Persuasive Strategies Research Articles

A cascading model for nudging employees towards energy-efficient behaviour in tertiary buildings.

Energy-related occupant behaviour in the built environment is considered crucial when aiming towards Energy Efficiency (EE), especially given the notion that people are most often unaware and disengaged regarding the impacts of energy-consuming habits. In order to affect such energy-related behaviour, various approaches have been employed, being the most common the provision of recommendations towards more energy-efficient actions. In this work, the authors extend prior research findings in an effort to automatically identify the optimal Persuasion Strategy (PS), out of ten pre-selected by experts, tailored to a user (i.e., the context to trigger a message, allocate a task or providing cues to enact an action). This process aims to successfully influence the employees' decisions about EE in tertiary buildings. The framework presented in this study utilizes cultural traits and socio-economic information. It is based on one of the largest survey datasets on this subject, comprising responses from 743 users collected through an online survey in four countries across Europe (Spain, Greece, Austria and the UK). The resulting framework was designed as a cascade of sequential data-driven prediction models. The first step employs a particular case of matrix factorisation to rank the ten PP in terms of preference for each user, followed by a random forest regression model that uses these rankings as a filtering step to compute scores for each PP and conclude with the best selection for each user. An ex-post assessment of the individual steps and the combined ensemble revealed increased accuracy over baseline non-personalised methods. Furthermore, the analysis also sheds light on important user characteristics to take into account for future interventions related to EE and the most effective persuasion strategies to adopt based on user data. Discussion and implications of the reported results are provided in the text regarding the flourishing field of personalisation to motivate pro-environmental behaviour change in tertiary buildings.

The main elements of the solution to China’s demotic violence

Domestic violence represents a complex and pervasive issue within China, deeply entrenched in historical norms and sociocultural attitudes. Even with legal reforms aimed at criminalizing domestic violence and establishing legal protections for victims, challenges persist due to the societal perception of domestic violence as a family matter. This paper critically examines the main elements necessary for effectively combating domestic violence in China—policy instruments, policy implementation, and lobbying. By dissecting the shortcomings of current measures, the paper argues for the adoption of multidimensional policy tools beyond policing and legal action, such as public awareness campaigns and persuasive strategies designed to shift societal attitudes. The significance of rigorous policy implementation is emphasized, highlighting the need for iterative enforcement and organizational learning to ensure the efficacy of domestic violence policies. Furthermore, the complex role of lobbying within China's political context is explored, demonstrating its impact on policy proposals and reforms. Overall, the paper posits the need for a comprehensive approach, involving a concerted effort from policymakers, law enforcement, and civil society to address the multifaceted challenges of domestic violence in China.

MAPPING GAMIFICATION TRENDS IN HRM: A BIBLIOMETRIC EXPLORATION USING R STUDIO

Purpose: Gamification, the application of game-like elements in non-gaming contexts, has quickly become popular as one of the most effective persuasive strategies for encouraging useful behavioral changes in users. The gamification research in the field of HRM is expanding swiftly, moving from basic and fundamental questions like what and why to more complex ones like how, when, and when not to gamify for the employees. It still faces theoretical and empirical challenges to demonstrate the practical effects of gamification and strengthen the guiding principles for meaningful gamification designs. The paper aims to do a bibliometric analysis to characterize the structure and evolution of gamification as a scientific field. Design/Methodology: Using the RStudio package, a bibliometric analysis of articles is conducted in gamification by extracting data from the Scopus database for sixteen years (2007-2023). The conceptual, intellectual, and social network structures of gamification research, as well as the dynamic and evolutionary features of the field, using techniques from science mapping and bibliometric performance analysis, are analyzed. Findings: Bibliometric approaches are used to identify the top authors, top journals, and important topics. A thorough bibliographic network-based content analysis is then conducted. There are three main clusters that show the scope of the specialized field's study. Lastly, the study has identified critical research gaps to guide future research. Practical implications: The purpose of this article is to examine the journal's predominant patterns about articles, authors, institutions, countries, journals, themes, and keywords. The study's findings will assist readers in fully comprehending the topic. Limitations: The database utilized is exclusively from Scopus; it does not include information from other databases like Google Scholar, the Web of Science, etc. The available data is merely for sixteen years, from 2007 to 2023.

The Past Evolution, Present Challenge and Future Prospect of the Post-Truth Research

In the past few years, the phenomenon of post truth has become popular in Western countries. It refers to the fact that public emotions and personal beliefs have a greater impact on facts than the actual situation itself. The history of the post truth phenomenon can be traced back to the 1970s, but in recent years, due to the widespread use of digital and social media, the spread of fake news has become even more rampant. The phenomenon of post truth has become a new political culture, regarded as a manifestation of populist movements that resist elites. Currently, the post truth phenomenon faces some challenges. With the frequent occurrence of major public emergencies, new impetus has been provided for the popularization and complexity of post truth. After the COVID-19, people began to connect their personal situation with the health of the whole society, which further aroused the public's attention to the truth. However, studying post truth faces many challenges, such as how to explain the phenomenon of post truth, the motivation of fake news, and the persuasive strategies of news. In future prospects, the focus of truth after research may shift towards the role of emotions. Emotions are increasingly valued in social sciences. Understanding the relationship between emotions and facts will help to better understand post truth phenomena. Emotion is not only the opposite of truth or rationality, but also an important component of cognitive psychology and even a resource for social mobilization and integration. Further research on the role of emotional discourse will help reveal the social and cultural aspects of post truth phenomena. In summary, the evolution of post truth phenomena, current challenges, and future prospects are all important aspects of studying post truth. A thorough study of the history, motivation, and impact of post truth phenomena will help us better understand and respond to the challenges of post truth phenomena, and provide new directions for future research.

Komunikasi Dakwah Persuasif KH. Husaini Hanafi dalam Menanamkan Nilai-Nilai Islam Melalui Majelis Taklim Nafahattur Rabbani Kota Balikpapan

Da'wah communication is an aspect of Muslim life which is one of the religious obligations and also has a goal to bring about changes in behavior, attitudes or actions that are in accordance with Islamic messages. Dai is not only to understand Islamic values ​​but also to try to direct Mad’u to always apply Islamic values ​​in his life so that changes are felt not only in understanding but also in Mad’u's attitudes, behavior and actions. To achieve this goal, an appropriate persuasive communication strategy is needed in carrying out da'wah activities so that the messages of Islamic teachings (messages) reach the mad’u through various means, one of which is through the Nafahattur Rabbani Taklim Council in Balikpapan City. The purpose of this research is to determine the persuasive da'wah communication carried out by KH. Husaini Hanafi in instilling Islamic values. This research method uses a qualitative descriptive method with the type of field research. Data collection was carried out by means of observation, interviews and documentation. Data analysis techniques by means of data reduction, data presentation and drawing conclusions. The research results show that the persuasive da'wah communication strategy implemented by KH. Husaini Hanafi in instilling Islamic values ​​through the Nafahattur Rabbani Taklim Council uses a family approach, uses stages of understanding mad’u, determines relevant messages and materials, starts da'wah communication by building a warm and comfortable situation and uses persuasive communication with participation methods, methods association, icing device method, and pay-off method.

Traumatisme d’après-guerre : confl its mentaux et stratégies discursives. Étude sémio-pragmatique d’Un désir fou de danser d’Élie Wiesel

The question of Holocaust survivors and Jewish identity are at the heart of Elie Wiesel’s fiction and nonfiction, where the author looks to emphasise characters’ psychological struggles with demons of the past. The aim of this paper is to approach A Mad Desire to Dance from a semio-pragmatic point of view in order to examine persuasive strategies which involve readers participating in the narrative discourse and identifying the nature of protagonist’s psychological disorders. The analysis, related to Holocaust studies, shows that the construction of the novel influences readers so that they can sympathize with characters whose personal life is deeply affected by a post-war trauma.

Genre Structure and Writer Identity in EFL Students’ Application Letters

Writing for academic and professional purposes has been increasingly challenging for applicants as it requires a certain degree of proficiency to promote themselves as potential workers in the desired position. Considering the significance of English as the global lingua franca, there is an increasing need to ensure that formal writings, in different fields and contexts, adhere to the generic and linguistic standards necessary for effective written communication. This study presents an examination of genre features and rhetorical strategies of job application letters written by Tunisian Business students. More specifically, it intends to investigate how far novice non-native English candidates are able to successfully use the genre components and persuasive strategies of the target language. A corpus of 30 undergraduate job application letters was subject to move analysis, using top-down approach, basing on Khan and Tin’s (2012) model as an analytical framework. The results indicated that the participants showed different types of rhetorical patterns preferences used in various sequences and frequencies to articulate the same communicative purpose of the genre. The analysis revealed also that Addressing, Establishing credentials and Ending politely proved to be the most preponderant moves in the corpus. Yet, although the majority of applicants have commonly attempted to use an appropriate schematic structure in writing their job application letters, most of them failed to prove any creativity in elaborating their unique characteristics and achievements. The paper concludes with the possible linguistic and pedagogical implications of the study.

ANALYSIS OF GARUDA INDONESIA'S PERSUASIVE COMMUNICATION USING AIRCRAFT LIVERY WITH MASK VIA INSTAGRAM

This study aims to describe how the analysis of persuasive communication carried out by Garuda Indonesia through the launch of a masked aircraft livery aims to persuade the public to comply with health protocols by using masks. In analyzing the researchers combined the six elements of a persuasion strategy according to Dr. Robert B. Cialdini with the AIDA formula using a qualitative approach and descriptive content analysis research method. The researcher made observations on Garuda Indonesia's Instagram on October 1, 2020 and was strengthened by the results of interviews with two external sources. The results of this study explain that of the six persuasion strategies proposed by Cialdini, Garuda Indonesia has a tendency not to use the Reciprocation strategy in uploaded messages, and to strengthen the delivery of these messages, the AIDA formula has been combined in this study which results in these messages having an effect on generating Attention, Interest, Desire, and Action to encourage followers using masks.

EXPLORING THE PERSUASIVE DESIGN ELEMENTS OF INSTAGRAM: A FRAMEWORK-BASED EVALUATION OF USER ENGAGEMENT AND BEHAVIOUR INFLUENCE THROUGH PERSUASIVE SYSTEM DESIGN (PSD)

Existing literature has established that social media can be highly persuasive on a broader scale, yet comprehensive evaluation of persuasive strategies on Instagram remains scarce despite its widespread usage. Instagram, a globally popular social networking platform, lacks thorough academic examination regarding its persuasive technological strategies despite its significant impact on user behaviour and interaction patterns is already realised. The platform's emphasis on visual content, interactive features, and evolving engagement tools presents a unique landscape for studying persuasive strategies. This study aims to fill this gap by assessing the integration of persuasive technological strategies within Instagram, focusing on behaviour change and user motivation. Employing the 'Persuasive Systems Design (PSD)' framework, widely recognized for developing and evaluating persuasive systems, this study dissects persuasive elements in Instagram. The evaluation reveals an effective utilization of persuasive techniques to engage and captivate users on Instagram. This evaluation not only contributes academically but also holds implications for industrial practices, offering insights into how persuasive designs influence user behaviour on a highly influential social media platform.

Peran Komunitas Gusdurian Dalam Menerapkansikap Religius Dan Toleransi Melalui Strategi Komunikasi Persuasif Di Universitas Nadhatul Ulama Sidoarjo

The purpose of the research is to find out how the role of the Gusdurian community in implementing religious attitudes and tolerance and to find out how the application of religious attitudes and tolerance through persuasive communication strategies at Unusida. This study uses a qualitative approach with a case study type. The data sources required are primary data and secondary data. Data collection techniques with observation, interviews, and documentation. And the data analysis used is data reduction and data presentation. The results showed that the role of the Gusdurian community in implementing religious attitudes was that students became active in attending prayer congregations, not a few students also wore kopyahs as a symbol to emulate the figure of Gusdur, became more active in lectures and had quality public speaking. Meanwhile, in the attitude of tolerance, students do not differentiate between the castes of other students, mingle with all groups, and are able to become mediators in the event of conflict problems around them. If the application of religious attitudes, through psychodynamic strategies, namely religious and interfaith knowledge discussion activities, sociocultural strategies through banjari activities, nadhatul syubban. Whereas in the attitude of tolerance through psychodynamic strategies, namely Gusdurian care, regular discussions discussing Gus Dur's exemplary example, sociocultural strategies, namely ngobar activities, visits to celebrations of religious holidays, and construction strategies, namely socialization of social media.

Философия эпохи модерна и постмодернизм

In the history of philosophical thought the past twentieth century was marked by a great turning point caused by the collapse of the previous intellectual, cultural, and attitudinal paradigm characteristic of the classical modern era. Acting as the destroyer of this paradigm, postmodernism prioritized the “effectiveness of language”, freeing it from morality and truth, and reducing it to the transmission of information regardless of the degree of honesty or dishonesty of the position taken by the interested party. It is in the philosophy of postmodernism that language in its functional and especially in its axiological relation has undergone a violent degradation. Unlike postmodernism, the philosophy of the modern era has never ceased to live the history and heritage of world philosophical thought, the importance of which in the history of cultures and civilizations has always been recognized as the beginning of all subsequent intellectual and technical achievements of mankind. The key place in the article is occupied by the analysis of Heidegger’s fundamental ontology, which creates a “theology without God” and rejects divine reality, without the realization of which the only possibility remains despairing pessimism. In postmodernism, language ceases to be an instrument of cognition of reality, remaining an instrument of the strategy of persuasion. Thus, philosophy should not abandon its own purpose in the search for teleological meaning in the evaluation and interpretation of human being in the world. The new conceptualization of the existence of the world and man was formalized in the philosophy of existentialism and postmodern. These approaches to the interpretation of man, his language, thinking, consciousness and faith inherent in the philosophy of J.-P. Sartre, N.A. Berdyaev, K. Jaspers, M. Heidegger, J. Derrida, M. Foucault and R. Rorty form the subject of this article. The author shows that it is the philosophy of classical modernity, based on Christian doctrine with its orientation to the life of the future century, is an alternative to postmodernism.

The Communication Patterns between Online Transportation Applicators and Driver Partners in Bandung

The online transportation industry is growing rapidly in the city of Bandung. Therefore, understanding the public relations communication patterns applied by online transportation applicators is very important. Effective communication patterns can strengthen relationships, increase trust levels, and increase partner loyalty to the company. However, if the communication pattern is not appropriate, it can cause obstacles, conflicts, and partner dissatisfaction. This study aims to analyze the communication patterns of public relations in online transportation applications with driver partners in the city of Bandung. The research method is descriptive-qualitative, with data collection techniques through interviews with eight driver partners of online transportation applications. The scientific findings show that communication barriers between applicators and driver-partners are related to differences in language, culture, communication understanding, and limited communication channels. However, applicators have implemented persuasive communication approach strategies by providing communication channels such as online forums and offline meetings to facilitate communication with partners. In conclusion, the importance of understanding and handling communication barriers in the public relations relationship between online transportation applicators and driver-partners Effective communication and the use of appropriate communication channels can strengthen working relationships, increase partner satisfaction, and build long-term loyalty.

INTENTION TO USE WEARABLE ROBOTS FOR INDEPENDENT LIVING : THE ROLE OF CULTURE AND PERSUASIVE HEALTH COMMUNICATION

Abstract Soft wearable robots are emerging assistive technologies that can prolong independent living among older adults experiencing progressive muscle loss, such as sarcopenia. In order to fulfil the wish of aging-in-place and relieve caregiver burden, it is essential to increase wearable robots acceptance through persuasive health communication strategies. This study draws on the integration of the senior technology acceptance model, health communication, and cultural value orientation to predict the intention to use wearable robots among older adults. A 2 (message framing: gain- versus loss-framed) x 2 (temporal framing: distal- versus proximal-framed) randomized experiment was conducted with 154 older adults aged 50 to 74 years, using a self-administered cross-sectional from December 2022 to March 2023 in Hong Kong. A hierarchical multiple regression analysis was conducted with six blocks of variables. Demographic variables including age, gender, and sarcopenia potential were not significantly associated with intention to use. Horizontal individualism is significantly associated with intention to use (p=.011). Also, horizontal collectivism is significantly associated with intention to use (p=.018). Vertical collectivism interacts with persuasive health communication to predict intention to use among older adults (p=.041). The final model (F(12,141) = 3.699, p<.001, R2=.24) which included cultural value orientations showed significant improvement from the first model which only included age and gender. Overall, the final model accounted for 23.9% of the variance. This study is the first to predict the intention to use wearable robots among older adults and provide valuable insights on future policy development to promote aging-in-place, with the aid of wearable robots.

KOMUNIKASI PERSUASIF PEMUKA BEDA AGAMA DI KAMPUNG TOLERANSI, KELURAHAN PALEDANG, KOTA BANDUNG


 
 
 
 This research explores the dynamics of persuasive communication between religious leaders in Paledang Village, Bandung City. The focus of the research involved religious leaders representing various religions in the subdistrict. The main aim of this research is to understand the persuasive communication strategies used by religious leaders in an effort to build tolerance, openness and cooperation amidst religious diversity.
 The research method used is a qualitative approach with in-depth interviews as the main instrument for data collection. Research participants were selected purposively to ensure balanced religious representation. Data analysis was carried out through content analysis techniques, enabling the identification of patterns and key findings related to persuasive communication.
 The research results show that religious leaders in Paledang Village view tolerance as the main foundation of persuasive communication. Tolerance is defined as an open attitude and respect for differences in beliefs, becoming the basis for building understanding and cooperation. Openness is also a crucial approach in establishing interreligious dialogue, where religious leaders create space for the mutually enriching exchange of ideas and views.
 Shared language is an important tool in building effective persuasive communication. Religious leaders use inclusive language and shared symbolism to create a collective identity that includes all believers. Thus, a common language is not only a means of communication, but also a tool to strengthen solidarity amidst diversity.
 In addition, collaborative activities such as inter-religious religious events, joint recitations, and joint social activities have proven to be effective strategies in strengthening relations between religious believers. This activity creates an inclusive space that promotes interfaith participation and cooperation.
 This research contributes to our understanding of persuasive communication as an instrument for building tolerance and cooperation in multicultural societies. The practical implications include the development of a persuasive communication model that can be adopted by religious leaders and similar communities in other places. Thus, it is hoped that this research can provide insight and guidance for managing religious diversity more effectively at the local level.
 
 
 

A Critical Discourse Analysis Of Prime Ministershri Narendra Modi’s Public Speeches

Linguists' research on the intimate connection between language and ideology has always recurred. Politicians frequently use linguistic manipulation to make points. They discuss a subject that is supposed to be common knowledge, but the recipient may not be as acquainted as the situation dictates. Employing the method of critical discourse analysis, the present research aims to pinpoint the expectations, consequences, and philosophy in an address delivered by India's Prime Minister, Shree Narendra Modi. According to the study's findings, Prime Minister Narendra Modi tried to use a variety of persuasive strategies to further his political and ideological objectives.

Using Persuasive Discourse Strategies to Strengthen Arguments in School Parliamentary - Style Debates

Purpose - This research investigates the use of persuasive discourse strategies to strengthen arguments in parliamentary-style school debates. The research focuses specifically on the use of the three persuasive discourse strategies (quasilogical, presentational and analogical) proposed by Barbara Johnstone (2012). Methodology - The research design employed is action research that is qualitative in nature utilizing discourse analysis as the method for data analysis. Findings - The victory of the winning team can be attributed to the effective use of these three strategies during the debates. The persuasive strategies consisted of repetition, questions, appeals, using logical reasoning, giving examples and storytelling method. The study shows that persuasive discourse strategies, if effectively used to develop the argument structure, will prove to be an effective method to win debates. Significance - The findings of the study are useful for school debaters and teachers, trainers or coachers of school debating teams.

The association between the interviewers’ and the respondents’ political attitudes in a telephone survey

ABSTRACT Interviewer effects in telephone surveys on political topics are likely to occur. The literature has yielded considerable evidence about the impact of basic interviewer characteristics, but research is lacking on how interviewers’ beliefs may shape responses. This study is aimed at assessing the association between the interviewers’ party affiliation and political ideology and the answers provided to the same questions by the respondents, using a large-scale telephone survey conducted in Hungary. The results show that interviewers account for a relatively large amount of variance, especially in the models predicting item-nonresponse. The interviewer’s reluctance to answer these questions strongly predicted missing data on the respondent level. On the other hand, only weak interviewer effects were found regarding the valid, substantive responses. The results demonstrate how, for instance, estimations of nonrespondents’ party preferences in electoral polls may be biased due to interviewer-related errors, and highlight the need for standardized persuasion strategies.

Mindsets and irreconcilable positions: A linguistic representation of Corona 19 social fractures

Important subjects such as Flat Earth, global warming, Covid 19, Ukrainian war have given out the existence of two major factions on antagonistic stances, the pros and the cons, that aggressively deny their adversaries’ opinions on any of the aforementioned topics. One side’s arguments formed by heavy reliance on previous beliefs that stand in high credibility (Nilsson 2014, 16) to that group are denied by the other side’s that builds, at their turn, their current beliefs on others their group is usually fond of. This article aims at inventorying the discursive practices which each side makes use of firstly in building their own arguments for their believers and secondly in dismantling the discourse of the opponents. In building their own arguments, the focus of the analysis will be laid on the persuasive strategies used to convince those that already have a serious grounding in either of the sides. In dismantling the others’, special attention will be paid to address formulas and any other derogatory means used for the credibilisation of one’s stand and the discreditation of the others’.

Modalities as Persuasion Carriers in Political Discourse

This paper explores the persuasive weight of modalities as presidential meaning carriers in Egyptian political discourse. More specifically, it probes the extent to which modalities, which are linguistically manifested in obligation modals and need-statements, go beyond their ordinary semantic function of communicating obligation and commitment towards further persuasive functions that target the successful communication of particular presidential meanings in one of President El-Sisi’s speeches. Two research questions are addressed in this study: first, to what extent are modalities employed as persuasion carriers in El-Sisi’s speeches? Second, what are the presidential meanings carried by modalities in the selected data? The paper theoretically draws on various approaches to the concept of modality and its categorization. The study reveals two main findings: first, modalities in El-Sisi’s speech go beyond their ordinary semantic function towards further pragmatic purposes that target the influence of the addressees’ cognitive background in a way that serves to confirm specific existing beliefs or to change them totally to adopt the persuader’s views. This, in turn, accentuates this paper’s assumption that modalities are persuasion strategies with a speaker-benefit-oriented goal of communicating particular intended meanings. Second, in political speeches, modalities are often accompanied with other lexical and grammatical categories to intensify the persuasion process. The study recommends further discussions of grammatical categories other than modality, such as pronouns, to show their significance as persuasion strategies in political and critical discourse studies.

The art of rhetoric: persuasive strategies in Biden’s inauguration speech: a critical discourse analysis

This research investigated the main linguistic strategies used in President Biden’s inauguration speech presented in 2021. Data were analyzed in light of Fairclough’s CDA framework: macro-structure (thematic)—intertextually; microstructure in syntax analysis (cohesion); stylistic (lexicon choice to display the speaker’s emphasis); and rhetoric in terms of persuasive function. The thematic analysis of the data revealed that Biden used certain persuasive strategies including creativity, metaphor, contrast, indirectness, reference, and intertextuality, for addressing critical issues. Creative expressions were drawn highlighting and magnifying significant real-life issues. Certain concepts and values (i.e., unity, democracy, and racial justice) were also accentuated as significant elements of America’s status and Biden’s ideology. Intertextuality was employed by resorting to an extract from one of the American presidents in order to convince the Americans and the international community of his ideas, vision, and policy. It appeared that indirect expressions were also used for discussing politically sensitive issues to acquire a political and interactional advantage over his political opponents. His referencing style showed his interest in others and their unity. Significant ideologies encompassing unity, equality, and freedom for US citizens were stated implicitly and explicitly. The study concludes that the effective use of linguistic and rhetorical devices is important to construct meanings in the world, be persuasive, and convey the intended vision and underlying ideologies.