Product Development Strategy Research Articles

Brand attitudes serve as a mediator between customers' need for uniqueness and their intentions to purchase at Lebanese aesthetic clinics

This study explores the relationship between consumers' psychological traits, specifically the need for uniqueness (CNFU), and their purchase intentions (PI), with a focus on the mediating role of brand attitudes (BA) in the Lebanese aesthetics market. Using structural equation modeling, the research validates two hypotheses: first, that CNFU directly influences PI, and second, that BA mediates this relationship. The findings reveal that consumers with a strong desire for individuality are more inclined to purchase products, especially those symbolizing exclusivity and distinctiveness, while positive brand attitudes significantly strengthen this connection by shaping perceptions of how products align with personal uniqueness. The study highlights the importance of understanding these psychological traits for developing effective marketing strategies, suggesting that businesses can enhance purchase intentions by offering customizable products, fostering positive brand perceptions, and targeting consumers' need for individuality through personalized advertising campaigns. Additionally, the research makes a significant contribution to marketing literature by addressing the mediating role of BA and providing a novel conceptual framework linking consumer psychology to purchase behavior. Practical implications include guiding product development and segmentation strategies to appeal to consumer demographics driven by uniqueness while also informing marketing campaigns to enhance brand engagement and customer satisfaction. However, the study acknowledges limitations, such as its reliance on cross-sectional data and a focus on a single market, and recommends future research to adopt longitudinal designs, expand to multinational markets, and explore additional mediating factors like perceived quality and price. Expanding the research scope would improve the generalizability of findings and offer deeper insights into how psychological traits influence purchasing behavior across various cultural and economic contexts, ultimately providing actionable insights for businesses aiming to better understand and cater to consumer needs.

Marketing Strategy in Increasing Consumer Buying Interest at Garuda Restaurant

This research aims to determine marketing strategies through SWOT analysis with a focus on segmentation, market position, targeting and marketing mix, which aims to increase consumer buying interest at Restaurant Garuda. The research results show that Restaurant Garuda implements various marketing mix strategies that influence the SWOT analysis, placing it in quadrant I (SO quadrant). This indicates a successful implementation of the odds and profits strategy, although with a slight difference of 2.4:2.95. Garuda Restaurant emphasizes the aspects of price, product, location and physical form of the building as the main factors that stimulate consumers' buying interest to try and remain loyal to their products. To maintain and increase consumer buying interest, it is recommended that Restaurant Garuda adopt product development strategies, improve brand image and maintain price stability. By implementing these strategies, it is hoped that Restaurant Garuda can maintain and increase their market share and customer satisfaction.

Assessing consumer preferences for plant-based ice cream: A conjoint analysis of soy and almond milk varieties

India, as the world's largest producer of milk, faces significant challenges due to the perishability of dairy products, driving demand for alternative value-added options like frozen desserts. Plant-based ice cream made from soy and almond milk offers a sustainable and healthier alternative to traditional dairy-based options. This study aims to explore consumer preferences for plant-based ice cream, addressing the growing demand for dairy-free and health-conscious dessert options. Using Choice-Based Conjoint Analysis (CBC), a survey was conducted among 120 respondents in Coimbatore, India, to evaluate preferences for plant-based ice cream across four key attributes: health benefits, taste, price and product form (cone vs. cup). Low-fat content significantly influenced purchasing decisions under the health benefits attribute. Chocolate emerged as the preferred flavour, with a utility value of 0.362, while cones were favoured over cups with a utility value of 1.612. Price was the most influential attribute, contributing 46.5% to consumer decision-making, followed by health benefits. The optimal product configuration included a cone-shaped, chocolate-flavoured, low-fat plant-based ice cream priced at Rs. 70. The findings provide crucial insights for manufacturers, highlighting the importance of competitive pricing and health-focused innovations to meet the demand for healthier, plant-based ice cream varieties in India. These results can guide product development and marketing strategies in the expanding frozen dessert market.

QUALITY ASSURANCE OF SMALL VOLUME PARENTERAL PRODUCT WITH QUALITY BY DESIGN APPROACH: A REVIEW

Background: Nowadays, many small-volume injection products are circulating on the market. Small-volume parenteral (SVP) products are usually designed for treatment purposes that provide systemic effects. If it is not produced strictly, the product will be hazardous and even life-threatening. Quality assurance is one of the primary tools used to ensure the acceptable performance of SVP products. Quality by design (QbD) represents a systematic strategy for product development that starts with setting a target product quality and emphasizes product process control based on a scientific approach and quality risk assessment. The purpose is to ensure SVP product quality from design to production process. Objective: This review will determine generally Critical Quality Attributes (CQA), Critical Material Attributes (CMA), and Critical Process Parameters (CPP) in terms of explaining the quality assurance of SVP products with a quality-by-design approach. Methods: All articles were obtained by electronic search using ICH guidelines, Science Direct, and Google Scholar. Results: From the literature review, it was found that using a quality-by-design approach through integrated CQA, CMA, and CPP can produce SVP products that comply with QTPP (Quality Target Product Profile) and regulatory requirements. Conclusion: QbD has been established as a valuable scientific approach for ensuring quality assurance within the pharmaceutical industry. Pharmaceutical companies prioritize obtaining regulatory approval before introducing any product to the market. Keywords: Critical Process Parameter; Critical Quality Attributes; Quality by Design; Parenteral; Small Volume Parenteral.

MCDM Review in marketing and managerial decisions: Practical implications and Future research

This research presents a short review of Multiple Criteria Decision-Making (MCDM) methods and research in various fields, including marketing and business management. The academic literature shows that MCDM methods in the area of marketing are used by academics to solve problems related to the positioning of products and services, market segmentation, brand management, promotion and advertising strategies, product development and market entry strategies, customer relationship marketing and channel distribution. With regard to business and management domains they are used to prioritize various decision-making aspects, like project assessments, resource allocation, strategic planning, risk management, performance evaluation, supplier and vendor selection, human resource management and strategic investment decisions. We can claim that in both domains, MCDM brings a systematic and transparent approach to decision-making, helping marketing managers to make more informed and objective choices. In summary, the continual refinement of these methods and the integration of cutting-edge technologies hold promise for further enhancing the effectiveness and efficiency of decision-making processes in the dynamic landscape of business and management. Further, the analysis highlights emerging trends and challenges for the future of MCDM research.

INTEGRATION OF SENSORIAL PROPERTIES IN CREATIVE PROCESS DESIGN

Visualize the levers, the tracks to improve the experience of people by questioning each of the activities and / or tasks performed. In a product development strategy, it is highly important to identify the opportunities for improvement and innovation. We highlight the importance of identifying what people do, think and feel. The focus is on the user’s actions and emotions before, during and after the observed life situation. Identifying obstacles and problems encountered by people during their interactions with products or services is a crucial step in a product innovation project. We have shown that projecting oneself in the place of people in order to better understand their needs and behaviour is an important step. Acquire as much knowledge as possible about the life context of the future product: what, where, when, how and with whom? Imagine and propose innovative solutions respectful of individuals and nature. The idea book is a collection of the project team’s thoughts. Each team member can create their own idea book. The idea book brings together all the creative ideas explored by the project team. Its materialization is completely free. Our approach makes it possible to guide design projects in a responsible philosophy that makes sense for the design team and targeted people.

Smarteye.id’s Business Expansion Strategy for Global Market Penetration through the Ansoff Matrix

The rapid advancement of Virtual Reality (VR) technology has spurred demand for high-quality VR content, but its development remains time-consuming and costly. Smarteye.id, an Indonesian tech start-up backed by Telkom Indonesia, addresses this challenge with Seville, a VR plugin designed to streamline content creation. With global VR adoption on the rise, Smarteye.id aims to expand Seville internationally. However, this expansion faces challenges such as fierce competition, varying consumer preferences, and product localization constraints. This study applies the Ansoff Matrix to identify potential strategies for global market entry, from new product development to market penetration. Findings suggest that a product development strategy offers a comprehensive approach to accelerating Smarteye.id's growth. The research contributes to strategic management and technology marketing fields.

STRATEGI PENGEMBANGAN PRODUK DAN PERHITUNGAN HARGA POKOK PRODUKSI PADA USAHA HOME INDUSTRY KERIPIK PISANG SALAI IBU HERYATI

This research aims to understand how the quality of the Smoked Banana Chips product from Keripik Pisang Salai Ibu Heryati Business can improve and determine the calculation of the production cost of the business. This study is a descriptive research using a qualitative descriptive approach. The research data were obtained from the owner of Keripik Pisang Salai Ibu Heryati Business, Ibu Heryati. Data collection techniques included interviews and document studies. The research results indicate that in product development strategy, the strategies implemented by Keripik Pisang Salai Ibu Heryati include improving existing products, adding new products, and imitating competitor strategies. There are eight systematic stages in the process of developing a new product carried out by Keripik Pisang Salai Ibu Heryati Business, namely idea collection, screening, concept development and testing, marketing strategy development, business analysis, product development, market testing, and commercialization stages. However, the market testing and commercialization stages have not been implemented. The calculation of the production cost of Keripik Pisang Salai Ibu Heryati Business is done using the process costing method with a variable costing approach. The purpose is to provide an accurate comparison in determining effective production decisions in a relatively short time. The determination of the selling price charged to consumers is based on the expected profit estimate of Keripik Pisang Salai Ibu Heryati Business to meet operational needs and achieve more adequate profits.

Impact of perceived price, appearance, and brand attachment on future purchase intentions: A case study of OTOP and SME products in Thailand

This study investigates the impact of perceived price, perceived appearance, and brand attachment on future purchase intentions for One Tambon One Product (OTOP) and Small and Medium-sized Enterprises (SME) products. This study investigates the integration of cultural identity into creative product development, using Water Hyacinth as a central theme, under the slogan "Do Less, Get More." It employs a quantitative research approach to explore how cultural identity can be a source of innovation and differentiation in product design. Data were collected via questionnaires from 335 customers in Phayao Province and analyzed using a multilevel structural equation model. The results indicate that perceived price, appearance, and brand attachment significantly influence purchase intentions, supported by strong model fit indices (e.g., χ² = 313.909, CFI = 0.93, RMSEA = 0.06). These findings underscore the importance of these factors in shaping consumer behavior and offer insights for culturally driven product development and marketing strategies.

Business Development Strategy in Telecommunication Company at PT XYZ

The rapid and dynamic growth of the telecommunications and information industry in the era of Society 5.0 presents significant challenges for telecommunication providers, including PT XYZ, a leading telecommunications service company in Indonesia. This study aims to analyze internal and external factors affecting PT XYZ's business revenue, formulate alternative strategies, and prioritize business strategies to address challenges and enhance revenue. Using qualitative methods, data collection involved observation, interviews, surveys, and literature reviews, drawing from primary and secondary sources. The study employed SWOT, PESTLE, and Porter’s Five Forces analyses to evaluate the company’s environment comprehensively. Findings indicate that PT XYZ is positioned in cell I (Grow and Build) in the IE matrix, with IFE and EFE scores of 3.851 and 3.0, respectively. Recommended strategies include market penetration, product development, and integrative strategies such as ERP implementation to enhance operational efficiency and adapt to technological changes. The study underscores the importance of creating a diverse portfolio of customer-driven technology products and expanding market reach while adopting effective risk management practices. These strategies are expected to sustain PT XYZ’s competitive position and drive revenue growth in the telecommunications industry.

EFFECT OF FREQUENCY OF FEEDING HI-PRO-VITE 781N-1 ON THE GROWTH OF GOLDEN FISH (Cyprinus carpio) IN THE GOLDEN FISH BREEDING CENTER OF TOMONAMO IN LETEFOHO VILLAGE SUB DISTRICT SAME, MUNCIPLAITY OF MAUNUFAHI, TIMOR-LESTE

The purpose of this study was to determine the effect of the frequency of artificial feeding Hi-Pro-Vite 781N-1 on the effective growth of goldfish (Cyprinus carpio) in Timor Leste, Timor. The study used a complete randomized design (CRD) with 3 treatments and 3 replications, in which the conditions of the test unit are carried out according to randomization for all test units. The results of the research conducted for eight weeks (56 days) regarding the frequency for artificial feeding hi-pro-vite 780N-1 were: water temperature, water oxygen, sin water, and total dissolved solids (TDS) of 42.4 ppm, and the results of water quality measurements once a week in the morning (08.00 WIB), on average (20.00 htl) and in the afternoon (05.00) for 8 weeks (58 days). The results obtained during the research week (65 days) fresh at water temperature with a value of 20.2 oC with water oxygen 2.89 pmm, water content 8.3 pmm and TDS 42.4 pmm are indeed a good tolerance for the growth of carp fry (Cyprinus caprio). The behavioral impact of feeding frequency on carp growth and health is explored to refine feeding practices that promote well-being alongside growth. The findings could benefit feed manufacturers and aquaculture stakeholders by informing product development and feeding strategies tailored to maximize growth in carp, contributing to sustainable aquaculture practices. This study offers practical guidance for optimizing feeding practices to enhance growth efficiency, which is crucial for improving fish yield and farm productivity.

Circular product development strategies for sustainable production and consumption based on waste valorization

PurposeThis study aims to propose guidelines for developing circular products based on waste recovery that are aligned with sustainable production and consumption.Design/methodology/approachA systematic literature review and case studies on circular product development were conducted. In total, 15 companies with products based on waste recovery and aligned with sustainable production and consumption goal were studied.FindingsThe results show the decisions and strategies applied at each stage of the new product development process, including the design for recycling, the use of waste as a raw material for products and the concern for reducing pollution and recovering end-of-life products.Practical implicationsThe cases studied meet the goals of efficient use of natural resources and waste reduction by preventing, reducing, recycling and reusing waste. For practitioners, a set of guidelines is proposed to help companies develop circular products based on waste recovery.Originality/valuePrevious studies have not evaluated the new product development process and circularity from the institutional theory and waste valorization perspectives.

Canning cannabis: Consumer preferences for CBD- and THC-infused beverages

AbstractCannabis regulatory reform has opened areas for product innovation and entrepreneurship. One dimension that has so far been understudied is the potential for cannabidiol (CBD) and tetrahydrocannabinol (THC) beverages. This study uses double-bounded contingent valuation techniques and parametric and nonparametric estimation procedures to assess consumer demand and willingness to pay (WTP) for various cannabis-infused beverages. By targeting a nationally representative sample of U.S. adults, the study finds that roughly half of consumers are willing to try cannabis-infused beverages. Among these respondents, cannabis-infused juices and sweetened iced tea elicit the highest mean WTP, though the WTP for other beverage options varies across demographics and consumer preferences. On average, the mean WTP for THC-infused beverages is 12.5% higher per 12 oz can than its CBD-infused counterpart, and younger consumers are willing to pay more for each of these products. These results have important implications for entrepreneurial decision-making, product development, and marketing strategies.

Local Coffee Product Development Strategy

Kopi Kali Place is one of the popular coffee shops in the North Jakarta area that has been established since 2019. The purpose of this study is to determine the market penetration and development of local coffee products of Coffe shop Kopi Kali. This study uses a descriptive qualitative approach to understand the development of local coffee products in Kopi Kali Coffee shop. The research methods used include in-depth interviews, participatory observation, documentation, and data triangulation. The results of the research show that Kopi Kali Coffee shop, since its establishment in 2019 until 2024, has undergone an impressive evolution in facing challenges and changes in the coffee industry. With strong adaptability and a high commitment to innovation, Kopi Kali has successfully developed an effective market penetration strategy. The main focus on innovative product development such as the transformation of "Kopi Belies" into a non-alcoholic version and the introduction of a variety of excellent coffee menus demonstrates a dedication to maintaining quality and creating a variety of flavors that appeal to customers. Smart marketing strategies, including the use of social media and partnerships with influencers, have been successful in increasing brand awareness and reaching a wider market segment.

AI in customer feedback integration: A data-driven framework for enhancing business strategy

The integration of artificial intelligence (AI) into customer feedback systems has emerged as a transformative approach for businesses seeking to enhance their strategies and maintain a competitive edge. This review presents a data-driven framework that leverages AI to analyze, interpret, and act upon customer feedback, providing actionable insights for business decision-making. AI techniques such as natural language processing (NLP), machine learning (ML), and sentiment analysis allow companies to automate the feedback collection process and analyze vast amounts of data from diverse sources, including surveys, reviews, social media, and customer support interactions. The proposed framework facilitates real-time feedback analysis, enabling businesses to identify trends, customer preferences, and potential pain points more efficiently. By integrating AI with existing customer relationship management (CRM) systems, businesses can automate the categorization and prioritization of feedback, allowing for timely responses and more effective problem-solving. Furthermore, predictive analytics tools within the framework can forecast customer needs, allowing businesses to tailor products and services to meet evolving expectations. This framework also supports continuous improvement by enabling businesses to track the impact of changes implemented based on customer feedback. Additionally, AI’s ability to personalize the customer experience by recognizing patterns and individual preferences plays a crucial role in increasing customer satisfaction and loyalty. The data-driven insights generated through AI integration can guide businesses in refining their marketing, product development, and customer service strategies, leading to improved operational efficiency and better alignment with customer expectations. In conclusion, the integration of AI into customer feedback mechanisms represents a significant advancement for data-driven business strategy development. This framework not only enhances feedback accuracy and speed but also empowers businesses to deliver more personalized and customer-centric solutions.

Perception of food quality among Saudi consumers

Consumers’ perceptions of quality of food products increase their purchasing likelihood. This study provides a framework for exploring consumers’ perceptions of food quality for food product development and food market-ing strategies by providing vital information related to consumer behavior and food choice. It establishes a method for measuring food quality perceptions through a validated questionnaire. It was found that adult consumers in Riyadh City, Saudi Arabia, perceive intrinsic food characteristics higher than of extrinsic food characteristics. Characteristics related to product safety, nutritional value, and sensory attributes were the most highly valued aspects. Sociodemographic factors such as age, marital status, education, occupation, income, and work/study in the food field were found to affect Saudi consumers’ perceptions of food quality. Furthermore, marital status, education, occupation, and income were the major classification factors for perception trends. Food identity and processing, food health prosperity, food safety and presentation, and food sensory attributes were the major qual-ities perceived by Saudi consumers.

Li Nationality Intangible Cultural Heritage in the Development of Cultural and Creative Products Research

As one of the main indigenous nationalities in Hainan Island, the unique intangible cultural heritage of the Li nationality is an important part of the multicultural treasure house of the Chinese nation. This paper aims to explore the li intangible culture in the product development application and research, through the analysis of li traditional spinning weaving techniques, rattan art, li silver and other intangible cultural connotation and artistic characteristics, put forward the use of modern design concept and technology for product development strategy, in order to protect and inheriting li intangible culture provide new ideas and methods.

PENGEMBANGAN STRATEGI BISNIS PADA HOTEL XYZ DENGAN ANALISIS MATRIX IFE DAN EFE

The increases of tourist visits in Bali can influence the development of the hotel industry. The significant increase in the number of tourists has caused demand for accommodation services, especially hotels, which has an impact on increasing hotel competition. This research aims to identify and design a business strategy at hotel XYZ through several stages such as IFAS (Internal Factors Analysis Summary) and EFAS (External Factors Analysis Summary) analysis. This research uses a qualitative descriptive method with data collection methods through interviews. Based on the EFAS and IFAS values, the company is in quadrant V with a hold and maintain business strategy. The results of this research provide strategies that can be implemented by XYZ Hotel, namely market penetration strategies and product development strategies.

Can technology be good for health? Investigating health-promoting strategies in the private sector.

This research investigates what might motivate tech companies and impact-driven investors to adopt a health-promoting strategy in their product development and capital allocation strategies. Participants were recruited for semi-structured interviews through purposive and snowball sampling. From 83 outreach attempts, thematic saturation required 19 completed interviews out of the 46 consumer technology executives and impact-focused investors who responded. Interviews were analyzed using grounded theory-based content analysis. Seven coding categories resulted from inductive coding, with 83 sub-codes. The primary themes were: product-based health impact is magnified when matched to user demographics (making an equity mindset important); stakeholders are eager for reliable health metrics, especially those that hold across industry verticals; when capturing health impact, it is critical to include positive (i.e., economically beneficial) externalities. These results allowed for the creation of a logic model with a recommended theory of change for the private sector to develop health strategy. Intentional integration of impact strategy with business priorities will allow teams to design products that promote health, driving buy-in and resource allocation while attracting investment and double returns. For policymakers, it is clear that tech policy and regulation for corporate reporting need to keep pace. These findings are limited by the purposive recruitment of participants, introducing potential bias and risk to generalizability.

Factors Influencing Elderly Consumers' Preferences for Edible Gels: Insights from Slovakia.

As dietary needs shift with the growing and aging population, there is a demand for food products that meet nutritional, safety, and tribological requirements while being cost-effective. Seniors must be given significant consideration in new product development. This study examines consumer preferences for arabinogalactan (AG) and beta-glucan (BG) hydrogels with vanilla and coffee-biscuit flavors, using consumer tests (N = 80) and an online survey (N = 852). It focuses on the gels' physical properties, such as texture and viscosity, and their impact on sensory perception. The use of two different gel-forming polysaccharides, each with a unique sensory profile, was observed to affect the sensory properties of the resulting gels and subsequently influence product acceptance. This study analyzed preferences across three age groups: young (18-39 years), middle-aged (40-59 years), and older adults (60+ years). The results showed that seniors preferred AG-based gels. Significant attributes such as the intensity of flavor and bitter taste influenced the overall liking of the gels. Texture also notably impacted preferences. The survey findings revealed statistically significant (p < 0.05) differences in preferences between older adults and younger age groups. Tailoring product development and marketing strategies based on age and sensory preferences could enhance consumer acceptance of edible gels.