Study Of Consumer Behavior Research Articles

Islamic Consumer Behavior: A Bibliometric Analysis

This study aims to find out and analyze the main information, publication growth, the growth of this journal, growth based on institutions, researcher productivity, a publication based on the state, publication based on subjects, publications based on document types, thematics maps, network visualization, overlay visualization, density visualization, relationships between writers, dendrogram maps, and trend growth of keywords. The research uses the bibliometric method. Data collection by searching through the Scopus database with the keyword Islamic Consumer Behavior with Article Title Categories, Abstract, Keywords in the period 2006-2021. Data were analyzed by year, the author, the origin of the author, and the subject use of Microsoft Excel 2010. As for the map of publication development, it is analyzed using R-STUDIO software, and VosViewer. The results of research from this article itself found that the Malaysian state became the most contributing country related to the topic of Islamic consumer behavior with 89 most productive documents and writers on the topic of Islamic consumer behavior was Hanudin Amin from the Malaysian Sabah Universiti with 18 documents. The originality of this study is the first study of reviewing and mapping Islamic Consumer Behavior studies using bibliometric analysis, data used from year to year. All articles published in the journal have been reviewed in terms of methodology, state/state groups cases, and top tops/subtopics for future research. Keywords: Islamic consumer behavior, Islamic consumer, Consumer behavior, Bibliometric

A Bibliometric Analysis of Consumer Neuroscience towards Sustainable Consumption.

Consumer neuroscience is a new paradigm for studying consumer behavior, focusing on neuroscientific tools to explore the underlying neural processes and behavioral implications of consumption. Based on the bibliometric analysis tools, this paper provides a review of progress in research on consumer neuroscience during 2000-2021. In this paper, we identify research hotspots and frontiers in the field through a statistical analysis of bibliometric indicators, including the number of publications, countries, institutions, and keywords. Aiming at facilitating carbon neutrality via sustainable consumption, this paper discusses the prospects of applying neuroscience to sustainable consumption. The results show 364 publications in the field during 2000-2021, showing a rapid upward trend, indicating that consumer neuroscience research is gaining ground. The majority of these consumer neuroscience studies chose to use electroencephalogram tools, accounting for 63.8% of the total publications; the cutting-edge research mainly involved event-related potential (ERP) studies of various marketing stimuli interventions, functional magnetic resonance imaging (fMRI)-based studies of consumer decision-making and emotion-specific brain regions, and machine-learning-based studies of consumer decision-making optimization models.

Analysis of Business Strategy Implementation and Consumer Behavior In Purchase and Its Relationship To Company Value At CV. Homie Indonesia

This study seeks to comprehend the implementation of business strategy as well as the significance of studying consumer behavior in purchasing. Furthermore, the purpose of this research is to determine the relationship between business strategy implementation and consumer behavior in purchasing decisions and increasing a company's value. MSMEs play an important role in improving the national economy, lowering the unemployment rate, creating jobs, and becoming a resilient labor-intensive business sector in all circumstances. CV. Homie Indonesia is an Indonesian MSMEs with a competitive advantage, readiness for competitiveness, and the ability to adapt to changing times. This study employs a descriptive qualitative approach with a case study technique. The findings revealed that 1) CV. Homie Indonesia employs a variety of business strategies that are on point in the fields of service, production, marketing, and finance. 2) Cultural, social, personal, and psychological factors influence consumer behavior in purchasing decisions at CV. Homie Indonesia. 3) The study's findings also indicate a link or relevance between these two factors and an increase in the value or value of the company in CV. Homie Indonesia

Tüketici Davranışı Analizinde Büyük Verinin Kullanımı: Nitel Bir Çalışma

Big data, which has been used intensively in the field of marketing, is of great importance in the analysis of consumer behavior, in predetermining the changes in consumer needs and wants that may occur in the future, and in the development of marketing strategies suitable for these wishes and needs. Yet, there are few empirical studies of consumer behavior with big data. In this context, the aim of the study is to discuss how big data is used in the analysis of consumer behavior and to reveal its advantages. In addition to this, it is also aimed to observe the practitioners' attitudes on how big data determines consumer behavior. For this purpose, the interview technique was chosen in order to collect data in the study. In the survey, senior managers of 10 different companies in Istanbul, which are currently using big data, were interviewed as field research, and qualitative data analysis was carried out in the NVIVO program. As a result of the analysis, it is seen that companies obtain comprehensive information about consumers by using big data. In light of this information collected, companies can predict consumer behavior, carry out their digitalization activities more efficiently, and develop data-based consumer-specific advertisements.

Random “Decision and Experienced Utility”, Adaptive “Consumer Memory and Choice”: The Impact of Mind Fluctuations and Cognitive Biases on Consumption and Classification

In the study of consumer behavior, we believe that a distinction should be made between the subjective mental activity of consumption and the objective process of consumption experience, and that the deviation and fluctuation of “decision utility” and the randomness of “experience utility” have essential effects on consumer behavior. For one thing, purchase often precedes experience, and consumers cannot precisely predict utility and its distribution but can only make decisions based on adaptive expectations. Secondly, there is often uncertainty in the experience of goods, making predictions more difficult. Thirdly, the revision of consumer decision utility is carried out through memory in an adaptive process. We introduce two stochastic forms of decision and experience utility functions and build a two-period model. In the model, consumers make decisions based on a pre-determined decision utility function in the first period and a randomly realized experience utility function in the second period. The analysis shows that the volatility of “decision utility” and “experience utility” affects consumers in opposite directions; the former may trigger expansionary consumption, while the latter makes consumers more cautious. Finally, the consumption behaviors in the model can be divided into 24 categories based on the dimensions of chance, systematicity, luck, and deviance, corresponding to various scenarios. The total number of consumer behavior categories is a full ranking of the size relationship of the four factors mentioned above, thus 24 categories. For example, when good luck is accompanied by chance underestimation versus systematic underestimation, it leads to a better process experience for the consumer.

INTENTION TO SAVE HAJJ AT INDONESIAN SHARIA BANK: A STUDY BASED ON THEORY OF PLANNED BEHAVIOR

This study aims to examine the intention to use hajj savings. The proposed model of 'Theory of Planned Behavior (TPB)' which is widely applied in consumer behavior studies. This theory consists of the behavioral, normative and controlling belief structures that shape consumer intentions. This study includes three independent variables, namely attitudes, subjective norms, perceptions of behavior control. Intention as the dependent variable and religiosity as a moderating variable. The type of research used is explanatory research with a survey approach. Data collection techniques through distributing questionnaires and Structural Equation Modeling and Partial Least Square (SEM-PLS) analysis. The test results show varied results, from the effect tested there are 2 relationships that have a significant effect, namely the attitude variable and subjective norms on the intention to use hajj savings. While the perception of control has no significant effect on intention and the variable religiosity as a moderator has no effect on attitude variables, subjective norms, and perceptions of behavior control.

Comparison of the State-of-art Big Data Analysis and Conventional Prediction for Consumer Behavior

Big data analysis is a reflection of the transformation of ways to receive information via the Internet. It also affects consumer behavior analysis, which varies from conventional consumer behavior models. This paper summarizes the development of consumer behavior models and compares consumer behavior models based on big data analysis with traditional consumer behavior prediction models. The advantages and disadvantages of them are discussed and relevant suggestions for big data analysis are raised. According to the analysis, the application of big data analysis on consumer behavior shows its superiority in efficiency, sample size and supportive database. Additionally, it successfully adapts to the transformation of the era of information. Consumer behavior models in the current society are more associated with big data analysis and consumption ability of residents. It is valuable to give an overview of what big data has brought to consumer behavior study, how consumption ability has increased in the context of big data, so as to stimulate the growth of consumer behavior study.

Impact of Information Parameters of Online Auto Dealership Website Towards Consumer Purchase Intention

Purpose: Information plays a significant role in the online business space where consumers perform information search before making the final purchase decision. Information is the source for the word of mouth marketing which becomes critical in achieving the marketing goals of the organization. The study aims to understand the role of information presented to the customers in determining the purchase intention. Theoretical Framework: Consumers make their purchase decision in various stages and the role of information search plays a vital role in making the decision. Theory of planned behavior and theory of reasoned action are the base theories in studying consumer behavior. However the theories take into account the usage behavior and present lesser relevance to the information presented. This study focus on the nature of the information based on the existing literature. Methodology: The scale to measure the Purchase Intention based on the intention attributes weretaken from (Javier A. Sánchez Torres et al,2018).Data were analysed using the MS Excel and structural equation modelling is carried out using SmartPLS3. Purposive sampling was adopted and the respondents who have used at least one Online auto dealership website were considered for the study Findings: Credibility of the information has a higher influence towards the Purchase intention among consumers. The second highest factor that influence the purchase intention of consumers is found to be the need for the information. Research Implications: Affordable and ease of access towards internet has opened the path towards information overload through various mobile and social media applications. In this era. Online autodealership business owners have to create methods to emphasize on authenticity of the information presented in their website. The need analysis of the consumers based using the online tools and algorithms have to be improved to suggest the type of cars. Originality/Value: The research is one among the few studies in understanding the information parameters for an online auto dealership website and it would play a vital role in designing the content and marketing campaigns.

ON SOME FUNDAMENTAL CONSEQUENCES OF DIGITALIZATION IMPACT ON THE ECONOMY

Abstract. During the last decades, the world has entered the era of an information economy, in which knowledge, information, and services are more valuable than manufacturing. The key role in the development of such an economy is the large-scale implementation of digital technologies, which sharply reduce the costs of data storage, processing, and transmission. So, the analysis of these changes’ eff ects on the economic processes and economic agents’ decision-making is an important current task. J. Stiglitz was the fi rst to proclaim the transition to the information paradigm in economics. Current research in this sphere is focused on the analysis of digital markets effi ciency, pricing on digital marketplaces, peculiarities of consumer behavior in a digital world, prospects of successful price discrimination and targeted advertising on digital markets, the importance of feedback and reputation for digital marketplaces design. The purpose of the article is to examine the effects of digital technologies’ mass implementation on the different types of economic costs and economic behavior of individuals and firms. The widespread implementation of digital technologies caused a radical decline in diff erent kinds of costs in the economy, namely search costs, replication costs, transportation costs, tracking costs, and verifi cation costs. The important consequences of search cost reduction are the increased variety of products and lower prices for many goods and services, while price dispersion has persisted. One more fundamental result is the rapid development of digital marketplaces designed to help buyers and seller to fi nd each other. The task of improvement matching between buyers and sellers can be solved in two opposite ways: either by developing some kind of centralized assignment mechanism or by providing eff ective search procedures. To be successful, digital marketplaces should maintain an appropriate level of trust on market and make a tradeoff between two important objectives: effi cient use of all information available and keeping transaction costs low. As any digital activity is fi xed and automatically stored, the easiness of tracking all individuals’ online actions off ers promising perspectives for consumer behavior study and effi cient infl uence on it. The scales of information collected about consumer preferences and habits even today make possible successful price discrimination and highly targeted advertising. That also means an increased threat to consumer privacy because of potential personal data leaks. On the other hand, the reduction of tracking costs means that the identity of any person can be rather easily determined. This decline in the verifi cation costs can help to create new instruments of digital reputation. On e of the key prerequisites for digital marketplace success is the application and permanent improvement of effi cient feedback mechanisms using reputation scores. Summarizing, the large-scale implementation of digital technologies caused a sharp reduction in many important types of economic costs. The decline in search costs resulted in the rapid development of numerous digital marketplaces aimed to improve matching between sellers and buyers in diverse spheres of the economy. The reduction in tracking and verifi cation costs provided prominent opportunities both for consumer behavior advanced research and targeted infl uence on it, and for innovative mechanisms of market participants’ reputation formation. Keywords: information economy, digital technologies, information search costs, digital marketplace, information goods, tracking costs, price discrimination, verifi cation costs.

Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Dengan Usia Sebagai Moderator

The basis of a company's marketing strategy is to study consumer behavior, including the consumer decision-making process. Before the emergence of consumer purchasing decisions have an interest first. The purpose of this study is to determine the relationship between product knowledge and product involvement with purchasing decision making. In addition, this study also determines the role of halal brand awareness as a moderating variable in influencing the relationship between product knowledge and product involvement with purchasing decision making. This study aims to determine the relationship between the influence of ice cream product quality on purchasing decisions. In addition, this study also determines the role of age as a moderating variable in influencing the relationship between product quality and purchasing decision making. The number of samples is 400 respondents with a purposive sampling technique through a Likert scale questionnaire. Data analysis used descriptive and smart-PLS. The results showed that product quality had a significant positive effect on purchasing decisions. When consumers are faced with reviews related to trust and emotional purchase decisions on an ice cream product. Additionally, the moderating effect of consistent reviews was stronger for female consumers than for male consumers. Researchers hope that this research can enrich the understanding of how consistent reviews play a role in consumer purchasing decisions. Furthermore, in the behavior of consumers who make purchasing decisions on a product, look at the benefits and the resulting impact in determining purchase attitudes on an ice cream product.

Analysis of Consumer Behaviour in the Context of the Place of Purchasing Food Products with Particular Emphasis on Local Products.

Researchers and marketing specialists study consumer behaviour in the market because it is an important part of economics. There is a growing trend among consumers to buy local products. Consumers know that buying local products is seen to support local producers and entrepreneurs and protect the domestic economy. A diagnostic survey analysis was conducted among 404 respondents from Eastern Poland in 2022 to achieve the research objectives. The aim was to present the specifics of the phenomenon of consumer behaviour in relation to the place of purchase of food products, with particular emphasis on local products, according to the qualitative approach adopted. An attempt was made to identify and evaluate the attitudes and declarations of individual consumers in this area. A questionnaire was used as the research tool, and its distribution was carried out entirely electronically via the Internet. The study showed that shopping habits vary by location and age, with hypermarkets and local stores popular among both men and women, while online shopping and wholesale options were also common. Understanding how consumers make decisions is a complex task, as it involves various factors such as thoughts, emotions and actions that lead to product selection and purchase. These factors can vary based on demographic characteristics, such as gender, age, and location. Studies have shown that Polish consumers are more likely to buy local products from large chain stores than from smaller manufacturer-owned stores, and prefer domestically produced goods, which is reflected in an ethnocentric attitude toward the local market.

A history of theories of decision-making and technologies for observation in the service of marketing

PurposeBrain and behavioral research is a hallmark of knowledge and understanding within modern society and has taken on greater importance in the commercial context; as this area unfolds, the intersection of the science, technology and marketing is an important and topical area for exploration.Design/methodology/approachThis work tracks the parallel history of the technologies and science of the brain because it grows in relevance for the study of marketing and consumer behavior. It is an historical review of the usage of technologies to measure brain activity and behavior, parallel to the development of psychological theories created to account for human decision-making from the 1940s until the present.FindingsThis essay presents a new conception of “closure” and “momentum,” as envisioned by social construction of technology and technological momentum theories, arriving at a new concept for inclusion called “convergence” which offers a multifactor explanation for the acceptance, technical implementation and its commercial application.Originality/valueIt is an original adaptation of theories from across several fields that yields insight into the integration of science, technology, society and business.

CONSUMER BEHAVIOR IN LIFE INSURANCE PLAN: A PHILIPPINE STRATEGIC ANALYSIS

Studying consumer behavior in purchasing life insurance plan is important to marketeers, consumers and also to society. The human life is the most valuable asset, and the most crucial sort of insurance is life insurance, which offers financial security to an individual and his family in the event of unforeseeable risks or harm. The advent of global pandemic led to an avenue where preparedness for life preservation is of great importance. Consumer behavior around life insurance products is evolving quickly. The descriptive-based study was chosen with the goal of examining the demographic profile of life insurance plan holders and identify the different factors that affect the consumer’s decision in purchasing life insurance plan. These include, but not limited to, social factors, values of the Filipino family, psychological factors, income impact and marketing initiative of insurance companies. In the paper, various insurance-related issues have been covered. The study was conducted in the Province of Laguna, with a sample size of 40 respondents through online distribution of questionnaires, employing snowball sampling. Furthermore, the study analyzed the relationship between the different factors that affect consumer’s behavior to purchase policies in relation to the purchaser’s demographic profile.

Вивчення поведінки споживачів в системі бренд менеджменту

The issues of how a human thinks and what influences his decisions, the ratio of rational and irrational in consumer behaviour, and how the decision-making process works while purchasing goods are phenomena of human nature that are being researched and explained by modern behaviourists. In the conditions of active globalization, the external environment's instability, and the rapid development of digital technologies, effective business functioning is impossible without the regular study of consumer behaviour. The purpose of the article is the creation a methodology for studying consumer behaviour to make the appropriate business decisions in the brand management system of a modern enterprise. The study of scientific research in behavioural economics and neuromarketing made it possible to create the methodology with a list of methods that should be applied at each stage of studying consumer behaviour. This methodology is a practical and effective tool for modern enterprises that aim to create new brands, review their brand management strategies, expand their portfolio, etc. This study also presents relevant advice (regarding the study of consumer behaviour) for brand managers and marketers who are directly involved in forming and implementing the company's brand management strategy. It has been established that no tool inside a person allows one to assess the absolute value of one thing. Hence, consumers concentrate on the advantages of one option over another and evaluate the rational (conscious) and emotional (unconscious) levels of the advantages of purchasing. In such conditions, the formation of business decisions in the company's brand management system should be based on the insights obtained from the relevant consumer behaviour study.

A study of consumer behavior and willingness to pay towards cosmetic products of generation Z in Hochiminh city

The global cosmetics industry is experiencing robust growth and Generation Z (Gen Z) is a potential customer source of this market. This research examines customers’ intentions to purchase cosmetic goods of Gen Z in Hochiminh city using perceived value factors as the antecedents of attitude in the model. A cross-sectional study, applying a convenient sampling method, was conducted to collect data from Gen Z people in January 2023. There were no specific cosmetics products included in the study. Descriptive analysis and Partial Least Square (PLS) method of Structural Equation Modeling (SEM) with SmartPLS 4.0.8.7 software were used to analyze the research data. The PLS-SEM analysis of 723 responses showed that attitudes toward purchasing cosmetic products are significantly positively impacted by perceived environmental value. A more positive attitude would result from increased brand credibility and product understanding of cosmetics. There was no evidence to support the impact of other perceived values (specifically, health, safety, social, spiritual, and ethical) on attitudes toward consumer behavior. Attitude was important in predicting willingness to pay (both direct and indirect). This study helps industry professionals to advance the qualities of cosmetic products by increasing and improving environmental value, product knowledge, and brand credibility. The eco-friendly pattern of production and marketing strategies focusing on product ingredients, manufacturing processes, and quality standards are necessary to enhance brand credibility and product understanding, align with consumer preferences and achieve greater success in the market.

Applications of Psychology in the Analysis of Consumer Behaviour – Selected Issues

Psychology plays an especially significant role in the study of consumer behaviour, as it applies scientific research of human, social, cognitive and emotional factors in order to better understand the behaviour of individuals. The paper presents aspects of the use of psychology in contemporary studies of consumer behaviour. The aim was to indicate the current aspects of the use of psychology in consumer behaviour research and to indicate further directions of using psychology in relation to contemporary changes on the market. The paper features theoretical deliberations based on the literature of the subject.

ДОСЛІДЖЕННЯ ПОВЕДІНКИ СПОЖИВАЧІВ НА РИНКУ ПРОДУКТІВ ХАРЧУВАННЯ

A marketing study of consumer behavior and factors contributing to their choice of products at all stages of the purchase process was carried out in this article. The article aims to study consumer behavior in the food market in modern conditions. The key tool for collecting primary information and determining demand indicators in the food market was a consumer survey. The study of consumer behavior in the food market was conducted using the questionnaire method. The number of respondents was 80 people. The survey allowed us to collect data on various aspects of consumer behavior, such as product preferences, frequency of purchases, factors influencing the purchase decision, satisfaction with the purchase, and other factors that help to understand consumer decisions and determine optimal marketing and sales strategies. The purpose of the survey was to analyze consumer behavior and consumption characteristics in terms of socio-demographic characteristics, brand preferences, frequency of consumption, and purchase of Nestlé Ukraine products, and to identify the factors to which consumers are most susceptible. The survey results showed that the majority of respondents prefer domestic brands. Large retail chains are the main place for many consumers to buy food. It has been found that the largest number of respondents prefer quality food products and their availability in places convenient for them. A significant number of respondents are fans of a particular brand and take into account the brand's reputation when purchasing goods. Price is one of the most important factors that influence the purchase of a product. Promotions and the convenience of packaging are also important for consumers when buying food. The study allowed us to identify existing trends and preferences of consumers in the food market in terms of individual segments and develop recommendations for optimizing the marketing and sales strategy of Nestlé Ukraine LLC. The findings of the consumer research allowed us to develop marketing measures aimed at maximizing consumer satisfaction and improving the company's competitive position in the food market.

ТРЕНДЫ ИННОВАЦИОННОЙ СЕРВИСНОЙ СИСТЕМЫ ПРЕДПРИЯТИЙ ИНДУСТРИИ ГОСТЕПРИИМСТВА В КОНТЕКСТЕ ДИВЕРГЕНТНОГО СЕРВИСА

The introduction of the concept of divergent service into the organizational and service process of hospitality industry enterprises, including sanatorium-resort complexes, is based on the basic trends of the hospitality industry, this is the study of consumer behavior and their recreational needs; the formation of a team of specialists with a creative focus for the organization of innovative service programs using recreational technologies and divergent approaches; the creation of conditions in parts of the design of the spatial environment to create points of attraction, atmospherics in symbiosis with a set of additional services, both service and medical. Divergent thinking determines the creative way of development – the matrix construction of organizational culture, convergent thinking determines the constructive way of development – the hierarchical construction of organizational culture. The conceptual approach in the organization of service processes will allow to differentially increase the index of customer satisfaction, as well as to navigate modern trends in the field of health tourism. The importance of assessing the real situation of the quality of service lies in the analysis of basic quality assessment tools and system monitoring of customer satisfaction, finding the most suitable divergent approaches to solving service tasks for a specific hospitality enterprise. Hospitality industry enterprises use traditional management and quality control systems in their organizational culture – a convergent approach. In the case of the divergent approach, it is used quite rarely, due to the fact that the management staff is not yet ready to embark on innovative tracks, this is caused by several factors: - risks associated with unreasonable financial costs; - lack of a creative team capable of solving current problems; - fear of moving away from the traditional management system, control and remuneration system; - weak motivation for professional growth and the difficulty of getting out of the template of the mental matrix of promotion and sales of sanatorium and resort products. The conceptual solution of the implementation of the divergent service program in the conditions of the sanatorium-resort complex, as shown by the practice of testing programs with an individual trajectory of recreation, has a fairly high rating from the point of view of consumers.

A Study of Female Consumer Behaviour and Consumption Experience on Fashion Products with Ethnic Elements in China

A Study of Female Consumer Behaviour and Consumption Experience on Fashion Products with Ethnic Elements in China

ЭМОЦИОНАЛЬНОЕ СОСТОЯНИЕ ПОТРЕБИТЕЛЯ КАК ФАКТОР СОВЕРШЕНИЯ ИМПУЛЬСНЫХ ПОКУПОК

The article considers the relationship between the consumer’s emotional state and impulse purchases. The authors analyze the effects of the consumer’s impulse behavior on buying food products. According to numerous studies of consumer behavior conducted in Russia, the share of purchases defined as impulse purchases has been steadily increasing. Insufficient understanding of the specifics and nature of impulse purchases may negatively affect both consumers’ well-being, including their psychological and financial state and companies’ financial sustainability in the long term. The article aims to improve understanding of consumer behavior in Russia and identify the relationship between the consumer’s emotional state and impulse purchases of food products. Previous research into the topic has allowed the authors to form understanding of impulse purchases and systematize factors influencing them. The effect of consumer’s emotional state on impulse purchases of food products has also been described.An empirical study including a series of in-depth interviews and a quantitative survey forms the basis for the present research. To identify the relationship between the consumer’s emotional state and impulse purchases of food products in Russia the structural equation modeling method is applied. The result of testing are reveal several alternative models, differences in the patterns of impulse buying behavior of female and male respondents. The research confirmsthat negative emotions significantly affect sensitivity to visual characteristics of products, impulsivity, and unplanned purchasing with both female and male consumers. Positive emotions, in contrast, demonstrate statistical significance with men solely. These findings can be explained by the consumer’s desire to reduce emotional tension and improve emotional state.The article provides a basis for further research into emotionally driven consumer behavior and improve predictability of purchasing behavior.