Strength Opportunities Research Articles

Farming Development Strategies of Purwaceng (Pimpinella pruatjan Molk.): Endemic Medicinal Plants in the Dieng Plateau, Central of Java, Indonesia

Purwaceng is a typical plant that grows in the Dieng Plateau and is efficacious for human health but is still cultivated on a limited basis. This study aims to determine the strategy for developing purwaceng farming in the Dieng Plateau. The study used a survey method. Key informants in this study were purwaceng farmers in Patak Banteng District, Sikunang District, and Batur District, Field Extension Officers from the Angestitani Agricultural Extension Center, Kejajar District, purwaceng processed product entrepreneurs, and the Head of the Batur District Farmer Group. Data collection through interviews and focus group discussions (FGD). Data analysis using the IFE matrix, EFE matrix and SWOT. The study produced 10 alternative strategies that can be applied to the development of purwaceng farming in the Dieng Plateau, namely SO strategies: marketing purwaceng through digital marketing, legal registration of purwaceng processed products, increasing the quantity and continuity of purwaceng crop yields, making purwaceng houses; ST strategies: branding the benefits of purwaceng; WO strategies: formation and strengthening of purwaceng farmer groups, the synergy between government agencies and purwaceng farmers, education of the Dieng Plateau community regarding purwaceng farming; WT strategies: consumer education regarding the benefits of purwaceng, and preparation of Standard Operating Procedures for purwaceng farming. Purwaceng farming in the Dieng Plateau can focus on SO (Strength-Opportunity) strategies by supporting aggressive strategy, namely utilizing existing strengths to take existing opportunities.

Strategi Perencanaan Destinasi Tukad Bindu sebagai Daya Tarik Wisata di Kota Denpasar

Tukad Bindu, a river tourism site in Denpasar, Bali, attracts a significant number of domestic tourists. However, it currently lacks a well-defined strategic plan for sustainable development, which is crucial for establishing it as a competitive tourist destination in Denpasar City. This study aims to identify the development potential along Tukad Bindu, Denpasar, Bali, using qualitative methods and SWOT analysis. The research primarily focuses on river revitalization as a catalyst for tourism, enhancing agricultural productivity, tourist attractions, and fostering active community involvement. The findings suggest that the SO (Strengths-Opportunities) strategy can be employed by maintaining river revitalization as a key driver for tourism while also boosting agricultural productivity and tourist attractions. The ST (Strengths-Threats) strategy involves empowering the community through active participation to mitigate potential threats. The WO (Weaknesses-Opportunities) strategy is facilitated by providing educational programs through the Denpasar City Environmental Service to the surrounding community. Meanwhile, the WT (Weaknesses-Threats) strategy underscores the importance of collaboration with the government and private sector to improve tourism promotion, develop cultural and agricultural tourism attractions, and ensure the sustainability of future programs. This study recommends the adoption of these strategies as concrete steps to fully leverage the development potential around Tukad Bindu, Denpasar, Bali. The successful implementation of these strategies is anticipated to positively impact tourism, agriculture, and the welfare of the local community.

SWOT Analysis of the Marketing Mix Strategy of Integrated Heart Services of Pku Muhammadiyah Gamping Hospital in the Era of National Health Insurance

The referral system in the National Health Insurance policy is a challenge for class B hospitals. This research aims to analyze the marketing mix strategy for Cardiac Vascular Center carried out by the PKU Muhammadiyah Gamping hospital in the National Health Insurance era. The research approach used is qualitative with a case study type of research. The subjects of this research are internal hospital informants and were selected based on purposive sampling criteria, namely those related to the marketing strategy of the hospital's superior services. Based on the results of the SWOT analysis, an alternative strategy was obtained, namely a growth oriented strategy. This strategy maximizes the strengths you have to take advantage of existing opportunities or can also be called an SO (strength-opportunity) strategy. The strategies resulting from the SWOT analysis are improving human resources, adding services, developing facilities and infrastructure, increasing promotions, collaborating, improving IT systems, providing HR training and studies, and providing appropriate remuneration. It is hoped that the results of this research can be used as a consideration for strategic decisions for Cardiac Vascular Center at PKU Muhammadiyah Gamping Hospital and for other researchers to make strategic priorities according to hospital needs.

Strategi Bauran Pemasaran dalam Meningkatkan Penjualan Wedding Package di The Anvaya Beach Resort Bali

The sales target for wedding packages at The Anvaya Beach Resort Bali in 2020, 2021 and 2023 cannot be achieved. This research aims to identify a marketing mix strategy to increase sales of wedding packages at The Anvaya Beach Resort Bali. This research uses qualitative descriptive data analysis techniques which will be analyzed using SWOT analysis with the 7P marketing mix (Product, Price, Place, Promotion, People, Process and Physical Evidence). SWOT Matrix Analysis groups internal and external factors to produce four specific strategies, namely SO, ST, WO, and WT. In the research results, there are four marketing mix strategies in increasing sales of wedding packages at The Anvaya Beach Resort Bali, namely the SO (Strength Opportunities) strategy of having a wedding venue location which is a strategy to facilitate access in holding weddings, the ST (Strength Threats) strategy of utilizing the wedding venue by promoting The beauty of each wedding location that is owned, the WO (Weakness Opportunities) strategy improves weaknesses by utilizing the potential of social media which provides information about wedding packages to companies, and the WT (Weakness Threats) strategy maximizes ecommerce to expand the reach of the target market.

Strategi Pengembangan Produk Baitut Tamwil Muhammadiyah (BTM) dalam Meningkatkan Keunggulan Bersaing

This research aims to formulate a product development strategy that will be carried out by KSPPS BTM West Sumatra Sungai Rumbai Branch in increasing its competitive advantage. The research method used is field research using qualitative descriptive methods. Research data collection techniques are documentation, interviews and observation. The data analysis method used is SWOT analysis which uses IFE, EFE analysis, SWOT matrix, and score weight table analysis to identify and analyze factors. From the research results, the Baitul Tamwil Muhammadiyah (BTM) product development strategy at KSPPS BTM West Sumatra Sungai Rumbai Branch has an IFE matrix analysis that produces an overall score of 3.5, which means taking advantage of the advantages of the BTM cooperative and maximizing internal factors, this has been achieved. EFE matrix analysis produces an overall score of 3.15 which shows that the BTM cooperative is very responsive to external factors by taking advantage of existing opportunities. The weighted score of the SO strategy is 3.9, the WO strategy is 3.2, the ST strategy is 3.45, and the WT strategy is 2.75. Based on the weighted assessment, the SO strategy score has the highest points compared to other strategies. The weighted evaluation is based on the contribution of the strengths or weaknesses to the achievement of the company's goals, vision and mission. The higher the weight, the greater the contribution and influence on achieving the company's goals, vision and mission, where the Strength Opportunities (SO) assessment can be used as a strategy to capture and utilize strengths in order to seize as many opportunities as possible from competitors.

Marketing Strategy Analysis Using Swot And Qspm Matrix (Case Study On Guzzini Msmes)

The number of Micro, Small, and Medium Enterprises (MSMEs) participating in the marketplace continues to increase from 2020. This research aims to determine the condition of internal environmental factors (strengths and weaknesses) and external environmental factors (opportunities and threats) in Guzzini and analyze and identify the right marketing strategy to apply to Guzzini using the SWOT and QSPM methods. This research uses qualitative methods whose nature and research objectives are categorized into descriptive research. The research results based on SWOT analysis show that 6 (six) alternative strategies can be implemented, namely 1 (one) SO (Strengths-Opportunities) Strategy to seize opportunities and overcome weaknesses and face various threats, 2 (two) WO (Weaknesses-Opportunities) Strategies to Minimize the company's internal weaknesses by exploiting Guzzini's external opportunities, 2 (two) ST (Strengths-Threats) Strategies to face or reduce the impact of external threats and 1 (one) WT (Weaknesses-Threats) Strategy to deal with threats that will be faced and reduce internal weaknesses. Determining Guzzini's strategy begins with understanding the strengths and weaknesses in Guzzini's internal environment and recognizing the opportunities and threats in Guzzini's external environment. Based on the SWOT analysis, six alternative marketing strategies can be used at Guzzini. Meanwhile, based on the QSPM analysis, the most suitable strategy is to carry out more creative promotional activities and reactivate offline and online stores simultaneously.

Analysis Of Local Msme Development Strategy "Vis A Vis" The Development Of National Chain Minimarket Retail In Palembang City

The phenomenon of the proliferation of National Chain Minimarket Retail Groups has become a scourge for local MSMEs in Indonesia. Although the government continues to provide space for local MSMEs through Permendagri No. 53/M-DAG/PER/12/2008 which requires the establishment of minimarkets to pay attention to the existence of traditional markets and smaller neighborhood stalls/shops. However, some regions are actually utilizing the momentum of the existence of modern minimarkets, one of which is Yogyakarta through the Mayor's Regulation which issued a policy so that the national chain minimarket retail group empowers local MSMEs and is given a special place to market local products. Palembang, which is known for its pempek as a culinary specialty, has enormous potential for the development of local MSMEs, but MSME players who become industry players are still not ideal. This study aims to analyze how the development strategy of Local MSMEs "vis a vis" the massive development of national chain minimarket retail in Palembang City. This research uses a mixed method approach, which consists of two approaches, namely quantitative and qualitative. Mixed methods used are descriptive qualitative using SWOT analysis (strengths, weaknesses, opportunities, threats) to analyze the development strategy of local MSMEs in Palembang City. As well as quantitative descriptive using the IFAS and EFAS matrix to calculate the weighting, rating, and formulation of the development strategy position of Local MSMEs in Palembang City. The results of this study indicate that based on the results of the SWOT diagram analysis, the X and Y axes are obtained. The straight line in the diagram above shows the coordinates in quadrant 1 position. Quadrant 1 is a very favorable situation, where local wisdom MSME players can have strengths and opportunities that can be utilized so that it is suitable to use the SO (strength-opportunity) strategy to develop local wisdom MSME businesses supported by aggressive growth strategies, namely 1) Maintaining Public Interest by Optimizing Support Programs from the Government; 2) Optimizing Sales Without Limiting Target Markets both domestically and abroad; 3) Utilizing Community Expertise to Intervene Local Products to National Chain Minimarkets; and Creating Training Programs from the Association of Local Culinary Business Groups to Maintain the Authentic Taste of Products.

Analisis SWOT sebagai Strategi dalam Peningkatan Kinerja Pegawai Pemerintahan

This research aims to formulate strategies that must be implemented for performance development by analyzing the company's strengths, weaknesses, opportunities, and threats through analysis on the Government. This research is qualitative descriptive research with a SWOT analysis method that aims to improve the performance of Government employees. Data collection is carried out through observation, interviews, and documentation. Data analysis is carried out qualitatively consisting of data reduction, data presentation, and conclusion drawing. Based on the results and discussions that have been carried out previously, the author concludes that: the strategy used to improve employee performance is the SO (Strengths–Opportunities) strategy, actions that can be taken in the strengths strategy by increasing competence, extensive work experience and high competence. Meanwhile, the opportunities strategy is with the development of new technology that can improve work efficiency and reduce costs, the availability of quality human resources that can strengthen the work team.

Model Pengembangan Community Based Tourism Desa Jangkaran, Kabupaten Kulon Progo

Community-based tourism (CBT) development grants broader authority to the community to manage their village's potential to enhance the economy and sustainable development. This study aims to find a model for community-based tourism (CBT) development in Jangkaran Village, Kulon Progo, Yogyakarta, which has the potential for ecotourism, cultural tourism, and agrotourism. The research employs a mixed-methods approach, combining qualitative and quantitative methods, collecting data through observation, interviews, Focus Group Discussions (FGD), and documentation, with the aid of SWOT analysis to determine priority strategies for tourism development in integration with the CBT model. The results show that community participation in managing tourist attractions is quite good, with most mangrove tourism attractions managed by Jangkaran community groups, and the presence of creative economy elements such as local art events, culinary offerings, and unique souvenirs. The challenges faced by Jangkaran tourism stakeholders include development programs and the construction of attractions, amenities, and accessibility, which are still hindered by regulations that do not fully support Jangkaran's tourism development. Based on the SWOT IFAS-EFAS analysis, the strategic position for Jangkaran Village tourism development falls into the SO (Strengths-Opportunities) quadrant, indicating a Competitive Strategy. Gradually, this CBT model can be applied in Jangkaran Village through an institutional collaboration approach, thereby realizing sustainable tourism, creating job opportunities for Jangkaran residents, and strengthening the village and household economy. This study can serve as a guide for Jangkaran Village to further develop tourism direction through careful planning, prioritizing sustainable development principles, and emphasizing community participation in planning, implementation, monitoring, and evaluation.

Optimizing Sambar Deer Breeding Management: A Case Study at the Bpsilhk Aek Nauli Breeding

The sambar deer, an endemic animal to Indonesia, is protected by Government Regulation Number 7 of 1999 and is listed as "Vulnerable," according to the IUCN, indicating its vulnerability to extinction. The main objective of this research is to analyze the current management of sambar deer breeding, identify supporting and inhibiting factors, and plan strategies to improve management by ideal standards. Data for this research was collected through literature study, observation and interviews. The sample of respondents was selected from actors or stakeholders who have the most significant role in the management of this deer breeding area, including the head of the service (1 person), head of the planning section (1 person), team member (2 people), and guard (1 person). The form of captive management was analyzed using a Likert scale, supporting and inhibiting factors were analyzed using descriptive analysis, and the form of management strategy was analyzed using SWOT analysis. The results obtained were that the sambar deer breeding management had a score of 3.90, or the management was quite good. Supporting factors for management are the breeding area, which is still sufficient to accommodate many deer, complete equipment and cage equipment in the cages, and healthy deer. Moreover, the inhibiting factors for management are the unavailability of veterinarians and the fact that data on recording sick sambar deer needs to be well documented, making it challenging to monitor health. Recommendations for the management strategy for sambar deer breeding at BPSILHK Aek Nauli is an alternative SO (Strength-Opportunity) strategy obtained, namely: Caring for the cages together with the community, utilizing the area of the cage to add deer, utilizing breeding locations located in tourist locations and caring for the deer so that always healthy.

Analisis Strategi Pengembangan Agribisnis Kebun Strawberi di Desa Serang Kabupaten Purbalingga

Serang Village, Karangreja Sub-district, Purbalingga Regency is one of the best-performing villages at the national level because in 2013 it was successfully selected as the winner of Pakarti Utama I at the National Level in the Best Implementing Competition for Yard Yard Utilization (Heart of PKK) Regency Category. Serang village farmers first planted strawberries in 2003. The first seeds to be planted came from the remaining strawberry plantations of PT. Zeta Agro. Until now, Serang Village has been developed as a strawberry tourism village. This study aims to analyze the strategy of developing strawberry garden agribusiness in Seran Village, Purbalingga Regency. The research design is qualitative, with case study research techniques. Data collection methods used are interviews, observation and documentation. Based on the results of internal factors and external factors from the strawberry plantation agribusiness development strategy in Serang Village, it can be divided into four strategies, namely Strengths-Opportunities (S-O), Weaknesses-Opportunities (W-O), Strengths-Threats (S-T) and Weaknesses-Threats (W-T).

Pengelolaan Kawasan Perbatasan Motaain Dalam Upaya Pengentasan Kemiskinan di Desa Silawan Kabupaten Belu

This study aims to find out the strategy of utilizing the management of the Motaain border area in an effort to alleviate poverty in Silawan Village. This research was conducted at the Motaain Border of Silawan Village, Belu Regency using primary and secondary data. The results of this study show how the SO (Strength-Opportunity) strategy uses adequate natural resources, locations close to PLBN and the existence of animal feed factories by taking advantage of opportunities such as in the agriculture and plantation, tourism and trade and logistics sectors to increase the economic activities of the local community and be able to reduce poverty in Silawan Village. The obstacles that are often faced in poverty alleviation in Silawan Village are limited resources, economic activities that occur are more dominant in the outside community and security that is still weak so that smuggling often occurs. The location close to PLBN and the existence of a animal feed factory are expected to provide alternative solutions for farmers to manage agricultural products into animal feed and revive the culture of livestock in border areas.

The Development Strategy of Cross-Border Tourism as Halal Tourism in Sambas Regency

Tourism is a pivotal economic sector with significant development potential in Sambas Regency, West Kalimantan. The Aruk Cross-Border Tourism Festival serves as a strategic gateway for attracting foreign tourists to the region. This study aims to identify strategies for developing halal tourism through cross-border tourism at the Sebedang Lake in Sambas Regency. Employing a qualitative approach, data were collected through interviews and observations. The IFAS and EFAS analyses revealed opportunities rated at 2.100 and strengths at 2.179, which surpassed weaknesses rated at 1.089 and threats at 1.250. The recommended development strategy is the Strengths-Opportunities (SO) strategy, which involves leveraging the unique, pristine nature of Sebedang Lake as a tourist attraction, enhancing facilities, obtaining halal certification, and fostering cooperation with stakeholders. These measures can facilitate the transformation of Sebedang Lake into a premier halal tourism destination in Sambas Regency via a cross-border tourism program. The findings of this research are anticipated to significantly contribute to the advancement of halal tourism at Sebedang Lake.

ANALYSIS OF BOTTLED DRINKING WATER (AMDK) BUSINESS STRATEGIES IN IMPROVING THE ECONOMY OF Islamic Boarding Schools (CASE STUDY OF MAMBAUL ULUM Islamic Boarding School, BATA-BATA PAMEKASAN)

At this time, the business world is entering an era of globalization, where all parties can freely enter any desired market, both domestically and abroad, without any restrictions. Seeing these conditions, every business sector should be required to know and follow climate developments or changes in every business activity. The company must clearly determine the direction in which its business activities are carried out and which parties are the targets of the movement of its business activities or in other words, having determined the direction of its business activities, the company must determine which parties are the targets of the sales of the products offered by the company. Bottled Drinking Water (AMDK) as a newly growing industry has been encouraged to increase national economic growth in the last year. In terms of the number of companies operating in the AMDK sector, according to the Association of Indonesian Bottled Drinking Water Companies (Aspadin), it continues to increase. The increasingly rapid progress in AMDK has encouraged many companies in this industry to expand their production and markets, as well as encouraging the entry of new entrants. The situation that has developed in recent years is increasing competition. The aim of this research is to find out the business strategy for bottled drinking water to improve the economy of the Mambaul Ulum Bata-bata Islamic Boarding School Cooperative. The type of research used in the research is SWOT analysis. The sample used in this research was 30 respondents, namely employees at the Aneka Usaha Bata-bata Islamic Boarding School Cooperative (KOPPONTREN AUBA). Data collection techniques in this research used interviews and observation. Based on the results of business strategy analysis research conducted by KOPPONTREN AUBA to improve the economy of its Islamic boarding schools, KOPPONTREN AUBA implements five business strategies, namely the first SO (Strengths-Opportunities) strategy by expanding market share by carrying out effective and efficient promotions, expanding cooperation with various parties , the second is the ST (Strength - Threats) strategy by managing product quality and carrying out product innovation, the third is the WO (Weakness-Opportunities) strategy by increasing promotions both online and offline and increasing the effectiveness of promotions, the fourth is the WT (Weakness-Threaths) strategy by how to increase the promotion of Labini AMDK to the community. Keywords: Strategy, Business, AMDK, SWOT

Marketing Strategies Of Processed Cassava Businesses In Improving Community Welfare Islamic Economic Review (Case Study Of Cempedak Lobang Village)

This research aims to explore the Cassava Business Development Model in Improving Community Welfare with an Islamic Economic Approach in Cempedak Lobang Village. Descriptive qualitative methods and interviews were used to highlight the application of Islamic economic concepts which emphasize partnerships and sharing risks and benefits, strengthening inclusiveness and sustainable local economic development. The SWOT analysis highlights the strengths, weaknesses, opportunities, and threats related to developing a cassava business in Cempedak Lobang Village, including abundant natural resources, community involvement, lack of infrastructure, and market opportunities for organic cassava products. In addition, S-O (Strengths-Opportunities) Strategy is an approach that utilizes the internal strengths of an entity to pursue existing external opportunities. In the context of cassava business development in Cempedak Lobang Village, the S-O strategy can be applied to maximize the positive potential of the village and utilize it to take advantage of emerging opportunities. Threats may arise from market competition and climate change. By considering these factors, the cassava business development model in Cempedak Lobang Village can be improved to achieve better prosperity for the local community.

Environmentally Friendly Strategies for Recycling Agricultural Waste to Produce Renewable Energy: A Case Study of Durian Fruit

The increasing need for harvests, resources, and facilities is associated with significant biowaste production from agricultural processes. Although the waste is nutrient-rich, it may become refinement lands for ailment-triggering bacteria when not managed correctly. The waste can be transformed into raw materials for valuable crops or sources of environmentally friendly energy. Therefore, this study examined agricultural waste management strategies as Indonesia's sustainable renewable energy source. SWOT and TOPSIS methods were used to identify the optimal approach for advancing renewable energy in Riau Province, while multiple respondents participated in identifying critical criteria and evaluating each option. The results showed that based on SWOT analysis, the Strength–Opportunity (SO) factor favored using agricultural waste for renewable energy in Indonesia. Furthermore, TOPSIS analysis indicated that Alternative A2 (Bioethanol) had the most significant distance among the alternatives, with a weight of 0.825. Future studies are needed to provide more accurate results and improve the current understanding regarding the evolution of renewable energy in Indonesia. Additionally, in-depth investigations should prioritize increased consumer awareness of renewable consumption, higher producer productivity, and strengthened policies.

Semendo Coffee Development and Partnership Strategy to Enhance Governance for Food Security and Climate Change Mitigation

Semendo coffee is a major income source for agricultural households in the Semendo region. Agroforestry is commonly employed practice at numerous Semendo coffee plantations. Timber and Multipurpose Tree Species widely cultivated to provide shade. This study examines Semendo coffee’s governance-enhancing development and collaboration methods. SWOT (strength, weakness, opportunities, threats) and AHP (analytic hierarchy process) analysis are used to determine the most suitable governance strategies and policies for Semendo coffee development. The data was gathered from key persons who possess expertise and serve as representatives for pertinent stakeholders and commercial entities throughout the Semendo coffee supply chain. SWOT analysis shows that the Strength-Opportunity (SO) strategy could improve Semendo coffee governance. High-quality coffee production, relevant party cooperation, and marketing network expansion are the proposed strategies. The AHP says mutual need drives partnership decision-making the most. Plasma-core partnerships are best for creating a strong sense of mutual need. Integration of the SO strategy with the core-plasma partnership is proposed to improve Semendo coffee governance. Agroforestry in Semendo coffee production can produce fruits and sequester carbon, reducing climate change. Agroforestry-based Semendo coffee management is expected to improve food supply, distribution, and consumption. This development is expected to maintain environmental integrity, notably in climate change mitigation.

Ecotourism Strategy and Potential of Delleng Simpon, Ulumerah, Pakpak Bharat Regency

Ecotourism can be developed into a sustainable development model because its management concept is oriented to the economy and maintaining forest preservation and community empowerment. Delleng Simpon is a forest area with a beautiful panoramic expanse. The Delleng Simpon area is critical and has the potential to be developed. This study aims to find strategies and potentials in the management of Delleng Simpon ecotourism by considering the community's ecological, economic, and socio-cultural conditions. This research used the qualitative descriptive case study method. Data collection was carried out through surveys and interviews in the field. The data was analyzed using the SWOT method. The analysis results showed that (42%) of respondents were not involved in tourism management because ecotourism is managed directly by the Tourism Office, visitor participation in maintaining cleanliness is still low, and only (14%) always dispose of garbage in its place. Respondents' perceptions of ecotourism development, including access, facilities, cleanliness, and promotion, are still less than optimal; all respondents agreed to build public facilities and support facilities immediately. The SWOT analysis results for the Delleng Simpon ecotourism development strategy are in Quadrant I by implementing the Strength-Opportunities (SO) strategy. The priority of the SO's strategy is the development of ecotourism by involving more local communities; its management must be carried out with the principles of preserving the environment, increasing educational value, and maximizing local wisdom.

STRATEGI PENGEMBANGAN BISNIS INDUSTRI JASA BIMBINGAN BELAJAR DENGAN METODE ANALISIS SWOT

Education is the foundation of knowledge for growth and development as a provision for living life. The increasing competition among students for achievement means that students need additional learning through additional tutoring institutions. The growth of additional tutoring institutions is increasingly rapid, making competitiveness even higher. The problem that is often faced in the field is that players in the tutoring services industry must try to stay afloat in the midst of the growing competition in the domestic tutoring business. One of the efforts of tutoring institutions to be successful and successful is by developing a tutoring business. 
 The problem formulation in this research is how to develop a tutoring business. The aim of this research is to develop a tutoring business using the SWOT (Strength, Weakness, Opportunities, and Threat) analysis method. The results obtained from this research are the appropriate strategy design, namely the implementation of the SO strategy. The conclusion of this research is that SO (Strength Opportunities) strategies that can be implemented are improving the approach to parents of students, commensurate service fees with services, improving fast response services to students' sudden needs, increasing the professionalism of teachers, improving learning program services both online and offline, improving quality books that are easy for students to understand, allocating teachers according to students' needs and improving facilities.

Development Strategy of Community-Based Tourism in Trate Village, Bojonegoro

Bojonegoro is one of the districts within the administrative area of East Java province. So far, the quite large tourism potential in Trate Village has not been optimally utilized to develop it as a tourist village considering that several obstacles are still found, including weak human resources related to the entrepreneurial spirit, weak understanding of the concept of tourist villages, and so on. This research uses a qualitative approach method with descriptive explanation where the research emphasizes knowing certain phenomena. What is studied in this research is to develop a strategy for developing a community-based Trate tourist village to utilize and optimize the potential of the Trate Tourism Village and to analyze the internal and external factors that influence the development of the Trate tourist village. The results of this research are that the researcher provides the results of the Internal Strategy Factor Analysis (IFAS) in the Trate Tourism Village, obtained with a score on the strength factors of 2.15 and a score on the weakness factors of 1.10 with a total score of 3.25. The results of the analysis of External Strategy Factors (EFAS) in Trate Tourism Village were obtained with a score on the Opportunity Factor of 2.10 and a score on the Threat Factor of 1.25 with a total score of 3.35. The results of the researcher's analysis of processing data on internal factors and external factors in Trate Tourism Village obtained a score for each factor as follows: Score for strength factors = 2.15, Score for weakness factors = 1.10, Score for opportunity factors = 2.10, Score for threat factor = 1.25. The development strategy that must be implemented by the Trate Tourism Village uses the Strength Opportunities (SO) strategy and is applied based on existing strengths by exploiting opportunities in the Trate Tourism Village and taking advantage of opportunities outside the Trate Tourism Village.