Strong Market Orientation Research Articles

Transformation of SME Business Models Through Innovation: The Case of Home Business Camp (HBC) in the Post Covid-19 Pandemic Period

Through analysis that, you can concluded that market orientation, orientation entrepreneurship, business model innovation, and performance development product new each other related in SME context. Strong market and entrepreneurial orientation can push business model innovation, which in turn can increase performance development product new. Business model innovation is also possible role as an internal mediator connection between market orientation, orientation entrepreneurship, and performance development product new. Therefore​ that's important for SMEs to Keep going do transformation business through innovation To use survive and compete in a competitive market, especially during the COVID-19 pandemic.

Market and entrepreneurial orientations model to increase product innovation of culinary micro small medium enterprises in Indonesia

The objective of the article is to examine how market orientation and entrepreneurial orientation within an organization might bolster product innovation capabilities. By exploring these connections, the research aims to present a more comprehensive understanding of the research model and bridge existing limitations. This study employed a quantitative associative with a proportional-clustered-random-sampling technique. Data were collected through a questionnaire survey involving 400 respondents representing micro, small, and medium enterprises (MSMEs) and used structural equation modeling (SEM) to test hypotheses. The results indicated a significant impact of market and entrepreneurial orientations on product innovation with market orientation having a more dominant effect on product innovation than entrepreneurial orientation. A strong market orientation shows business players can absorb market knowledge for product innovation. Thus, MSME owners must swiftly digest this market information to plan future product developments, especially since some product types change rapidly during the product life cycle. The findings also show that the entrepreneurial approach has a poorer influence on product creation in MSMEs due to the necessity for competencies and risk-taking that the organization lacks. The Ministry of Cooperatives and MSME can use this input to design targeted programs to help MSME owners and creativity and invention to make distinctive things while being highly impacted by market demands. With its findings, the study augments our understanding of the product innovation position in Indonesian MSMEs and, illuminates MSMEs owners' next steps to sustain the competitiveness and operationalization of their businesses.

Autonomy Behind the Paywall: Subscription-Chasing and Journalistic Freedom at the Level of Practice

ABSTRACT Addressing the growing phenomenon of datafied paywalling, an ethnographic case study examined journalistic autonomy at the level of day-to-day activities in Finnish tabloid Iltalehti, which launched a chargeable service Iltalehti Plus in March 2021. Created “from scratch,” the service formed a unique laboratory to scrutinise paywalling and the connected use of audience metrics in a tabloid context. Against the backdrop of Henrik Örnebring and Michael Karlsson’s interpretation of journalistic autonomy, the article examines the boundaries of financial and audience considerations, the Iltalehti Plus journalists’ agency, and the ways in which they legitimated autonomy. The findings suggest that in certain conditions paywalling may lead to thoroughly metrics-driven journalistic practices and a remarkably strong market orientation in journalism. In Iltalehti Plus, journalists accepted and internalised the market orientation even on individual level, considering it as developing their professional skills. The legitimation of market-oriented journalism was based on the idea of securing the future of journalism.

EFFECT OF ENVIRONMENTAL MARKETING ON CHANGE IN MARKET SHARE: MODERATED MEDIATION OF INTERNAL GREEN MARKETING ORIENTATION AND STRATEGIC GREEN MARKETING ORIENTATION

The study is conducted to examine the influence of environmental marketing on changes in market share. Specifically, it aims to explore the intricate functions of internal green marketing orientation and strategic green marketing orientation as possible moderated mediators. Based on the expanding domain of green marketing and sustainable business practices, this study suggests that the impact of environmental marketing on market share is contingent upon a firms internal green marketing orientation. Furthermore, the efficacy of this mediation is dependent on the firms strategic stance towards green marketing. The study applies regression modelling to examine the claimed links, using a sample of 150 enterprises across various industries. The findings suggest that organisations that possess a strong internal green marketing orientation see an upward trend in terms of market share. The aforementioned findings highlight the significance of incorporating internal and strategic green marketing strategies with environmental marketing endeavours. In order to optimise market share growth through environmental marketing, it is crucial for organisations to establish a comprehensive alignment between their internal operations and strategic green initiatives. This research provides significant insights for managers and marketers who seek to utilise environmental activities as a means to gain a competitive edge in the market. It emphasises the need of adopting a unified and internally coherent strategy to green marketing. KEYWORDS: Environmental marketing, Internal green marketing orientation, Strategic green marketing orientation, Market share, Sustainable business practices, Competitive advantage

INCREASING THE BUSINESS PERFORMANCE OF FOOD PROCESSING MSMES IN CIREBON BY CREATING COMPETITIVE ADVANTAGES THROUGH ENTREPRENEURSHIP ORIENTATION, DYNAMIC CAPABILITIES, AND MARKET ORIENTATION

MSMEs have contributed to accelerating economic growth and creating jobs. However, a number of problems still hinder the growth of their business performance. The improvement of business performance requires a competitive advantage that stems from a strong entrepreneurial and market orientation as well as the high dynamic capabilities of the actors in MSMEs. Therefore, this research aims to analyze the influence of these factors on competitive advantage and their impact on improving MSME business performance. A survey of 336 samples and a quantitative approach were conducted to prove the research hypothesis through structural equation modeling. The novelty of this research is the analysis of the determinants of competitive advantage, especially entrepreneurial orientation, dynamic capabilities, and market orientation, and their impact on business performance, as well as the mediating role of competitive advantage on the influences of entrepreneurial orientation, dynamic capabilities, and market orientation, respectively, on business performance. The study concluded that improving MSME business performance can be done by creating competitive advantage and dynamic capabilities in MSME actors. The creation of competitive advantage requires a strong entrepreneurial orientation and market orientation, as well as high dynamic capabilities by MSME actors. This study presents both theoretical and practical implications and research limitations.

Market Orientation's Neglected Role in Marketing Exploitation and Exploration Tradeoffs

The goal of marketing exploitation methods, sometimes referred to as marketing exploration, can be to increase the company's knowledge and capabilities or to improve its current capabilities. According to a study on organisational strategy and learning, using both strategies can compromise each company's operational processes and harm its financial success. Market organisation, in our opinion, facilitates the flow of market information between the two strategy processes, integrates the two strategies by acting as a dynamic market, and aids businesses in integrating marketing exploitation and exploration strategies. Using complementary high-level marketing exploration and marketing exploitation strategies, companies with strong market orientation can improve the financial performance of new products, as measured at two different points in time, according to a study of the packaged food industry in Indonesia. However, as the trade-off foresees, businesses with a poor market orientation are unable to benefit from these techniques.

Market Orientation's Neglected Role in Marketing Exploitation and Exploration Tradeoffs

The goal of marketing exploitation methods, sometimes referred to as marketing exploration, can be to increase the company's knowledge and capabilities or to improve its current capabilities. According to a study on organisational strategy and learning, using both strategies can compromise each company's operational processes and harm its financial success. Market organisation, in our opinion, facilitates the flow of market information between the two strategy processes, integrates the two strategies by acting as a dynamic market, and aids businesses in integrating marketing exploitation and exploration strategies. Using complementary high-level marketing exploration and marketing exploitation strategies, companies with strong market orientation can improve the financial performance of new products, as measured at two different points in time, according to a study of the packaged food industry in Indonesia. However, as the trade-off foresees, businesses with a poor market orientation are unable to benefit from these techniques.

Tenure Security and Positive Freedom in Social Housing. Tenants’ Subjective Experiences in the Ambiguous Case of Oslo

ABSTRACT In this article, I discuss social housing tenants’ experiences of tenure security and freedom in a housing regime characterized by strong market-orientation and means-testing. Based on thematic analysis of qualitative interviews, I argue that some tenants experience social housing as a haven of stability, whereas others regard it as a source of insecurity that prevents the realization of real personal freedom. These divergent personal experiences reflect the ambiguity of social rented housing in Oslo, a form of housing that for all its market-orientation and means-testing still provides relatively stable long-term homes for many social tenants. By highlighting the link between security and freedom this paper contributes to ongoing theoretical debates in housing studies. The main argument of the paper is that there is a strong connection between the dominant power of landlords in means-tested social housing, restricted tenure security, and the limited positive freedom of social housing tenants.

Innovative Marketing Skills and Business Performance of Small and Medium Scale Enterprises (SMEs) in Akwa Ibom State, Nigeria

This study was carried out to examine the effect of innovative marketing skills and business performance of small and medium scale enterprises (SMEs) in Akwa Ibom State, Nigeria. Anchored on the disruptive innovation theory, the study adopted the survey research design as its approach. The population for the study was 576 SMEs in Akwa Ibom State as obtained from the Ministry of Industry and the Association of Entrepreneurs and Artisan in Akwa Ibom State. The Taro Yamene’s formula was used in determining the sample size of 236. Data were obtained from both primary and secondary sources. Four hypotheses were raised, analyzed and tested statistically using the simple regression analytical tool. The results of the analysis showed statistically significant and positive effects of the independent variables (improved product quality, attractive pricing patterns, creative promotional strategy, and distribution network) on business performance of SMEs in Akwa Ibom State. Based on the findings, it was recommended that owners of small and medium scale enterprises in Akwa Ibom State should offer products whose quality satisfies various needs of the consumer, engage a strong market orientation through the adoption of attractive pricing strategies (such as, conducting market research, and understanding their unique selling proposition) and adopt integrated marketing communication in the promotion of their products. SMEs owners should clearly define their target customer service level and how to reach them. Finally, they should analyze what competitors are doing in order to improve upon those activities.

Covering sports, when there's no sports: COVID, market orientation, paywalls and the Athletic.

This study incorporates in-depth interviews with 43 journalists from the digitally native, venture-capital-backed sports journalism organization the Athletic. Through the lens of gatekeeping and utilizing the concept of market orientation, findings illustrate how having a somewhat strong market orientation could positively impact gatekeeping processes. Data illustrated that, during the pandemic, journalists at the Athletic collaborated more and included more diversity in content. This positive result, which led to a subscription increase, is primarily due organization-level influences on gatekeeping. This study concludes with analysis on how these findings can affect journalism in general and sports journalism specifically now and after COVID-19.

Financial fair play and competitive balance in European football: a long term perspective

PurposeThe paper analyzes the effects of financial fair play (FFP) in the competitive balance of European football industry throughout a long-term perspective.Design/methodology/approachThe authors analyze the evolution of the competitive balance in the European football industry through a time-series analysis from season 1992/93 to 2018/19.FindingsResults indicate an industry by nature dominated by a few clubs showing a general stationary behavior. FFP has had very little impact in local competitions. Just in some leagues, such as the Spanish, German, and French leagues, we can observe an increase in the imbalance in some indicators, but these results are not very robust. The improvement on the financial situation happens especially in a small group of firms that coincide with the big leagues with a strong European market orientation and strict local financial control standards.Research limitations/implicationsAlthough the study covered 17 European Leagues, there are several leagues not accounted for and thus results should be generalized with caution.Practical implicationsThe authors observe heterogeneity of the results of FFP in the competitive balance, associated to how the standard has been implemented in each market. This opens opportunities to study and deepen the local codes and their influence, especially in the recommendations of future financial control standards.Originality/valueThe authors’ main contribution to the literature is to examine the impact of the FFP rules in the competitive balance utilizing a very broad study of 17 European markets with a rich and unusual overview and long-term perspective.

Service Innovation Capability in Social and Health Care SMEs: The Impact of Market Orientation and Technology Orientation

Developing new services is vital for a service-based company to succeed in the long run. This requires both innovation capability and understanding customer needs. Previous research has shown that if a firm wishes to develop an innovation superior to the competition, it must have both a strong technology orientation and a strong market orientation. The objective of this study was to examine the effect of market orientation and technology orientation on service innovation capability in SMEs operating in the field of social and health care. In addition, this study examined the obstacles to using digitalization and new technologies in service innovations. Mixed methods design was applied so both quantitative and qualitative data was used. The results from the quantitative part of this study show that both technology orientation and market orientation have a positive and statistically significant effect on service innovation capability in SMEs operating in the field of social and health care. Furthermore, market orientation is the most important variable in the model. The results from the qualitative element again show that some of the hindering factors of using digitalization and new technologies arise from practices and attitudes of social and health care actors but others arise from the digitalization and new technologies themselves.

Re-examining the New Product Paradox: How Innovation Ambidexterity Mediates the Market Orientation and New Product Development Performance Relationship.

More and more well-documented failure of established companies which could not respond to rapid market changes, such as Kodak and Nokia, demonstrate the importance of transferring marketing information into real firm performance. While marketing strategy and management literature has long advocated the direct impact of strong firm market orientation (MO) on new product development (NPD) performance, limited research has discussed the mediating mechanism of this MO-NPD performance relationship. Using the traditional source–position–performance (SPP) framework, this study focuses on the innovation ambidexterity perspective to investigate the mediating mechanism between MO and NPD performance. Then, this study proposed a conceptual framework and propositions to examine the MO - NPD performance relationship further. Theoretical and practical implications of the findings are also discussed.

THE RELATIONSHIP OF MARKETING ORIENTATION AND MANAGEMENT CAPABILITIES WITH ENTREPRENEURIAL SUCCESS OF EVENT MANAGEMENT FIRMS IN SABAH, MALAYSIA

Event management is a thriving and growing business in many countries, including Malaysia. There are many local entrepreneurs providing various services for events relating to the music and entertainment industry. Hence, these firms need to develop competitive advantages to ensure that their entrepreneurial endeavours are successful. Marketing orientation and management capabilities are two major contributors to business performance. Therefore, in this study, the aim is to determine the level of marketing orientation, management capabilities and entrepreneurial success, as well as to determine the relationship among these variables. This descriptive and quantitative study uses 200 respondents selected using snowball sampling method from among owners and managers of event management firms in Sabah. IBM SPSS 23.0 was used to analyse data gathered from a self-administered questionnaire. Findings showed that marketing orientation and management capabilities were perceived highly but entrepreneurial success was perceived moderately. There is also a direct, significant and moderate relationship between marketing orientation and management capabilities with entrepreneurial success. This study led to the implication that event management firms need to have strong marketing orientation and management capabilities so that their success in the entrepreneurial endeavours is achieved.

Diversiteit en inclusie in verschillende typen kindercentra

Childcare centers are organizations that differ in structural and cultural characteristics. The present comparative case study examined how Dutch childcare centers match different organization types and related the identified organization types to the implementation of diversity and inclusion policy. Diversity and inclusion in organizations concerns climate-dimensions, such as providing equal opportunities, allowing influence on decision-making and stimulating professional development for all staff. Semi-structured interviews were conducted with 13 managers and 24 pedagogical practitioners in 13 childcare centers. Content-analysis of the interviews showed that employees in all centers experience equal opportunities, however the content and form of these opportunities differed according to the type of organization. Employees in childcare centers with a comparatively strong orientation on professional performance reported positive experiences with group-collaboration, team-professionalization and collective decision-making. Employees in childcare centers with a comparatively strong market orientation reported positive experiences with possibilities for individual development and autonomy in their daily work. The experiences of the employees match the differences in organizational climate as reported by the location managers, emphasizing either collaboration in teams or employees’ individual responsibility, depending on the type of organization.

Is green a Pan-African colour? Mapping African renewable energy policies and transitions in 34 countries

Renewable Energy (RE) is rapidly gaining relevance as a key technology to quench growing energy demand on the African continent. Many African states have introduced RE legislation, but the design of RE policy instruments, as well as their application and efficiency vary considerably across African economies. This article presents an analysis of energy transition processes based on a comparative mapping of African renewable energy policies in 34 countries. We discuss these developments with respect to their justice dimension, following up on the recent debate on distributive, recognitional, and procedural energy justice. We not only provide evidence of African energy policies covering recognitional and distributive justice, but also identify potential trade-offs between strong market orientation and justice concerns. We embed our findings in the debates on a “just transition” and on “energy justice” that have emerged as recent outcomes of the transition management literature travelling to the Global South.

Changes in food access by mestizo communities associated with deforestation and agrobiodiversity loss in Ucayali, Peruvian Amazon

Few longitudinal studies link agricultural biodiversity, land use and food access in rural landscapes. In this paper, we test the hypothesis that, in a context of economic change, cash crop expansion is associated with deforestation, reduced agrobiodiversity and changes in food access. For this purpose, we analysed data collected from the same 53 upland and floodplain mestizo households in Ucayali, Peru, in 2000 and 2015. We found an emerging transition towards less diversified food access coupled with loss of forest cover and reduced agricultural biodiversity. In 2015, diets appeared to rely on fewer food groups, fewer food items, and on products increasingly purchased in the market compared to 2000. Wild fruits and plants were mentioned, but rarely consumed. Agricultural production systems became more specialised with a shift towards commercial crops. Peak deforestation years in the 15-year period appeared linked with incentives for agricultural expansion. Our results suggest an overall trend from diversified productive and “extractive” systems and more diverse food access, towards specialized productive systems, with less diverse food access and stronger market orientation (both in production and consumption). The assumption in the food and agricultural sciences that increased income and market-orientation is linked to improved food security, is challenged by our integrated analyses of food access, agrobiodiversity, land use and forest cover. Our results highlight the importance of longitudinal, multidimensional, systemic analyses, with major implications for land use, food and health policies. The potential risks of parallel homogenisation of diets and agricultural production systems require interdisciplinary research and policies that promote integrated landscape approaches for sustainable and inclusive food systems.

РЕГУЛИРОВАНИЕ МЯСНОГО РЫНКА В УСЛОВИЯХ ПАНДЕМИИ COVID-19

The 2020 pandemic has significantly changed the principles of agricultural policy in countries with a strong market orientation. In almost all segments of the global food market, there is a drop in production and a decrease in consumption. According to the forecast of the world food organization (FAO), by the end of 2020, world meat production will decrease by 1.7% and average per capita consumption will decrease. Against this background, the world trade in meat is growing, in particular, there is an increase in Chinese imports. The restrictions imposed by the COVID-19 prevention measures have significantly hindered the operation of all market chains. They caused delays in transferring livestock to processing plants due to their closure during the epidemic and made it difficult or impossible to supply meat under international contracts. State support measures were required to eliminate or reduce the negative effects of anti-epidemic measures. The article analyzes the state of the meat market in 2020, the impact of the COVID-19 pandemic, and measures taken to protect national markets.

Innovation in times of financialization: Do future-oriented innovation strategies suffer? Examples from German industry

Shareholder value, short-term strategies, quarterly financial reports, and performance-based remuneration are strong indicators of a financial market-oriented company. It is questionable whether innovativeness and sustainable innovation capabilities can be maintained in times of financialization focused on short-term efficiency instead of free space for creativity and learning. Using the example of established German industrial companies, I examined the extent to which financialization and financial market actors steer innovation strategies and practices. In-depth interviews with companies, cluster managers and banks and reviews of financing data do not reveal a direct influence of financial investors on innovation activities. On the contrary, companies’ managements still have the power to decide how much financial control and standardization they allow for their companies’ innovation practices. The pressure on these German companies to innovate comes from their strong market orientation rather than from financialization.

AN EXAMINATION OF NEW GENERATION COOPERATIVES IN THE UPPER MIDWEST: SUCCESSES, FAILURES, AND LIMITATIONS

ABSTRACTA new organizational form, the new generation cooperative (NGC), emerged in the United States during the 1990s as farm producers came together to collectively add value to raw farm commodities. As compared to the traditional cooperative, the NGC facilitates a strong market orientation by defining membership and requiring high supply and equity capital commitments. Approximately 100 such value‐added ventures formed during a period called ‘cooperative fever’, but public and producer interest dissipated in the 2000s. With secondary data collected from print media publications, we conclude that many of the original NGCs exited by means of bankruptcy or liquidation because of challenges common to most business organizations. However, other failures and conversions of large, successful NGCs also indicate an inherent equity and liquidity constraint, suggesting a limited ability of the organizational form to drive complex and capital‐intensive value‐added ventures. We conclude by raising possible conditions for the future viability of producer‐owned business organizations in the value‐added agri‐food industry.