Methods Of Strategic Analysis Research Articles

Cloud-Native Systems Implementation in the Polish SME Enterprises

Purpose: The main purpose of the article is to examine the needs and the attitudes of small and medium enterprises sector regarding cloud computing usage in implementation of Management Information System in cloud-native strategy. Other objectives of the study are to examine the state-of-the-art of cloud computing models and cloud-native approach in SMEs and the willingness of SMEs to develop cloud-based solutions such as MIS software. Design/methodology/approach: Methods used in research are critical analysis of scientific literature and reports and publicly available statistical data analysis. A literature review about cloud computing, implementation methodologies, security needs and concept of building cloud native strategy is presented likewise to the summary and characteristics of SMEs (small and medium enterprises), their specific needs, ways of doing business, the most common information systems used by them, and the adoption of cloud-based versions of these systems. Findings: The main result and findings of the research are presented as a SWOT analysis of MIS systems implementation in the cloud environment. The paper presents updated state of knowledge in cloud-native MIS systems implementation from the Polish perspective and updated characteristics of small and medium enterprises sector in Poland. Research limitations/implications: The study used secondary data obtained only from the open databases available at this stage of the research. Subsequent stages of research in the area of security of native cloud systems should include data obtained directly from companies and other economic entities operating in various sectors using cloud technologies and implementing IT systems in accordance with NIST standards. In the research methodology, the applied strategic analysis methods can be expanded to include statistical and econometric methods. Originality/value: Article can provide value for SME decision makers and software development companies interested in developing their products in the cloud environment.

Digitalization of logistics processes at a manufacturing enterprise: An effect analysis

Subject. This article discusses the implementation of digitalization tools at a manufacturing enterprise. Objectives. The article aims to determine the effects of using QR codes within the framework of the strategic goals of the enterprise, taking into account their multifaceted nature. Methods. For the study, we used the general scientific methods and methods of strategic analysis. Results. Based on the consideration of the possible effects of the implementation of the project of marking products with QR codes at a particular manufacturing enterprise, the article substantiates the importance of digital solutions as tools for achieving strategic goals. It also presents the author-developed system of key performance indicators for the implementation of QR codes. Relevance. Further research is related to the development of tools for managing change and resistance in the implementation of digital solutions. The results obtained can be used as a benchmark in the development and implementation of digitalization projects at enterprises in various industries.

Methodical aspects of analysis and risk management of an insurance company

The object of research is the risks of the insurance company. The paper is devoted to the study of the risks of the insurance company, which generate threats to the level of its solvency. The general state of economic development in general and the insurance market in particular determine the operating conditions of any insurer. The insurance company's ability to regulate such conditions is limited, but the formation of a stable state of the internal environment creates opportunities to adapt to threats from the external environment. Timely detection of potential risks in the activities of the insurer, provision of reserves to cover possible losses related to risks, enable companies to overcome the consequences of risks with minimal losses. The methodical basis for evaluating potential risks in the insurance company's activities is strategic analysis methods, such as PEST and SWOT analysis. Their results give an idea of the state of threats in the external environment and the potential opportunities of the insurer's internal reserves. The methods of economic-mathematical modeling and forecasting make it possible to assess the current state of the company and investigate its behavior under the influence of external and internal factors. The basis of the forecast model of risk analysis of an insurance company is formed by the coefficient of risk of loss of solvency, calculated according to the key parameters of the assessment of its financial condition. The reliability of the forecast of the possible risk of loss of the insurer's solvency is ensured by constructing a trend line and forming a forecast sheet in the MS Excel software environment. The forecast sheet forms the probabilities of the values of the indicators with a distinction between optimistic and pessimistic levels of the forecast. Using the trend line and finding the value of the coefficient of determination (R2), the probability of realizing the forecast of growth or reduction in the value of each individual parameter of the model is determined. The practical significance of the obtained results lies in the possibility of increasing the efficiency of the use of available resources and reserves in the process of risk management. The proposed methodical approach can be used to assess the impact of risks in the insurer's activities, which will increase the accuracy of the obtained results.

EDUCATIONAL PROGRAMMES OF MICROQUALIFICATIONS AS AN EFFECTIVE TOOL FOR IMPLEMENTING THE PRINCIPLE OF CONTINUITY OF EDUCATION IN THE PROFESSIONAL ACTIVITY OF A MODERN UNIVERSITY TEACHER

The article analyses the introduction of educational programmes of microqualifications as an effective tool for implementing the principle of continuing education in the professional activities of university teachers. Special attention is paid to how microqualifications contribute to the development of competences and adaptation of teachers to the changing requirements of the educational environment. Examples of their use in the practice of higher education institutions are presented, and the impact on improving the quality of teaching and competitiveness of staff is assessed. The relevance of the study is conditioned by rapid changes and new challenges faced by the system of higher education in Kazakhstan. In the conditions of reforming the educational system of the country and the growth of international competition, the integration of microqualification programmes as a strategic approach to the continuous professional development of teachers is of particular importance. The aim of the study is to identify the key challenges and prospects for the development of microqualifications based on the analysis of global and regional educational trends. The paper uses the methods of strategic analysis, as well as comparative-historical approach, which allowed to identify opportunities and threats affecting the development of this system in Kazakhstan. Special attention is paid to the strengths and weaknesses of educational programmes, as well as their compliance with modern standards. As a result of the study, recommendations for successful integration of microqualifications into the strategies of HEIs are proposed. Special attention is paid to the creation of strategic partnerships, continuous monitoring of changes in the educational environment and ensuring the high quality of programmes in accordance with international standards. Prospects for the development of microqualifications in Kazakhstan include the development of supra-subject competences and a balance between digital and traditional teaching methods to meet the needs of the target audience and ensure professional development of teachers.

Sovereignization as a mechanism of effective economic security of Russia in the context of increasing geopolitical and geo-economic turbulence

Aim. To consider the impact of the current policy of sovereignty of the socio-economic system on the processes of ensuring Russia’s economic security in the conditions of increasing sanctions pressure of the collective West and increasing geopolitical and geo-economic turbulence provoked by the transformation of the unipolar world order. Objectives. To describe the mechanism of influence of Western sanctions on the state of economic security of the Russian Federation (RF); to analyze the state of the national economy in modern conditions and to propose a system of measures to buy the negative external impact, to ensure an acceptable level of economic security, guaranteeing the process of further economic growth in the long term; to propose directions of transformation of economic policy in order to increase the sustainability of the national economic system and qualitativec Methods. We used general scientific methods of research (synthesis, generalization, content analysis, graphical interpretation of data, etc.), as well as methods of strategic, situational, correlation and regression analysis, expert assessments, calculation and analytical methods. Results. The transition to a multipolar world order, which began in the last decade, provoked an unprecedented surge of geopolitical and geo-economic turbulence caused by the rethinking of their own national interests by a significant number of dynamically developing countries that are not part of the privileged caste of the “golden billion”. In response to the emerging threats of losing its dominance in the world, the collective West began to widely implement a policy of containment of the leaders of this movement, identifying Russia’s socio-economic system as a primary aim. It imposed unprecedented economic sanctions on our country, forcing it to launch a special military operation (SMO) in 2022, the costs of which were to stop the economic growth observed in recent years. The economic war declared by the anti-Russian coalition was designed to destabilize the socio-economic situation in the country and cause a change of political regime. However, the economic system of the Russian Federation was able to demonstrate high adaptive capacity and high stability, which is ensured by the effective and adequate to the realities anti-sanctions policy, which includes systematic and purposeful activities of economic entities to ensure the level of economic security of Russia, guaranteeing the progressive and expanded development of the country’s economy in the long term. Conclusions. The problem of Russia’s economic security in the conditions of increasing negative external impact only increases the urgency and requires increased attention from representatives of expert and scientific communities, since the subjects called to carry out the process of ensuring economic security of the country have an urgent need for scientific and methodological support of their activities and the development of recommendations for the effective solution of the tasks set before them to create conditions for further economic growth. Achievement of target indicators of security of the Russian economy is in correlation with the stability and reliability of the national economic system, the degree of activity of its economic agents and the adequacy of modern realities of the socio-economic policy pursued by the state leadership, comprehensive sovereignty of which is defined for the long term as a key vector of development of all spheres of social life of the country and a prerequisite for maintaining independence and international subjectness.

Развитие демографического потенциала сельских территорий в целях обеспечения их социально-экономического развития (на примере Новосибирской области)

Introduction. The article considers opportunities to improve demographic potential as a critical factor influencing the socio-economic development of rural areas.Materials and methods. To study the actual demographic situation in the Novosibirsk region and the regions of the Siberian Federal District, statistical analysis methods were used - index, tabular methods, etc. The empirical basis for this was the data of the Federal State Statistics Service, including the Territorial Authority for the Novosibirsk Region, on demographic processes in the Novosibirsk region for the 2010-2023 period (population size, structure, natural increase, migration increase, migration balance, total population growth rate, birth and death rate, average life expectancy).To analyze the implementation of the strategy for sustainable development of rural areas in the Russian Federation, a retrospective method was used, with the help of which the persistence of negative demographic trends in rural areas was shown.To work out recommendations for the development of corporate social policy directions for large organizations of the agro-industrial complex, the authors relied on strategic and systemic analysis methods to identify the potential and develop measures of corporate social policy of agricultural producers in the Novosibirsk region.Results. Consideration of the all-Russian situation regarding the development of rural areas showed that it is necessary to pay more attention to the development of the demographic potential of these territories. At the level of the Novosibirsk region, an analysis of the legislative framework allowed us to conclude that it is necessary to actively attract young people to rural areas, retaining them in agricultural enterprises, providing efficient employment and at the same time promoting the socio-economic development of rural areas.Discussion. Ensuring sustainable development of rural areas is impossible without solving demographic problems based on a regional demographic policy considering the interests of young rural families, and corporate demographic policy implementation at the level of agricultural enterprises.

СТРАТЕГИЧЕСКИЕ ПРИОРИТЕТЫ И ПЕРСПЕКТИВНЫЕ НАПРАВЛЕНИЯ РАЗВИТИЯ ЮЖНОГО АГРОПРОМЫШЛЕННОГО ТЕРРИТОРИАЛЬНОГО КЛАСТЕРА КРАСНОЯРСКОГО КРАЯ

The purpose of the study is to analyze the priority areas and prospects for the development of the agro-industrial territorial cluster of the Southern macro-district of the Krasnoyarsk Region to increase competitiveness and ensure sustainable development of the region’s agricultural sector. The study was conducted on materials from the Krasnoyarsk Region according to the Federal State Statistics Service, accounting and financial statements of enterprises participating in the cluster. Research used theoretical and practical methods, including the study of scientific literature, statistical data analysis and strategic analysis methods. Based on the results of the study, it was established that, according to their production potential, the enterprises of the Southern Cluster can provide up to 65 % of the region’s needs for flour, up to 21 % for cereals, and up to 12 % for dairy products. The current reserves for growth in flour production volumes are 40 thousand tons, cereals – 5, mixed feed – 3, dairy products – 30–40 thousand tons, soft drinks – 1,7 million decaliters. To solve strategic development problems, cluster participants need to focus on such areas as the development of intra-cluster interaction and the formation of an effective organizational structure, the development of new products, penetration into new market segments, including exports, as well as the development of competencies for launching innovative projects. This process should be carried out through the implementation of joint projects on import substitution, the organization of joint logistics, as well as taking into account the development and implementation of innovative production technologies, the development of new products, expanding the number of cluster participants, training highly qualified personnel within the cluster, and lobbying for common interests at various sites.

The Balanced Score Card as a Predictor of Supply Chain Improvement for ACES Peru, 2022

The application of Balance Score Card (BSC) and Supply Chain (SC) as structured methods of strategic analysis is scarce and controversial in the business management of some companies, except in large industries competing in the globalized market. The objective of the study was to analyze the Balance Score Card as a predictive tool to improve the Supply Chain (SC) of the company ACES Peru, 2022. The study evaluates the BSC variables and the five dimensions of the CS variable: Supply, production, storage, transportation and distribution, a total of 24 items on a Likert scale. A total of 260 responses were collected from those who participated in the survey. Statistically, exploratory factor analysis, Varimax factorial rotation, KMO, CFI, TLI and RSMA tests were used. The results show that BSC was not a significant predictor of CS; however, the BSC variable is a significant predictor of the dimensions of the CS variable. In these circumstances the BSC model assumes the role of evaluator of the management strategies developed in ACES and improver of the predictor level of CS and its dimensions. Received: 1 December 2023 / Accepted: 7 April 2024 / Published: 5 May 2024

WAYS TO INCREASE THE EFFECTIVENESS OF STATE REGULATION OF THE SOCIO-ECONOMIC DEVELOPMENT OF UKRAINE AND ARTISTIC ACTIVITY, TAKING INTO ACCOUNT THE ENVIRONMENTAL STIMULATION OF SOCIETY DURING THE WAR

This paper explores the effectiveness of state regulatory strategies in fostering socio-economic development and enhancing artistic activity in Ukraine during ongoing military conflict and environmental pressures. It delves into the crucial balance between state control and market autonomy, utilizing both historical insights and modern global practices to suggest improvements in regulatory frameworks. The focus is on a cohesive governance approach that integrates economic stabilization measures, cultural enrichment, and environmental sustainability initiatives to enhance societal resilience and well-being. This paper aims to explore strategic approaches that can enhance the effectiveness of such regulations, specifically focusing on socio-economic growth and the flourishing of artistic activities, while simultaneously considering the vital role of environmental stimulation as a catalyst for societal endurance and morale. The methodology of the conducted research involves the use of methods of comparative analysis, historical and strategic analysis, forecasting. The used methods made it possible to propose directions for solving the tasks and strategic directions. The study demonstrates that specific economic policies, such as tax breaks for key sectors and increased financial support for the arts, have significantly strengthened economic stability and continuity. State-sponsored artistic endeavors have rejuvenated Ukraine's cultural landscape, boosting both national spirit and international cultural engagement. Additionally, environmental measures, like establishing urban green zones and promoting community farming, have been shown to improve mental health and social unity, showcasing the benefits of incorporating environmental aspects into governance during times of war. The paper addresses the complexities of integrating diverse policy areas, managing resources efficiently, and sustaining public involvement under conflict conditions. It proposes an adaptable, dynamic regulatory framework to tackle these challenges. Recommendations include adopting a comprehensive policy approach, enhancing governance flexibility, and seeking international collaboration to optimize state regulation. The findings emphasize the critical role of state intervention in aligning socio-economic and cultural development, offering valuable guidance for policymakers dealing with the intricacies of governance in conflict-impacted regions.

The Idea of Digital Business Transformation: Models, Changes and New Challenges

Relevance. Digital transformation has been one of the key driving forces in the economy over the past few years, and the introduction of digital technologies is becoming an essential condition for an efficient, competitive and sustainable business. The article is devoted to the formation of the concept of digital transformation in the modern business environment, with a focus on the growing new challenges from the external environment. A wide range of studies devoted to this issue highlights various aspects, including barriers, strategies, elements and other components of this complex definition, which leads to the existence of multiple variations of approaches, both to the vision of the essence of digital transformation and its resulting parameters. The purpose of the study is theoretical and methodological elaboration of the issues of the essence of the categorical apparatus of the category "digital transformation of business" and the disclosure of its structural components, as well as clarification for further strategic management and reduction of the consequences of risk determinants. Objectives: analysis of statistical data on the level of digitalization of business in Russia; identification of key elements of digital business transformation; consideration of digital transformation as a business process. Methodology. As part of the study, materials from world rating reports and news agencies were used, as well as developments by representatives of the national scientific school, which was the basis for a critical analysis. Standard methods of statistical processing, generalization, and comparison were used. The method of classification and comparative analysis, as well as methods of structural-functional and strategic analysis are applied. Results. The article presents the main trends of digitalization of business in Russia. The author's approach to understanding the definition of "digital transformation of business" is formulated, its key elements are highlighted. A conceptual model of digital business transformation in the conditions of practical implementation of the basic development strategy is proposed. Conclusions. The technologies that form the basis of digital transformation are revolutionary in themselves, and in their synergetic effect are capable of radically transforming business and society, destroying old business models, thereby contributing to the increase of competitive opportunities and rapid adaptation to chaotically changing market requirements.

Strategic analysis of mining and metallurgical companies: consideration of socio-environmental factors

The strategic development of mining and metallurgical companies is currently largely related to the development of social policy and maintaining high responsibility of the business towards its employees and ecosystems. The strategic goals of companies should be aimed at the environmental modernization of production, ensuring, among other things, the reduction of emissions of harmful substances and greenhouse gases. The development of low-carbon technologies, compliance with modern environmental requirements, and the achievement of a high level of social responsibility are both areas of strategic development and opportunities for the formation of new competitive advantages. The purpose of the work is to adapt the methods of strategic analysis to modern environmental and social trends to set the current strategic goals of mining and metallurgical companies in terms of increasing attention to the social responsibility of business and the implementation of green production and low-carbon development. The study substantiates the increasing role of environmental and social factors of sustainable development in the activities of mining and metallurgical companies. Using MMC Norilsk Nickel as an example, the main environmental-oriented areas of the company’s development are identified, and the issues of social policy are also reflected. An algorithm of strategic analysis for the specifics of mining and metallurgical companies is proposed, suggesting the use of classical methods of strategic analysis and goal setting with the use of VRIO-analysis methodology, which in turn will allow to identify sustainable competitive advantages associated with the achievement of environmental and climatic objectives and increased social responsibility.

МОНІТОРИНГ ЛЮДСЬКОГО РОЗВИТКУ В РЕГІОНІ: ПОТОЧНА ТА СТРАТЕГІЧНА КОМПОНЕНТИ

One of the key factors in building regional competitiveness in modern conditions is human development. The purpose of the article is the study of modern classic methods of current and strategic monitoring and their extrapolation to the field of human development in the terms of the regional economy. In the process of research, methods of abstraction were applied when outlining the main indicators characterizing the current or strategic state of the human potential of the region; methods of strategic analysis, comparison techniques and others. The article reveals the problem of assessing human development as a factor in the formation of regional competitiveness on the basis of monitoring, which is proposed to be carried out in two directions: both current and strategic. The current monitoring is aimed at researching the state of development of the region and its human potential in a retrospective plan. This type of monitoring contributes to the identification of emerging trends and their assessment. Strategic monitoring is based on strategic analysis methods, among which the SPACE-analysis adapted to the field of human development deserves attention. To conduct strategic research, it is recommended to use the method of expert assessments, and to do this, invite highly qualified specialists in the field of regional competitiveness and human development. Based on the results of the SPACE-analysis, one of the strategies of human development is diagnosed: aggressive, competitive, conservative or defensive. Monitoring of strategic positioning allows not only to assess the strategic position of human development, but also to identify which indicators determine its position. The strategy is determined on the coordinate scale, where four vectors are highlighted. Two of them characterize the human potential of the region (the financial strength of human potential and its competitive advantages), and the other two - its external environment, which includes the stability of the regional economy and the attractiveness of the region. The practical significance of the proposed methodology is to provide regional management with objective information for making management decisions.

Інформаційні джерела та етапи стратегічного аналізу

To effectively carry out its economic activity, the enterprise needs to quickly respond to internal and external environmental changes, carrying out a strategic analysis. The effectiveness of such an analysis largely depends on the accountant's qualifications as the subject of its implementation. The article's purpose is to critically evaluate information sources, stages, and methods of strategic analysis, strengthening its theoretical and methodical support with the growing functional capabilities of the accountant. It was determined that the object of strategic analysis of the management process is the enterprise as an open management system and the forms and types of its activities. Strategic analysis helps create a system of main indicators of the enterprise's long-term development. The main tasks, information sources and strategic analysis stages were revealed. The strategic analysis methods, which are within the competence of a professional accountant, were critically evaluated. The article discusses the relationship between the functions of accounting and strategic analysis, given that both processes are performed by an accountant using many methods and professional judgment. It was established that qualitative strategic analysis is the key to effective enterprise strategic management. It is confirmed by the fact that the management strategy needs information about the strategic position of the enterprise, which is provided by accounting. An organizational and methodical mechanism for conducting strategic analysis by accountants of enterprises with an optimal set of methods and information sources was proposed. Combining accounting tools with traditional methods of strategic analysis (SWOT and GAP analysis) ensures obtaining conclusions for forming/adjusting the enterprise's development strategy in conditions of dynamic changes in the external and internal environment.

ДІАГНОСТИКА СТАНУ ПІДПРИЄМСТВА З ВИКОРИСТАННЯМ НЕЧІТКОГО АНАЛІЗУ

The article develops a methodical approach for assessing the overall state of an enterprise, taking into account the conditions of uncertainty in which it operates. It is based on the application of the strategic diagnostics tools, fuzzy set theory and fuzzy multi-criteria analysis. The article identifies the “state of the enterprise” concept. Diagnostics of the state of the enterprise is divided into two stages namely preliminary analysis of the general state of the enterprise and the stage of the direct assessment. We apply classic methods of strategic analysis and competitive analysis at the stage of preliminary analysis of the general state of the enterprise. The stage of the direct assessment is examined in detail. The study introduces a general algorithm for assessing the overall state of the enterprise by means of the fuzzy set theory tools. The algorithm contains seven stages: Stage 1. Establishing an expert group for assessing the state of the enterprise. Stage 2. Decomposition of the state of the enterprise into local components. Stage 3. Applying the Fuzzy AHP method to determine the importance of local components of the state of the enterprise. Stage 4. Decomposition of each local component of the enterprise’s state into assessment indicators. Stage 5. Applying the Fuzzy AHP method to determine the importance of the assessment indicators. Stage 6. Fuzzy assessment of the state of the enterprise by local components using the Fuzzy SAW method. Stage 7. Calculation of the integral assessment of the state of the enterprise applying the Fuzzy SAW method. The article provides a brief description of each of the above mentioned diagnostic stages. It is emphasized that the state of the enterprise is a multi-vector characteristic of the activity of any enterprise. For assessment, the conditional structure of the state of the enterprise is presented in the form of the local components, on the basis of which it is possible to calculate the integral indicator of the state of the enterprise. Considering the fuzziness of the source data, it is advisable to use expert assessments with their translation into triangular fuzzy numbers for assessing the state of the enterprise based on local components. We suggest applying the Fuzzy AHP method to determine the importance of the local components of the state of the enterprise and their assessment indicators and the Fuzzy SAW method to calculate the integral assessment of the state of the enterprise. Special attention is paid to the issues accompanying the process of assessing the state of the enterprise by means of a fuzzy approach. The results of assessing the state of the enterprise (in dynamics) and their interpretation allows the management of the enterprise to develop recommendations and take measures aimed at improving the local components of the state of the enterprise, and as a result, increase the level of the overall condition of the enterprise.

METHODOLOGICAL TOOLKIT IN THE FORMATION, ANALYSIS AND IMPLEMENTATION OF MARKETING STRATEGY IN AGRICULTURAL PRODUCTION

The article defines the essence, meaning and main principles of systemic and situational approaches as a methodological basis for the formation of a marketing strategy for agar production, and also presents the systematization of strategic analysis methods for assessing environmental factors in the formation of a marketing strategy. The main reasons determining a systematic approach to the use of methods in the formation of a marketing strategy are highlighted. The use of the presented methods for the formation of the marketing strategy of agricultural production allows to consider the formation as a process consisting of separate stages: formulation of the mission, goals and objectives of the marketing strategy, market analysis based on the factors of the external environment of the enterprise with direct and indirect influence, assessment of the potential opportunities of the industry, development decision trees" and evaluation of the effectiveness of management decisions.

Reengineering of technological business processes of a generating energy company in modern conditions

The article studies the improvement of the production activities of a large electric power company in the Moscow region, Public joint stock company “Mosenergo” (hereinafter referred to as “Mosenergo”) by proposing a set of measures for a radical renovation (reengineering) of the main technological business process – “Heat and electricity production”. Based on the process approach and methods of strategic analysis, SWOT (strengths, weaknesses, opportunities, threats), the key company success factors were identified, an enlarged business model of “Mosenergo” was built and analysed, followed by the selection of the most preferable business process. With the help of a matrix of criteria, an assessment of business process importance or readiness for the implementation of the selected strategies was made. Key success factors for “Production of heat and electricity” business process were formed. However, in modern conditions, due to the tightening of sanctions imposed by unfriendly countries, the risks of supply disruptions and termination of equipment maintenance are increasing, which causes negative trends in key performance indicators of the selected business process, namely the accident rate and/or the frequency of emergency operation of automatics cases. The set of measures for reengineering the business process “Production of heat and electricity” is based on the idea of automatic technological business process of the company through the introduction of highly effective domestic digital technologies as part of the industry’s digital transformation strategy. The import substitution programme to minimise risks caused by geopolitical events in the world is considered.

Risks of the Neobanks’ Activities in the Conditions of the Economy Digitalization

The operation of neobanks, as a new banking concept, is currently gaining great popularity. However, their activities are associated with specific risks that are not characteristic of classic banks. The inefficient risk management can harm not only the banks themselves but also customers as well as the entire banking system. The article aims to identify opportunities and threats in the resistance of neo-banks to risks against the background of companies' digitalization. The current study applied graphic, analytical research methods (determination of specific weight and structure fractions), parameterization methods using the matrix approach and linear functional dependence, and the method of strategic SWOT analysis. The application of advanced digital technologies enables neobanks to enhance their flexibility and ability to quickly adapt to changes in the market. The utilization of artificial intelligence allows neo-banks to supply their customers with personalized solutions and services, which can increase customer loyalty and satisfaction. However, neobanks face specific risks that can negatively affect their activities and entail grave problems both for the bank itself and for its customers. The growing use of digital technologies increases the risk of cyber-attacks and unauthorized access to customer financial data. Giv-en the above, neobanks should pay due attention to cyber security and ensure the highest protection of their customers’ data. Operation shortcomings, technical issues, and work breakdowns also present a considerable risk, as they can negatively affect the customer's trust and lead to the loss of business partners and reputation. Therefore, the success of neobanks depends on the ability to effectively manage these specific risks and ensure a high level of security for their financial services. The scientific novelty of the obtained results lies in the proposed parametric model for estimating the integrated neobanks’ risks drawing on the specified component risks. The research findings can be applied to elaborating a framework of project documents for promoting the development of neobanking while designing the ne-obanks’ risk management policy based on the proposed parametric risk estimation approach. The conducted study is promising in terms of opening up perspectives for future research, in particular as regards the effectiveness of neobanks’ risk management given the digitalization in the economic sphere.

STRATEGIC VECTOR OF DEVELOPMENT OF THE AGRO-INDUSTRIAL COMPLEX OF RUSSIA ON THE FOREIGN ECONOMIC COURSE

The article presents the results of a study of trends and prospects of foreign economic activity, priorities of export of agro-industrial products in Russia and the Altai Territory in the conditions of sanctions foreign policy restrictions using methods of strategic economic analysis and expert assessments. The prospects for the development of foreign economic activity in the field of agriculture, taking into account the diversification of foreign markets, are revealed. The agro-industrial business is offered the appropriate resources and ways to find solutions for changing the orientation in foreign markets. In order to maintain the achieved level of exports of agricultural products and its further development, it is necessary to intensify measures to support all market participants. The favorable geographical location of the country, its productive resources and the previously planned course for the development of exports are the foundation for the further development of the foreign economic course in difficult modern conditions. The constraining factors are: the lack of knowledge of new markets, which affects the efficiency of changing the direction of exports by agricultural enterprises; the culture of consumption and the peculiarities of trade in Africa, Southeast Asia, India; the formation of new logical chains, the insufficiency of innovative industries in terms of technological sovereignty, the production of organic agricultural and food products.

Smart contracts and business process automation: the technical aspect

Purpose. To analyze the process of implementing smart contracts for the automation of business processes, aimed at achieving high reliability and cybersecurity during contract execution, optimizing transaction costs, and maximizing the productivity of the enterprise’s internal operations. Methodology. The research results were obtained using special and general methods of scientific knowledge, namely descriptive, comparative, strategic analysis, abstract-logical and generalization. Findings. The study revealed the potential of smart contracts based on blockchain technology to improve business process efficiency, reduce costs, and ensure innovative development in the Ukrainian business environment. Originality. A comprehensive analysis of the technical aspects of using smart contracts based on blockchain technology to automate business processes has been conducted; their impact on the business environment has been assessed; a comparison of popular programming languages and blockchain platforms for the development and deployment of smart contracts has been made; a SWOT-analysis of the implementation of smart contracts at Ukrainian enterprises has been carried out, which opens up prospects for innovative approaches to business practices and their optimization. Practical value. The results of the study can be used to develop and implement innovative strategies in a business environment based on the integration of smart contracts based on blockchain technology in order to improve the efficiency of business processes.

Current problems and prospects for the development of the mineral fertilizer market in Russia

Subject. This article discusses the strengthening of Russia's position as a major exporter of agricultural products. Objectives. The article aims to determine the role of the production of mineral fertilizers in the development of the agricultural sector of Russia and strengthening the country's competitiveness in the world market. Methods. For the study, we used the methods of strategic analysis. Results. The article finds that the production of mineral fertilizers is susceptible to digitalization processes, which make it possible to create additional competitive advantages. The development of the mineral fertilizer market is influenced by fluctuations in grain prices. Relevance. The results of the study can be used when designing comprehensive programmes for the development of agriculture in the regions of Russia.