The purpose of this study was to identify the structural causal relationship model among taekwondo performance assessment factor, view involvement, and viewing behavior intention of the viewer of taekwondo performance. The subjects of this study were 355 viewers who had watched show of taekwondo performance by using SPSS 21.0 and AMOS 21.0 programs. To perform this empirical study, the data for the present study were collected from one firms through questionnaire and all measures were self-administred by respondents.BR To analyze this data, reliability test and factor analysis was employed to test the reliability and validity, and correlation analysis was adopted to analyze the relationship between variables, and structural equation model analysis was used to identify the causal relationship of taekwondo performance viewerers on view involvement and behavior intention. The questionnaires for taekwondo performance assessment factor had been developed by Kim(2009), Kim(2008) and Lee(2011), view involvement had been developed by Ko(2009), Kim et al.,(2007) and chae(2002), and viewing behavior intention had been developed by Park(2013), and Jang(2011). The results were summarized as follow. First, it was showed that taekwondo performance assessment factor have a significant positive influence on view involvement partially. Second, it was showed that view involvement has a significant influence on viewing behavior intention.