The transition to renewable energy is crucial for sustainable development, yet it is fraught with complexities involving risk perception and decision-making processes. This study aims to delve into the qualitative aspects of how investors perceive risks and make decisions within the renewable energy sector. Understanding these dynamics can help optimize investment strategies and policy formulations to better support the growth of renewable energy technologies. This qualitative study was conducted using semi-structured interviews with 26 professionals involved in renewable energy investments, including investors, project managers, and financial analysts. Theoretical saturation was achieved to ensure comprehensive coverage of perceptions and experiences. Data were analyzed through thematic analysis, identifying themes and categories related to risk perception and investment decision-making processes. Five main themes were identified: Risk Perception, Investment Motivations, Decision-Making Processes, Strategic Responses, and Challenges and Barriers. Within these, participants highlighted various risks (market, technological, environmental, political, financial) and motivations (profit potential, environmental impact, government incentives, CSR). Decision-making processes were marked by thorough information gathering, risk assessment, and strategic planning. Strategic responses included risk mitigation, innovation adoption, and partnership development. Significant challenges included funding difficulties, regulatory hurdles, market entry barriers, technical challenges, and issues with public perception. The study underscores the complexity of investing in renewable energy, influenced heavily by a variety of perceived risks and strategic considerations. Effective investment decision-making in this sector requires not only recognizing and mitigating risks but also capitalizing on motivations that align with sustainable and profitable outcomes. Strategic planning and adaptations to emerging market conditions and technological advancements are crucial for overcoming barriers and maximizing investment returns.