Global Competitive Strategy Research Articles

Global Competitive Strategies: Assessing the Role of Marketing Tools in SME Internationalization and Financial Performance

Global Competitive Strategies: Assessing the Role of Marketing Tools in SME Internationalization and Financial Performance

Agricultural enterprise economic security systems modelling

The research relevance was determined by the current conditions of economic instability and the growing influence of external factors on the economic activities of enterprises, understanding and effective management of economic security issues is becoming extremely important for ensuring the sustainability of agricultural enterprises. The study aimed to provide a comprehensive analysis of the economic security of an agricultural enterprise, focusing on identifying key aspects and their impact on the sustainability and viability of the enterprise. The study employed an analytical method, statistical method, functional method, system analysis method, deduction method, synthesis method and comparison method. This study focuses on the economic security of agricultural enterprises, considering the complex aspects of efficiency, risk protection and the ability to adapt to changes in the economic environment. The study defines economic security as a systematic approach to risk management and sustainability. Particular attention is devoted to responding to changes in the external environment, such as price fluctuations, climate anomalies and global market trends. Theoretical models, such as the risk system model, effective resource management, innovative development, and global competitiveness, which determine various aspects of economic security, were considered. The study focuses on the financial condition of the agricultural company Kernel, which proved to be dynamic and ambiguous in 2020-2023. The analysis includes factors such as the impact of geopolitical events and economic instability due to the war. The company implements strategies for global competitiveness, demonstrating flexibility, innovation, and diversification to ensure sustainability. Strategies are proposed to expand production diversification, improve risk management, and use innovative technologies to adapt to climate change. The practical application of this study lies in the possibility of using the results and recommendations developed on their basis to improve the economic security systems of agricultural enterprises

Company global competitive strategy and employee’s awareness

In the era of industrialization, the role of company's global strategy has a significant role in surviving in a competitive environment. The global strategy has the major weapon to compete with the competitors and achieve a higher level of performance. In this direction, the awareness of global strategy among employees has key importance. However, in most companies, the level of awareness among the employees is low, which has a negative effect on the global strategy. This study aims to examine the level of awareness among employees concerning the company's global strategy. This study selected large enterprises from Poland. Data were collected from the employees of large enterprises from Poland. A cross-sectional research design was used in the present study under a quantitative research approach. In this research, first-hand data was collected from one point in time. A total of 200 questionnaires were used to collect data and distribute it to employees, of which 82 valid responses were received for data analysis. It is an important investigation that is not documented in previous studies. Particularly, large enterprises from Poland were not considered by the previous studies. This study significantly contributed to the body of knowledge. Along with the theoretical implications, the current study also has practical implications. Results of the study highlighted valuable insights for the large enterprises to enhance the company's global strategy through employee awareness. It is also evident from the results that awareness about the global strategy could promote the employee motivational level. Therefore, employees want to adopt the global strategy. Employees also highlighted that global strategy is important for brand building, innovation, and expansion to the new market. According to the employees, the major benefits of the global strategy include increasing the product quality, increasing sales, brand recognition promotion, increasing the profit, increasing the customers, gaining competitive advantage, and reducing the cost. Thus, to achieve higher performance through global strategy benefits, a company must have well planned global strategy. Therefore, the study's findings have valuable importance for the practitioners to promote large enterprises in Poland.

Research Trends on Defense Industry Competitiveness through Meta-Analysis: Strategies for Global Competitiveness

Purpose - The purpose of this study is to examine the current trends of the research through a meta-analytic study on the subject of exploring strategies to secure global competitiveness in the defense industry in Korea. Design/methodology/approach - This study tried to understand the defense industry competitiveness by study unit, research methodology, research proposal of defense industry competitiveness, and the field of defense industry competitiveness. The thesis review was composed of 46 papers covering the period from 1994 to 2018. Findings - First, defense industry competitiveness has been expanding since 2013. Secondly, quantitative research methodology usage has been increasing recently under the lead of qualitative research as research methodology. Third, researchers’ suggestions for securing competitiveness are increasingly being presented at the political and military level. The global competitiveness of the defense industry is not merely a military force, but a recognition that it is the creation of the national wealth through exports, that is, its competitiveness in terms of industry. Fourth, in the field of research, defense industry competitiveness has not yet spread to various disciplines, and expansion of the defense industry is required. Research implications or Originality - It can be confirmed from this study that the goal of securing competitiveness in the defense industry is to secure global competitiveness and to activate exports. The originality of this study lies in the metal-treatment for finding the key competences required to enhance the competitiveness of the defense industry.

저비용항공사의 글로벌경쟁력 제고에 대한 연구

미국이 국내항공시장을 규제완화 하면서 생겨난 저비용항공사 사업모델이, 미국이 주도하는 글로벌 항공자유화 조류와 함께 유럽 및 아시아지역으로 확장되면서, 세계항공운송시장은 새로운 패러다임으로 재편되고, 한국항공시장 역시 새로운 경쟁구도가 형성되었다. 정부와 항공당국은 LCC를 포함한 국적항공사의 대외경쟁력을 제고할 수 있도록 내부적으로는 LCC 비용절감 등 항공사 사업역량 강화 정책과, 외부적으로는 한중간 항공자유화 협력 등 국제협상력을 늘려야 한다. 그리고, LCC들은 늘어나는 외국항공사들의 시장잠식에 맞서 각자의 사업모델에 맞는 효과적인 경영전략을 구사해야 한다. 글로벌 항공시장과 그리고 한국을 중심으로 한 주변시장의 빠른 움직임을 주시하고, 혁신적인 방안과 전략적 선택을 통하여 글로벌 항공자유화에 적극 대처해야 한다.

Begin Again, Return Again: The Transition Narratives and Political Continuities of Global Urbanization

Modern urbanization has been commonly understood as a localized transition of rural to urban populations within the space of a state. This transition narrative works in conjunction with other boundaries of modern progress, such as nature/culture, or savage/civilized. Contemporary analyses of the complex processes of global urban restructuring argue that these boundaries of modernity are increasingly irrelevant. Much of this work characterizes the emergent global urban condition as a political transformation that threatens to make irrelevant modern state sovereignty and the international system of states. Yet these claims of transformations in urbanization and in politics repeat the linear transition narratives of modern politics. An analysis of urbanization in my small Canadian city offers an example of how sovereignty is continually reinscribed through such transition narratives. Understanding this pattern of progress and return as the characteristic dynamic of aporetic boundary practices opens an innovative methodological approach to analyzing the continuities and discontinuities of contemporary politics. Politically oriented urban studies tend to focus on sites that evoke global urbanization as a challenge to state authority, such as megacities, transnational movements, and slums, and on locations in the Global South that challenge the colonial violence of Western sovereign politics (Roy 2009; Robinson 2013). Kelowna, BC, where I live, is the sort of place that escapes this critical attention: just another small, prosperous, predominantly white city, comfortably located within a stable Western state. Dominant accounts of Kelowna's urbanization repeat the modern narrative of a transition from rural community to mid-sized city, yet Kelowna increasingly operates within contemporary neoliberal models of “place-making” as a global competitive strategy. This is not to say that contemporary urbanization has transformed Kelowna …

Innovation and Imitation for Global Competitive Strategies. The Corporation Development Models of US, Japan, Korea, and Taiwan.

Globalisation has been driven by multinationals' capital and technology and produced a structural change in business networks. In this sense, one of the most important changes in industrial organisation is the transition from multinational corporations (MNCs) to global networks particularly focused on management of innovation and creative imitation. The global competitive landscapes of innovation and imitation have significantly changed the relative position of many Nation-States. The US corporations have changed their worldwide competitive position. Meanwhile the globalisation has expanded the market-space of corporations headquartered in countries with a high propensity to innovation (e.g. the Japanese companies), and has also promoted the growth of new countries, especially in the Far East (e.g. South Korea, India, Taiwan), where domestic firms have favorable conditions (especially in terms of social responsibility and low labor costs) to develop advanced skills for imitation and creative imitation.

Assessing the strategy of firms that compete globally in alliances in the cosmetics industry: The case of L’oréal in Latin America

The cosmetics industry, especially in Latin America, was hardly affected by the recent global recession. As consumer goods that do not require significant investments and offer well-being to their users, cosmetics tend to remain on consumers’ shopping lists, even during recessions. However, the increasingly competitive global scenario drives firms to sustain their efficiency by way of strategic alliances, so as to better meet their customers’ requirements. Even leading multinationals, such as L’Oréal, face challenges to maintain their competitiveness and have to reassess regularly their strategies. This article presents the results of research that sought to assess the adequateness of the strategy of L’Oréal Latin America, considering the opportunities and threats of the cosmetics industry, of the firm’s alliances and given the global competitive strategy of the L’Oréal Group. The results confirmed what had been verified in other sectors: global alliances create more opportunities than threats, and, in many cases, global relational opportunities, i.e. pertinent to global alliances, mitigate global non-relational threats. Latin America is a potential market for the strategic objective of L’Oréal to conquer one billion consumers and its transnational strategy ensures coherence of its products launched in this geographic region with its targeted consumer requirements. Its strategic alliances contribute to responding better to market demands and ensure a better exposure of the products launched. The study thus adds value to research on strategic management from a global relational perspective, by complementing findings of similar investigations into other sectors. From a business administration viewpoint, the case of L’Oréal offers insights on how strategic alliances can help sustain competitive advantage in firms that compete globally.

Global Private Capital Flows and Development Finance in Sub-Saharan Africa: Exemplary Performers, Lessons for Others and Strategies for Global Competitiveness in the Twenty-First Century

The author begins the paper with a brief historical perspective of global private capital flows to Sub-Saharan Africa. He then presents the methodology employed during the research. This is followed by the review of the literature. Next the researcher outlines the theoretical framework and his findings. He also analyzes economics strategies to attract global capital and implications for decision makers in Sub-Saharan Africa. The author ends the paper with some recommendations and the way forward.

Analysis Of Bankruptcy Law Provisions In New Member EU Countries: Global Competitive Strategy Implications For Multinational Corporations

Globalization has been responsible for a number of ongoing interrelated trends including an accelerated worldwide movement toward economic integration, an ongoing proliferation of new multinational corporations, a widening search for new economic opportunities by multinational corporations, and an increasing concern for and attention to bankruptcy as a contingency strategy for multinational corporations when primary strategies catastrophically fail. The economic benefits associated with the removal of trade barriers is also attracting new member countries to the EU and other trading blocks but these new member countries bankruptcy law provisions may have uncertain contingency strategy implications for MNCs.This paper comprises (1) a brief summary of the general trends associated with globalization; (2) a discussion of why international bankruptcy law is becoming increasingly important in the formulation of contingency strategy in multinational corporations; (3) a discussion and analysis of bankruptcy law provisions in new EU member states; (4) a discussion of the strategic implications associated with new member states bankruptcy laws; and (5) general conclusions regarding the attractiveness of new member states bankruptcy laws to multinational corporation strategists.

Multinationals' strategies for global competitiveness and the sustainability of development in national economies

Sustainable economic development both builds on, and needs to generate, upgraded and revitalised sources of national competitiveness. As development proceeds, this involves both upgraded effectiveness of inputs to current supply and the knowledge-based creation of new ways of future use of these inputs. In terms of multinational enterprise (MNE) theory, this means that successful development changes the location advantages available to MNEs. The key analytical theme of the article is that the strategic diversity and constant internal evolution (notably at the subsidiary level) of the contemporary MNE suggest ways that they can be successfully embedded in an economy that is progressing through developmental change. The ideas are illustrated by evidence on manufacturing MNEs in China.

Global supplier selection strategies and implications for supplier performance: Turkish suppliers’ perception

In today's global competitive environment, supplier evaluation and selection strategies are not only important for buyer performance and competitiveness, but also for supplier performance and capabilities. This study from the suppliers’ perception examines (i) the structure of supply relationships between Turkish automotive parts and components manufacturers and their global buyers, (ii) global buyers’ supplier evaluation and selection strategies, and (iii) the impact of global buyers’ supplier evaluation and selection strategies on the supplier performance in the long-term. Data from automotive parts and components suppliers in Turkey were used to test the hypotheses through multiple regression analysis. The findings of this study reveal that automotive parts and components suppliers can be either in tier-type relationhips with their global buyers or they can be out of the tier hieararchy. In a tier-type relationhip, supplier can be either first-tier supplier for some products/relationships or/and they can be second-tier supplier for other products/relationships. To establish long-term supply relationships on a global base supplier evaluation and selection strategy is based on many decision criteria and impacts on the supplier's operational, technical and financial performance in the long-term. Therefore, there is a positive association between supplier evaluation and selection strategy and supplier performance, which guides and motivates supplier firms to improve their performance and capabilities. From the supplier's perception, quality, delivery, and price along with commitment and trust are the most important dimensions in global supplier selection and establishing long-term supply relationships. Additionally, while in previous studies buyers perceive cost to be an important supplier selection criterion, in this study suppliers perceive price as more important in supplier selection. As a result, this study, revealing the perception of the suppliers, fulfils a gap and suggests several implications.

China’s role in global competition in the wine industry: A new contestant and future trends

The producers in the wine industry are competing in an increasingly global marketplace. More specifically this article is interested in China’s wine market and the role of China in global competitive strategies. The phenomenal growth of the Chinese economy over the past decade has encouraged international suppliers to enter the Chinese market. International wine suppliers lust after a huge potential market in a country of over 1,300,000,000 people. Simultaneously, there has also been a significant growth of production and marketing of wines by Chinese-owned wineries. This contribution explores the implications of China’s marketplace and also China as a creative and strategic producer.

Global competitive strategy * Daniel F. Spulber

‘Globalization is making management strategy into a common language.’ (p. 254). The book has ten chapters, each chapter ending with an overview, which is always kept refreshingly interesting. These abstracts do not just list the topics covered in each chapter, but typically illuminate the chapter's theme from a slightly different perspective and make the reader want to read more. Each concept that the book uses is explained in detail—no name-dropping, no empty rhetoric. Theoretical concepts, such as the elasticity of demand, are accurately explained in the text, and more formal definitions are given in the endnotes.

Global competitive strategy

Globalization has fundamentally changed the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require alternative approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the 'star analysis' that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the 'global value connection' that shows managers how to account for the gains from trade and the costs of trade. Aimed at MBA students taking courses in international strategy, consultants and practising managers with responsibility for strategic development, this 2007 book offers a comprehensive strategic framework for gaining competitive advantage in the global marketplace.

Implementation of Six Sigma approach to quality improvement in a multinational automotive parts manufacturer in India: a case study

Manufacturing managers in Indian companies are faced with fierce global competitive strategies by the shift of many multinational companies to India. They are forced to excel in all the domains of manufacturing including quality, cost, delivery, and flexibility. In this paper, by means of a case study, we illustrate how a multinational Indian corporation was able to successfully implement Six Sigma principles to improve its operations. The objective for presenting the case study is to assess the importance of Six Sigma strategy in Indian manufacturing companies.

Niche market strategy for a mature marketplace

PurposeTo examine how companies in the maturity stage of the product life cycle can implement and maintain a successful niche market strategy to increase competitiveness in the face of new competition, with particular reference to the global textile industry.Design/methodology/approachResponsible executives in eight firms in the textile and apparel/clothing sector in the USA were interviewed face‐to‐face or by telephone, or completed an online questionnaire. The sample contains leaders in the industry.FindingsResearch results suggest that niche marketing is an effective strategy for countering price competition in a mature industry and can use a niche market strategy. They identify key success factors, the most important factor of which was found to be a thorough understanding of the targeted consumers. It is concluded that the marketing mix plays a more important part than is generally suggested in the literature, by communicating non‐price product attributes to the niche market.Research limitations/implicationsThe small sample limits generalization beyond the companies that participated in the study and comparable firms in the US textile and apparel/clothing industry.Practical implicationsThis research study shows, within its limitations, that niche marketing is a promising global competitive strategy for mature industries. The study proposes practical guidelines for putting it into practice.Originality/valueThis study generally confirms the literature, but comes to some original further conclusions.

Niche market strategy in the textile and apparel industry

PurposeThe purpose of this study is to examine how the textile and apparel industry can utilize a niche market strategy in order to compete with lower priced imports.Design/methodology/approachThe research design used for this study was an in‐depth case study method. The sample consisted of selected companies from the fiber, textile, apparel, and auxiliary sectors who are considered leaders in the US textile and apparel industry.FindingsResults indicated that firms can approach a niche strategy from either a market or a product perspective. Findings also indicated variables that are used by firms for both approaches. The most important factor in which a firm needs to focus is understanding the consumer.Research limitations/implicationsBecause of the limited sample size of US textile and apparel firms, the results can only be generalized to those companies that participated in the study and not the entire textile and apparel industry.Practical implicationsThis research study showed that a niche strategy is a promising global competitive strategy for the textile and apparel industry that can be used to compete with lower priced imports.Originality/valueThis study clarifies not only how a niche market/product is defined by the industry, but also how firms can implement and maintain a successful niche strategy.

An Exploratory Study of the Functional Forms of Export Market Identification Variables

Exploratory research demonstrates that the import market potential, import market competitiveness, and “barriers-to-imports” variables can be successfully integrated into a shift-share framework for identifying export markets. The authors present managerial implications for global competitive strategy in exporting.

Total quality as a new global competitive strategy

Total quality has been acclaimed as an organizational philosophy to enhance global competitiveness. However, changing paradigms in global business operations require that quality concepts like TQM be revised to reflect the changing nature of global competitiveness. This paper, using the existing literature and interactions with the real world managers, presents a conceptual quality framework that can be deployed to enhance the competitiveness of businesses operating in global environments. Specifically, this paper details those quality elements that can affect quality improvement efforts through a variety of cultural differences that one may encounter while managing global operations. Also, proposed are managerial guidelines for implementing quality in the global arena.