The concept is introduced of strong unicity with respect to a rate function u, i.e., ∥ f − p∥ ⩾ ∥ f − p f ∥ + γu(∥ p − p f ∥), in approximating (with constraints) f in a Banach space X from an n-dimensional subspace V ( p ϵ V, p f denotes the best approximation to f, and γ denotes a positive constant). Past work has demonstrated examples of monotone approximation in C[ a, b], where V is Haar and the best u has polynomial decay of arbitrary even degree (i.e., u( t) = t 2 m , m = 1,2,…,). In particular, in this same setting examples are demonstrated where the best u decays exponentially (e.g., exp(−c 2t −2 3 ) ⩽ u(t) ⩽ t −2 3 exp(−c 1t −2 3 ) for constants 0 < c 1 < c 2) and a general statement is provided relating the best u to h″ when V = [1, x, h′( x), h( x)] and h ϵ C 2 satisfies certain conditions.