Development Of Strategic Plan Research Articles

Research on Strategic Planning for Sustainable Development of Tourism

Aa significant component of the global economy, tourism has contributed to substantial economic growth while posing multifaceted challenges to sustainable development in environmental, social, and economic dimensions. This study systematically analyzes the environmental challenges faced by the tourism industry, such as overexploitation of natural resources, ecosystem degradation, climate change, and waste management; economic challenges, including the trade-off between economic development and environmental protection and the imbalance in resource allocation; and social challenges, such as cultural preservation, local community engagement, social impacts, and inequitable benefit distribution. To address these issues, the study proposes strategic planning for sustainable tourism development, including measures such as controlling resource exploitation intensity, strengthening ecosystem protection, developing strategies to tackle climate change, optimizing resource allocation mechanisms, promoting regional coordination, enhancing community participation, and ensuring equitable benefit distribution. By exploring sustainable development pathways, the research further integrates strategies like "Internet+Tourism," eco-tourism promotion, cultural-tourism integration, and the adoption of international experiences to support high-quality tourism development both theoretically and practically. This study aims to provide effective solutions and practical references for policymakers, tourism enterprises, and academic researchers.

Investment policy in the strategizing of regional development in the neo-industrial economy

Subject. The article addresses investment policy in regional strategic planning in the context of the neo-industrial economy. Objectives. The purpose is to examine the processes of investment policy formation within strategic planning of regional development in the era of neo-industrial development. Methods. The study employs the systems, institutional, methodological approaches, as well as logical, dialectical methods, and comparative analysis. Results. We established characteristics of emerging paradigm of neo-industrial development in the Russian economy. The paper proves that the strategies of socio-economic development of regions should take into account the existing paradigm of neo-industrial development. Investment policy should be one of the most important components in the implementation of the concept of neo-industrial development of Russia and its regions. Conclusions. In the context of neo-industrial development, fundamental changes are needed in the management of regional development. Strategic planning and management of regional development require adjustments to current trends in global development, changing environmental conditions, including those in neo-industrial development. Strategic planning and strategic management must be considered in close relationship with investment policy, which is confirmed by global trends in its formation. Investment policy contributes to the implementation of the set directions in regional strategizing.

From Lab to Clinic: Effect of Academia-Industry Collaboration Characteristics on Oncology Phase1 Trial Entry.

This study investigated the success rate of Phase 1 clinical trial entry and the factors influencing it in oncology projects involving academia-industry collaboration during the discovery and preclinical stages. A total of 344 oncology projects in the discovery stage and 360 in the preclinical stage, initiated through collaborations with universities or hospitals between 2015 and 2019, were analyzed. The Phase 1 clinical trial entry success rates for oncology collaborative projects were 9.9% from the discovery stage and 24.2% from the preclinical stage. For discovery stage contracts, strong statistical significance was observed for contract type (co-development OR 16.45, p = 0.008; licensing OR 42.43, p = 0.000) and technology (cell or gene therapy OR 3.82, p = 0.008). In contrast, for preclinical stage contracts, significant changes were noted for cancer type (blood cancer OR 2.24, p = 0.004), while the year of contract signing showed a relatively weak statistical significance (OR 1.24, p = 0.021). No significant changes were observed concerning partner firm size and the partnership territory. This study sheds light on how the characteristics of partnerships influence the success rates of early-phase research, providing valuable insights for future strategic planning in oncology drug development.

Smart City 4.0 as the concept of strategically managed sustainable urbanism

Background: Smart technologies serve as a bridge between strategic business goals and sustainable development, creating a synergy among the economic, environmental, and social dimensions of business and circular urbanism. Purpose: The objective of this paper is to analyse the impact of implementing smart technologies on the economic benefits for an urban centre in a Central European Union state. Study design/methodology/approach: The research employs an econometric model to predict financial savings (30%, 40%, and 55%) resulting from the implementation of smart technologies in waste management within a selected urban centre. Findings/conclusions: The predictions confirmed the existence of a positive and growing trend in financial savings across all analysed areas, highlighting the economic benefits of smart technology adoption. Limitations/future research: The limitations of the research consist of inconsistencies in the implementation of smart technologies in waste management across different municipalities within the analysed country. Future research could expand the research sample to multiple urban centres and countries after the introduction of legislation that incentivises the uniform adoption of current smart technologies and the publication of up-to-date implementation data. This would facilitate the development of sustainable strategic plans and decisions that are tailored to both national level and local needs of individual urban centres, offering effective and long-term solutions for sustainable urban development.

An analysis of golf tourism in Thailand

The current research paper offers a comprehensive and extensive review of golf tourism in Thailand through a considered analysis of its historical development, current state, driving factors, challenges, and future opportunities. It points out the nearness of the sector to the integration into the broader tourism sector, while it underlines the role it has played in economic development and the leisure tourism industry. It underlines the significance of effective marketing strategies aimed at attracting international golfers to maintain Thailand's position as a key destination, based on an in-depth analysis of the motivation of tourists, the distinctive characteristics of Thai golf tourism, and the trends of emerging demographics. The historical background very beautifully traces the origin of golf in Thailand and goes deep into its evolutionary process as it began to take shape into one of the important sports activities for recreation among locals and visitors. Assessment of the present state amazingly shows that across the country, golf courses have grown leaps and bounds, each with a different and incomparable charm in the form of breathtaking picture destinations. Factors that have been identified to drive and make golf tourism successful and highly attractive include favorable weather conditions in Thailand, remarkable affordability, world-class golf facilities, and endorsement by top celebrities. The paper also considers emerging challenges facing golf tourism in Thailand with a focused lens on sustainability. Notably, with the dire need for environmentally friendly golf course practices and responsible resource management, the study sheds invaluable light on how to minimize the possible negative impacts of golf tourism on the environment and to encourage sustainable development in the sector. Moreover, careful consideration of the very competitive nature evident within the regional market suggests that to remain competitive, innovation and improvement within the general concept of golf tourism must be a continuing process. This paper identifies strategic development plans, investment in infrastructure, and cooperation among stakeholders that will enable Thailand to command its leadership as the unequivocal number one destination for golf tourism in Southeast Asia. The significance of this study, both comprehensive and pioneering, within the sport management literature provides considerable insight into both golf tourism operators and other tourism professionals looking to capitalize on the opportunities that this fast-growing and highly lucrative market in Thailand has to offer. With a keen interest in trying to take advantage of this growing sector, Thai tourism professionals should consider the profound knowledge and suggestions from this research to ensure sustainable growth, improving the experiences of visitors, both for enthusiasts of golf and other travelers alike.

Integration of strategic environmental assessment (SEA) in motorway/highway planning and construction: A case study for sustainable infrastructure development in Pakistan

Pakistan has constantly prioritized the development of roads and motorways as they are they are reflective of nation’s economic and physical condition. However, poor highway planning, design, and construction can have a negative impact on the environment and can lower the quality of life for inhabitants. Therefore, eco-friendly roadway/motorway planning, and construction approaches are crucial for reducing environmental, social, and economic damages. Currently, environmental impact assessment (EIA) is the prevalent method for assessing and evaluating the environmental impact of road infrastructure projects. Still, this conventional approach focuses primarily on development projects and lacks strategic insight. Hence, the world is now focusing on integrating and implementing SEA as a realistic approach for executing a sustainability plan in every area, including the infrastructure and transportation sector. Pakistan invests a considerable portion of its annual budget on infrastructure, particularly roadways; therefore, it must incorporate the changing trends and parameters into the planning and developing phase. thus, current research aims to incorporate SEA into the strategic planning of motorway/highway development by conducting a desktop study using secondary sources, including research articles and EIA reports, to analyze the environmental and socioeconomic effects of motorway/highway by identifying the direct, indirect, and commutative impacts. The alternatives are assessed using impact criteria and indicators to choose the best sustainable option for achieving the required objectives. our study is a pioneer work to integrate SEA into the planning process for highway construction, which would act as a baseline and an advisory tool for the decision-makers to incorporate SEA in Pakistan’s strategic development planning.

FEATURES OF MANAGEMENT OF OPERATIONAL ACTIVITIES OF RESTAURANT ENTERPRISES

The article reveals the essence of managing the operational activities of a restaurant business enterprise. The functions of production management at the restaurant business enterprise were considered. The condition and evaluation of the operational efficiency of the restaurant enterprise was analyzed. The main indicators characterizing the production capacity of the operating system at the enterprises of the restaurant industry were established. Indicators that increase the efficiency of the use of production facilities and indicators that characterize the organizational and technical level of production are systematized. Production efficiency indicators were formed into general groups. On the basis of the research, it was found that different both foreign and domestic scientists form certain groups of indicators in their scientific research. It has been proven that operational management requires measurement indicators of such factors as: product quality; innovations; costs; speed of processes; flexibility. The main factors affecting the level of satisfaction of the needs of consumers of restaurant products are considered. The directions for improving the features and a comprehensive approach to the effectiveness of management of the operational activities of the restaurant business have been defined and substantiated. On the basis of this study, it was determined that it is appropriate to accept the profitability of the enterprise's operational activity as the largest generalizing indicator of the efficiency of the enterprise's operational activity. The essence of managing the operational activities of a restaurant is to ensure the effective functioning of all aspects of the business related to its daily activities. The main aspects of this management include: processes and operations; product and service quality; HR; financial management; risk and security management; strategic planning and business development. These aspects help to ensure efficient and stable operation of the restaurant, ensuring that customer needs are met, costs are optimized and business goals are achieved.

Geospatial analysis of sports tourism resources in China's urban clusters: a case study of the Sichuan-Chongqing region utilizing GIS and the geographic detector

IntroductionThis study aims to elucidate the temporal and spatial distribution patterns of sports tourism resources within the Sichuan-Chongqing Urban Agglomeration, examining how these distributions reflect the developmental pathways of urban regions. The theoretical framework posits that the availability and allocation of sports tourism resources are influenced by various geographical and socio-economic factors, with topography, economic conditions, and population density playing pivotal roles in determining their distribution and development.MethodsUtilizing GeoDetector technology alongside indices such as the Geographic Concentration Index and the Disparities Index, we conducted a comprehensive analysis of the spatiotemporal dynamics of sports tourism resources, revealing that the distribution of these resources serves as a key indicator of urban development speed.ResultsOur findings indicate that topographical features significantly influence sports tourism resource development differently in Chengdu compared to Chongqing. Furthermore, we identified a strong positive correlation between population density and the distribution of sports tourism resources, highlighting the motivational role of populated areas and emphasizing potential inequalities if attention is focused solely on densely populated regions.DiscussionThis research provides novel insights into the complex relationships governing sports tourism resource distribution by employing advanced geo-analytical tools. It offers a strategic roadmap for equitable and sustainable urban development by addressing disparities in resource allocation, ultimately contributing to informed policy-making and enhanced regional resilience. This research aids in the strategic planning and sustainable development of sports tourism, providing a blueprint for urban development in the region that balances the needs of diverse populations and landscapes.

Boosting Local Economy Through Strategic Tourism Development in Indonesia

This research aims to analyze and describe the strategies implemented by BUMDES Sumber Lestari in developing the Sumber Dhuwur tourist attraction. Tourism development significantly influences regional and citizen income, job creation, and economic activities. Utilizing qualitative methods, data were collected through interviews with village officials, the BUMDES chairman, local residents, and visitors, along with observations and documentation. The study uses qualitative descriptive analysis, involving data reduction, presentation, and conclusion drawing. Results indicate that BUMDES Sumber Lestari has effectively focused on infrastructure and facility development, but has yet to optimize human resource management in tourism and the creative economy. The research provides insights into strategic planning for rural tourism development, emphasizing the need for comprehensive human resource strategies to enhance competitiveness and economic impact. Highlight: Effective infrastructure and facility development by BUMDES Sumber Lestari. Human resource management needs optimization in tourism. Strategies enhance income and job creation. Keywoard: Tourism Development, BUMDES Strategy, Infrastructure, Human Resources, Economic Impact

The efficiency of international relations of regional higher educational institutions in a globalised context

In the context of globalisation, the purpose of regional higher education institutions is to provide access to education for people from all social strata and to facilitate their integration into the international arena. The primary objective was to achieve recognition and expansion of Azerbaijani higher education and regional higher education institutions in the global context. Additionally, Azerbaijani higher education aims to sign new cooperation agreements with foreign higher education institutions alongside existing collaborations. Methods of comparison, synthesis, induction, and deduction were employed in the study. The study confirmed that the international relations and strategic development plans of regional higher education institutions contribute to economic development. Furthermore, the programs implemented by these institutions have increased the number of foreign students, which improved the recognition of these regions abroad. As this is the first research study of its kind in the Republic of Azerbaijan, it will be valuable for domestic and international researchers. The conducted research, comparisons, and analyses facilitated the development of a comprehensive approach to learning theoretical concepts and models, which can be applied in teaching practices. Additionally, for foreign researchers, this study can be used as a resource for obtaining information about the regional higher education institutions in Azerbaijan, as well as their international relations, forming a foundation for further studies

From Concept to Market: Ensemble Predictive Model for Research Project Crowdfunding Readiness

This study introduces an ensemble model that integrates random forest, gradient boosting, and logistic regression to predict the success of crowdfunding campaigns. Our research develops a novel set of metrics that assess the developmental stage of research projects, facilitating the transition from concept to market-ready product. Utilizing data from multiple sources, including Kaggle’s dataset of Kickstarter and Indiegogo projects and a proprietary dataset tailored to our study, the model’s performance was evaluated against traditional implementations of random forest and gradient boosting. The results demonstrate the ensemble model’s superior performance, achieving an accuracy of 98.94% and an F1 score of 98.81%, significantly outperforming the individual models, showing the best accuracies of around 91% for random forest and lower scores for gradient boosting. This enhancement in predictive power allows for optimized resource allocation and strategic planning in project development, thereby increasing the likelihood of crowdfunding success. This approach streamlines the process of bringing innovative ideas to final products, while at the same time offering a methodologically advanced tool for stakeholders to enhance their campaign strategies effectively.

METHODOLOGICAL APPROACH TO ENHANCING THE SECURITY AND RESILIENCE OF CRITICAL INFRASTRUCTURE OBJECTS

The article examines the methodological approach to increasing the safety and stability of critical infrastructure objects, which is an important element of ensuring Ukraine’s national security. In the conditions of modern terrorist threats, military operations, and technological progress, the need to develop effective approaches to the protection of such objects becomes especially relevant. The existing approaches for determining certain levels of guaranteed security for critical infrastructure (CI) objects are analyzed. Their assessment is provided and the shortcomings are identified. The use of a quantitative method for assessing the probability and consequences of risky events at CI facilities is proposed, which allows to increase the accuracy of assessments and the effectiveness of risk management. A mathematical model of cascading effects of various types in the event of danger risks for critical infrastructure objects has been developed, which allows obtaining probabilistic estimates of the development of events under defined scenarios. An algorithm for countermeasures with the appearance of appropriate threats for typical CI objects has been built. Proposals for emergency response measures have been developed, which can be successfully used to make informed decisions about increasing the safety and stability of critical infrastructure objects, for the development of strategic plans and long-term policies regarding the management of critical infrastructure. The proposed approach allows you to assess all threats and analyze possible scenarios of threat implementation, prioritize threats according to their degree of probability, model the likely consequences of threat implementation, taking into account various conditions and risk factors, identify vulnerabilities in the systems of CI objects, create strategies for responding to crisis situations.

Machine learning and AI technology-induced skill gaps and opportunities for continuous development of middle-skilled employees

PurposeBased on the sociotechnical systems theory, we examined the human–technology interactions in the context of future works conditioned by machine learning (ML) and artificial intelligence (AI). Skills needed to support career sustainability and the future of the workforce, particularly for the middle-skilled workforce in the contemporary United States America (USA) context, were also studied.Design/methodology/approachWe conducted a scenario analysis to demonstrate the potential roles that human resource professionals may perform to fill the skill gaps given their expertise in the shaping and skilling processes.FindingsAssessing the success of the integration of AI and ML into the middle-skilled workforce requires a multi-faceted approach that considers performance metrics, cost-effectiveness, job satisfaction, environmental impact and innovation. Employees with AI skills can be more competitive in the workforce and forward to high-skilled positions.Research limitations/implicationsEmpirical research and related studies focusing on evaluations of reskilling and upskilling processes and outcomes would support career sustainability and the future development of middle-skilled workers.Practical implicationsThrough a proactive strategic career development plan with AI integration, middle-skilled workers may enhance their career sustainability and be prepared for future higher-skilled work.Social implicationsThe economic downturn caused by technology-induced unemployment may be addressed by unleashing middle-skilled workforce potentials for future work created by AI and robotics and sustaining economic competitiveness.Originality/valueThis article offers important implications for human resource development theory-minded researchers and scholarly practitioners.

Reflections on Building an Artificial Intelligence Bot to Prepare Students to Engage in Strategic Conversations During Foresight Fieldwork

ABSTRACTThis paper is primarily based on experientially derived insights about building a bot with artificial intelligence (AI)–in this case, chat generative pre‐trained transformer (ChatGPT)–to prepare students to engage in strategic conversations during foresight fieldwork. The motivation of the exploratory process outlined in this paper is the pedagogical concern of sending students into the field sufficiently prepared to meet the expectations of external stakeholders. The authors explore a in‐class prompt engineering exercise to create a “chief operating bot” (COB) to simulate a C‐suite executive. The student‐faculty team input hand‐selected, industry‐specific, company‐generated documentation, and, after asking ChatGPT to “roleplay” the COO, the student queries this COB in an exploratory fashion embedded in a contained, consequence‐free learning environment. The audience for this paper is faculty responsible for overseeing student engagement experiences like fieldwork, as well as department heads and school deans looking to promote new tools and advance novel applications of AI in their units. The authors explore ways to enhance student readiness for scenario fieldwork based on an exercise drawn from van der Heijden's clairvoyant question, which we refer to colloquially as the “crystal ball thought experiment.” The authors, upon reflection, conclude that the COB can valuably supplement–but not fully replace–face‐to‐face interactions with a COO. Broadly, leveraging AI to create interactive tools like COBs has the potential to transform business education by bridging academic preparation with real‐world demands, enhancing student readiness, advancing AI‐assisted curricula, and contributing to strategic planning and regional development.

Universities and Third Mission: Considerations from an Italian Perspective

The article explores the ‘Third Mission’ of universities, focusing on public engagement, knowledge transfer, and innovation to address social and economic needs. It discusses challenges in evaluating these activities and highlights Italian universities’ efforts to integrate this mission into strategic planning for regional development and societal well-being.

Operational Management Practices of Resorts in Dinadiawan, Dipaculao, Aurora: A Basis for Strategic Plan

This study determined the prolife of the resorts and their practices in operating their business in Brgy. Dinadiawan Dipaculao, Aurora. Also, the study identified the opportunities and challenges faced by resort owners during their operation. The study was conducted during the School Year 2023-2024. The survey had 40 resort owners/managers. Pre-testing was carried out among resort owners and managers at Baler in Aurora Province, with a Cronbach alpha score of 92.8% indicating that the instrument was trustworthy. The survey employed the descriptive-correlation technique of research, and the data was evaluated using statistical tools such as frequency count, percentage, mean, and standard deviation. The operation practice of the resorts got an overall mean of 4.25 verbally described as agree. This denotes that resorts were able to perform their respective practices to satisfy and meet the demand of their clients. In addition, the opportunities experienced by the resort owners in their operation got an overall mean of 4.64 which verbally described as “Always”. This denotes that opportunities are evident and available among resorts owners and all they have to do is to maximize and utilize it effectively. Meanwhile, the challenges faced by the resort owners got an overall mean of 3.71 verbally described as “Occasionally”. This indicates that although the following challenges are not usually happening, still the management should efficiently manage it to be more productive . Lastly, the study proposed a strategic development plan to address challenges and maximize opportunities based on the results of the study that serves as a basis for action plan.

Evolution and Research Trends in Physical Culture. A Longitudinal Analysis of Student Diploma Theses from the Didactic Team of Physical Culture Sciences, formerly the Department of Physical Culture, Faculty of Earth Sciences and Spatial Management, 2017-2024

Objective: The aim of this study was to conduct a comprehensive analysis of diploma theses produced in the Department of Physical Culture at the Faculty of Earth Sciences and Spatial Management between 2017-2024, to identify main research trends, thematic evolution, and assess the impact of external factors on research directions in the field of physical culture. Material and Methods: The analysis included 95 diploma theses (82 bachelor's and 13 master's). Mixed research methods were applied, combining quantitative and qualitative analysis. Content analysis, statistical analysis (including chi-square tests, analysis of variance, linear regression), and advanced data analysis methods (LDA topic modeling, social network analysis, SARIMA time series analysis) were conducted. Additionally, measures of thematic diversity and supervisor specialization indicators were applied. Results: A statistically significant upward trend in the number of theses (β = 1.1875, p = 0.0134) and significant seasonality of defenses were found. Five main thematic areas were identified: physical activity and health (29.5%), tourism (23.2%), sport (21.1%), health (15.8%), and recreation (10.5%). LDA analysis revealed more detailed categories, indicating growing interdisciplinarity of research. A significant impact of the COVID-19 pandemic on thesis topics was observed in 2020-2021. Social network analysis showed a key role of certain supervisors in shaping research directions (highest eigenvector centrality = 1.00). Conclusions: The study revealed dynamic development of the physical culture discipline, with growing emphasis on interdisciplinarity and health aspects. Adaptation of research topics to current social and technological challenges was observed. Results indicate the need for further expansion of the thematic scope of theses, particularly in areas of new technologies and long-term effects of physical activity. The analysis provides valuable information for strategic planning of study program development and research directions in the field of physical culture, tourism, and recreation.

Necessary reforms in the Greek academic system

Motivated by our EU funded ERA chair projects, that require proposing reforms to yield the Greek academic system more competitive with a particular emphasis on fostering brain gain and preventing brain drain, we propose policy changes on a wide range of topics, based on our joint academic management experience inside and outside of Greece in conjunction with our diverse backgrounds in the humanities, computer science, and the life sciences. The proposed reforms can contribute to increase the competitiveness of Greece in research and development (R & D). We classify proposals by their associated costs and include a plethora of zero cost proposals that do have the potential to increase efficiency and net research time as well as to improve current working conditions in Greek academia. However, to yield Greece more competitive at the international level, reverse brain drain, and foster brain gain, substantial investments and increases of R&D expenditure are required which depend on political willingness and require a long term strategic development plan for Greece beyond being a tourist destination in the European periphery.

Exploring the built environment impacts on Online Car-hailing waiting time: An empirical study in Beijing

Waiting time is a critical metric for evaluating the quality of online car-hailing services, with studies indicating a close association between Online Car-hailing waiting time (CWT) and the urban built environment (BE). Points of interest (POI) data is widely utilized to characterize the built environment. However, quantifying the proper combination or spatial relationships between different types of POIs to capture the functional features of the built environment within a region poses a challenge. This paper proposes a framework for analyzing built environment characteristics based on a semantic probabilistic topic model utilizing Latent Dirichlet Allocation, demonstrating that integrating the building area of POIs along with the travel activity intensity at their respective locations enables a more precise identification of regional functions. Moreover, while some studies have explored the correlation between the built environment and waiting time, few have evaluated the nonlinear interactions between them. On this foundation, employing the machine learning technique XGBoost model in conjunction with online car-hailing order data, we probe the relationship between the built environment and waiting time. The research indicates that CWT is comprehensively affected by multiple factors. Taking weekday evening peak period as an example, the CWT of Central-urban area, where has dense commercial and office land use, positively correlated with commercial and office topics, while negatively correlated with educational, residential, leisure and healthcare topics, leading to a longer CWT in the Central-urban. In addition, the interaction between BEs can weakens their individual effects on CWT. A higher degree of job-residence balance can mitigate the negative impact of residential and office topics on increasing CWT, particularly in Intermediate-urban areas. Additionally, BE topics may also suppress the positive effect of road density on reducing CWT. The relationship between the BE and CWT exhibits threshold effects and a V-shaped relationship, indicating that the BE is significantly associated with CWT only within specific ranges. This correlation also exhibits a gradient pattern from the Central-urban to the Sub-urban, especially concerning office and residential topics. These outcomes elucidate the salient ranges of the built environment that exert substantial impacts on waiting time, informing strategic planning for online car-hailing dispatch and urban development to augment passenger travel satisfaction.

EDUCATION AS A MAJOR CAPITAL AND THE MAIN BASIS FOR THE ECONOMIC POTENTIAL OF THE COUNTRY

Based on the works of philosophers of the ancient world and scientists of our time, the article analyzes the need for the existence of two components of its development in any country, namely human capital and financial and political opportunities. Attention is paid to the fact that intellectual potential is a set of resources that include human intelligence and creative ability, with its characteristic educational and qualification indicators. It is proved that higher education graduates are the intellectual core that forms the market of qualified specialists capable of becoming the economic potential of the country. It is shown that the rational use of this potential, in combination with other scientific achievements of society, contributes to the achievement of a new quality of economic development, raising living standards and preserving the environment for future generations. That is, the level of awareness and education of each individual is the molecule that lays the foundation for consolidating the country's competitive influence in the international market. To implement the above, the need for more active use of public administration in the educational process at all levels is determined, the expediency of applying legislative regulation of the process of interaction between higher education institutions and business structures is investigated, both for the establishment of joint projects and processes of commercialization and reform of education in different countries, including in modern Ukraine, and for achieving positive changes in strategic planning and economic development.