Enterprise Strategy Research Articles

Does digital transformation promote local-neighborhood green technology innovation?－based on the panel data of Chinese a-share listed companies from 2011 to 2021

As China's economy continues to grow rapidly, the importance of green and sustainable development is increasingly prominent. In this context, enterprises have undergone significant changes in all aspects of the value creation process. Based on the data of Chinese a-share listed companies from 2011 to 2021, this paper links the digital transformation of enterprises with the green technology innovation of enterprises. The focuses on the relationship between the enterprises' digital transformation and the enterprises' green innovation and its Local-neighborhood effect. Research shows that the digital transformation of enterprises will promote the enterprise green technology innovation, and this relationship will have a Local-neighborhood effect in different regions, and this spatial spillover effect is mainly achieved through the transfer of high-tech industries between regions. The results of heterogeneity test show that the effect of green technology innovation is the strongest in Beijing-Tianjin-Hebei economic circle, and the weakest in Pearl River Delta economic circle. Based on the spatial econometric model, this paper provides empirical evidence for the government and the state to formulate the regional development strategy of enterprises' digital transformation and green innovation.

Analysis of the USM Lecturer PPKM application portal using COBIT 2019 Framework

The USM lecturer PPKM application portal information system provides services and information regarding the research and community service activities of USM lecturers. The services available in this application include PPKM proposals, PPKM assessments, PPKM evaluations, progress reports, contracts, assignment letters and presentation schedules. To improve the system services that have been used so far, analysis and evaluation are needed so that system performance can provide accurate information and according to needs. The purpose of this research is to analyze the performance of applications using the COBIT 2019 framework. The method used is a mix method, which combines data from interviews and observations and data from questionnaires. The research subjects consisted of 7 (seven) IT admins and 30 USM permanent lecturers. The COBIT 2019 framework used as the basis for analysis consists of 11 factors, namely: Enterprise strategy; Enterprise goals; Risk Profile; IT Related Issue; IT Threat Landscape; Compliance Requirement; Role Of IT; IT Sourcing Model; IT Implementation Method; Technology Adaptation Strategy; and Enterprise Strategy. The results showed that there are 2 (two) objectives that need to go to the core model evaluation stage, namely BAI03 and BAI07. The results of the maturity analysis on BAI03 are at level 2, which is 67.1%. While the results of the maturity analysis on BAI07 show results of 72.7%.

COMPETITIVE ENVIRONMENTAL STRATEGY OF AGRICULTURAL ENTERPRISES OF THE CARPATHIAN REGION OF UKRAINE

A comprehensive assessment of the level of environmental competitiveness of agricultural enterprises of the Carpathian region of Ukraine allows to recognise them as priority, important competitors of high quality and safe agricultural products with geographical indication. In this regard, the problem of developing and implementing an environmental competitiveness strategy of agricultural enterprises in the Carpathian region, which is characterised by a relatively low level of environmental pollution and has significant land and resource potential for the production of the main types of agricultural products, is being updated at the national level. Methodology. The article uses the methods of induction, deduction, analysis, synthesis, statistical sampling, comparison, expert opinions, associations and analogies. Results. The identified conceptual foundations of the competitive environmental strategy of agricultural enterprises at the regional level provide for improvement of the regulatory and legal support for their functioning. A grouping of farms in the Carpathian region of Ukraine was carried out according to two key criteria: the area of agricultural land and the number of farms. Based on the results of the analysis, a matrix of problematic aspects of the development of organic agriculture is formed, which is based on the following levels of management: legislative-institutional and organisational-economic. Practical implications. Implementation of a competitive environmental strategy in the Carpathian region of Ukraine requires active and coordinated work of government authorities, scientific institutions, NGOs and the private sector. This will help to preserve and rationally use the region's environmental resources, ensure its sustainable development and improve the quality of life. Value/Originality. The paper suggests and evaluates the environmental competitiveness of agricultural enterprises in the Carpathian region of Ukraine using the integrated index of environmental competitiveness based on the data of the State Statistics Service of Ukraine.

The mediating role of accounting information systems in small and medium enterprise strategies and organizational performance in Iraq

This paper examined accounting information systems (AIS) as a mediator between small and medium-sized enterprises (SMEs) strategies, including (finance source, administrative innovation, organizational culture, developing capabilities levels of SMEs, information source, development of business managers, and technological innovation) and organizational performance. In this quantitative study, 450 self-administered questionnaires were distributed to the managers and owners of SMEs using purposive sampling. Data were analyzed using the structural equation modeling (SEM) method via SmartPLS3 Software. The study offers empirical findings on the importance of AIS as a mediator, considers various factors, and provides clear strategies for better work performance. The study confirmed that the SMEs’ strategy and the use of an AIS significantly and positively affected SMEs’ organizational performance, while AIS use partially mediated between SMEs’ strategy and organizational performance. This result confirms that an SME can enhance its performance by using AIS. AIS can support organizational performance through an SME strategy, avoid human errors, provide cost-against-time savings, and assist in timely internal decision-making considering long-term benefits. However, the results may not reflect the actual performance situation and cannot be generalized to all provinces or other countries because environments differ.

Financing Challenges and Strategies for Small and Medium Enterprises in China

This study provides a comprehensive analysis of small and medium-sized enterprises' (SMEs) financing in China, highlighting their critical role in the national economy by contributing significantly to GDP, tax revenue, job creation, and exports. Despite their importance, SMEs face substantial financing challenges due to traditional banking systems' risk assessments, leading to a significant financing gap. The COVID-19 pandemic has exacerbated these challenges, threatening the survival of many SMEs. This research explores both traditional and innovative financing channels, including bank loans, equity financing, and digital platforms like Microconnect and Meituan. The difficulties SMEs face are also discussed, such as high loan rejection rates and the limitations of collateral-based financing which often push these enterprises towards high-cost alternatives or limit their access to necessary funds which hinder SMEs’ daily operation. It assesses the role of government policy and inclusive finance in supporting SME financing and examines the effectiveness of current financial support mechanisms while identifying ongoing gaps and challenges. It argues that while digital platforms like Microconnect and Meituan offer valuable insights and solutions, the complexity of China's financing ecosystem and regional disparities present ongoing challenges. The study ends by highlighting the importance of SMEs to China’s economy and the appeal for continued innovation and policy support to improve SMEs financing.

Systemic relation between innovation capabilities, innovation strategy, and financial performance of small and medium enterprises: Impact of technology trajectory, management obstacles, and investment

Systemic relation between innovation capabilities, innovation strategy, and financial performance of small and medium enterprises: Impact of technology trajectory, management obstacles, and investment

Exploring the adoption of e-commerce platform for container shipping bookings

ABSTRACT Digitalisation has become one of the strategies for enterprises to stay competitive today, the maritime shipping servicing industry is no exception. The electronic-commerce (e-commerce) platform is one of the digitalisation attempts. Leading shipping lines provide e-commerce platforms for customers to book containers. However, it is unclear about whether these platforms disrupt the current container-booking process, the exact benefits such platforms would bring and the preferences towards the platform from users. This study aims to understand the traditional container-booking process and compare the process with and without an e-commerce platform in order to address above issues. Focus on the container-booking process and the inter-organisational communication during the process, this study unveiled the complexity of maritime shipping service and how e-commerce platforms contribute to efficiency, information sharing and transparency. This study provides managerial insights to freight forwarder managers to adopt and diffuse the e-commerce platform for digitalising the container-booking process.

What makes UGC more popular on social media platforms? Insights from information adoption theory

ABSTRACT It is becoming an important marketing strategy for enterprises to utilise user-generated content (UGC) to build brands and promote products on social media platforms, but little is known about the influence mechanism of the popularity of UGC related to brands and products. Drawing upon information adoption theory, this study developed a conceptual model to explain what makes UGC more popular in social media context. Using a dataset of 16,974 records related to the UGC about products from Xiaohongshu app, the most popular user experience sharing platform in China, the empirical study indicates that factors extracted from information quality and source credibility have significant effects on UGC popularity. Interestingly, text length and strength of text sentiment have different effects moderated by product types. In addition, media richness may lead to information redundancy and weaken the effect of text length. The findings offer an insightful understanding into the mechanism of utilising UGC in product marketing on social media platforms.

FRAMEWORK FOR THE DEVELOPMENT OF DIGITAL STRATEGIES FOR INDUSTRIAL COMPANIES: PRINCIPLES, METHODS AND TOOLS

Strategic management and strategy as a tool for managing business development have become responses to the increasing instability of the external environment. With the advent and development of digital technologies, there has been another quantitative and qualitative leap in the growth of uncertainty in the operating conditions of industrial enterprises. In order to remain competitive, they have embarked on a digital transformation process, the success of which also largely depends on having a clear strategy for implementing the transformation. The requirements for such a strategy, and the methods and tools used to develop it, are in some respects very different from those used in traditional strategic management. This determines the research relevance in the field of determining the nature of the digital strategy of the industrial enterprise, methods and tools for its development. It is shown that a digital strategy is a strategy for business development in a digital environment and that the key problem in its development is the need to significantly increase flexibility while maintaining a certain stability. Analysis of trends in the area of adaptation and development of methods for strategy development in the digital environment was carried out. Four broad sets of methods for increasing strategic flexibility have been identified: based on scenario development, experimentation, the use of organisational and management mechanisms, and on the use of ecosystem capabilities. Taking into account the stages of digital transformation process of the industrial enterprise and the basic practices of adaptive management, a landscape of methods and tools for the formation of a digital strategy of a company has been built up, allowing to broaden the understanding and to make a reasonable choice of an instrumental and methodological base. The concept of a minimum viable strategy is highlighted as a promising direction for developing a flexible digital strategy for an enterprise. A tool for its development is proposed in the form of a one-page presentation (canvas) that logically combines the key components of a digital strategy, ensuring its flexibility and sustainability.

Challenges for the development of sustainable SMEs in the cement industry: a SWARA–WASPAS approach

Purpose This study aims to examine the obstacles and approaches to achieving sustainable development in India’s cement solid and hollow brick production business, with a specific emphasis on incorporating the triple bottom line (TBL) concept into strategies for small and medium-sized enterprises (SMEs). Design/methodology/approach Using the step-wise weight assessment ratio analysis (SWARA)–weighted aggregated sum product assessment (WASPAS) approach, the study prioritized 11 economic, 9 environmental and 14 social sustainability indicators based on information collected from literature and expert opinions. Findings The study provides valuable insights into the difficulties encountered by SMEs while implementing strategies that focus on the TBL. By putting emphasis on the sustainability criteria, the key areas that require attention to promote sustainability get identified and addressed. Research limitations/implications The study’s focus on SMEs in this industry limits its generalizability. To have a more complete picture, future studies may include many areas. Practical implications The identified and prioritised sustainability characteristics help small and medium-sized firms (SMEs) design strategies to address sustainable development concerns. The research findings could also inform policymakers and regulatory bodies about the challenges faced by SMEs in the cement and brick production sector regarding sustainability. It could highlight the need for supportive policies and regulations to promote sustainable practices and incentivize SMEs to adopt the TBL approach. The paper can offer practical insights for SME owners and managers on integrating sustainability principles into their business strategies. Actionable recommendations and best practices for enhancing environmental performance, social impact and economic viability within the context of cement and brick production are outlined. Social implications TBL policies improve the sustainability and profitability of small and medium-sized firms (SMEs) and promote environmentally and socially responsible practices that benefit the industry and society. The research paper may facilitate greater engagement and collaboration among various stakeholders involved in the cement and brick production industry, including SMEs, larger corporations, government agencies, non-governmental organizations (NGOs) and local communities. This cooperative approach can encourage open communication, the establishment of trust and coordinated actions to tackle sustainability challenges, ultimately improving social cohesion and collaboration. Originality/value This study provides new and valuable insights by investigating the development of TBL strategies in SMEs in the cement solid and hollow brick manufacturing sector in India. The utilization of the SWARA–WASPAS technique brings novelty to research on sustainable development in this field.

How to select green technology acquisition paths for enterprises: An analysis based on evolutionary game theory

AbstractAs an important method of reducing pollution, green technology innovation (GTI) is receiving more attention. However, facing the challenges in conducting GTI, it is crucial for enterprises to find the optimal path to acquire green technology. This paper investigates how high‐pollution manufacturing enterprises make decisions on independent innovation and green technology introduction under government intervention and public involvement. The influences of other factors, such as media attention and product market competition, have also been considered in the tripartite evolutionary game model. The simulation after applying MATLAB indicates that government intervention and public participation have a significant impact on the decision‐making of green technology acquisition paths for enterprises. Government subsidies and penalties are important policy tools for enterprises to make decisions on the selection of green technology acquisition paths. Meanwhile, reputational incentives or losses brought from public involvement are also essential in encouraging government intervention and green technology acquisition of enterprises. Finally, the extent to which the changes in various influencing factors affect the selection of enterprises' green technology acquisition paths have been tested and simulated. This paper aims to provide policy implications for governments, as well as decision‐making strategies for enterprises that urgently require green transition to achieve sustainable development.

FORMATION OF A COMPETITIVENESS MANAGEMENT MECHANISM TO ENSURE SUSTAINABLE DEVELOPMENT OF ENTERPRISES

The article is devoted to the study of approaches to the formation of a mechanism for managing the competitiveness of enterprises. The main factors ensuring the formation of effective competitiveness in modern conditions, as well as ways and methods of increasing the competitiveness of enterprises are identified. The key aspects of the enterprise's competitiveness are considered, taking into account modern operating conditions and the influence of internal and external factors on the sustainability of its development. The influence of the war on the activities of domestic enterprises is analyzed. It is substantiated that in market conditions the efficiency of enterprises is largely determined by their financial and economic prospects, profitability and competitiveness. It is competitiveness that determines the ability of an enterprise to sell such goods or services, the consumer attractiveness of which is higher than similar ones offered by competitors. Factors with the help of which it is advisable to assess the level of competitiveness of an enterprise in the market have been identified. A number of measures have been proposed to increase the level of competitiveness of an enterprise in conditions of instability. The main problems of increasing the level of competitiveness of an enterprise are identified, related, first of all, to the development of a competitiveness management system, the main element of which is the competitive strategies of the enterprise. Management of an enterprise's competitiveness should be aimed at neutralizing, overcoming and limiting the influence of negative, destructive factors of the influence of the external environment on the level of competitiveness. Forming a defense against them, using positive external influences to build up and implement a system of competitive advantages and enterprise strategies. It is noted that the competitive strategies of an enterprise must be adapted to the peculiarities of the structure of the competitive environment, as well as to the peculiarities of market dynamics

Specific features of forming the socio-economic development strategy of a modern enterprise

Methods. During the research, the following methods of scientific research were used: abstraction – when determining the essence of the socio-economic development of an enterprise; comparison – when comparing the factors of economic and social development of an enterprise; systems approach – when forming the principles of the socio-economic business development model; logic – when developing an algorithm for implementing the main elements of the model into the strategy of socio-economic development of modern enterprises. Results. The essence of the socio-economic development of an enterprise is characterized. It has been demonstrated that in order to ensure the effective operation of any enterprise, the process of developing a strategy for its socio-economic development, which combines economic and social components, is important. Such a combination allows the enterprise to achieve higher competitiveness, which is formed due to both material factors (cost reduction, profit maximization) and the influence of intangible components - reputation, customer loyalty, trust. The desire of the management of a vast majority of Ukrainian enterprises to plan their activities in order to avoid risks and threats from the external environment, as well as the formation of adaptive business stability, has been revealed. The work shows the limitations of such an approach and actualizes attention to the importance of improving the level of qualification (special knowledge, skills and abilities) of the management personnel of an organization, directly responsible for the strategic direction of its functioning and development. Novelty. The principles of building a model of socio-economic development of business are singled out and an algorithm for implementing its main elements into the strategy of socioeconomic development of modern enterprises is proposed. Practical value. The principles of building a model of socio-economic development of business are pointed out: the economic situation of an enterprise, the level of its social development, innovativeness; the number of employees who have undergone advanced training; the rate of growth (or decrease) in the volume of product sales; profitability (loss) dynamics; implementation of the principles of corporate social responsibility; a set of alternatives for the parallel implementation of strategies for economic and social development of the enterprise; the goals for improving the socio-economic development of the enterprise are defined; criteria for choosing the best solution are established; the usefulness (efficiency) of the implementation of possible alternatives will allow enterprises to have reliable guidelines in their activities and to develop effective strategies for the future.

The Internal Management Strategy of Chinese Internet Enterprises and Business Performance: A Study of Tencent Internet Enterprises in China

The Internal Management Strategy of Chinese Internet Enterprises and Business Performance: A Study of Tencent Internet Enterprises in China

Sustainability marketing when introducing a new product to the market

Methods. The study of the problems of marketing development was based on the conceptual foundations of the theory of sustainability marketing. As methodological approaches, SNW-analysis was used – for the purpose of researching the factors of the marketing environment, BCG matrix – for the analysis of product potential. Specific tools of scientific research were used: statistical methods – to demonstrate the dynamics of financial and economic indicators of the enterprise's activity; comparison – when comparing the prices of commodity products. Results. There are analyzed the marketing activities of a large company, a leader in the mineral water market, a part of a large corporation IDS Group Ukraine, a well-known trademark «Morshynska». The analysis of the internal environment of the enterprise, in particular, the SNWanalysis for TM «Morshynska» is carried out. It is determined that the growth of awareness of ecology and sustainable development can stimulate demand for environmentally friendly products, including mineral water. It is determined that sustainability marketing is the formation of heterogeneous demand on the basis of sustainability and care for the environment, long-term prospects for the development of society. The focus of the enterprise's marketing strategy on eco-standards of products, as well as the expansion of the manufacturer's range, is very reasonable. Novelty. Based on the results of the analysis, it is determined that the enterprise PJSC MZMV «OSCAR» should use a diversification strategy to open a new direction of its products – «green marketing». Practical value. The conducted analysis allows to improve the management of marketing activities of manufacturing enterprises in the plane of sustainable development.

Catering establishments in the everyday life of urban residents

The article is devoted to the analysis of consumer preferences and behavioral practices of urban residents in the catering market. The conceptual framework of the study was the theory of "third places" – spaces outside home and work that create conditions for full communication of visitors. The empirical basis of the study was the results of an online survey conducted among the residents of Ekaterinburg in 2024 (n=610). The study tested the hypothesis about the significance of the socio-communicative function of catering establishments in the perception of citizens. The results of the study showed the important role of catering establishments in the everyday life of urban residents: the behavioral practices of urban residents indicate the regularity of visits to catering establishments regardless of the day of the week, the preference for evening visiting time, more frequent use of actual visits compared to the use of ready meal delivery services. Consumer preferences of citizens in the catering market are characterized by a clearly expressed communicative dominance, confirming the importance of the social function of catering establishments. The most significant motive for visiting catering establishments is communicating with friends and relatives. The most popular venues are those that provide the best atmospheric and spatial opportunities for "live" communication. Among the factors for choosing catering establishments, the leading ones are the "internal" factors of the establishment – food quality, hygiene and safety, service, menu and variety of dishes, and the atmosphere created. External factors – reviews on the Internet, ratings of establishments on specialized sites, recommendations of food bloggers – do not have a decisive influence on the choice of consumers. The results of the study can be used to improve the quality of service in the catering industry and to develop an effective promotion strategy of enterprises in this sphere.

The Impact of Language Competence of Local Workforce on Expatriation Strategies in Multinational Enterprises

The Impact of Language Competence of Local Workforce on Expatriation Strategies in Multinational Enterprises

Development of Supply Chain Risk Mitigation to Develop an Effective Strategy for Small and Medium Enterprises

Development of Supply Chain Risk Mitigation to Develop an Effective Strategy for Small and Medium Enterprises

Marketing Strategy of Private Enterprises Based on Bayesian Dynamic Panel Model of Machine Learning Algorithms

Machine learning algorithms have attracted widespread attention in both industry and academia. This article mainly studies the marketing strategy decision-making of private listed enterprises based on Bayesian panel data model. By constructing a Bayesian static panel data model and a Bayesian dynamic panel data model, an empirical analysis was conducted on the debt financing decisions of private enterprises from two aspects: external financial environment and internal governance. The experimental results show that the MC error and standard deviation of parameter estimation for Bayesian static panel data model and Bayesian dynamic panel data model are both very small. This method contains more information, increases observation data and degrees of freedom. This article provides important theoretical guidance for the coordinated development of private listed enterprises and state-owned enterprises. It is conducive to promoting the coordinated development of the entire national economy.

Drawing Insights from Adversity: Business Resilience Strategies of Agribusiness Micro and Small Enterprises (MSEs) from Covid-19 Pandemic and Natural Disasters

Drawing Insights from Adversity: Business Resilience Strategies of Agribusiness Micro and Small Enterprises (MSEs) from Covid-19 Pandemic and Natural Disasters