok Island. In-depth interviews were conducted with five key informants of this study who are business people and consumers of thrift clothing who have shopped at least five times at markets or thrift stores on Lombok Island. The results of this study show that thrift clothing consumers mostly make purchases offline of daily wear and clothing to work. In addition, consumers buy thrift clothes because of the availability of various brands from various countries such as Korea, Japan, and America. The reason for consumer preference in purchasing thrift clothing is because of the much cheaper price, much better quality of materials, the availability of various unique models to meet the needs of consumer fashion styles, and a little awareness of environmental sustainability. The result of this study provides an overview of consumer preference patterns that can be used in the preparation of marketing strategies, namely in terms of price, products, and distribution channels. Theoretically, the results of this study also enrich the wealth of knowledge in the field of consumer behavior, especially regarding consumer preferences in purchasing used clothes.

Review of Symbolic Interactionism Theory an Adolescent Self-Actualization through Korean Popular Culture

Korean Popular or often abbreviated as K-Pop, the fever is not only felt only in Indonesia, but has gone global. The craze for K-Pop music and Korean drama movies is an inseparable part of Korean fever in various countries. Korean popular culture fever also affects fashion in Indonesia, this can be seen from young people in Indonesia who often imitate Korean fashion. The desire of young people to follow this style of Korean popular culture fashion gives rise to an achievement of their self-actualization. Many teenagers imitate the Korean style, ranging from hairstyles, clothing models, accessories, to lifestyle and how to interact with peers. This is because they really like Korean popular culture such as Korean movies, Korean boy bands, to top Korean stars. One of the reasons is the beauty of the style or style of the film players and boy bands, the beauty of the appearance and physique of the stars, and the dramatic and unique storyline of Korean films. The theory of symbolic interactionism has three concepts, namely mind, self, and society, where these three concepts are strongly influenced by the interpretation of others who make contact or interact with us. The emergence of popular Korean culture is used as a symbol of interaction followed by young Jakartans. The clothes we wear, the way we walk and talk, the work we do, are perceived by others as symbols we build to tell others about who we really are. Who we are is called self-concept (Jones, 2001:145). The concept of interactionism is a guideline to analyze the self-actualization of Jakarta's youth. They fulfill their self-actualization needs, that is, fulfill their desire to be what they want to be.

Investigating DIY Sneakers for Mass Customization Business Models by using 3D Printing Technology

Sneakers have evolved into a new fashion style popular among Generation Z, including in Indonesia. The massive use of social media has increased the sense of individualism for everyone in expressing themselves. It is one factor that supports the development of the Mass Customization Business Model. In manufacturing custom products, 3D Printing is a technology that has the advantage of producing short serial and personalized products. This study explores sneaker designs that can be customized in certain parts using 3D printing technology. We conducted existing studies and expert interviews to determine sneaker features that can be customized with 3D Printing. In this research, some experiments were also executed to determine the 3D printing material and lattice structure that are more appropriate and applicable. This research results in the application of 3D Printing on the sole and accessories that can be customized on the lace and heel. Based on consumer analysis, the more popular sneakers are unisex characters. Meanwhile, the results of observing fashion trends are the significant impact of the COVID-19 pandemic, depicted through two design concepts: Hygen (Hygienic Expression) and Radex (Radical Expression). On the basis of a series of research and experiments that have been carried out, the sneakers that Generation Z will favor are sneakers with cosmetic features that can be customized to meet individual expressions.

Potensi Penggunaan Selulosa Kelapa Sawit Sebagai Bahan Sneakers

The solution to the problem of environmental sustainability is increasingly urgent due to the growing number of consumers which is exacerbated by the use of raw materials for the manufacture of products that are not environmentally friendly. Therefore, the demand for environmentally friendly products or bioproducts has recently become increasingly popular and has become a challenge for manufacturers to increase production and innovation, especially in the footwear sector. One of the innovations that can be used to support the bioproduct mission is the use of material fiber derived from plant waste in the form of cellulose from empty palm oil bunches which has characteristics resembling synthetic leather. The research is supported by the results of a literature study that has been carried out as well as observations in the form of experiments testing several upper materials for resistance and moisture to testing cellulose materials in the sneaker product section. The experimental results show that cellulose materials can support the application of several anatomical parts of upper sneakers with supports in the form of a combination of materials such as cowhide, synthetic materials and corduroy fabrics as supports for cellulose materials. The results of the research are expected to raise awareness among users about the use of sustainable and recyclable materials that can be applied to fashion styles that can compete with non-bioproducts.

Analysis of the Formation of Western Fashion Style in the 1980s

Clothing is an important factor that affects the beauty of women's form, and it is also an external manifestation of women's thinking. The popular women's clothing in the West in the 1980s had a very unique and significant style, to the extent that the aesthetic formed by women during this period has continued to the present day. Nowadays, many fashion designers often refer to the fashion elements of the time when creating. The formation of style is inseparable from the historical background. This study analyses the factors that influenced the style of women's clothing in the 1980s by consulting literature, websites, and books. That was an era when women began to gradually enter the workplace. Influenced by the background of this era, women's clothing broke away from the limitation of showcasing women's physical appearance and more developed towards a neutral and capable style. At the same time, due to the vigorous development of the economy, extravagance and exaggeration became the mainstream at that time. All of these have formed the unique trend of women's clothing in the 1980s. The significance of this study is to analyze the causes of Western women's clothing styles in the 1980s in detail, in order to gain a more comprehensive and detailed understanding of the fashion history of that period.