Store Design Research Articles

A Model Proposal for Store Design with Shape Grammar

With the widespread use of computers, rule-based design methods that can work in harmony with computer logic and can be easily adapted to the computer environment have come to the forefront in the design world. To be able to analyze the logic of a design made with the shape grammar method which is one of the rule based design methods; it is even possible to modify and transform the design, which has been placed on the rule base by removing shape rules, or to create new designs with the same design logic. In this study, some stores that will be exemplary for the store design are examined, analyzed and the system is designed to produce new plan schemes. In this study, it is aimed to produce a program that offers abstract plan alternatives to the designer during the early design process. In store design, clothing stores are emphasized especially due to its intensive use. Within the scope of the study, it is focused on developing a program that produces plan alternatives by using computational power of computer. In this way, it was possible to work on many plan alternatives in a short time during the design process and it became easy to examine large areas. With these alternatives, it is aimed to provide rapid and advance detection of possible problems that may arise. At this point, it is aimed to see a large number of plan alternatives by applying a few rules and to make the appropriate selection among these alternatives.

PENGARUH RETAIL MIX TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI DM BARU SWALAYAN BANTUL

This study aims to determine (1) whether there is a retail effect mix (Product Diversity, Store Location, Pricing, Consumer Services, Store Design and Display, and Communication Mix) on purchasing decisions consumers in DM Baru Swalayan Bantul both partially and simultaneously. The object in this study is DM Baru Swalayan Bantul. This research was conducted by distributing questionnaires to 100 respondents are DM Baru Swalayan consumers who have shopped at least 2x (twice) in March and April. Analyzer used to measure the effect of Retail Mix on purchasing decisions is linear regression analysis multiple. Based on the results of the research variable Product Diversity, Store Location, Pricing, Consumer Services, Store Design and Display, and Communication Mix effect simultaneously, this is indicated by the value significance less than 0.05 is 0,000. While the variables are partial effect is the customer service variable (X4) with value significance 0.004 <0.05 and the Communication Mix variable (X6) with values significance of 0.009 < 0.05.

인공지능 학습을 활용한 브랜드 아이덴티티의 일치도 분석

The aim of this study is to investigate a way of determining consistency of brand identity in store design with deep learning-based technology. The concept of brand identity has been aroused in order to set brands apart from tough competitors in global marketplace. Especially, brand space has been highlighted as a strong communicator of consistent brand identity. However, in terms of spatial environments, brand identity has been studied adopting qualitative approaches. This paper look into a way of quantifying consistency of brand identity adopting deep learning-based image classification model. Following the case of Starbucks and Bluebottle – two brands creating constant and strong brand identity attached to worldwide brand spaces – auto image classification was conducted with TensorFlow to investigate brand identity congruence. Departing from training image recognition model, 3 tests were conducted to demonstrate the train model. This paper demonstrates that a consistent, coherent, and strong brand identity attached to store design can be trained and recognized with deep learning-based technology. This research also suggests the wider usage of this model in branding and interior design.

Universal Design in Interior Architecture Education: The Case of Store Design

Universal design is a user-focused designing approach that involves cultural, physical, mental and dimensional aspects and takes into account the needs of different personal characteristics. This study will analyze the resolutions for different personal characteristics in the design qualities of an apparel store designed by interior architecture students and then utilize the results to make suggestions for curriculum studies in which universal design embedded continuously. In terms of the different user characteristics, the study participants mainly focused on physical and visual disabilities, as well as older people and families with children. According to the participants, the most important issues to be attentive to when making interior space resolutions included reaching the shelves, disabled access ramps at the entrance, size of the circulation area, accessibility of the cashier counter, and size of the changing rooms. Another important issue related to the store design is aesthetic appeal. Serving as an indication of their concern for the commercial success of the store, the participants offered suggestions about the window display and the aesthetic quality of the store.

How to measure quality in multi-channel retailing and not die trying

In multi-channel contexts, interactions between retailers and shoppers may occur in two or more channels along the shopping process. Besides making a revision of both service and e-service quality models, this study proposes a unified model for multi-channel contexts across four dimensions: in-store experience, reliability and fulfillment, security and privacy, and customer service. Moreover, it empirically tests this model using a questionnaire administered to a sample of Spanish shoppers (N = 432) of clothing and apparel. The results suggest an alternative factor configuration of four components: store design; delivery options; reliability, fulfillment and product information; and facilitation of touch and feel experiences. The research includes a practical application example of the resulting conceptualization of quality by exploring the relationship between its dimensions and single-channel or multi-channel behaviors. The results also show that store design has a positive relationship with single-channel behaviors and reliability, and that fulfillment-related aspects are associated with multi-channel behavior.

A survey in the design and control of automated guided vehicle systems

Abstract Automatic guided vehicles (AGVs) play an important role in the small-scale industry as well as the largescale industry in handling materials inside factories from one place to another. In the last days, the materials to be handled are more numerous and as production and demand increase, it strongly influences the transport of materials in desperate need of a vehicle to distribute, position the materials within the industry. AGVs are generally installed with wires at ground level and signals are transmitted through them to be controlled. Due to the emergence of the AGV, the workload of the human being gradually decreased and the production efficiency increased. Thus, the need for an AGV has become more technologically important in the advanced robotic world. Normally, these systems are integrated into a global production system, where is a need to make direct changes in the design and planning of the floor store to get most of them. But in the rapidly changing production system and the adaptable floor store, the implementation of AGV has become very important and difficult, because it depends on many systems, such as wires, frequency, total production, etc. Therefore, it is necessary to develop an independent AGV, which can operate on its own and make decisions based on changes in the environment.

Do Beautiful Stores improve Product Evaluation?

Retail designers often emphasize the importance of creating stores that consumers will find attractive. This paper challenges that commonly held view, presenting empirical results from a field experiment showing that a positive rating of a store interior does not affect the product rating to the degree expected. This paper proposes a method for measuring spillover effects, which ordinarily take place without conscious attention. The method was applied in an experiment where 50 shoppers were asked to rate six fashion products in three differently designed stores. Respondents were asked to rate stores and products from within the stores. Any discrepancy between the in-store ratings can be interpreted as the influence of the store design. Results indicate measurable spillover effects from store design to product preference. Surprisingly, however, only one of the three stores showed a significant correlation between the respondents’ highest product rating and store preference.

G raph O ne

There is a growing need to perform a diverse set of real-time analytics (batch and stream analytics) on evolving graphs to deliver the values of big data to users. The key requirement from such applications is to have a data store to support their diverse data access efficiently, while concurrently ingesting fine-grained updates at a high velocity. Unfortunately, current graph systems, either graph databases or analytics engines, are not designed to achieve high performance for both operations; rather, they excel in one area that keeps a private data store in a specialized way to favor their operations only. To address this challenge, we have designed and developed G raph O ne , a graph data store that abstracts the graph data store away from the specialized systems to solve the fundamental research problems associated with the data store design. It combines two complementary graph storage formats (edge list and adjacency list) and uses dual versioning to decouple graph computations from updates. Importantly, it presents a new data abstraction, GraphView , to enable data access at two different granularities of data ingestions (called data visibility ) for concurrent execution of diverse classes of real-time graph analytics with only a small data duplication. Experimental results show that G raph O ne is able to deliver 11.40× and 5.36× average speedup in ingestion rate against LLAMA and Stinger, the two state-of-the-art dynamic graph systems, respectively. Further, they achieve an average speedup of 8.75× and 4.14× against LLAMA and 12.80× and 3.18× against Stinger for BFS and PageRank analytics (batch version), respectively. G raph O ne also gains over 2,000× speedup against Kickstarter, a state-of-the-art stream analytics engine in ingesting the streaming edges and performing streaming BFS when treating first half as a base snapshot and rest as streaming edge in a synthetic graph. G raph O ne also achieves an ingestion rate of two to three orders of magnitude higher than graph databases. Finally, we demonstrate that it is possible to run concurrent stream analytics from the same data store.

Product adoption by small retailers in India

PurposeOwning to the influence small retailers have on the customer’s final choice, the purpose of this paper is to investigate the factors that dominate small retailer’s assortment planning decisions. Drivers of product adoption by small retailers are the focus of study. Earlier research works have primarily focused on the profit oriented factors of retailing. It is a multidimensional approach of understanding the decision making of small retailers.Design/methodology/approachThe study is an exploratory in nature, using a mixed method approach that involves both qualitative and quantitative methodology. In the first stage of the study, grounded theory has been adopted that helps in building a conceptual model, which is further validated using SEM. Rural areas of Jammu and Punjab have been targeted to collect data.FindingsThe study provides a conceptual model of product assortment planning for small retailers. The results indicate retail margin, which is the most important criterion toward product selection. Small retailers understand the customer profile and their catchment before selecting a product for their store. Store design is an important variable which impacts the number of categories kept in the store as the shelf space is limited. While determining the assortment planning for the store the retailers need to think in advance about buyer, supplier, environmental and the surplus oriented factors while determining the assortment planning for the store.Research limitations/implicationsIn developing economies like India, major population (customers) lie in the rural areas of the country and prefer small retailers to shop their daily necessities. The study proposed that the manufacturers need to maintain good and healthy relationship with the associates of the channel and the retailers that are in connected with the end consumer. Marketing managers of firms with target audience as small retailers can draw many inferences from the present study. They may devise rural strategies keeping attributes like localization of supplier, doorstep delivery, supply frequency, etc., on the basis of product demand and attribute.Originality/valueThis paper fulfills an identified need to explore the assortment planning criteria of BOP retailers in India. Also the mixed methodology is attractive and new in the retail domain.

Experience design at Starbucks

This study explores the question: Within the context of global brands management and the need for integrating local identities, how does Starbucks achieve global consistency and meaningfully localised experiences? Through a review of literature and a series of interviews with store designers, design managers and brand concept experts at Starbucks, we compiled the most commonly applied branding and design methods, with an emphasis on the locally relevant spatial experiences the global brand delivers. Moreover, we set out to classify our findings in a way that can assist other brand and experience design teams in overcoming shard challenges. Our findings focus on the management of the grounding brand concept, as well as operations and real estate teams. Through presenting some tools, manuals, guidelines and sample checklists, we suggest that store design teams in different locations can build strong, locally relevant spatial experiences that tie in successfully with the brand’s global principles.

Composite metal foam/PCM energy store design for dwelling space air heating

The objective of this numerical study is to develop a latent heat storage (LHS) air heater in both charging and discharging processes to find the geometrical and operating conditions for dwelling space heating. The aim of the storage heater is to provide a uniform output temperature according to the required heating load of a typical room in the required heating hours. The phase change material (PCM) is embedded in a copper porous structure to enhance the rate of heat transfer and overcome the low thermal conductivity of PCMs. The geometrical parameters is first obtained from analysing the discharging process including the height, air channel and PCM shell widths and air mass flow rate according to the discharging time as well as the output temperature of the air. Then, the charging mechanism is assessed to find the required area for the employed rectangular heating element. The results show the significant advantages of composite metal foam/PCM-air heat exchanger in comparison with the PCM-only unit on both the discharging time (56.5% reduction) and the uniformity of output temperature. The system with the height of 30 cm, PCM and air channel thickness of 15 cm and 2 cm, respectively, and a depth of 1 m, is capable to provide the desired output temperature of 47 °C for almost 17.4 h with the air mass flow rate of 0.01 kg/s. The charging analyses shows that the dimensions of the required rectangular heating element with constant temperature of 100 °C is 15 × 60 cm located at both sides of the unit.

Marketing Development Strategy Planning for Grocery Stores in Kecamatan Wonokromo of Surabaya

The existence of grocery stores is increasingly squeezed by the mushrooming chain convenience stores throughout Indonesia, including Surabaya. The purpose of the present study was to determine the target and market position and marketing strategy design of grocery stores operating in Kecamatan Wonokromo of Surabaya. The present study used the descriptive qualitative research method. The object was the strategy designs of grocery stores in Kecamatan Wonokromo of Surabaya and the subjects were the grocery store owners. The present study used the Porter’s Five Force analysis and SWOT (Strength, Weaknesses, Opportunities, and Threats) methods. The SWOT analysis showed that the grocery stores were located in Quadrant 3. It indicates that the grocery stores had internal weaknesses in various ways, making opportunities for profits difficult to achieve. Thus, the appropriate strategy to use is the alternative strategy 3, which are consolidation, improvement, perspective change and elimination of the root causes of problems to avoid threats. It implies that there is a need for new investments and new strategy designs in order to be capable of competition with competitors, especially large-capital convenient stores. .

Lost in the Store: Assessing the Confusion Potential of Store Environments

Confusion in retailing has attracted increasing attention in the literature. Most of the extant studies concentrate on product-related confusion or the mental state retail shopper confusion. Nevertheless, several recent studies have emphasized the relevance of exploring confusion as an objective property of the store environment. Drawing on this literature stream, the present research conceptualizes the construct store environmental confusion and its six formative dimensions, of which each can be measured through two environmental properties: complexity and conflict. This research seeks to develop, validate, and test a parsimonious index for store environmental confusion. The predictive and nomological validity of the store environmental confusion index is assessed by structural equation modelling and results confirm the hypothesis that store environmental confusion produces undesirable consumer intentions. This research is the first to quantitatively assess the confusion potential of different design factors. The resulting store environmental confusion index can be used to evaluate the confusion potential of various store environments, thereby helping retailers provide customers with a clear and non-confusing store design.

The Strategic Evolution of Fashion Flagship Stores

About thirty-five years ago the trend of investing in flagship stores in the fashion and luxury sectors started, and has not stopped even since the last economic crisis. Recently, flagship stores have expanded into new sectors. There is an increased interest in flagship stores; but until now, they have received little attention in academic research. Published papers are mainly related to the fields of luxury shopping and internationalization studies. 
 
 Nowadays, the term “flagship store” is ambiguous; it has different meanings. A flagship brand store is, in general terms, the most important, expensive, and representative store of the brand. It has to show the full range of products and services offered. Usually it is the largest store, in the most prestigious location, and adopts original store design solutions; they offer new facilities, and a very high service level. Moreover, flagship designers are famous and prestigious architects; (“Signature” architects, or “Archistars”) and the aim is to create iconic buildings. 
 
 The store design solutions are different from other mono-brand stores or franchisee outlets of the company. 
 
 Academic research until recent years has overlooked studying the trend of the main luxury and fashion international companies opening flagship stores; which are the most expensive type of retail stores to own, nevertheless a number of questions remain. The purposes of this paper are (1) to consider the evolution of the role of the main types of  flagship stores, (2) to establish whether flagship stores constitute a marketing innovation, (3) to discuss factors pushing firms to develop flagship stores and finally, (4) to assess implications for management. In order to answer to our research questions, the study adopts a qualitative approach, in the belief that this type of research is consistent with the research questions. Particularly, we adopted two research methods: interviews and cases studies. We collected interviews with store designers and entrepreneurs. Finally, some information was also collected from secondary sources such as web sites or company news. Our study provides relevant information for marketing managers considering the cost of investing in flagship stores. Vertical branding and new flagship brand stores are becoming increasingly widespread among different firms and sectors, and are bringing to the forefront a requirement for new skills. Particularly in the store design phase, where firms need to be able to take part in constructive dialogue with a wide variety of professional profiles like architects, internal designers, and visual merchandisers. They need a new approach to decoding and displaying the primary values of a brand through innovative store design solutions and sales points, which should be inspired by the communication and entertainment industries. Flagship brand stores should be designed and run to be unique unrepeatable places, able to enhance brand image and provide animation and entertainment value to the brand. Furthermore, flagship store success depends on the firm’s ability to integrate interdisciplinary issues and commercial and artistic-creative communication.

REPOSITIONING BRAND SHIBOTIK UNTUK MEMBANGUN CITRA BARU SEBAGAI BATIK LIMITED EDITION

Positioning holds an important role in a branding activity; it enables a product to stand out in the minds of consumers compared to other competitor. If there is some fault in positioning, it will impact badly on a brand. It happens to one of Indonesian local brand, Shibotik. Shibotik combines traditional Japanese manual resist dyeing technique (Shibori) and Indonesian batik techniques, to produce an innovation in batik development so that it will give a wide variety of consumers in buying batik. Shibotik sells their product quite expensive, but the brand positioning is not suitable with goals that have been set on, which doesn't create an impression of limited edition products for the desired target. To overcome the problem issued above, repositioning need to be made so that Shibotik could construct an image as limited edition batik, with 24-40 years old woman as the main target. Before making this design several methods were carried out, namely the method of observation, questionnaires, interviews and literature. To give an unique concept in the design, a clean design was applied to produce a limited edition image. The main media that used to reposition the Shibotik brand are Instagram and websites, magazine, look books and store designs as supporting media. Hopefully with the Shibotik brand repositioning, the brand will have a new position as an innovative limited edition batik product.

RITEL MIX DAN KEPUTUSAN PEMBELIAN KONSUMEN : STUDI PADA KONSUMEN TOKO RITEL DI KOTA MADIUN

Retail mix is ​​a tool used to implement and handle the development of retail strategies to satisfy the needs of more target markets than competitors. This research was conducted to determine which factors predominantly influence purchasing decisions in retail companies. In addition, this study aims to analyze the influence of retail mix consisting of customer service, store design & display, communication mix, location, merchandise assortment, and pricing of consumer purchasing decisions in retail stores in the city of Madiun.
 A sample of 100 people with purposive sampling and snowball sampling techniques. Respondents are consumers in retail stores in Madiun City which consist of 3 Sub-Districts namely Taman Subdistrict, Kartoharjo District and Manguharjo District. Multiple linear regression analysis techniques.
 The results of the simultaneous retail mix research have a significant effect on consumer purchasing decisions. Partially variable store design & display, merchandise assortment, and pricing have a significant positive effect on consumer purchasing decisions. Customer service variables have a significant negative effect on consumer purchasing decisions. Communication mix and location variables have no significant effect on consumer purchasing decisions. Subsequent research needs to include a variable post-purchase behavior because the customer will evaluate the experience after making a purchasing decision.

PENGARUH SALES PROMOTION DAN STORE ATMOSPHERE TERHADAP POSITIVE EMOTION DAN PERILAKU IMPULSE BUYING DI DEPARTEMENT STORE MATAHARI DUTA MALL, BANJARMASIN

<p><em>The purpose of this study was to analyze and find out the effects of sales promotion and store atmosphere on positive emotion and impulse buying at Matahari Departement Store, Duta Mall, Banjarmasin.</em></p><p><em>This research used Non Probability Sampling and Purposive Sampling Technique, with the sample of 148</em></p><p><em>respondents who were the customers of Matahari Departement Store, Duta Mall, Banjarmasin. The instrument of this research was questionnaires and data were analyzed with Structural Equation Modeling (SEM).</em></p><p><em>The results of the analysis proved that the sales promotion did not have significant effects on positive emotion and</em></p><p><em>impulse buying but store atmosphere had significant effects on positive emotion and impulse buying. Also, positive emotion had significant to the impulse buying of the consumers. Store atmosphere was created by Matahari Departement Store, Duta Mall, Banjarmasin to increase the feelings of satisfaction, comforts and enjoyment when shopping. The highest CR value was positive emotion which had significant effects on impulse buying.</em></p><p><em>It is suggested that Matahari Departement Store, Duta Mall, Banjarmasin should prioritize in increase impulse buying to create positive emotion first. Positive emotion can be established by observing the atmosphere inside and outside outlets such as: music, store design and lighting. Matahari Departement Store, Duta Mall, Banjarmasin also has to make more variations of sales promotions to attract customers to continue shopping. Matahari Departement Store also has to make more variations of sales promotion to attract customers to continue to be in the store. Matahari Department Store should reduce the existing requirements to use given promotions and has regular promotions but not too routine. This allows the consumers to feel getting benefits in a number of existing promotions.</em></p>

Investigating repatronage intention in stores carrying halal products through store personalities

PurposeThis paper aims to examine the influence of store environment cues, store personality and attitude toward halal product (AHP) on store evaluation and repatronage intention. The authors extended the conceptual framework of Baker and colleagues (2002) and examined the indirect effects of store personality (i.e. sophistication and sincerity) and AHP on the outcome variables.Design/methodology/approachThe authors adopted survey design to test our hypotheses. Data were collected random to store patrons and post-graduate students of public university business schools in Klang valley. There was almost equal selection of Muslim (49.6%) and non-Muslim respondents.FindingsResults indicate that the model explains 44 per cent of the variance in store repatronage intention. In particular, serial mediation is not significant only for two mediation paths.Research limitations/implicationsThe findings imply that brand personality, attitude toward halal product and store evaluation mediate the relationship between store environment cues and purchase intention. However, there are few limitations. First, the respondents were only limited to store patrons in Klang valley. Second, the authors only tested for three store environment cues.Practical implicationsStore repatronage intention could be increased by focusing on store environment cues (i.e. music and design), forming sincere and sophisticated store personalities and attaining favorable evaluation for both store and particularly halal products.Social implicationsHalal requirements for consumable goods especially food and drinks are warrant concerns for both Muslim and non-Muslim consumers. It deals with safety and health issues of producing such goods. In a nation that comprises multiethnic-multireligious population, it is not surprising that non-Muslims are assured by quality of faith-based products made for Muslims.Originality/valueStore repatronage intention is a valid concern for all retailers. In this study, stores which carry halal products should focus on enhancing store design and music perception, forming sincere and sophisticated personality, and generating favorable attitudinal evaluation for both halal products and store. After all, halal products are an assurance of quality for all store patrons.

Examining store atmosphere appraisals using parallel approaches from the aesthetics literature

ABSTRACTDrawing on the aesthetics literature, this study examines how typicality, novelty, unity and variety help to explain consumers’ aesthetic pleasure and approach/avoidance behaviours. Comparisons are made between consumers’ perceptions of actual store designs in a recently remodelled fashion store and that of an older, established store prototype owned by the same retailer. The research findings establish how novelty, typicality and variety confer aesthetic pleasure and approach behaviours in-store atmosphere appraisals contexts where there is a limited introduction of novelty, with one established prototype. The findings also suggest that moderation effects explain that consumers who place a greater value on the importance of design evaluate the novelty and aesthetic pleasure association differently compared to consumers with less design value orientation.

Design and implementation of skiplist-based key-value store on non-volatile memory

Non-volatile random access memory (NVRAM) is a promising approach to persistent data storage with outstanding advantages over traditional storage devices, such as hard disk drives (HDDs) and solid state drives (SSDs). Some of its biggest advantages are its DRAM-like read latency and microsecond-level write latency, which are several hundred times faster than those in the original block device. However, one of the issues with using NVRAM as a storage device is designing an indexing system for its data stores to fully utilize NVRAM characteristics. The state-of-the-art indexing systems of non-volatile key-value stores are usually based on B+-trees or their variants, which were originally designed for block-based storage devices with better sequential performance than random performance. The semantics of B+-tree require data being sorted into leaf nodes and inner nodes and frequent splitting and merging to keep balanced. However, all the sorting, splitting, and merging operations cause extra write to NVRAM, which decreases its performance. In this article, we propose NV-Skiplist, a skiplist-based indexing system for key-value stores on NVRAM that fully uses the features of both NVRAM and DRAM. NV-Skiplist constructs its bottom layer in non-volatile memory to maintain data persistence and support range scans. It builds its upper layers in DRAM to retain rapid index searching and prevent consistently large overhead. We also propose a multiranged variant of NV-Skiplist to increase its search performance and scalability. We evaluate the performance of NV-Skiplist and wB+-tree which is a state-of-art scheme on an NVRAM emulator on a server with an Intel Xeon E5-2620 v2 processor. The results show that our design outperforms the original tree-based, non-volatile key-value stores up to 48%.