Strengths, Weaknesses, Opportunities, Threats Analysis Research Articles

From SOFT approach to SWOT analysis, a historical reconstruction

Purpose The purpose of this study is to revisit the conventional wisdom about a key contribution [i.e. strengths, weaknesses, opportunities, threats (SWOT) analysis] in the field of strategic management. The societal context and the role of academics, consultants and executives is taken into account in the emergence of SWOT analysis during the 1960–1980 period as a pivotal development within the broader context of the satisfactory, opportunities, faults, threats (SOFT) approach. The authors report on both the content and the approach, so that other scholars seeking to invigorate indigenous theories and/or underreported strategy practices will thrive. Design/methodology/approach Applying a historiographic approach, the authors introduce an evidence-based methodology for interpreting historical sources. This methodology incorporates source criticism, triangulation and hermeneutical interpretation, drawing upon insights from robust evidence through three iterative stages. Findings The underreporting of the SOFT approach/SWOT analysis can be attributed to several factors, including strategy tools being integrated into planning frameworks rather than being published as standalone materials; restricted circulation of crucial long-range planning service/theory and practice of planning reports due to copyright limitations; restricted access to the Stanford Research Institute Planning Library in California; and the enduring popularity of SOFT and SWOT variations, driven in part by their memorable acronyms. Originality In the spirit of a renaissance in strategic planning research, the authors unveil novel theoretical and social connections in the emergence of SWOT analysis by combining evidence from both theory and practice and delving into previously unexplored areas. Research implications Caution is advised for scholars who examine the discrete time frame of 1960–1980 through mere bibliometric techniques. This study underscores the risks associated with gathering incomplete and/or inaccurate data, emphasizing the importance of triangulating evidence beyond scholarly databases. The paradigm shift of strategic management research due to the advent of large language models poses new challenges and the risk of conserving and perpetuating academic urban legends, myths and lies if training data is not adequately curated.

Building Resilience: A SWOT and TOWS Analysis of LPPKN's Role in Enhancing Population Quality and Family Well-being in Malaysia

The National Population and Family Development Board (LPPKN) plays a crucial role in shaping Malaysia's demographic landscape, but there are challenges to be tackled. This article conducts a thorough SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of LPPKN, exploring its impact and effectiveness in promoting population and family well-being. Additionally, a TOWS (Threats, Opportunities, Weaknesses, Strengths) analysis refines our understanding of LPPKN's strategic positioning. The research employs a dual-method approach, combining web-based desk review and structured interviews. Seven central themes emerge from the SWOT analysis, including legislative framework and policy environment; integrated educational programs; comprehensive reproductive healthcare services; innovative research; information sharing and public awareness; skilled and dedicated personnel; technological innovation and digitalization. The TOWS matrix identifies 28 potential key strategies aligning internal strengths and weaknesses with external opportunities and threats. The study identifies Malaysia's legislative frameworks and policies as strengths in promoting family well-being and population management, despite ongoing challenges from evolving societal demands and international integration. Opportunities in leveraging technology for education and establishing a National Subfertility Centre are noted, countered by threats from rapid socio-economic-political changes and governance issues, requiring strategic adaptation. By integrating SWOT and TOWS analyses, this study provides recommendations for LPPKN's strategic development, aiming to foster a resilient environment that supports Malaysia's population well-being and family dynamics.

Propeller Optimization in Marine Power Systems: Exploring Its Contribution and Correlation with Renewable Energy Solutions

The goal of increasing fuel efficiency and decreasing greenhouse gas (GHG) emissions has increased interest in the application of renewable energy sources and the usage of new technologies in the maritime industry. In order to implement the most suitable source, factors such as voyage duration, storage availability, and the condition of existing vessels as well as those that are still under construction should be taken into account. Propeller optimization is proposed as a long-term solution. This paper investigates the environmental aspects of propeller optimization, focusing on its potential to reduce ship vibrations fuel consumption, and, therefore, the ship’s carbon footprint. The case study presents propeller optimization on a Ro-Ro passenger ship. The data collected during sea trials before and after propeller optimization will be compared. Expected fuel oil consumption will be correlated to the CO2 emission reduction. Besides propeller optimization, the paper performs a SWOT (strengths, weaknesses, opportunities, threats) analysis comparing it with solar and wind power applications on ships.

Unlocking Potential in the Chemical Industry Sector: An Innovative SWOT Analysis Study

Purpose: The chemical industry sector stands at a pivotal juncture, with rapid technological advancements and evolving market dynamics driving the need for innovative strategies. This study aims to unlock the untapped potential within the chemical industry by employing a unique SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. Design/Methodology/Approach: A comprehensive SWOT analysis was conducted using a mixed-methods approach. Quantitative data was gathered through industry reports, market surveys, and financial analyses, while qualitative insights were derived from expert interviews and case studies. Findings/Result: The SWOT analysis revealed significant insights into the current state of the chemical sector. Strengths such as technological innovation and research capabilities were identified, along with weaknesses like regulatory challenges and environmental concerns. Opportunities in emerging markets and sustainable practices were highlighted, while threats including global competition and supply chain disruptions were also recognized. Originality/Value: This study offers a fresh perspective on the chemical industry's potential by combining traditional SWOT analysis with innovative methodologies. It provides actionable insights that industry stakeholders can leverage to drive strategic decision-making and unlock new growth opportunities. Paper Type: Empirical Study

Analisis Swot Sebagai Upaya Pengembangan dan Penguatan Strategi Menghadapi Persaingan

This research aims to determine 1) the strengths and weaknesses faced by SMA IT Insan Mulia Boarding School Pringsewu Lampung, 2) the threats and opportunities faced by SMA IT Insan Mulia Boarding School Pringsewu Lampung, and 3) what alternative strategies can be taken in facing competition SMA IT Insan Mulia Boarding School Pringsewu Lampung which has excellence in the academic and non-academic fields with precise Islamic characteristics using the SWOT (Strength, Weakness, Opportunity, Threat) analysis method. This research uses a purely qualitative descriptive research design that describes what is or happens in the field. The research data source was obtained from interviews with school principals, teachers and other stakeholders. Data collection techniques use (1) interviews, (2) observation and (3) documentation. A SWOT analysis of SMA IT Insan Mulia Boarding School Pringsewu is very necessary to get a clear picture of internal analysis and external analysis in order to plan future school programs. The findings of this research are the results of internal analysis, the results of external SWOT analysis, and alternative strategies that can be taken in facing competition at SMA IT Insan Mulia Boarding School Pringsewu Lampung.

Business Strategy: Case Study of Umi, Lahadeng Corner, and Nuca MSMEs

This research aims to know the right business strategy for Umi, Lahadeng Corner, and Nuca MSMEs. The research method uses a multi-sites case study. Also use Strength, Weakness, Opportunity, Threat (SWOT) analysis and Quantitative Strategic Planning Matrix (QSPM) analysis. The results of using SWOT analysis show that the position of each MSME is in quadrant I, which is the most profitable situation. The right strategy in this situation is to implement policies to support and focus on aggressive growth. The results of using QSPM analysis show that an alternative strategy that Umi MSME can prioritize is collaborating with more resellers. The alternative strategy priority for Lahadeng Corner and Nuca MSME is optimizing production capacity. The last strategy alternative for Lahadeng Corner is add production equipment with maximum function. And the last strategy alternative for Umi and Nuca MSMEs is to carry out promotions. The use of SWOT and QSPM analysis in multi-sites case study and comparative research is novelty in this study. Based on the result of the SWOT and QSPM analysis, contribution of the research is can help the owners of Umi, Lahadeng Corner, and Nuca MSMEs in adopting business strategies that suit their companies.

Glass Elevator at Kelingking Beach: A Comparative SWOT Analysis of Infrastructural Innovations in Tourist Destinations

This study undertakes a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of the proposed glass elevator installation at Kelingking Beach, a renowned tourist destination in Bali. The research draws upon diverse scholarly perspectives to offer a comparative lens on infrastructural developments in natural settings. While the glass elevator promises to democratize access, particularly for older people and those with mobility challenges, and possibly amplify economic gains, it also brings forth concerns related to overdevelopment, environmental impact, and the risk of compromising the intrinsic charm of the destination. Our findings elucidate that while there are clear strengths, such as enhanced accessibility and potential for premium pricing, there are notable challenges to consider. The weaknesses, primarily arising from potential safety concerns and the possibility of detracting from the beach's natural allure, call for thoughtful solutions. Opportunities present themselves through collaborative efforts, sustainable practices, and a reinvigorated tourism sector. The study serves as a template for policymakers and stakeholders in natural tourist destinations, aiming to integrate infrastructure without diluting the essence of the locale.

Application of nanocellulose in food packaging - A SWOT analysis

Environmental concerns due to the wide use of plastic in food packaging have become one of the most significant challenges in the world. Consequently, the research in developing sustainable materials for food packaging has accelerated. Nanocellulose-based packaging is a biodegradable, renewable, and antimicrobial material with some competitive physicochemical characteristics when compared to plastic packaging. However, there has been insufficient research on a holistic discussion of the potentials and drawbacks of nanocellulose as well as its production, applications and disposal regarding sustainability. This study aims to evaluate the application of nanocellulose in food packaging. It gives an exhaustive overview of the essential aspects from the production to disposal of nanocellulose through a literature review. Then, a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis is used to evaluate the potential and drawbacks of applying nanocellulose in food packaging. It has been observed that the physicochemical properties of nanocellulose materials have the potential to be used in food packaging with fewer negative impacts on the environment. Furthermore, it supports the top tiers of the waste hierarchy and a circular economy. However, some challenges need to be addressed to ensure the safe and effective use of nanocellulose in food packaging, including high expenses, a lack of guidelines, and potential hazards to people and the environment. To eliminate these uncertainties, more studies need to be performed on applying nanocellulose in food packaging.

ANALYSIS OF THE APPLICATION OF WORK DISCIPLINE AND WORK MOTIVATION IN IMPROVING THE PERFORMANCE OF NON ASN EMPLOYEES IN THE CLEANING SECTION AT THE CENTER FOR STATE CIVIL STAFF DEVELOPMENT IN BOGOR

This research is entitled "Analysis of the Application of Work Discipline and Work Motivation in Improving the Performance of Non-ASN Employees in the Cleaning Department at the Center for Civil Service Personnel Development in Bogor. This research aims to analyze the application of work discipline and work motivation in improving employee performance. The research method used is qualitative research with a non-probability sampling technique, namely purposive sampling. The data collection procedures for this research are observation, interviews, documentation, triangulation. The data analysis techniques in this research are data reduction, data presentation, drawing conclusions and verification, Strengths, Weaknesses, Opportunities, Threats (SWOT) analysis and Quantitative Strategic Planning Matrix (QSPM) analysis. The results of this research show that the implementation of employee work discipline is quite good, because there are some employees who obey the regulations set by the agency. Apart from that, the implementation of employee work motivation is good because there are awards given by agency leaders. By implementing work discipline and work motivation, employee performance can be improved. And employee performance is good because the resulting performance has a good impact on the individual and the agency. The results of the SWOT analysis show that it is in quadrant I, namely aggressive, where the values ​​of the available to take advantage of opportunities. And also the results of the QSPM analysis are that there are 5 priority alternative strategies that can be used as strategies to improve employee performance, including improving good service, employee attitudes and employee responsibility at 6.50, controlling work so that it runs professionally at 6.42, maintaining relationships. Good cooperation between employees and other agencies amounted to 6.13, increased potential employee abilities by 5.91, increased assertiveness and concern by 5.22

Analyzing the Possibilities of Implementation of AI and Social Networks in Teaching Foreign Language Students: Ukrainian Universities Case Study

The growing integration of artificial intelligence (AI) and social networks into the educational landscape has raised questions about their impact on teaching and learning, particularly in foreign language instruction. This study explores the didactic properties of social networks and AI as information and communication technology (ICT) tools in the context of foreign language education at the university level. Through a comprehensive literature review, the researchers analyzed global studies on the integration of AI and social networks in language learning, as well as research specific to the Ukrainian higher education context. A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis was conducted to systematically evaluate the potential benefits and challenges associated with the implementation of these technologies in foreign language instruction. The findings indicate that using AI-driven language learning applications, and social media platforms can significantly enhance vocabulary retention, language proficiency, and student engagement. However, the study also highlights potential threats, such as risks to academic integrity, entrenchment of discrimination, and the democratization of plagiarism. The research further emphasizes the importance of addressing teachers’ skills in navigating the ethical implications of AI integration in educational settings. The study provides valuable insights for university administrators, language instructors, and educational technology researchers. It underscores the need for a nuanced and informed approach to incorporating AI and social networks into foreign language curricula, balancing the pedagogical benefits with appropriate safeguards to ensure the quality and integrity of the educational process. The findings contribute to the evolving discourse on the role of emerging technologies in transforming higher education and language teaching.

Semendo Coffee Development and Partnership Strategy to Enhance Governance for Food Security and Climate Change Mitigation

Semendo coffee is a major income source for agricultural households in the Semendo region. Agroforestry is commonly employed practice at numerous Semendo coffee plantations. Timber and Multipurpose Tree Species widely cultivated to provide shade. This study examines Semendo coffee’s governance-enhancing development and collaboration methods. SWOT (strength, weakness, opportunities, threats) and AHP (analytic hierarchy process) analysis are used to determine the most suitable governance strategies and policies for Semendo coffee development. The data was gathered from key persons who possess expertise and serve as representatives for pertinent stakeholders and commercial entities throughout the Semendo coffee supply chain. SWOT analysis shows that the Strength-Opportunity (SO) strategy could improve Semendo coffee governance. High-quality coffee production, relevant party cooperation, and marketing network expansion are the proposed strategies. The AHP says mutual need drives partnership decision-making the most. Plasma-core partnerships are best for creating a strong sense of mutual need. Integration of the SO strategy with the core-plasma partnership is proposed to improve Semendo coffee governance. Agroforestry in Semendo coffee production can produce fruits and sequester carbon, reducing climate change. Agroforestry-based Semendo coffee management is expected to improve food supply, distribution, and consumption. This development is expected to maintain environmental integrity, notably in climate change mitigation.

Abstract 926: Adaptive universal platform for real-world observational studies (AUPROS): An emerging model for clinical, epidemiologic, and precision oncology research

Abstract Background: Adaptive Universal Platform for Real-world Observational Studies (AUPROS) is an emerging study design and platform for the generation of real-world evidence (RWE) particularly in malignancies with rare molecular aberrations. Here, we evaluate the efficiency of AUPROS as an innovative model for real-world observational studies in oncology. Methods: We conducted a mixed-methods study to evaluate three AUPROS studies at Princess Margaret Cancer Centre either locally or as a part of national and international collaborations: 1) METAL (Molecular Epidemiology of ThorAcic Lesions; n=11,378), 2) THANKS (Translational Head And NecK Study; n=3,506), and 3) CARMA (Canadian Cancers with Rare Molecular Alterations; NCT04151342; n=3,879). Specifically, we reviewed data collected, study elements, protocol language, coordination, institutional review boards (IRBs), and contracts. We also performed stakeholder-directed survey and discussions, analysis of funding, research output, and collaborations, as well as a Strengths-Weaknesses-Opportunities-Threats (SWOT) analysis. Results: AUPROS is an innovative study design that borrows design elements from master protocol trials, adaptive trials, and master observational trials as well as retrospective and ambispective designs, enabling comprehensive data collection. The universality of AUPROS allowed for multi-purpose analyses of various real-world data (RWD) including epidemiological, clinical, patient-reported outcomes, biospecimens, and imaging data. The adaptive nature created opportunities for multi-source funding (e.g., academic, pharmaceutical, philanthropic, among others), as well as national/international collaborations and involvement in consortia (e.g., ILCCO, TCGA, BEACON, and INHANCE). Additionally, AUPROS has allowed the development of an expanding national RWE platform that involves collaborations among medical and radiation oncologists and surgeons across different tumor sites. As assessed by research output analyses, AUPROS provided a platform for enhanced research productivity in different areas and utilizing various data sources (METAL=130; THANKS=31; CARMA=5 publications). Our survey and SWOT analysis identified several cost and operational benefits of AUPROS over conventional observational studies, as well as several challenges pertinent to ethics approvals, sustainability, complex coordination, and data quality. Conclusions: AUPROS is an innovative model for real-world observational studies with significant logistical and methodological benefits over conventional RWD study designs. Our findings may help broaden the use of AUPROS to address emerging needs in the scope of precision oncology and clinico-epidemiological research. Citation Format: Samir H. Barghout, Stavroula Raptis, Luna Jia Zhan, Faisal Al-Agha, M Catherine Brown, Devalben Patel, Geoffrey Liu. Adaptive universal platform for real-world observational studies (AUPROS): An emerging model for clinical, epidemiologic, and precision oncology research [abstract]. In: Proceedings of the American Association for Cancer Research Annual Meeting 2024; Part 1 (Regular Abstracts); 2024 Apr 5-10; San Diego, CA. Philadelphia (PA): AACR; Cancer Res 2024;84(6_Suppl):Abstract nr 926.

Towards Reducing the Consumption of Drinking Water in Buildings as Part of the Circular Economy Model: Strengths–Weaknesses–Opportunities–Threats Analysis and Perspectives for Implementation

Progressive climate changes, drought resulting from them and the prospect of problems with access to water for people in cities mean that actions are being taken to minimize water use in buildings and to implement a circular economy in the water and wastewater sector. Within the water circular economy model, there is also a stage of “water consumption”. Minimizing water use in buildings undoubtedly has a number of advantages. However, it should be borne in mind that it may also have weaknesses, and if implemented on a large scale, it may be associated with certain threats. For these reasons, the aim of this paper is to critically analyze the possible directions of water management in buildings in order to reduce water consumption and increase the efficiency of its use. As part of the introduction, the model “towards a water circular economy for households” is presented and the possibilities of minimizing water consumption in buildings are discussed. The prospects for reducing the consumption of tap water are discussed in terms of existing opportunities, but also threats, barriers and limitations. A SWOT analysis of the implementation of drinking-water consumption reduction in cities is presented. The challenges faced by engineers, constructors, policy makers and consumers, and the potentialities for the development of this stage of the water life cycle, are considered. The conclusions summarize the current state and perspectives of water management in buildings. Based on the conducted analysis, suggested directions of activities for cities of the future in the technical, technological as well as socio-economic fields are indicated. There should be broad-based education, and efforts should be made to change the approach to designing and developing new guidelines. The implementation of minimizing water consumption should be accompanied by the control of possible negative effects and actions to mitigate them. In the transformation towards clean and available energy, future success should be seen in minimizing the consumption of drinking water in buildings.

Strategi Pengembangan Potensi Pariwisata sebagai Daya Tarik Wisata di Kecamatan Pulau Ende

This study aims (1) to determine the strengths, weaknesses, opportunities and threats in the strategy of developing tourism potential as a tourist attraction in Pulau Ende District (2) to determine the strategy for developing tourism potential as a tourist attraction in Pulau Ende District. This study uses qualitative research methods. In order to achieve the objectives of this study, the authors use the SWOT analysis method. SWOT (Strengths, Weaknesses, Opportunities, Threats) is an analysis method of the internal factor analysis summary (IFAS), external factor analysis summary (IFAS) and the SWOT matrix. Based on the results of IFAS factor analysis and EFAS factor analysis, the following values were obtained: strengths (3.59), weaknesses (-1.85), opportunities (3.00), threats (-3.22) so that the coordinate points (1.74; -0.22) in quadrant II (Diversification Strategy), A verified strategy is a strategy that faces various threats, but this potential still has internal strength. The strategy that must be implemented is one that uses strength to take advantage of long-term opportunities by means of verified strategies. This indicates that tourism development in the Pulau Ende sub-district faces various threats from outside, although this score still has strength from an internal perspective. Specific strategies that can result from tourism development in Pulau Ende District are increasing the development of tourism strategies, improving around tourism sites, improving tourism promotion, improving and improving facilities and infrastructure for tourist attractions, improving the quality of human resources, and increasing collaboration with various sectors efforts to overcome the lack of budget shortage of funds.

Risk analysis for groundwater in the area of the municipal waste landfill in Sosnowiec, South Poland

Abstract Risk assessment for groundwater allows for preventive activities in the field of environmental monitoring. The risk assessment for groundwater in the area of the municipal waste landfill in Sosnowiec was carried out using the Nemerov Index (NPI) and the Enrichment Index (EF), as well as a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and a risk matrix. It was performed on the basis of the database from 2014-2019 for ten piezometers belonging to the landfill’s observation network. In the case of the risk matrix, 20 risks were identified regarding climatic conditions, landfill infrastructure and employees. The SWOT analysis considered the strengths and weaknesses of the facility as well as opportunities related to technological development and threats related primarily to the location of the facility within the landscape. The risk assessment indices were calculated for the following parameters: electrolytic conductivity, Na, Mg, K, Ca, Mn, Fe, TOC, HCO3, Cl, SO4, and NH4. The highest values of the NPI index exceeded 3,500 (in a single measurement), while for the EF index the values reached almost 500. These prove the impact of this facility on the quality of groundwater. However, hydrochemical background value and the value of the immobile parameter are also important. This article uses limit values for the first class of groundwater quality. The results of above mentioned methods indicate a medium risk to groundwater, and the opportunities and strengths of the facility outweigh the negative aspects of the plant’s operation. Further research should include the identification of additional risk factors and the likely response to risk.

Strategies For Optimizing Traditional Market Retribution: A Study In Purworejo Regency

Regency, was conducted using an integrated mixed method which combines quantitative and qualitative approaches to process various data collected to formulate policies and strategies in addressing a public issue (Burch & Heinrich, 2015). This study used secondary data from Statistics Indonesia, regulations, research results, and primary data from interviews, observations, and focus group discussions involving relevant stakeholders. Data analysis involved classification analysis, macro data analysis, and SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Based on the SWOT analysis, several programs can be carried out by the Purworejo District Government to maximize the potential of its regional markets. Promote traditional markets after revitalization to increase public awareness of the positive changes in the market. Using social media, advertisements, and promotional campaigns to reach more potential visitors. Some of the related activities include; Socialization through social media, Official website development, Promotional video campaign, Photography competition, Loyalty program.

STRATEGY FOR DEVELOPMENT OF RASBORA GALAXY (DANIO MARGARIATUS) ORNAMENTAL FISH CULTIVATION BUSINESS AT MINA MAKMUR FARM BOJONGSARI DISTRICT, PURBALINGGA REGENCY OF CENTRAL JAVA PROVINCE

Ornamental fish cultivation is a business in the fisheries sector that is quite promising to develop. Market potential and high demand for ornamental fish, especially freshwater ornamental fish, further expand opportunities for developing ornamental fish cultivation. One of the regions with the largest ornamental fish production is Purbalingga Regency.One of the ornamental fish cultivated in Purbalingga Regency is the Rasbora Galaxy fish (Danio Margariatus). As an effort to develop the business of cultivating rasbora galaxy ornamental fish, an approach is needed to formulate the right strategy. One way or approach that can be taken to formulate an appropriate and effective business development strategy is through a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. The aim of this research is to determine the technical aspects of cultivating Rasbora Galaxy ornamental fish in Bojongsari District, Purbalingga Regency and identify factors, both internal and external that influence the development of the Rasbora Galaxy ornamental fish business, as well as determining priority business development strategies for the business using analysis. SWOT.The analysis method consists of analyzing internal factors with Internal Factor Evaluation (IFE), and analyzing external factors with External Factor Evaluation (EFE). The results of the IFE analysis obtained a value of0.53and EFE obtained a result of 0.89. The results of the SWOT analysis for this business are in quadrant 1, so the strategy applied is the SO (Strength-Opportunities) strategy. SO strategy is a strategy that utilizes internal strengths to capture existing opportunities

The Strategy of The Leadership Protocol and Communication Section in Improving Employee Performance at The Regional Secretariat of Manado City

This research aims to analyze the strategy of the Leadership Protocol and Communication Section (Prokopim) at the Manado City Regional Secretariat in improving employee performance. The research method used is a qualitative method. The focus of the research is strategies for improving employee performance using SWOT (Strength, Weakness, Opportunities, Threats) analysis. The research results show that the strategy of the Leadership Protocol and Communication Section of the Manado City Regional Secretariat in improving employee performance based on the SWOT analysis method (IFAS, EFAS, and SWOT analysis quadrants is "Aggressive (Growth Oriented Strategy)" meaning the Leadership Protocol and Communication Section of the Manado City Regional Secretariat has internal strengths and opportunities so that its strengths and opportunities can be an advantage for the Leadership Protocol and Communication Section of the Manado City Regional Secretariat in improving employee performance. 5 (five) Strategic recommendations can be implemented, namely 1) Aggressively in meeting human resource and facility needs and budget; 2) Aggressively in coordinating to increase supervision; 3) Aggressively in increasing employee motivation; 4) Aggressively in providing sanctions for efforts to improve work discipline; 5) Aggressive in carrying out human resource development.

MARKETING STRATEGY OF BANANA BUSINESS IN PANGKAJENE AND ISLANDS REGENCY

The primary objective of this research is to comprehensively identify and recommend an effective business marketing strategy tailored to enhance product sales through digital platforms for Juragan Banana, a business located in Pangkep Regency. The research methodology employed is descriptive qualitative research, encompassing data collection techniques such as observation, interviews, and documentation of the research subject. The gathered data is subsequently subjected to a thorough analysis utilizing the SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis framework. Upon delving into the outcomes of the study, it becomes evident that Juragan Banana Business has strategically positioned itself in the Aggressive quadrant through the application of a growth-oriented strategy. This positioning is deemed highly favorable, as indicated by the SWOT analysis. The business has leveraged its strengths to overcome weaknesses, seize opportunities, and mitigate potential threats. The execution of a Marketing Strategy has played a pivotal role in aligning with the growth-oriented strategy, creating a conducive environment for the business to thrive. By continuing to implement and fine-tune this strategic approach, Juragan Banana Business is well-positioned to not only sustain its current growth trajectory but also to expand its reach, fostering an environment conducive to achieving maximum progress. The growth-oriented strategy, coupled with the effective implementation of marketing strategies, provides a solid foundation for ongoing success and development within the dynamic landscape of digital platforms and sales optimization.

Optimizing mathematical proficiency: Integrating Cambridge and national curricula in mathematics education

As the primary education institution, ‘School X’ needs to plan a comprehensive and efficient curriculum. This comprehensive study critically evaluates the integration of the Cambridge and National Curricula, with a special emphasis on mathematics. Data collection techniques included interviews, observations, case studies, open questionnaires, and documentation. Open questionnaires conducted with teachers revealed their understanding of the integration of the Cambridge and National curricula. The methodology combines a detailed SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis with a case study approach. Surveys of both teachers and parents at the school capture a wide range of perspectives on the effectiveness, challenges, and benefits of integrating these curricula in mathematics. The impact of this integration on student performance, teacher efficacy, and educational equity in mathematics is also explored. The study's results, focusing on improved curriculum management, dedicated teacher development in mathematics, and ongoing assessment of mathematical competencies. This provides a foundational framework for effective curriculum management in a globally adaptive educational environment, specifically focusing on mathematics.