Amidst the continuous advancement of science and technology and the deepening of globalization, Netflix, a pioneering streaming media service provider, has garnered widespread attention within the industry for its cross-screen interlinkage and cross-platform media content dissemination strategy. This article commences with an overview of Netflix s core strategy, which encompasses multi-platform support, personalized recommendations, social integration, original content, global expansion, offline downloads, and collaborations with third-party platforms. Subsequently, the implications of these strategies on user experience, market competition, and business models are explored. Furthermore, the paper delves into the challenges that Netflix confronts in content generation and copyright, technology, user behavior, competitive pressures, and regional cultural disparities. Ultimately, the future growth trajectory of Netflix is prognosticated.
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