Study Of Consumer Preferences Research Articles

Analysis of consumer preferences for information and expert opinion using a discrete choice experiment

We present a study of consumer preferences for information in wine purchases. Consumers are presented with extra information in the form of qualitative product descriptions and quantitative expert ratings. We implement a discrete choice experiment in which we vary experimentally the presence of the descriptions and ratings and the values of the ratings themselves. Respondents are asked to choose amongst a set of 5 wine bottles in a sequence of 21 choice scenarios. We find that the presence of extra information and high expert ratings have a significant impact on the willingness to pay for a given wine. The dispersion of ratings for a given wine does not affect respondents’ choices. In our estimates high average ratings by experts carry a premium of AUD $10.

Smart home market in Russia: An empirical study of consumer preferences

Smart home market in Russia: An empirical study of consumer preferences

A Study of Consumer Preference for the Quality Dimensions for Indian Food Service Retail Outlets

A Study of Consumer Preference for the Quality Dimensions for Indian Food Service Retail Outlets

Analysis of the Availability of Healthy Food to Residents of Megalopolis: Who Try to Keep to a Healthy Lifestyle

The aim of this work is to assess the state of the markets, healthy nutrition and healthy food delivery in Moscow in order to identify business opportunities for market entry of a new member-the company "GoodFoodFit". Within the designated goals there were set the following objectives: to conduct market analysis of healthy food delivery across Russia and Moscow; to identify the main trends and tendencies of markets; to analyze the key market participants of healthy food deliverers and identify their weaknesses and strengths; to determine the main consumers and their preferences; to identify the business opportunities to create one’s own service, and finally to prepare financial justification of the project implementation. As a result of the analysis of the Russian market of healthy eating and the study of consumer preferences of people looking to maintain a healthy lifestyle and utilizing healthy food delivery service, it was revealed that the most promising for creating healthy food delivery service is the average price segment.

Do Readers Judge Books by Author Gender? Results from a Randomized Experiment

We run a randomized experiment to examine gender discrimination in book purchasing with 2,544 subjects on Amazon’s Mechanical Turk. We manipulate author gender and book genre in a factorial design to study consumer preferences for male versus female versus androgynous authorship. Despite previous findings in the literature showing gender discrimination in book publishing and in evaluations of work, respondents expressed no gender preference across a variety of measures, including quality, interest, and the amount they were willing to pay to purchase the book. This nonfinding, if it holds up to additional research, suggests that book consumers may not express the same discriminatory tendencies observed among indie and traditional publishers.

Effect of Incorporating Orange Maize Flour into Beef Sausage and Its Associated Quality Attributes

The aim of this study was to incorporate different percentages (0%, 10%, 20%, 30%, and 50%) of orange maize flour (OMF) into beef sausage, and to study the bioactive qualities of the OMF. Also, the physicochemical, microbiological and sensory characteristics of the OMF beef sausages were explored. Results from the bioactive analyses of the OMF indicated it had total carotenoid content of 14.31 µg/g, while the tannin content was 1.52 mg/g. The moisture content of the beef sausages decreased when OMF levels in the sausages were increased. The fat contents of the OMF beef sausages were significantly lower (p<0.05) than that of the control, while the emulsion stability of the 30% OMF beef sausage was not statistically different to that of the control sausages. The iodine values of the OMF beef sausages tended to increase with an increased content of OMF. Salmonella spp. and Staphylococcus aureus were not detected in the sausages. Escherichia coli detected were within the range of 1.0 to 2.0 CFU/g. A consumer preference study showed the most acceptable sausage among the OMF beef sausages contained 20% OMF. This study showed that OMF has the potential to be used as a fat replacer, can maintain the sensory properties of beef sausages and prevent or limit microbial growth on beef sausages formulated with added OMF.

Sustainable agri-food products: A review of consumer preference studies through experimental economics

In the last few decades, the interest of consumers towards sustainable agri-food products has been growing. This trend reflects changes in the consumption patterns, which have been deeply influenced by the increased sensitivity concerning social and environmental issues. In this sense, several studies, with different methodological approaches, have investigated consumers’ willingness to pay and its determinants for products with different sustainability labels. To systematise the obtained results, this paper offers a review of the studies that used experimental economics in studying consumer preferences for sustainable food and agricultural products. The 41 studies included in the review were selected on the basis of the pre-identified criterion according to the systematic review approach. Albeit discordant, the results show that a large share of consumers is willing to pay a premium price for products with eco-friendly and organic certifications. Animal welfare, ‘local’ production, or social certification appear to have a lower influence on consumer choice of purchasing. Additional information is able to modify consumer expectations and consequentially their willingness to pay, depending on the individual’s responsibility and awareness.

Politics and business in the history of a false teeth company, 1880s–1950s

Abstract The history of one firm dedicated to the development, manufacture and sale of false teeth might not immediately seem relevant to current topics and concerns within the study of fashion and beauty. ‘Good’ teeth have become important aesthetically and practically, in ‘real’ life and in media imagery. They pervade the catwalk, the media and the beauty industry. The ‘falseness’ of false teeth is not just a matter of utility but also of looking good, and has become part of the necessary toolkit of a person who knows how to take care of themselves, and look attractive. False teeth must look ‘real’ but also perfect (better than real), since they represent both the desire for physical perfection and for enhancement that is not detectible as false. Alongside prosthetics and cosmetic surgery, false teeth have come to be legitimate tools of bodily enhancement. The term ‘Hollywood smile’ partly refers to that ideal of flawless perfection. This article is an analysis of ‘naturalization’ in several senses, involving migration of knowledge, technological advances, skills and capital between differing legislative, business and political environments – from Eastern Europe and the United States towards the end of the nineteenth century, and between Philadelphia and Palestine shortly after World War I. This historical investigation traces the aspirations, ideals and political motivations of a family, its founder and the firm they built up – the American Porcelain Tooth Company (APTC) – which became internationally renowned after its relocation from Philadelphia to Tel Aviv in Palestine, then under the British Mandate, after World War I. The specific history and context of this company aims to shed new light on issues of globalization that are key to contemporary concerns in the fashion and beauty industries but are not captured by the study of technological inventions, marketing strategies or consumer preferences. The article interrogates the complex political negotiations and adaptations involved in such a migration. It proposes that beyond the specific historical context of the case examined here, attention paid to political aspects provides an essential methodological component and an added dimension to our understanding of the dynamics of the fashion and beauty market.

Study of Consumer Preferences of Regional Labeling. Slovak Case Study

Abstract The authors of the article consider regional labeling as a marketing tool which can contribute to the development of regional activities. These are focused mainly on traditional regional products and products. Their general popularity in prosperous regions is an important source of income for the inhabitants. In the less developed regions, it represents a significant stimulating tool of development. By means of a Slovak region of Gemer-Malohont as an example, the authors bring quantitative findings related to the preference of regional brands. They took into consideration the indicators of age, gender, education, monthly income and locality in connection with preference of regional products. They pointed to the fact that regional labeling has a mobilizing function to link and then jointly present its local activities. The behaviour of the population from the regions is an important recommendation for small producers and producers from less developed regions of Central Europe.

Russian consumer willingness to pay for genetically modified food

Addressing a gap in the literature on genetically modified (GM) food preferences, we conducted a survey in Russia, where legislation forbids GM food production and importation. Based on in-person consumer surveys and choice experiments in Perm, Russia, we estimate the willingness to pay (WTP) for bread containing GMOs. In addition, we utilized a principal-component analysis (PCA) to construct variables that indicate types of consumers. Within this approach, we estimate how respondents’ money- and health-consciousness affects their WTP for bread containing GMOs. Our findings are consistent with previous studies of Russian consumer preferences, who find that Russian consumers’ food purchases are often motivated by health concerns and the “naturalness” of foods. Our results indicate that information-seeking health-conscious consumers tend to be less likely to purchase GM foods, while more money-conscious consumers are more likely to purchase the GM product. Overall, even with discounts ranging between 5% and 50%, only around 20% of respondents in our survey are willing to choose bread containing GMOs rather than bread made using conventional inputs.

COMPETITIVE STRATEGIES IN RETAIL INDUSTRY: DEVELOPMENT AND IMPLEMENTATION IN CONDITIONS OF MODEST ECONOMIC GROWTH

Urgency of the research. In the conditions of slow economic growth followed by decrease of buyers’ purchasing power the problem of competitive strategies development and their implementation assumes a particular importance. Target setting. Cost leadership as a competitive strategy provides industry leaders with more favorable competitive position in the realities of Ukraine. For a number of companies following the differentiation strategy, it is necessary to identify a set of decisive competitive advantages that would be different from pricing methods and represent value for the consumers. Actual scientific researches and issues analysis. As a development of classic foreign theoretical works on strategic planning of M. Porter, Ph. Kotler, D. Cravens and M. McDonald, the problem of strategies’ development is studied by such Ukrainian scientists as Bay S. I., Karakay Yu. V., Shershnova Z. Ye. Artemenko L. P. and others. The problem of retail market development is studied by such scientist as Mazaraki A. A., Didkivska L. I., Tochylii V. O., P’iatnytska G.T. and others. Uninvestigated parts of general matters defining. Available quantitative and qualitative features of non-price factors that determine customer-buying process do not take into account the specificity of the Ukrainian consumer market. The research objective. To identify priority areas for strategic marketing analysis that would take into account the current state of the industry and market. To explore and define the features of the development of competitive strategies, their disadvantages and advantages in the conditions of high degree of uncertainty and variability of the business environment. The statement of basic materials. In the conditions of modest economic growth low price remains the most important competitive advantage factor in FMCG retail market. Larger market shares and the continuing growth of leading companies by expanding are indicators of the competitive strength of companies following cost leadership strategy. Market re-partition and increasing intensity of competition between existing firms are observed. Conclusions. A proper study of consumer preferences with regard to alternative retail channels and non-price factors of competitive strategies will ensure the improvement of enterprises’ competitiveness in the industry.

A study of consumer preferences for customized product design

Segmentation has been frequently used to study individual consumer behavior against its preference. Consumer preferences indicate consumer requirements for a product. This study aims to analyze consumer preferences based on gender segmentation (male and female) and age segmentation (adolescents, adults, and elderl y). Consumer preferences wer e studied based on three aspects, namely functionality, usability, and pleasure that are applied to food products. Respondents consisted of 225 consumers of ice cream products. Crosstab analysis was used to describe consumer preferences, while chi-square test was applied to analyse the difference of consumer preference based on predetermined segmentation. The result showed that there was no significant difference for male and female consumer preferences for three aspects. Furthermore, on the attributes of taste (functionality), shape (usability) and appearance (pleasure) there were significant differences. Based on the age segmentation there were differences in consumer preferences for aspects of functionality and pleasure. Howe ver, we also found that there was no significant difference in product attributes of those aspects, except for the colour attribute. Different consumer preferences obtained in different segments can be used as a reference to customer requirements for design ing customized products. Ultimately, the products can be tailored to consumer preferences in each segment.

Studying Consumer Preferences of Aged and Senior Aged Agents With Regard to Dairy Products

Studying Consumer Preferences of Aged and Senior Aged Agents With Regard to Dairy Products

The use of electric vehicles: A case study on adding an electric car to a household

The market share of battery electric vehicles (EVs) is expected to increase in the near future, but so far little is known about the actual usage of this emergent technology. Consumer preference studies have indicated that the current limitation on driving distance is important. At the same time studies on the actual use of household vehicles indicate modest requirements for daily travel. An unresolved issue is to what extent these range limitations affect daily travel in EVs. In this study, we use real electric vehicle trip data to study the distribution of daily use and types of home-based journeys where a household decides to use an electric vehicle instead of their conventional vehicle. The results show how several factors related to distance and number of necessary charging events have plausible effects on electric vehicle travel behaviour. Further, the modelling indicates that the EV alternative is mostly used for well-planned transport and that EV use will not be the same as use of the conventional vehicle in two-vehicle households.

A case study of consumer preference towards foxtail millet products

A case study of consumer preference towards foxtail millet products

Market analysis for Rice Bran Milk: A study of consumer preference towards alternative dairy beverages in Sri Lanka

Consumption of alternative dairy beverages is on the rise in many parts of the world including a developing nation like Sri Lanka. During the last few decades there has been an increase of demand for healthy plant based dairy alternatives, particularly with low fat. Hence, producing alternative dairy beverages has a great opportunity for success in the current market as it is least likely to cause allergies and is great for people with lactose intolerance. Bran Milk” is one such alternative beverage which is aimed for the people who prefer products similar to dairy beverages. For success of any product, it is necessary to forecast the market demand prior to its commercial manufacturing. Therefore, a market analysis was carried out to examine the consumer preferences of dairy beverage amongst Sri Lankans as it is believed that people who consume dairy beverages are likely to consume an alternative like Rice Bran Milk. A questionnaire survey method was used to collect primary data and random sampling method was adopted to represent the population. Data was collected from respondents representing the whole country except Northern Province. Parametric tests (one population proportion) and Non parametric tests (chi square test) were used to determine preferred product characteristics and relationship between the products attributes respectively. Product price, nutritional value, appearance of packaging, environmental impact and health benefits of the alternative dairy beverage are determined as significant drivers affecting the demand for dairy beverages. This paper investigates consumer’s preference towards dairy beverages and its implications towards dairy alternative beverages in Sri Lankan market.

IAT, consumer behaviour and the moderating role of decision-making style: An empirical study on food products

This article discusses the reasons why the study of consumer preferences requires indirect measures. Particularly, the research is focused on the use of the Implicit Association Test (IAT).The main aim of the present research is to verify the usefulness of the IAT in situation of ambivalent attitudes, such as in the food domain. On the basis of the relationship between interest/motivations and visual attention, the first study explores the effect of implicit associations on consumers’ visual behaviour on food labels. Moreover, the predictive and incremental validities of the IAT over traditional self-report measures on subjects’ intention to buy were tested in the specific field of food purchases, where attitudes can be ambivalent. Finally, the role of preference for intuition or deliberation in the decision-making process as a moderator of the relationship between the IAT score and the intention to buy was assessed. The second and the third studies aim to verify the same moderation pattern in real behavioural choices between tasty/healthy foods and between different food brands.Overall, the results (1) show the effect of implicit (and not explicit) associations on the way in which consumers read the information on food packaging; (2) demonstrate that the IAT enhances the understanding of consumer preference, intention to buy, and choices among different products, especially in domains where attitudes could be ambivalent; and (3) support the moderating role of the decision-making style. Overall, the research supports the employment of the IAT in consumer research.

Сельский туризм: классификации и особенности организации

The article is focused on the rural tourism. It is type of tourism with specific features of development and organization. The article considers approaches to the concept of "rural tourism". The authors elaborate a hierarchy of signs of the rural tourism classification by the type and category of tourism, as well as by the types and functional form of tourism. As part of the study of agricultural tourism classifications, a complex system of basic and additional services of rural tourism is presented. The authors propose the system of rural tourism organization based on rural tourism development models. They include creation of special large and medium-sized rural tourism facilities, organization and creation of rural tourist networks, creation of public and private agricultural facilities. The article descript in detail the organization of rural tourism features, namely the personnel selection, the organization of the tourists reception, the organization of accommodation and food for tourists, the entertainment and additional services, ensuring the safety of tourists, conflict mitigation. The authors also consider services marketing peculiarities of rural tourism, among them the organization of the promotion system of rural tourism services, the study of consumer preferences, the development of an optimal pricing mechanism, etc. The advantages and disadvantages of the rural tourism development in the Russian Federation are revealed, and prospects for the development of this type of tourism are determined. The article present the features of the rural tourism organization that can be useful for representatives of the tourist business, regional and municipal authorities, as well as for researchers studying rural tourism from the organizational and economic sides. A further prospect of the research is the creating a development mechanism of rural tourism at the local level, and the socio-economic efficiency assessment of the development of this type of tourism.

Consumers’ Preferences for Bread: Transgenic, Cisgenic, Organic or Pesticide‐free?

AbstractConsumers are apprehensive about transgenic technologies, so cisgenics, which limit gene transfers to sexually compatible organisms, have been suggested to address consumer concerns. We study consumer preferences for rye bread alternatives based on transgenic or cisgenic rye, grown conventionally or without the use of pesticides, relative to traditionally bred rye, grown with conventional or organic farming methods. Stated preference (SP) data from a choice experiment are combined with revealed preference (RP) data from market purchases from the same respondents. Results show that respondents prefer pesticide‐free production methods, and that while cisgenics is preferred over transgenics, the majority of respondents favour traditional breeding methods. The distribution in preferences suggests that some respondents prefer bread from cisgenic crops produced without pesticides over traditional crops produced using pesticides. Preferences for organic bread are stronger than for pesticide‐free products. From a policy perspective results suggest that excluding cisgenics from mandatory labeling in the EU, or including it in the voluntary non‐GM labelling in the US, would cause welfare losses for consumers.

한국 거주 중국인을 대상으로 한 한국 김치에 대한 정성적 기호도 조사

한국 거주 중국인을 대상으로 한 한국 김치에 대한 정성적 기호도 조사