Store Name Research Articles

Shoppers' Experiences of Digital Signage-a Cross-National Qualitative Study

Digital signage, sometimes known as a Digital Communications Network (DCN) or private plasma screen network, has been little researched to date. This paper puts forward the view that signage is a very important facet of modern life due to its ubiquitous and visible nature to advertise the names of brands, services and the corporate names of supplier organisations and high street stores, to direct people as to where to go for special events and so on. The paper focuses on how consumer shopping behaviour can be enhanced by an atmospheric stimulus and the ways in which digital signage can affect consumer perceptions about the brand names or image of shopping malls. A qualitative study is carried out with empirical results evaluating how digital signage screens can improve the image of shopping malls and create a favourable shopping atmosphere. The findings showed that the effects are influenced by the audio and video contents and also by the locations of the screens. In addition to the obvious application to shopping malls in improving business-to-consumer appeal to shoppers the findings are of use to suppliers of digital signage in business-to-business marketing of their systems to shopping mall tenants.

Private Labels Meeting the Recession and Differentiation Challenges

Private labels or stores brands are on escalating journey for growth in last few years in Indian Market. Private labels once a small part of retailers merchandise, is today become a significant factor for most retail operations. The growth of private labels is quite impressive in food and grocery segment, in spite of presence of leading national manufacturers brand in most of the categories. The research in this area has highlighted that it is retail store name, its assurance and service, which are more important to customer rather than, the name of national manufacturer. Though, initially private labels were considered as cheap alternative and therefore visible in copycat and generic categories. But today they are a part of well-defined retail mix strategy, therefore are developed in value innovators and premium category by most retailers for profit maximization and customer loyalty. The purpose of this paper is to investigate, the need, significance and implementation strategy for private labels in Indian grocery retail. The major Indian and International retailer private label strategy will be researched and analyses.

Effect of familiar content on paragraph comprehension in aphasia

Background: Previous research has shown that context improves aphasic individuals' auditory comprehension. The specific contextual information that has been identified as beneficial includes semantic constraints, semantic plausibility, both predictive and non‐predictive information, and familiar topics. However, context can also include familiar content such as the names of relatives, friends, local schools, and local stores. Aims: The purpose of the present study was to assess the influence of familiar content on comprehension in individuals with aphasia. Specifically, it assessed whether individuals with aphasia answer questions about paragraphs more accurately when the paragraphs contain familiar content than when they do not. Methods & Procedures: Eleven participants with aphasia and eleven participants without brain damage listened to short paragraphs that differed in the familiarity of the content included. In half of the paragraphs, the people and places were generic and not known specifically by the participants. In the other half, the people and places were known by the participants (as provided by a spouse or other close individual). Approximately half of the subsequent questions asked of the participants related to this targeted information and half related to other, more generic, information in the paragraphs. Outcomes & Results: The questions relating to the paragraphs with the familiar content were answered more accurately than were the questions relating to the paragraphs with neutral content. For the participants with aphasia, this result occurred for the questions relating to both the targeted (and thus familiar) information and the non‐targeted or neutral information. The extent to which each participant with aphasia benefited from the familiar content did not relate to age, education, time‐post‐onset, or comprehension and naming skills. Conclusions: These results suggest that familiar content may be another type of context that enhances comprehension skills in individuals with aphasia. The results are interpreted with respect to attention and domain knowledge concepts.

Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments

The present study investigates consumer responses to price-matching guarantees (PMGs) in the Internet environment and contrasts them with their responses in a traditional bricks-and-mortar retail environment. The effect of store reputation on consumer responses to price-matching policies is also investigated in both Internet and bricks-and-mortar retail settings. Two studies using a 2 × 2 × 2 between-subjects full factorial experimental design with two levels of PMG presence (PMG present, PMG absent), two levels of retail environment (Internet, bricks-and-mortar), and two levels of store reputation (no/low reputation, high reputation) were conducted. In study 1 reputation was manipulated using store names, while in study 2 the reputation was manipulated using store characteristics. The findings of two studies suggest that consumer reactions to price-matching guarantees, such as store price perceptions, postpurchase search intentions, and willingness to claim a refund if a lower competitive price is found, differ across the two purchase environments.

Yoga and Rebirth in America: Asian Religions are Here to Stay

New movies, store names, and organizations herald a growing interest among Americans in Asian religions. Beyond the fads, sociologists are finding that these Eastern faiths, along with their practitioners and centers, play an increasingly important role in American spiritual life.

The influence of internet‐retailing factors on price expectations

AbstractInternet retailing has significantly changed the character of retail competition. More and more often, ordinary consumers, not just the technologically savvy ones, are making purchases over the Internet. The extent to which e‐tailers can build trust will significantly influence the willingness of consumers to make purchases over the Internet. As a result, it is important to better understand the factors that influence consumers' trust in e‐tailers. This research models the effects of store name, on‐line security guarantee, and money‐back guarantee on price expectations and willingness to buy. The results suggest that value‐enhancing approaches, like assurances of security encryption and money‐back guarantees, are more important for less well‐known e‐tailers than for their more famous competitors. © 2003 Wiley Periodicals, Inc.

Consumer Perception of Sports Apparel: The Role of Brand Name, Store Name, Price, and Intended Usage Situation

This article reports the results of an experimental study in which four factors were manipulated in the context of an evaluation of two sports garments by 172 consumers: t-shirts and athletic shoes. These factors were intended usage situation (sport versus pleasure), brand name (national versus private brand), price (discount versus no discount), and store name (sports shop versus department store). Some significant interactions were obtained between some of the manipulated factors suggesting the necessity of qualifying the brand name, store name, and price discount effects on consumer perceptions. The results of the study are discussed in light of the existing marketing literature and the implications for sports marketing practice.

The impact of product‐related factors on perceived product safety

The study investigates the impact of product‐related factors on perceived product safety. The factors examined include price, brand name, country of origin, store name, source credibility, product testing, promotion channels, discount offered and packaging. Results indicate that the perceived product safety is significantly affected by all of the mentioned factors. Implications are discussed and recommendations are offered to practitioners for attracting the large and growing market of safety‐conscious consumers.

Learning why some customers shop at less convenient stores

Substantial evidence supports the proposition that top-of-mind awareness (TOMA; i.e., brand or store retrieved first from memory) is associated strongly with choice of the first brand or store retrieved. Certain brand/store attributes and benefits serve as associated cues, which automatically activate the brand or store, name most accessible from a consumer's long-term memory for each associate. Three hypotheses related to these propositions are examined for supermarket customers. (H1) Each competing supermarket has a unique constellation of a few (three to seven) associates that evokes the store's name among its primary customers. (H2) In associate-to-store retrievals, substantial differences occur in the shares of a store's primary consumers evoking the store's name for an attribute among consumers living closest to their primary store versus consumers living closest to competing stores. (H3) Consumers are able to retrieve one competing store or more (versus their primary store) for being “worst” on one or more attributes. The results from a telephone survey provide partial support for the hypotheses. The concept of “achieved positioning” is defined and illustrated by the associates-to-store (or brand) retrievals that occur for a substantial share of a defined customer segment, for example, customers who regularly shop at a given supermarket.

Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value

A study is presented that examines the effect of specific retail elements on deviations from the expected schema, or prototypicality, of a retail store. The results suggest that subtle differences in the store name, the location, and the appearance of its salespeople can evoke contrast in the form of variable typicality scores. A structural model is presented that shows the outcomes of this variance in a retail context involving women's apparel stores. Low typicality is associated with increased excitement and discomfort, and these emotions affect patronage intentions and perceived shopping value. This finding is counterbalanced by a direct, positive link between typicality and patronage intentions.

Perceived Value: Mediating Role of Perceived Risk

The study reports the results of two experiments designed to test the role of perceived quality, perceived sacrifice, and perceived risks on consumers’ perceptions of product value. The results of the experiments involving 530 undergraduate students support the hypothesized model that suggests that perceived quality and perceived sacrifice mediate the relationships between extrinsic cues-such as price, brand, store name, and country-of-origin-and perceived performance risk and financial risk. In addition, the results indicate that perceived performance risk and financial risk mediate the relationships that perceived quality and perceived sacrifice have with perceived value. Since the findings of this research suggest both performance risk and financial risk can be reduced (thus increasing perceived value) if perceived quality is high, firms have an incentive to increase consumers’ quality perceptions by means of brand name, store, country-of-origin and price.

The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and Value

The authors report the results of two experiments designed to test the effects of extrinsic cues—price, brand name, store name, and country of origin—on consumers’ perceptions of quality, sacrifice, and value. The results of the experiments support hypothesized linkages between (a) each of the four experimentally manipulated extrinsic cues and perceived quality, (b) price and perceived sacrifice, (c) perceived quality and perceived value, and (d) perceived sacrifice and perceived value. The results also indicate that the linkages between the extrinsic cues and perceived value are mediated by perceived quality and sacrifice.

Factors Affecting Consumer Perceptions on Product Safety-The Case of Nondurables

A survey was conducted to determine how perceived product safety may be affected by such product-related factors as price, brand name, store name, promotion channels, source credibility, country of origin, and the level of technology of the manufacturer. The results showed that perceived product safety of nondurables was significantly affected by all of the variables mentioned above. This leads to the implication that, by carefully manipulating these variables in formulating marketing strategies, managers can attract the large and growing market of safety conscious consumers and gain a competitive edge that cannot possibly be ignored.

Factors affecting consumer perceptions on product safety

Examines how perceived product safety may be affected by such product‐related factors as price, brand name, store name, promotion channels, source credibility, country of origin, nature of product testing authority and warranty. Shows that perceived product safety was significantly affected by all of the variables mentioned above. Implies that, by carefully manipulating these variables in formulating marketing strategies, managers can attract the large and growing market of safety‐conscious consumers and gain a competitive edge that cannot possibly be ignored.

The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions

This paper develops and tests a conceptual model of the effects of store name, brand names and price discounts on consumers' evaluations (store image, brand quality perceptions, internal reference prices, and value perceptions) and purchase intentions. The moderating effects of consumer knowledge and prior ownership on the proposed relationships in the model are also explored. A store's perceived image is influenced by the store name and the quality of merchandise it carries. Results also indicate that internal reference price is influenced by price discounts, brand name, and a brand's perceived quality. The influence of price discounts on a brand's perceived quality was minimal. Price discounts, internal reference price, and brand's perceived quality exerted significant influence on perceived value. Perceived value and store image, in turn, positively influenced purchased intentions. High knowledge respondents are more influenced by brand name, while low knowledge respondents are more influenced by price discounts. Low knowledge consumers are also swayed by store name and brand name.

The manipulation of engineering design calculations by a calculation processing system: II—Implementation

A prototype of the calculation processing system was implemented using the C programming language and yacc in a Unix environment. Singly and Doubly linked lists were used to store values and names of variables and lines of calculation. The powerful function of memory allocation of C, malloc(), was used to allocate memory optimally, yacc, which is a compiler generator of Unix, was used to parse the input (recognize it and take the appropriate action). For input recognition a lexical analyser was developed using C. The developed system was a fast and stable system and Unix and its tools (C and yacc) proved to be efficient and versatile.

Market Cues Affect on Consumers’ Product Evaluations

This paper reports the effects of market cues, price and store name information, on consumers’ evaluations of quality, monetary sacrifice, and value and on their subsequent willingness to buy. Retailers use market cues as perceptual indicators to influence consumer behavior and consumers need to be better informed so that they can evaluate these cues. The study reexamines the conceptual model of Dodds, Monroe, and Grewal (1991) with emphasis on testing the quadratic relationship between the price cue and perceived value and willingness to buy. This study found that as prices increase, buyers assume increases in product quality and monetary sacrifice. However, buyers’ perceptions of the value of the goods and their willingness to buy initially increase and then decrease. The effect of store name information does not influence buyers’ perceptions of value but does influence their opinions of quality, intention to buy, and the perception of price.

White Space in Newspaper Grocery Advertising: Some New Findings

Abstract This paper analyzes the subject of white space in newspaper grocery advertising. Five supermarket newspaper advertisement mock-ups were produced for varying amounts of white space. A convenience sample of 150 subjects was selected from a population of customers in a large supermarket. Each subject viewed five mock-up ads and answered a three-part questionnaire. Results from the semantic differential and preference tests indicate that ads with less white space are more liked, perceived as being of higher quality, and preferred by customers seeking a store in which to shop. These tests further show that supermarket ads with more white space are perceived as being more expensive. Conclusions from recognition tests indicate that products and store names from ads with more white space have higher retention.

Effects of Price, Brand, and Store Information on Buyers’ Product Evaluations

The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived from a conceptual model positing the effects of extrinsic cues (price, brand name, and store name) on buyers’ perceptions and purchase intentions. Moreover, the design of the experiment allows additional analyses on the relative differential effects of price, brand name, and store name on the three dependent variables. Results indicate that price had a positive effect on perceived quality, but a negative effect on perceived value and willingness to buy. Favorable brand and store information positively influenced perceptions of quality and value, and subjects’ willingness to buy. The major findings are discussed and directions for future research are suggested.

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769110034974. When citing the article, please cite: William B. Dodds, (1991), “In search of value: how price and store name information influence buyersʼ product perceptions”, Journal of Consumer Marketing, Vol. 8 Iss: 2, pp. 15 - 24.