ABSTRACT Background: The Olympic Games, as a major global sporting event, have received extensive media coverage. However, there is no published study on the media coverage of Malaysian newspapers in the Games. Aims and Objectives: The purpose of this study was to analyze and compare the newspaper coverage of the 2012 and 2016 Olympic Games across four English-language Malaysian newspapers. Methodology: The primary objective of this research is to scrutinize all articles and photographs published from the opening day to the closing ceremony of the Olympic Games. Various factors considered in the analysis include the frequency of coverage, total number of articles and photographs, size of articles and photographs, nationality, gender representation, and article placement. The sample for this study includes Malay Mail, New Straits Times, The Sun, and The Star. Data collection involved gathering articles and photographs published during the specified time frame of the Olympic Games. The collected data were then analyzed using quantitative methods to determine trends and patterns in newspaper coverage. This study utilized a summative content analysis method to determine and compare the frequency, amount, and size of newspaper coverage. Results: The findings indicate a decline in overall coverage from 3,009 articles in 2012 to 2,783 articles in 2016. Additionally, there was a decrease in the size of news articles, from 33,422.823 square inches in 2012 to 30,670.271 square inches in 2016. However, the size of photographs increased substantially in 2016 compared to 2012, rising from 24,349.514 square inches to 40,254.556 square inches. Most of the coverage was concentrated on the sports pages, with only 14% of articles in 2012 and 4% in 2016 featured on the front page. In terms of gender representation, males were prominently featured over females in both 2012 and 2016. Additionally, there was a higher prevalence of articles and photographs showcasing foreign nationals compared to Malaysians in both years. Conclusion: The study reveals significant differences in the newspaper coverage of the Olympic Games between 2012 and 2016 in Malaysian newspapers. These findings provide valuable insights into the media portrayal of the Olympics and contribute to a better understanding of the role of newspapers in shaping public perception of sporting events. To our knowledge, this is the first data on Malaysian newspaper coverage of the Olympics. Most articles were published in the sports sections, and the average size of articles and photos was larger compared to other countries. There were more articles featuring male subjects than female subjects, with males receiving more coverage overall. Additionally, there was more coverage of foreign athletes compared to Malaysians. Future research could explore the bias in reporting gender and nationality in Malaysian English-language newspapers.
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