We propose a symposium on Artificial Intelligence (AI) to encourage research about a burgeoning phenomenon that poses significant implications for the business and society domain. AI refers to computer applications that have the ability to acquire their own knowledge (LeCun et al., 2015). In the last decade, AI has spread dramatically, showing great potential for different industries (Ma & Sun, 2020; Munoko et al., 2020) .Given their widespread use, scholars (Crawford, 2016; Floridi et al., 2018; Pasquale, 2015; Taddeo & Floridi, 2015; Tsamados et al., 2021) have urged to study the ethical implications of AI agents for business and society such as privacy and surveillance (Floridi et al., 2018 ; Flyverbom et al., 2019 ; West, 2019) ; algorithmic discrimination (Mittelstadt et al. 2016 ; Buhmann et al., 2020) ; and opaque responsibility of an AI agent’s output (Floridi & Taddeo, 2016 ; Martin, 2019). Even though the current debate on AI ethics is heated, the emergence of new dilemmas follow the recent development of AI agents for automated text generation such as GPT-3 (Illia, Colleoni, Zyglidopoulos, 2021; Illia, 2021) . Such third-generation language models can impressively mimic human communication to the point that it is quite hard to distinguish their messages from human generated text (Floridi & Chiriatti, 2020). In this symposium we are looking at a potential “winter of despair” scenario and develop reflections on how we can study AI text agents in order to foresee a “spring of hope.” By stimulating a discussion on the challenges ahead, panelists will develop a reflection on challenges at the individual, business, and society levels. At the individual level, what is the AI text agents’ morality and how does it differ from the one of humans?; How good are AI agents to mimic the conversational style of humans? And will this imply that they will silence humans’ voice, given their superior ability to produce and spread content massively? Will we end up dialoguing with AI agents without even realizing it?; At the business level, what is the extent to which AI text agents represent agents of automated mass manipulation and disinformation that change the process of social evaluation of organizations?; Can AI text agents substitute professions and human roles in businesses?; At the societal level, is the text produced by them credible but low quality? If so, what is the implication of this for the societal deliberation process? What are the moral deliberative processes that need to be initiated at societal level to regulate AI text agents? What is the role of regulators and moralizing discourse?. (Organizers of panel: Laura Illia - U. de Fribourg / U.æt Freiburg & Elanor Colleoni - U. of Milan )