Newer viologen 1,1′-bis(2-oxo-2-(2-oxo-2H-chromen-3-yl)ethyl)-[4,4′-bipyridine]-1,1′-diium bromide was synthesized by adopting a greener approach using microwave assisted synthesis. The viologen was characterised and studied for solvatochromic, photophysical and thermal properties. The solvent dependent optical properties were examined using the Lippert-Mataga plot and solvent polarity empirical parameter ET (30). The solvatochromic study indicates that the solute – solvent interactions play an important role in shifting in Stokes shift values. The redox electrochemical behaviour of viologen was studied by cyclic voltagram at different scan rate. The thermal properties were estimated by TGA and DSC analysis at a heating rate of 10 K/min. The HOMO and LUMO energies and optimized molecular orbitals have been determined using Gaussian 16.