Banking Strategies Research Articles

Social Media Marketing in Banking: Measuring Engagement and Customer Acquisition in Cameroon

Gaining new clients is extremely difficult for Cameroon's banking sector, especially in the digital era. This study looks into how social media marketing affects Cameroon's banking sector's ability to acquire new clients. The main contention is that social media marketing can be a useful strategy for banks looking to expand their clientele. This study aims to investigate the connections among customer acquisition, influencer alliances, content quality, and social media engagement in Cameroon's banking sector. To investigate the associations between the variables, a multiple regression analysis is used as part of a quantitative research strategy. The study's findings suggest that, in the banking sector, social media engagement and content quality are important indicators of client acquisition. According to the study's conclusions, Cameroonian banks ought to give social media interaction and high-quality content top priority when developing their marketing plans. The study advances our knowledge of the connections between social media marketing and customer acquisition in the banking sector and offers guidance to Cameroonian banks looking to use social media marketing to attract new clients.

Relationship marketing challenges in the Turkish banking industry: an exploratory study

PurposeThis exploratory research, designed with a grounded theory method, was conducted to reveal the current relationship marketing challenges and strategies in retail banking in an emerging economy, namely, Türkiye.Design/methodology/approachThe data were collected through semi-structured interviews with 25 bankers and then analyzed with a qualitative approach.FindingsThe research findings highlight four main challenges for relationship marketing in retail banking industry: omnichannel approach powered by digital transformation, artificial intelligence, new customer experience, and the expansion of financial services ecosystem.Originality/valueOur research identifies new challenges in the field of relationship marketing, especially regarding strategies in the post Covid-19 pandemic era, specifically from the bank employees’ points-of-view.

DETERMINAN KEPUTUSAN UMKM MENGGUNAKAN FASILITAS KREDIT BANK

This research aims to explore the factors influencing the decision-making of micro, small, and medium enterprises (MSMEs) in choosing financing sources, focusing on attitudes towards debt, risk profiles, and financial knowledge among MSME owners in Indonesia. The study employs the Theory of Planned Behavior (TPB) as a framework to understand how attitudes, subjective norms, and perceived behavioral control influence the intentions and decisions of MSMEs to access bank credit facilities. The population comprises MSMEs registered under the Yayasan Bina Insani Gemilang Indonesia. A sample of 400 MSME owners was selected using simple random sampling techniques. Data was collected through both online questionnaires and direct interviews to accommodate a diverse range of respondents. The key findings indicate that while MSME owners show a general hesitation towards formal bank loans, attitudes towards debt and financial knowledge significantly impact their borrowing intentions. The study reveals that subjective norms and perceived behavioral controls are critical in shaping these intentions, suggesting that external opinions and perceived ease of obtaining credit strongly influence decision-making processes. Most notably, despite the available formal credit facilities, many MSMEs continue to rely on informal lending due to perceived barriers and skepticism towards formal banking terms. In conclusion, the research underscores the need for targeted government policies and bank strategies that address the specific fears and hurdles faced by MSMEs. Improving financial literacy and altering perceptions about formal credit risks may encourage more MSMEs to engage with banks, potentially leading to enhanced economic growth and financial inclusion in the region.

THE PIGGY SYLLABLE BANK STRATEGY IN IMPROVING THE SYLLABLE RECOGNITION OF KINDERGARTEN LEARNERS

This study aimed to evaluate the effectiveness of the Piggy Syllable Bank Strategy in improving the syllable recognition skills of kindergarten learners at Englandad Primary School, Paoay, Atok, Benguet. Employing a pre-experimental one-group pretest-post-test design, the study involved a total enumeration of eight (8) kindergarten pupils as its participants. The research addressed the following questions: (1) What is the level of syllable recognition skills of kindergarten learners before the use of the Piggy Syllable Bank Strategy? (2) What is the level of recognition skills after the use of the Piggy Syllable Bank Strategy? (3) Is there a significant difference in the syllable recognition skills of the kindergarten learners before and after the intervention? The results revealed that prior to the intervention, the learners’ mean score was 5.88, categorized as "Developing." Post-intervention, the mean score significantly increased to 11.88, corresponding to a "Proficient" level. Statistical analysis using a dependent t-test yielded a computed t-value of 7.895, which exceeded the critical t-value of 1.895 at a 0.05 significance level, indicating a significant improvement in learners' syllable recognition skills. The findings of the study conclude that the Piggy Syllable Bank Strategy is an effective intervention for enhancing syllable recognition skills among kindergarten learners. The study concludes that the kindergarten learners possessed minimum syllable recognition skills before the integration of the syllable bank strategy. The kindergarten learners have developed their syllable recognition skills after the integration of the piggy syllable bank strategy. The use of piggy syllable bank strategy is effective in improving the syllable recognition skills of the kindergarten learners.

The role of business transformation strategy in Indonesian regional development banks

Rapid advances in technology and shifting customer expectations have intensified competition in the financial industry, forcing Indonesia’s banking sector to adopt adaptive and innovative strategies to remain competitive in an increasingly complex and uncertain environment. This study investigates the role of business transformation strategy in organizational performance. Employing a quantitative approach using Structural Equation Modeling (SEM), the study analyzes data collected from 255 Branch Managers across 27 Regional Development Banks in Indonesia. The coefficient of determination for the business transformation strategy was 0.69, indicating that 69% of its variance could be explained by environmental dynamism, transformational leadership, talent development, and digital adoption. Similarly, the R2 value for organizational performance was 0.51, indicating that digital adoption and business transformation strategy accounted for 51% of its variance. The findings reveal that environmental dynamism (t-value 1.85) and talent development (t-value 1.58) do not positively affect business transformation strategy. Instead, transformational leadership (t-value 2.38) and digital adoption (t-value 4.28) positively affect business transformational strategy. Furthermore, business transformation strategy (t-value 3.10) positively affects organizational performance. Meanwhile, business transformation strategy does not mediate the influences of environmental dynamism, talent development, and transformational leadership on organizational performance but strongly mediates digital adoption. This study emphasizes that business transformation strategy is the cornerstone for aligning digital adoption and leadership approaches to drive organizational performance. This study contributes to understanding business transformation strategy in the banking industry by providing technology-driven strategic insights from Indonesian Regional Development Banks.

Financial Risk Management and Countermeasure Research in Commercial Banks: A Case Study of Bank X

In the context of global economic integration and rapid progress of financial technology, commercial banks are facing unprecedented financial risk challenges. Taking Bank X as the research object, this paper analyzes in depth the causes of its financial risks and proposes corresponding management countermeasures. Using a combination of quantitative analysis and case studies, the paper identifies risks and proposes solutions by comparing the key financial indicators of Bank X with the industry average. It is found that Bank X has significant risks in terms of capital structure, liquidity, profitability and management operations, which mainly stem from factors such as intensified market competition, irrational asset-liability structure and inadequate internal control. The unique value of this paper is that it provides targeted risk management strategies for regional city commercial banks.

Research on Precision Marketing Strategies of Chinese Commercial Banks under the Background of Internet Finance

With the rapid rise of Internet finance, China's commercial banks are entering a new era full of challenges and opportunities. This paper makes an in-depth analysis of the current market environment of commercial banks, and systematically evaluates the core advantages, weaknesses to be solved, potential development opportunities and severe threats of banks in the context of Internet finance with the help of a comprehensive SWOT analysis. Based on the detailed analysis results, this paper further introduced the 4p marketing framework and created a series of targeted and effective marketing strategies for commercial banks. In terms of pricing strategy, banks need to implement more flexible pricing models to stabilize and enhance their competitive position in the fierce market competition. At the distribution level, it is necessary to integrate online and offline channel resources and strive to create a seamless omni-channel service network. As for promotion, it is recommended to vigorously promote data-driven precision marketing strategies, and strive to improve customer experience at the same time, but also effectively enhance the brand's market awareness and influence.

Building Resilient Financial Performance: a Case Study of Indonesian Islamic Banks in The Perspective of SDGs

Research Aims: This study examines the impact of financial indicators—Non-Performing Financing (NPF), Financing to Deposit Ratio (FDR), Capital Adequacy Ratio (CAR), and Operating Expenses to Operating Income (BOPO)—on the Return on Assets (ROA) of Indonesian Islamic banks, aiming to contribute to SDG 8 by enhancing understanding of financial performance factors. Methodology: A quantitative approach is applied using secondary data from Indonesia's Financial Services Authority (OJK) covering 2018–2022. Multiple linear regression analysis identifies significant factors influencing ROA. Research Findings: The study finds that NPF, FDR, CAR, and BOPO all significantly affect ROA. Specifically, while NPF has a positive but insignificant impact, FDR, CAR, and BOPO exhibit negative and significant effects on ROA, suggesting that Islamic banks should focus on credit quality, capital adequacy, and operational efficiency. Theoretical Contribution: This research provides novel insights by exploring the financial ratios' influence on ROA within Indonesian Islamic banks, contributing to the limited literature in this specific area and offering implications for the sector's sustainability in line with SDG 8. Research limitation and implication: The study is limited to secondary data from nine banks over five years. Future research could expand to more banks or explore other performance measures. The findings offer practical implications for improving the financial stability and growth strategies of Islamic banks.

Answering the call to action: an empirical analysis of SDG performance in global banks

Purpose Following Agenda 2030, the integration of Sustainable Development Goals (SDGs) into banking strategies has become essential for promoting global sustainability and responsible financial practices. This study aims to examine how the financial characteristics of banks influence their efforts towards achieving the SDGs. Design/methodology/approach A fixed-effect panel regression is used to analyse a sample of 646 publicly listed banks across 61 countries, observed from 2018 to 2023. The data are sourced from the Refinitiv Eikon database, with the dependent variable pertaining to the SDGs calculated as a composite score. Findings Empirical results show that larger and less profitable banks reach better performance in terms of contribution to the SDGs. Instead, the level of leverage does not appear to be a significant influential factor in fostering the support of the SDGs. Originality/value Theoretically, this work enriches the academic literature on SDG performance and confirms the relevance of stakeholder theory. Managerially, this study provides valuable insights for banks integrating the SDGs into their business models and for policymakers identifying strategies to encourage sustainable practices.

Conventional Banking Strategy in Facing Digital Financial Institutions in the Era of Banking Competition

Industry 4.0 is an era of rapid development or change that covers all aspects of industrial activity and human life using digital technology and the internet. Industry 4.0 is also known as a systematic production activity through the use of wireless technology and big data, which makes data use more precise with server systems, and integrates all operations automatically into the system. The data collected and analyzed in this study were collected and analyzed to produce authoritative studies and achieve research objectives. This study uses a data collection method through library research. The data collected comes from English and Arabic literature, Islamic banking, journals, and other sources found in libraries and other information centers. Digital banks are expected to facilitate the backup and analysis of bank consumer data. To make it easier for banks to maintain customer relationships, handle customer complaints better, and improve products and services that are faster, cheaper, clearer, more accurate, and better for customers. The banking industry faces new challenges and expectations during this digital economy era. Companies are turning to digital banking to retain their old clients and attract new clients from the millennial generation. Digital banking is a term that refers to the use of technology in banks. It refers to banking services that use digital technology to meet client needs and develop the desired digital economy.

Customer Perception Towards Customer-Centric Strategies of Private Sector Banks

Introduction: In the Indian financial market, banking plays a very vital role. Banking is the biggest dealer of credit and most of the people invest in banks as savings. Global economic progress depends on banking. The reason for this is that a well-developed financial sector is seen as essential and acts as a gauge for a nation's overall economic health. The banking sector is the most robust and prosperous in our nation. In addition to fierce competition among banking firms for customers, the Indian banking industry is engaged in a profit war. Try to learn about the tactics used by private sector banks in this article to draw in and keep consumers. It also makes an effort to comprehend how clients view banks in the private sector. Objectives: This study aims to explore the strategies employed by private sector banks in India to attract and retain customers within a highly competitive financial market. It seeks to understand customer perceptions of private sector banks and evaluate the role of the banking sector in supporting economic growth and financial stability. Methods: The study examines various marketing and customer service strategies used by private sector banks to attract and engage clients. It includes a review of competitive tactics within the banking sector, with a focus on customer acquisition, loyalty programs, and personalized services. Additionally, the research assesses customer perceptions through surveys and analysis of customer satisfaction metrics in relation to private sector banks. Results: The findings reveal that private sector banks employ a variety of strategies, including personalized services, digital banking options, and loyalty programs, to attract and retain customers. Customer perception of private sector banks is generally positive, with clients valuing the convenience, technological advancements, and customer-focused services offered by these institutions. The competitive nature of the banking industry has led to innovation and improved customer experience, contributing to the sector's robust growth. Conclusion: The study highlights the essential role of private sector banks in supporting the Indian economy by promoting financial inclusion and innovation. Effective strategies for customer attraction and retention, coupled with a focus on customer satisfaction, have strengthened the position of private sector banks within the competitive banking landscape. These insights can guide future efforts to enhance customer engagement and sustain growth within India's financial sector.

Managing in rugged environments: A case study of human resource management in Chinese banks, 1911 to 1945

This study explores the labour management strategies of Chinese banks during a period of significant social and economic instability. It reveals a two-tiered labour market within these banks, where lower-level employees received standard pay and career prospects, aligning with tournament theory to identify skilled workers cost-effectively. By contrast, higher-level roles utilised efficiency wages to motivate senior staff and mitigate moral hazards. Banks also prioritised comprehensive monitoring policies and fostered a harmonious corporate culture rooted in Confucian ethics to ensure the smooth operation of their systems. This approach to labour management was a response to the unique challenges of institutional voids and social transition in emerging markets, offering insights into white-collar management strategies in developing economies.

A Study on the Placement Evaluation and Marketing Strategy of Shared Power Banks in Singapore

The sharing economy, marked by collaborative consumption, has seen considerable growth globally. While prevalent in China, its popularity lags in other nations. This paper focuses on power bank sharing services in Singapore, a country embracing innovative sharing solutions. With rising mobile device usage, power bank sharing addresses the need for convenient, on-the-go charging. This paper employs a SWOT analysis, and evaluates a specific power bank sharing company in Singapore. Strengths lie in the app's convenience and growing electronic device reliance, while weaknesses encompass privacy and safety concerns. Opportunities arise from the city-state's tech-savvy and Chinese-dominated population and compact urban landscape, which makes them easily accept this new service. However, threats include regulatory uncertainties and single profit mode do need to be considered. In conclusion, Singapore's demographic and sharing-friendly environment positions power bank sharing as a potent manifestation of the sharing economy's innovation, catering to contemporary demands for accessible and sustainable energy solutions.

Income Diversification Strategy in Banks and the Main Driver of Intellectual Capital: New Empirical Evidence from a Developing Country

Income Diversification Strategy in Banks and the Main Driver of Intellectual Capital: New Empirical Evidence from a Developing Country

The Impact of the Issuance of e-CNY on the Business Strategy of Commercial Banks

This article comprehensively analyzes the issuance background, main features, technical architecture, and the impact on commercial banking operations and regulatory systems of China's Digital Currency Electronic Payment (DCEP or e-CNY). E-CNY is a legal digital currency that has the essential functions of money and a centralized two-tier operating system, making it compatible and stable with the current financial system. The article first outlines the main characteristics of e-CNY, reviews in detail the research and development process and pilot situations since 2014, and demonstrates its application progress in various scenarios. Furthermore, the article delves into the profound impact of e-CNY on commercial banks' deposits, loans, and international operations, suggesting that e-CNY may reduce the deposit base of commercial banks while providing Chinas small and medium-sized enterprises (SMEs) with a lower-cost financing channel, thereby promoting the development of the real economy. On the international front, promoting e-CNY is expected to enhance cross-border payments' efficiency and strengthen CNY's international competitiveness. Subsequent analysis of the practice of China Construction Bank (CCB) in the field of e-CNY showcases how commercial banks adapt to the era of digital currency. It also points out the need for further clarification and improvement of the regulatory framework to ensure the sustainable development of e-CNY. Finally, particular attention is given to the regulatory challenges e-CNY poses, especially regarding anonymity management, personal information protection, and delineating regulatory responsibilities.

Economic Benefits, Enhanced Awareness, and Available Resources: What Factors Navigate Bank Readiness in Basel III Implementation

To maintain sustainable development, business management strategy of modern banks these days cannot neglect international standards. Hence, the main aim of the current study is to explore the factors that influence the readiness of banks in implementation of Basel III requirements based on the context of the Vietnamese banking system. To achieve clear explanations, this research utilizes the data set of 211 questionnaires collected from senior and middle-level managers as well as other management personnel related to Basel III implementation at 20 Vietnamese commercial banks, and performs the PLS-SEM by applying Smart PLS 3 software. The analysis results indicate that both awareness and expected economic benefits have positive impacts on the readiness of banks to implement Basel III requirements. Meanwhile, the effect of available resources is negative but not statistically significant. It can be said that the study provides one of the first evidence to shed new light on the factors that impact the readiness of banks in complying with strict requirements of Basel III, at least in the Vietnamese context. Hence, the findings are expected to provide the helpful guidance for banking leaders and policy-makers in Vietnam, where the banking system is ongoing reform to meet the international standards.

Is the Liraization Strategy of the Central Bank of Republic of Türkiye Successful?

This study aims to analyze the success of the “Liraization Strategy” introduced by the Central Bank of Republic of Türkiye. Liraization, the main component of unusual monetary policy, officially implemented from the beginning of 2022 to the second half of 2023. Using the policy texts of the Central Bank and literature review; regulations, tools and targets of the liraization strategy has been figured out. To evaluate the success of liraization, realization of the goals has been examined employing real data and graphical analysis. The outcomes indicate that the strategy has failed in price stability and financial stability. In addition, the current account balance has worsened. On the other hand, rising the share of TL in balance sheets of companies and bank via intensive regulations has caused to high cost on budget and the Central Bank. Also, market interventions to support TL have disrupted the market mechanism and relative prices; and have increased the inequality in income distribution.

Mapping the landscape of green banking strategies: a bibliometric approach

IntroductionGreen banking (GB) strategies are a set of financial practices and activities implemented by banks to encourage sustainability, environmental responsibility, and low-carbon impact. This bibliometric study examines the present state of research in this field by utilizing the Scopus database for data retrieval and VosViewer for network analysis.MethodA total of 149 researches were retrieved from the Scopus and analyzed using the VosViewer software following the PRISMA guidelines. The study examines year-by-year publication patterns, top-cited articles, contributing countries, journals, co-citation analysis of authors, and co-occurrence analysis of keywords.ResultStrategies such as online banking, solar ATMs, construction of green buildings, and making provisions for green loans are identified as the key GB strategies that can be adopted by the banks. Furthermore, the fundamental challenges banking organizations encounter while implementing GB strategies are underlined.DiscussionThe study suggests that “green brand image,” “green audit,” “environmental economics,” and “carbon footprint” can be considered as an area of interest in future. The study provides researchers, policymakers, regulators, and financial institutions with valuable insights by presenting the current state of green banking research and identifying emerging areas for further exploration. These findings will help others to discover the areas of interest in GB and advancing sustainable finance practices that can foster environmental responsibility in the financial sector.

Green Banking Initiatives in the Indian Banking Sector: A Study on the Digital Transformation of Banking Services

Purpose: This study aims to investigate the green banking initiatives in the Indian banking sector and their integration with digital transformation. It seeks to assess the environmental impact of banking operations, analyse sustainable practices, and provide insights for optimizing eco-friendly services. The purpose is to contribute valuable knowledge for enhancing environmental sustainability in the banking industry. Theoretical Framework: The theoretical framework of this study draws on the intersection of environmental economics, sustainable business practices, and digital transformation theories. It aims to analyse how green banking initiatives align with digital advancements, exploring economic and technological dimensions to understand their combined impact on the sustainability of the Indian banking sector. Design/ Methodology: This study employs a quantitative research design, surveying 311 banking customers in Madurai District, India. A structured questionnaire will gather data on customer perceptions of green banking initiatives and digital services. Statistical analysis, including regression analysis, will be utilized to discern correlations between customer preferences, sustainability perceptions, and the adoption of digital banking services. Findings: The study's findings reveal a positive correlation between the adoption of green banking initiatives and digital transformation in the Indian banking sector. Customers in Madurai District express a preference for eco-friendly practices, indicating a potential market for sustainable banking services. The study suggests opportunities for further integration of green practices within digital banking strategies. Originality: This study stands out for its novel exploration of the intersection between green banking initiatives and digital transformation within the Indian banking sector. The research uniquely investigates how these two domains synergize, providing original insights into sustainable practices and technological advancements, contributing to the evolving landscape of eco-friendly banking services in India.

Developing customer service quality: Influences of job stress and management process alignment in banking industry

Job stress and management process alignment can influence work attitudes and productivity; however, there is still no empirical evidence addressing how these factors influence customer service quality in banking industry. Thus, this research aims to explore how job stress and management process alignment influence commitment and employee performance which develop customer service quality. 650 bank employees who were working at different banks in Cambodia were asked to join the survey process via a survey questionnaire. Researchers applied a path analysis technique to analyze the collected data. This research found that job stress and management process alignment significantly influenced organizational commitment. Meanwhile, job stress, management process alignment, and organizational commitment significantly influenced employee performance. Furthermore, customer service quality was significantly influenced by employee performance, except organizational commitment. Finally, employee performance mediated the relationship between organizational commitment and customer service quality. These key findings revealed workers’ insights which could be an evidence-based strategy for banks to issue an effective working policy to develop better customer service quality.