Strong Customer Base Research Articles

Marketing Strategy and Business Performance in Facing Competition in the Fitness Services Business

The main aim of this research is to analyze how marketing strategies influence customer satisfaction, loyalty and business growth as well as business performance in facing competition in the fitness services business at the Bagas Fitness Center which is located in Rejosari Hamlet, Tinggar Village, Bandar Kedungmulyo District, Jombang Regency. Qualitative research method with a phenomenological approach, data collection techniques include in-depth interviews with fitness owners and parties involved in managing the Bagas Fitness Center business, documentation and direct observation of interactions with customers and analysis of internal documents related to marketing strategies. This research model uses a simple design. with Triangulation Theory. The data analysis technique used is the Manual Data Analysis Procedure (MDAP). The research method used is a qualitative case study, with data collection carried out through in-depth interviews with Bagas Fitness Center management and staff, as well as content analysis of the social media platforms used. Relevant findings related to marketing strategy and business performance. The research results show that Customers Orientation as a promotional tool is able to increase the visibility of Bagas Fitness Center, increase customer engagement, and strengthen their brand image in the local market. Deep understanding of customer needs, preferences and behavior as the main basis for designing products, services and marketing strategies. By being customer-oriented, companies are not only able to increase customer satisfaction and maintain a strong customer base, but can also create significant competitive differentiation in the market.

Analisis Strategi McD dalam Memasuki Pasar Global

The global market offers great growth opportunities but is also challenging for firms. This research aims to understand how companies can successfully enter and survive in the global market. The research method used is a literature study to analyze the company's business strategy. The results show that McDonald's (McD) is a successful example of entering the global market by using effective franchising and marketing strategies. The franchise strategy allows adaptation to local culture and builds a strong customer base. McD's marketing strategy emphasizes creative promotions and improved product quality.From the research conducted, it is known that a combination of effective business adaptation and marketing strategies can lead to global success in the food industry. McD is an example of how companies can succeed in a competitive global market.

Digital disruption and market structure: the case of internet banking

Abstract We provide an econometric study of the adoption of internet banking, a case of a potentially disruptive digital technology which could devalue/replace an incumbent legacy. Our aim is to better understand the extent to which it disrupted the market structure where incumbents start with a strong customer base. We study both regional integration and national concentration dimensions of market structure in EU member states during the period of 1997–2018. We find that internet banking was initially introduced earlier in more concentrated markets. Although consumer uptake was slower over time than in less concentrated markets, the initial higher consumer penetration in more concentrated markets was sustained until market maturity. We further find a substantial de-concentrating effect of internet banking, and evidence of integration in previously regionalized markets following uptake.

Unveiling The Significance of Omnichannel: Exploring The Impact Of Retailer's Identity Attractiveness On Customer Retention

Grounded in the Push-Pull-Mooring (PPM) theory of migration, this study employs the PPM model as a pivotal framework to investigate the dynamics of omnichannel retailing. The primary aim is to advance our understanding of omnichannel strategies and their role in fostering a strong customer base to promote customer retention. This research explores the autonomous components of omnichannel, with specific emphasis on the intervening factor of Pull, which is represented by the concept of "Retailer's Identity Attractiveness." The findings of this study highlight a positive correlation between omnichannel practices and customer retention, emphasizing how systematic employment of omnichannel strategies can lead to increased sales profitability and enriched shopping experiences. Furthermore, our investigation reveals that "Retailer's Identity Attractiveness" acts as a mediator, offering partial insights into the impact of omnichannel strategies on customer retention. In summary, this research illuminates how retailers can harness omnichannel approaches and the appeal of their identity to proficiently sustain and expand their customer base.

H03 Madam C.J. Walker and her wonderful hair grower

Abstract Madam C.J. Walker was born Sarah Breedlove in December 1867 in Louisiana, USA. She was the first child in her family born to freedom following the abolition of slavery in the USA in 1865. She was orphaned at the age of 7 years and began working as a domestic servant at the age of 10 years. She married when she was 14 years old and became the sole parent of a 2-year-old daughter following the death of her husband in 1887. Seeking a way out of poverty, in 1889, she moved to St Louis, Missouri, where her four brothers were barbers. During the 1890s, she developed significant hair loss. In an attempt to tackle the said hair loss, she consulted her brothers for advice and experimented with many homemade remedies and store-bought products. In 1906, she married Charles Joseph Walker and became known as Madam C.J. Walker. By this time, she had developed her own formula to heal scalps and spur hair growth specifically for Black women who had been overlooked by the beauty and haircare industries. The initial product was known as ‘Madam Walker’s Wonderful Hair Grower’, which she began selling in 1907. Ingredients included precipitated sulfur, copper sulfate, beeswax, petroleum jelly, coconut oil and a violet extract perfume to cover the sulfur smell. At the time, sulfur was commonly used to treat dandruff. Along with her hair grower, Walker’s early products included Glossine (a pressing oil) and a vegetable shampoo. She urged clients to shampoo more often and to follow her ‘Walker System’, using the hair grower, oil and hot combs to make ‘lacklustre and brittle hair become softer’. Her products became widely used and her strong customer base led her to becoming the USA’s first self-made female millionaire. She died due to kidney failure in 1919. Her company still exists under the name Madam C.J. Walker Beauty Culture. Madam C.J. Walker was not a dermatologist and was not medically trained, but she was one of the first people to pay attention to the issue of hair loss experienced by Black women. Over 100 years later, the field of dermatology is still trying to address the lack of attention and research given to presentations in those with skin of colour.

Study on the Conceptual Explaination through Understanding the Metaverse

In the ever-changing and innovative Internet media industry, Meta (formerly Facebook), founded in 2004, has been occupying a very important position in the industry. Meta’s "Metaverse project", launched in recent years, has unlimited potential for growth. Meta’s strong customer base and extensive business coverage gives it a " Metaverse" has an advantage in the development of Metaverse. This paper focused on how to truly protect user privacy and use a large amount of user data reasonably and legally to improve the user's product experience is also a factor Meta needs to focus on. This paper depicted that as one of the first companies to enter the field of virtual reality technology development, Meta is fully capable of maintaining its leading position in the Internet media service industry in the next 10 years if it can truly combine Internet media with Metaverse in its future development.

An Investigation into the Elements of Customer Patronage for Khadi Brand: A Study of Guntur District of Andhra Pradesh

A study was carried out in the Guntur district of Andhra Pradesh with 366 randomly collected samples to examine the reason behind the popularity and customer patronage for the Khadi brand. It was found that the khadi branded products gained a strong customer base due to the product quality attributing to simplicity, purity and its roots in Indian values, culture and emotional attachment. Concern for the environment, subjective norms and store propagation were found to have a positive relationship with the customer patronage intention; however, very little evidence was observed regarding the perceived monetary value in attracting customers. Finally, no significant difference in customer patronage was observed across gender, age, education, occupation and income level. The study recommended policy changes focused on the quality of khadi products manufactured and the store owner's rapport with the customers. It directly impacted customer retention, referral behaviour, and overall customer patronage for the brand. Again, keeping the price and quality of the products competitive with the changing market demand can ensure sustainability through increased patronage.

PKM Pemanfaatan Facebook Canvas Sebagai Tools Pemasaran Produk Pada Cynara's Corner

Today there are various kinds of social media for business. Some examples social media for business including Facebook, Youtube, Blogs, Instagram, Twitter, Snapchat. From a variety of social media that are often used by business actors is facebook. Facebook users in Indonesia reach 129.9 million in early 2022. This figure is derived from advertising reach sources Facebook to Indonesian users. Thus, the percentage of users Facebook in Indonesia is equivalent to 46.8 percent of the total population in early 2022. In the world of marketing, social media plays an important role is very important in building a strong customer base for a brand. One of the biggest in Indonesia, of course, is Facebook. In to increase marketing channels, there are recommendations for tools and software Free Facebook marketing at its best. We don't need to spend money to subscribe or buy existing Facebook marketing tools is wrong one is Facebook Canvas.

A Study on Impact of Customer Satisfaction on Brand Loyalty

Introduction: Customer satisfaction and brand loyalty is an emerging phenomenon and it is considering a vital issue for which the business firms are very sensitive. In today's dynamic and competitive business environment, building a strong and loyal customer base is a top priority for companies in all industries. The purpose of this study is to explore the effects of customer satisfaction and Brand loyalty. A convenient random sampling survey of 100 respondents was used for the research. The results illustrate that customer satisfaction significantly affects brand loyalty. Also, the factors of product quality and service quality affect Brand loyalty. Customer perception of product quality and service quality are almost equally to build up the satisfaction. We suggest that managers should consider product quality and service quality as foundations to build up customer satisfaction, Brand loyalty and, also to improve brand image as an added on value for customers.

Influence of Rivalry Merger, Bank Financial Health Rating, and Customer Loyalty to the Competitive Advantage

The growth of the sharia banking market in Indonesia tended to stagnate. The Government had taken initiative to strengthen the sharia banking market by merging the three state sharia banks. PT. Bank Muamalat Indonesia, Tbk. (BMI), which is categorized in one of strategic group, is expected to be affected by considering that both BMI and the three state sharia banks have alike market segment. BMI is known as the first and purely sharia bank, which owns strong customer base. Thus, in last few years it is always the champion in term of customer loyalty among the public sharia banks. Internally, BMI attempts to strengthen its capital as one of indicator in bank financial health rating. The research objective is to analyse the influence of rivalry merger, bank financial health rating, and customer loyalty to the competitive advantage of BMI. The research utilizes quantitative method to test the hypothesis by using Partial Least Square (PLS). The result of data analysis from the survey shows that there is significant influence of rivalry merger, bank financial health rating, and customer loyalty to the competitive advantage.

Exploring the impact of different factors on brand equity and intention to take up online courses from e-Learning platforms

Understanding service branding from the customer perspective is helpful for various organizations to attain a competitive edge and build a strong customer base. This research work aims to evaluate the various dimensions and constructs that affect brand equity and user's willingness to undertake courses from various e-Learning providers. Data for the quantitative study was obtained using a questionnaire based survey. Analysis of the 378 responses reveals that consumer experience is a strong predictor of both brand meaning and customer satisfaction. Although brand meaning positively impacts brand equity, brand awareness demonstrates a negative effect on brand equity. However, brand equity and customer satisfaction have a significant and positive impact on intention to undertake courses from online learning platforms. The study concludes with discussion on different implications, shortcomings, and directions for future research.

Impact of Business Intelligence Adoption on performance of banks: a conceptual framework

With the mounting prominence of inter-disciplinary methodologies in management, it was appropriate to study the impact of business intelligence on the performance of an organization. In the present study, the author attempted to create a conceptual framework to measure the impact of Business Intelligence Adoption on bank performance in order to add value to the existing views on Business Intelligence Adoption (BIA). Further the literature review approach was carried out to realize the definite gap that exists in the area of BIA. Also in lieu of the strong customer base of modern banks, the study has included Customer Relationship Management as a moderating variable of the proposed framework. This would enhance the focus of BIA in relationship with all the included variables which will enable a bank to lay policies based on the identified relationship between the variables of the study. Literature was assessed on all the variables and the research gap was identified paving way for conceptualisation of a model which can be used in future to measure the impact of BIA on Bank Performance in purview of Customer Relationship Management. This study would be an initial preparatory tool to arrive at a model so as to assess and quantify the impact of BIA on performance of banks in future.

Measurement of Brand Awareness and Brand Loyalty of Goldstar Shoes

The purpose of this study is to measure the degree of brand awareness and brand loyalty of Goldstar shoes among Nepalese consumers. The study has adopted descriptive research design. Data in the study are collected from primary data. A total of 70 respondents participated in this study. Data were analyzed using various tools such as tables and figures to draw the conclusion. The findings show that majority of consumers are aware about Goldstar shoes and associate them with durability, comfort and price attributes. However, this familiarity is not able to influence the purchase decision of consumers. The manufacturers should manufacturer footwear in various designs and styles using better materials that ensure comfort and durability to consumers along with maintaining reasonable pricing strategy to have a strong customer base loyalty.

The Role of Customer Experience in Brand Royalty and Emotional Intention of Cars in Chennai

The intend of research articles is to recognize the outcome of brand loyalty on purchase of Cars. Questionnaires were circulated to gather the responses from the various consumers. Brand knowledge and brand reliability have strong positive relationship with purchase of car. The study reveals that the buyer has the awareness of the particular product and the qualities that identifies the consumer’s level. Brand loyalty buildings a strong customer base and helps to frame towards succeed in the market. Percentage statistical tool was used to analyze the data and draw the conclusions.

Does customer satisfaction exist in purchasing and usage of Electronic Home Appliances in Bangladesh through interaction effects of Social Media

The objective of the study was to investigate the impact of product quality, quality of service and perceived value on customer satisfaction with the intensity of social media effect. The study was conducted based on quantitative research methodology for which a structured questionnaire was developed to collect data from 323 households in Bangladesh. A judgmental sampling technique was adopted for data collection by using the social media. Collected data was analysed using SEM-AMOS and SPSS. The result revealed that product quality, quality of service and perceived value have positive and significant effects on customer satisfaction with usage level of social media. The outcomes of this study will help managers promote their brands through social media to build a strong customer base. This study also contributes to the body of knowledge by providing some evidence of relationships among product quality, quality of service, perceived value and customer satisfaction.

Customer Retention Strategy Through Customer Satisfaction and Customer Loyalty: The Study on Traveloka Loyalty Program

Customer loyalty and customer retention is very closely related, customer loyalty stopped customer churn and strengthen the customer retention. The primary aim of retention strategy is to build a strong customer base and to prevent them from drifting towards other competitor. Traveloka as a travel supplier company, is the leading online travel agent in Indonesia. The customers satisfaction has an average score of 3,91. The result signify that Traveloka is successful in obtaining its customers’ satisfaction The customer loyalty has an average score of 4,04. Traveloka has managed to reach customer loyalty Traveloka customer satisfaction and loyalty are obtained as presented through chapter IV that the average is 3,97. In this research, Traveloka customer retention strategy using loyalty program is proven to be effective.

Putting our Money Where Our Customers Will Be: Investing In Digital Collections Today to Ensure a Customer Base Tomorrow

The Aspen Institute’s report Rising to the Challenge: Re-Envisioning Public Libraries identifies four key strategies for success for public libraries in the digital age. The second of these is “Provide Access to Content in All Formats,” and asserts that an immediate and major challenge is “being able to procure and share e-books and other digital content on the same basis as physical versions” (Garner, 2014, p. 36). Deschutes Public Library has given digital collections high priority over the years – through training, marketing and aggressively funding this collection. These efforts have resulted in higher than typical circulation and a strong customer base for digital collections. As libraries continue in an evolving information ecosystem, building excellent digital collections today is an essential component to being an attractive information resource for tomorrow’s communities.

Do Customers Identify with Our Website? The Effects of Website Identification on Repeat Purchase Intention

ABSTRACTAn online retailer’s website acts as a focal point for a company’s online identity, not only encompassing the products and services offered but also presenting the aesthetic image and values of the company. Cultivating a strong company online identity helps differentiate one online retailer from another, attracts and retains customers to strengthen competitive advantage, and enhances brand, product, or service distinctions. Our study proposes that an online retailer’s website cultivates a particular identity that consumers may identify with to varying degrees. This identification with an online retailer’s web presence may generate repeat purchases from committed consumers, or even extra-role behaviors such as the creation and distribution of written, audio, and video content online. Website identification is proposed to be a representation of a consumer’s identification with his/her perception of an online retailer’s identity. Website identification is theorized to act as a mediating factor that unifies online purchase research streams with information systems, consumer behavior, and marketing, presenting new strategies for online retailers to assess and build a strong customer base. This study demonstrates that website identification provides a new theoretical perspective to understand online shopping behavior of committed customers. We recommend that online retailers promote website identification to attract and retain repeat customers by focusing on the attractiveness of the website and product offerings while maintaining a high degree of trust.

The Role of Service Quality in Developing Customer Loyalty in the Banking Sector: A Case study of the Kingdom of Saudi Arabia

Maintaining a strong and loyal customer base is the objective of every organisation. However, in reality this is difficult to achieve in the current competitive environment. When the widespread challenges of the business environment are taken into account, organisations cannot simply plan to absorb new customers but instead adopt the strategy of preserving existing customers and promoting their loyalty to the organisation. This study examined customer loyalty in the banking sector in the Kingdom of Saudi Arabia (KSA). A theoretical model was constructed through an extensive literature review and by extracting the most relevant and important variables for customer loyalty. A questionnaire was used to collect data from customers of different banks. Regression results showed that service quality significantly influences customer satisfaction and customer trust. Furthermore, customer satisfaction and trust significantly affect customer loyalty towards banks. In this respect, service quality is imperative to maintain customer loyalty through customer satisfaction and trust.

Cluster Analysis in Data Mining using K-Means Method

To find the unknown and hidden pattern from large amount of data of insurance organizations. There are strong customer base required with the help of large database. Cluster Analysis is an excellent statistical tool for a large and multivariate database. The clusters analysis with K-Means method may be used to develop the model which is useful to find the relationship in a database. In this paper, consider the data of LIC customer, the seeds are the first three customers then compute the distance from cluster using the attributes of customers with the help of Clustering with K-Means method. Comparing the mean distance of cluster with the seeds. Finally, we find the nigh distances from the cluster as the cluster (C1) have three customers named S1, S2, S10 which are satisfy with all the benefits, terms and conditions of cluster (C1). If requirements of any customer same as the S1, S2, S10 then we allocated the cluster (C1). It will increase the revenue as well as profit of the organization with customer satisfaction.