Tourism Development Strategy Research Articles

Implementation of Tourism Development Strategy After the Covid-19 Pandemic in Sibolga City

This study aims to examine the results of implementing strategies in developing tourism after the Covid-19 pandemic in Sibolga City. In previous studies, a model of tourism development strategy after the Covid-19 pandemic in the Lake Toba Region has been examined using the theory of the basic components of tourism consisting of tourist objects and attractions, accommodation, transportation / tourist transportation, tourist facilities and facilities, and tourism infrastructure (promotion, marketing and policy). Lake Toba and Sibolga are marine tourism destinations. This research applies the tourism development strategy found in previous research to Sibolga City. After the implementation, an evaluation was carried out through the Customer Satisfaction Index (CSI) questionnaire method, the Importance Performance Analysis (IPA) method and also interviews with tourists and tourism stakeholders involved in Sibolga City tourism. The results obtained from the calculation of the CSI value are 68.57%, in the range of 0.66% – 0.80%. The meaning of this value is that tourists are satisfied with the attributes measured by their satisfaction level. The average conformity score is 83.46%, meaning that the performance achieved and the importance of attributes according to travellers have shown excellent results. Through the FGD, it can be seen that the implementation of tourism development strategies from previous research in the Lake Toba Area is also appropriate

Tourism Development Strategies in Menganti Beach, Kebumen

The tourism industry is one of the largest industries globally in the world both in terms of the number of actors and the money circulating in it. It was recorded that around 1.50 billion world tourists traveled in 2019. This research aims to know the tourism development strategies in Menganti Beach based on the level of tourist satisfaction. his research is based on descriptive quantitative method. The data used in this study are qualitative and quantitative data that obtained through literature study, observation, interviews and questionnaires to 100 respondents who had experienced on visiting Menganti Beach. Data were analyzed using Importance Performance Analysis (IPA) and supported by descriptive analysis methods. The results showed that the development strategy is formulated by improving the performance of quadrant I elements that are also the weaknesses of the destination, maintaining the elements of quadrant II which are also the strengths of the destination, and paying attention to the opportunities and threats that the destination has. The development strategy is broadly emphasized on the aspects of strengthening, developing and packaging tourist attractions, maintaining infrastructure performance, improving the quality and quantity of tourism supporting facilities, increasing marketing (promotion), improving the quality of human resources in the field of tourism services, improving organizational and governance systems and developing partnership relation.

Strategies for health and wellness tourism development: Thai massage

AbstractDriven by changing consumer behavior trends, a transitioning economy, unique cultural and historical traditions, in conjunction with a wide‐ranging exposure to health, wellbeing, and holistic approaches to human needs, Thailand is well suited to accelerate its involvement in this niche market. The purpose of this chapter is to explore the traveler's motivations and revisit intentions to Thailand along with seeking further understanding of emerging patterns within health and wellness travel and how Thai massage complements the tourism system. Through structural equation modelling, we searched the relationships between travel cost motivations and perceived autonomy satisfaction, competence satisfaction, and relatedness satisfaction dimensions.

Research on High-Quality Development Strategies of Ice and Snow Tourism in Harbin

Research on High-Quality Development Strategies of Ice and Snow Tourism in Harbin

Održivi razvoj gradskog turizma u Kragujevcu

The development of tourism in cities in recent years has increasingly led to negative ecological, socio-cultural, and economic effects. Cities in Serbia are facing the same issues, and therefore must plan their tourism development according to the principles of sustainable development in order to reduce the negative impact of tourism. Market research is crucial for planning strategies for sustainable urban tourism development. This scientific work highlights the importance of market research for the sustainable development of tourism in Kragujevac, with a focus on the identification of key elements that contribute to the improvement of city tourism. A survey conducted among 302 respondents during June and July 2023 collected data on demographics, motivation for visiting, satisfaction with the offerings, and perceptions of the ecological and social aspects of tourism. The results show that tourists are most attracted to cultural and historical landmarks, events, natural beauty, and gastronomic offerings. The research revealed challenges in the sustainable use of natural and cultural resources, which requires further consideration to enhance tourism development. Strategies that support environmentally friendly practices, such as using renewable energy sources and promoting eco-tourism, along with improving tourists' awareness of sustainable practices, are recommended.

Research on the Development Strategy of Chizhou Nuo Opera Culture and Tourism

Research on the Development Strategy of Chizhou Nuo Opera Culture and Tourism

A canvas model for planning and development strategy of rural sustainable tourism

Tourism development in rural areas is basically in line with the idea of sustainable development goals that want to create a healthy and prosperous life and strong institutions. This article examines sustainable tourism development strategies in rural areas. This article uses the focus group discussion method to develop BMC business strategies for tourism awareness groups in Tlemang village. By using BMC as a business strategy model, Pokdarwis can map which sectors support the concept of Sustainable Tourism Village. Through BMC’s knowledge of pokdarwis as the main subject of tourism development, pokdarwis as an institution has the capacity to regulate business strategies and adapt business knowledge in running tourism villages.

Marketing Strategies for Sustainable Rural Tourism Development in Zhuogan Village, China

Marketing Strategies for Sustainable Rural Tourism Development in Zhuogan Village, China

Potential and strategy for tourism development of Panjang and Lima islands in Banten bay

Potential and strategy for tourism development of Panjang and Lima islands in Banten bay

Determination of sustainable rural tourism development strategies based on the SWOT-QSPM matrix: a case study in Dashtak village in Iran, Fars province

Determination of sustainable rural tourism development strategies based on the SWOT-QSPM matrix: a case study in Dashtak village in Iran, Fars province

Substantiating the directions of health tourism development in Czechia

<abstract> <p>The purpose of the article is to substantiate the directions of health tourism development in Czechia. The purpose of the study is the subjects of health tourism: well-known rehabilitation centers in Czechia, medical institutions, health resorts. The methodological basis was formed by the following methods: abstract-logical; statistical; expert evaluation; cluster analysis; piecewise linear approximation. Among the most popular regions of Czechia for health tourism, the main places are Prague, Moravian-Silesia, Olomouc, Plzeň, South Moravian and South Bohemian. The increase in the number of patients among residents of the country and foreigners who use health tourism services is studied. The five leaders among the countries that used the services are identified. The main problems and advantages of health tourism in Czechia are identified. The Czech tourism development strategy for 2021–2030 is analyzed and directions for its implementation are proposed. <bold>Originality / value</bold>: the originality of the study lies in forecasting the directions of health tourism development in Czechia using the method of piecewise linear approximation in the following areas: adults with health insurance; adults at their own expense, children and teenagers, which will increase the volume of income for health tourism institutions in Czechia. According to the forecasting results, the demand for health services will increase by 3% annually. The results of this study can be useful for substantiating the directions of further health tourism development in the country, which will ensure the competitiveness and investment attractiveness of the country.</p> </abstract>

Indigenous Community-Friendly Tourism Development Strategy Through Governance Approach

The study introduces a governance approach in indigenous peoples-friendly tourism development strategy. It describes the policy process to strengthen the quality of governance. The study uses original empirical data from West Tulang Bawang Regency, specifically 2 traditional villages, to answer one main question: to find the factors that influence the performance of indigenous peoples-friendly tourism development in relation to the policy process. Analysis of the study is directed at how institutional-level processes and organizational-managerial governance levels influence the development of tourism policies that are friendly to indigenous peoples. The study uses qualitative methods, using 18 respondents. The study found that key factors in development included a value system in the form of a village law policy and the SDGs Agenda, a green approach, and a green tourism village program. Paying attention to and building collaboration with key stakeholders, namely indigenous-local communicators can build synergy of knowledge and discourse, actors and networks, politics and interests in the policy process. Benefits are obtained through increased governance capacity.

Local wisdom-based tourism and creative economy development strategies in Cisantana Village

The objective of this research is to perform an analysis aimed at identifying tourism development strategies for Cisantana village in the Cigugur district of Kuningan regency, as no tourism development model has been previously studied in this area. Semi-structured interviews with 100 respondents, including village authorities, company owners, tourist object managers, and Kuningan district office officials, were conducted throughout the research's six-month period from February to August 2023. It employs descriptive qualitative analysis. Literature, FGDs, interviews, and observation are used to acquire data. Using Nvivo 12 software, qualitative data analysis approaches were used. The findings indicated that the tourism and creative economy development model based on local wisdom in Cisantana village can be developed through strategies including a) prioritizing local tourism businesses, b) contributions from all parties, c) community empowerment, d) cooperation, collaboration, and synergy across sectors, e) strengthening partnerships so they don't become competitors, f) sustainability and continuity, g) infrastructure improvement, h) research studies and development applications. The benefits of tourist development and creative companies include great tourism potential, boosting local economies, enhancing local knowledge, and chances to build businesses and jobs for nearby areas. The marginalization of farmer groups, the decrease of cultural culture, the appearance of trash, waste, and pollution in tourist regions, as well as the loss of local knowledge, are the negative effects. The public sector, the government, and other relevant parties can benefit from this study. The research's overall goal is to improve public awareness of the value of fostering a creative economy and tourism based on local knowledge.

Analysis of Tourism Potential of Sirnajaya Village Based On Child-Friendly Rural Tourism Free of Exploitation

The concept of tourism villages is indeed a trend in Indonesia and various parts of the world, so it is not surprising that many tourists visit tourism villages. However, the development of the tourism sector is inseparable from the risk of crime, one of which is crime and sexual exploitation, whose targets are children. Crime and sexual exploitation of children have been rampant in tourist destinations in various parts of the world, including in Indonesia. Various parts of the world, including in Indonesia. The crimes and exploitation of children in tourist attractions: 1) child marriage, 2) child prostitution, 3) child sex trafficking, 4) online child pornography, 5) child trafficking. This study aims to conduct an analysis to develop a child-friendly tourist village free of exploitation to Sirnajaya Village, Sukamakmur District, Bogor Regency. This research uses a quantitative approach with a survey method. Respondents in this study were 44 people with details of 40 tourists, one head of Sirnajaya Village, and three tourism managers in Sirnajaya Village. The results revealed that Sirnajaya Village is not yet feasible to become exploitation-free rural tourism. It still needs some improvements, especially those related to policies, facilities and infrastructure, quality of human resources, and community involvement. The suggested tactic is change tactics/strategy, meaning that the current management organization is advised to change its tourism development strategy if it wants to develop exploitation-free, child-friendly tourism.

Management of the 4 A’s of Tourism: Addressing Shortcomings and Enhancing Services in Gebong Memarong Traditional Village

Air Abik hamlet, situated in Gunung Muda village, Belinyu Sub-District, Bangka Regency, Bangka Belitung Islands Province, Indonesia, is renowned for its rich cultural heritage embodied by the Lom tribe, holding immense potential for tourism development as a vibrant tourist village. However, the management of Gebong Memarong, a traditional accommodation facility in the area, faces challenges hindering its optimal operation. This research adopts a descriptive qualitative approach, utilizing observation, interviews, and documentation analysis to understand the management practices surrounding Gebong Memarong comprehensively. The findings reveal deficiencies in amenities and ancillary services, indicating a critical need for stakeholders’ attention to bolstering support facilities within the tourism village. Furthermore, this research advocates for enhanced managerial competencies to address operational gaps and ensure the sustainable management of homestay facilities. It offers valuable insights into improving accommodation management within culturally significant tourism destinations, with implications for sustainable tourism development strategies in similar contexts.

Development Strategy Of Banana Island Marine Tourism (Study on the Tourism Office of West Pesisir Regency)

The research aims to describe the Pisang Island Marine Tourism Development Strategy (study at the West Pesisir Regency Tourism Office). The type of research used is descriptive-qualitative. The method for determining informants used purposive sampling of six people, consisting of 1 department head, 3 department heads, and 2 community members. The informants in this research were Head of the Tourism Service, Head of the Tourism and Culture Promotion Section, Head of Division, Visitors, and Community Figures on Pisang Island. The data analysis method used is descriptive-qualitative. Based on the results of research and discussion, it is known that the West Pesisir Regency Tourism Office, in developing Pisang Island marine tourism, has carried out an annual programme regarding the development of Pisang Island marine tourism as it should be. This can be seen from several data indicators of effective work achievement. However, there is one obstacle that occurs in the implementation of the programme for increasing infrastructure and tourist attraction development due to the lack of budget absorption for tourism attraction development activities in Pesisir Barat Regency, plus the budget is not optimal because the proposed budget revision to the centre is not submitted quickly enough, and there is a lack of connection between the regional and central vernments. In fact, the Regional Regulation concerning RIPPDA No. 07 of 2017 has been well implemented by the West Pesisir Regency Tourism Office. It is necessary to suggest that the West Pesisir Regency government, especially the West Pesisir Regency Tourism Office, must have a creative spirit so that the development of Banana Island tourism continues.

Planning For The Development of Urban Tourism Destinations (A Study on The Tourism Office of Kupang City

The relatively low revenue from the tourism sector indicates that tourism management in Kupang City requires serious attention from the local government, considering the promising tourism potential of Kupang City, which can be an option to increase local revenue and boost the community's economy towards building the region for the better. This research is qualitative, and the data were obtained from primary and secondary sources collected through observation, interviews, and document review with 40 informants. The collected data were analyzed using data analysis techniques (Creswell, 2016). The research findings indicate that the planning for the development of urban tourism destinations at the Kupang City Tourism Office revealed: (a) the actors involved in the planning process include both official and unofficial actors; (b) a review of the situation and identification of issues from an economic perspective shows that the threat is the community's mindset, which is difficult to change, while the opportunity lies in the economic development involving many creative economic players in Kupang City. The weakness is the lack of budget for urban tourism development, but we have the strength of being the capital city of NTT province and a gateway to Timor Leste; (c) forecasting indicates that the current tourism condition is still limited to natural tourist destinations, while urban tourism development has not been maximized. The actors strongly support the planning for more advanced urban tourism development; (d) the establishment of goals and strategy formulation refers to the vision and mission of the Kupang City Government. In implementing tourism development strategies, the organization first conducts communication among stakeholders and the local community; (e) the approval of plans indicates that, to date, the development plan for urban tourism destinations at the Kupang City Tourism Office is still in the planning stage

Strategi Pengembangan Wisata Bahari Di Desa Taluak Kota Pariaman

The aims of this research are (1) to find out what the Marine Tourism Development Strategy is in Taluak Village, Pariaman City, (2) to identify obstacles and efforts in developing marine tourism in Taluak Village, Pariaman City. This type of research is descriptive qualitative using the 6A main component theory of tourism development and SWOT analysis techniques. The research was conducted in Taluak Village, Pariaman City, the objects of which were the beaches in Taluak Village, namely Kata Beach, Ma'ruf Amin Beach and Karan Beach. The results of this research show that marine tourism in Taluak Village is managed by two different parties, namely the Pariaman City Government manages Kata Beach and the Taluak Village Government manages Ma'ruf Amin Beach and Karan Beach. Kata Beach, which is managed by the city government, has shown all the main components of tourism development, but Ma'ruf Amin Beach and Karan Beach, which are managed by the village government, have not shown all the main components of tourism development.

The Tourism Development Strategy in the Anbar Governorate

Objectives: In order to enhance the Anbar Governorate’s tourism industry, the study seeks to identify the region’s natural resources, human workforce, and its tourism infrastructure. It also looks into possibilities for making the best use of such resources.
 Methods: The study uses a variety of research techniques such as the quantitative analytic method, field study, and the descriptive as well as deductive approaches. The study is divided into two sections: the first addresses the general features of the current situation of the tourism industry, while the second focuses on the Governorate of Anbar’s approach to dealing with that situation and improving it.
 Results: The study shows that the development strategy can be applied in the Governorate of Anbar due to the diversity of the existing tourist activities. Many activities are connected with the river, waterfront, and lake; folklore and antiquities; and popular industries such as waterwheel manufacturing in Hit and Haditha, places which completely differ from others mentioned in this study.
 Conclusions: The study concludes with showing the importance of tourism as an effective economic component in any place where that activity is practiced. In addition, identifying and classifying the constituents of tourism in the Anbar Governorate helps promote the tourism sector in general. In short, despite the existence of such constituents, there is a clear flaw in the process of making use of them in supporting tourism-related activities.

Pengembangan Potensi Kawasan Hutan dengan Tujuan Khusus (KHDTK) Gunung Bromo UNS Menjadi Destinasi Wisata Edukasi di Kabupaten Karanganyar

KHDTK Mount Bromo is a forest area that has a variety of rare trees and some kinds of animals, so it is often visited by tourists.The condition exists as an area of education, research and dedication to society manifestations of the development of science and technology, as well as providing well-being and income to the surrounding communities. Several activities are being carried out, including conservation efforts through reforestation and organizations: Kelompok Tani Hutan (KTH), Masayarakat Peduli Api (MPA) as well as cooperation with other units and agencies. The educational tourism education policy implementation programme has been developed effectively in increasing the number of visitors. The research method used is qualitative descriptive. Tourism activities are carried out through the development strategy of nature tourism for educational tourism. Educational tourism activities through outbond that have an impact such as introduction of flora and fauna, honey harvesting for SD and SMP children. The highrope available is one of the promoters of educational tourism that aims to train balance, concentration, and strength. The area also provides MICE facilities for cultural tourism performances and also special interests such as special offroad trails. The strategic area is close to the city and its easy accessibility can be developed integrated educational tourism.