Over 5 million acres of cotton (Gossypium hirsutum L.) are grown annually on the Texas High Plains, providing important resources to local, state and national economies. In recent years, growers have shown interest in farm diversification in order to increase profits. After determining a market, Agri-Gold, Inc. (Olton, Texas; population 2100) successfully diversified from cotton farming by starting with 30 acres of land and 7 canna lily (Canna ×generalis) varieties, but has now grown to produce 500 acres of cannas, 350 acres of irises (Iris sp.) and 100 acres of daylilies (Hemerocallis sp.). Agri-Gold annually markets 75 varieties of cannas, and over 90 iris and 150 daylily varieties while providing important employment opportunities to 50 full-time personnel and 150 part-time seasonal laborers. Crops are grown and marketed for their reproductive structures (rhizomes, bulbs, and crowns) and sold to retail chains throughout the United States. Warm, dry, sunny days and cool nights provide a quality environment for the reproductive growth of these crops. The arid climate and well-drained soils suppress diseases that may occasionally attack, and there are few natural insects that feed on the roots and foliage. Environmentally friendly products such as composted manure (locally produced) and biologicals, as well as integrated pest management (IPM) strategies are routinely included in field management and production decisions. Recent cooperative research efforts between Agri-Gold and Texas Cooperative Extension have evaluated herbicides for control of yellow (Cyperus esculentus L.) and purple nutsedge (Cyperus rotundus L.), as well as biological treatments for improved root growth and control of winter storage rots.