Flying Apsaras is the most representative image of God in Dunhuang fresco art. In order to draw the distance between flying apsaras and consumers and to promote the demand of consumers to take them home,this paper explores a new way of design based on the theory of emotional design. Based on the analysis of flying image developed on the basis of different periods,and combined with the present,in the form of Dunhuang Feitian cultural and creative design,user, diversified consumer demand and market development,analytical feelings when below and the significance of design,explore the emotional design,booster,the design of Dunhuang Feitian cultural and emotional design combined with Dunhuang Feitian cultural and design strategy. Using the emotion to influence and guide the users,to achieve the resonance of product designer and user. From the visual dimension, experience dimension, spiritual dimension derivative research and development of new era and new connotation of cultural design, make Dunhuang Apsaras "alive", make Dunhuang Apsaras culture into the public vision, meet the emotional needs of consumers, both inside and outside, and finally achieve a winwin situation of cultural heritage and cultural product innovation.