Strategic Use Of Social Media Research Articles

Early school leavers’ attitudes towards online self-presentation and explicit participation

Active participation in economic and social settings increasingly demands social–communicative skills, i.e., interactive and interpersonal skills, as well as the networking skills to access and use resources provided by online social networks. The development of these skills both depends upon and determines the proficient and strategic use of social media and explicit participation in different types of formal or informal networks and communities. Low-educated early school leavers typically lack the access, awareness and attitude required to develop these skills, suggesting a widening digital divide or participation gap. This study presents results regarding low-educated early school leavers’ attitudes towards social media and social networks as a factor that can influence the conditions and opportunities that determine or enhance their economic and social mobility and improvement. The data were analyzed by means of 12 cases. Looking beneath the surface of a complex compound problem involving cultural, social and attitudinal factors, we found signs of ambivalence or even conflict in attitudes, stemming from personal doubts and insecurities or contextual fears and restraints. These attitudinal thresholds should be overcome by aiding and supporting these young people as much as possible in gaining leverage in the online world of ‘haves and have nots’.

Strategic Use of Social Media for Small Business Based on the AIDA Model

Abstract This study proposes a strategy for using social media as a marketing tool for small business based on the Attention, Interest, Desire, and Action (AIDA) model. The AIDA model has been applied widely for online marketing strategy but its applicability for social media remains unknown. The focus group discussion was used for data gathering involving twenty two small business entrepreneurs. The finding shows that the model can indeed be applied in strategizing the use of social media for marketing purposes. The proposed strategy serves as a guideline for small business entrepreneurs on how to strategically use social media for marketing.

THE IMPACT OF CORPORATE SOCIAL MEDIA ON REVENUE AND PROFIT: AN EXPLORATORY STUDY

The growing popularity of social media has fundamentally altered the business ecosystem where companies can no longer solely capture consumers attention via reach; instead, companies must focus on engaging consumers in product and service development and improvement. This exploratory study details how the corporate strategic use of social media relates to corporate revenue and profit among Fortune 500 corporations. The findings indicate that the proper corporate use of social media impacts positively the corporate revenue and profit; whereas the improper corporate use of social media affects negatively the corporate revenue and profit.

One Health in social networks and social media.

In the rapidly evolving world of social media, social networks, mobile applications and citizen science, online communities can develop organically and separately from larger or more established organisations. The One Health online community is experiencing expansion from both the bottom up and the top down. In this paper, the authors review social media's strengths and weaknesses, earlier work examining Internet resources for One Health, the current state of One Health in social media (e.g. Facebook, Twitter, YouTube) and online social networking sites (e.g. LinkedIn and ResearchGate), as well as social media in One Health-related citizen science projects. While One Health has a fairly strong presence on websites, its social media presence is more limited and has an uneven geographic distribution. In work following the Stone Mountain Meeting,the One Health Global Network Task Force Report recommended the creation of an online community of practice. Professional social networks as well as the strategic use of social media should be employed in this effort. Finally, One Health-related research projects using volunteers (citizen science) often use social media to enhance their recruitment. Including these researchers in a community of practitioners would take full advantage of their existing social media presence. In conclusion, the interactive nature of social media, combined with increasing global Internet access, provides the One Health community with opportunities to meaningfully expand their community and promote their message.