The intriguing phenomenon, which is a stock split, has been remaining the subject of interest for academicians as well as for practitioners. Even though stock splits per se, at least theoretically, should not alter company’s profitability or ability to generate future cash flows they have continuously attracted the attention of inter alia stock market participants since the empirical evidence documented by a number of researchers contradicts the assumption of efficient market hypothesis and provides conspicuous input data for further analysis. In spite of the algebraic simplicity this firm-specific event has induced different reactions concerning various stock characteristics observed in a variety of capital markets all over the world what, in turn, perpetuates the state of an uncovered mystery. Splitting firms are likely to rarely opt out of splitting the stock once they have announced the stock split what may ensue from the fact that split is believed to be a costly signal. Although there exist different schools of thought trying to explain the motivations behind the phenomenon of split one might presume that at least some of them assume/underline the benefits that are expected to emerge following the event. In fact, literature abounds with evidence on enhanced liquidity, increased shareholders’ base, lower volatility of stock price, advanced shareholders’ wealth or greater percentage of individual shareholders in the ownership structure. In principle, companies that decide to announce the stock split are very likely to perform the split. Among miscellaneous explanations for stock splits the signaling hypothesis proclaims that managers split the shares with the purpose of disseminating private information, in particular their positive outlook for the nearest future or, equivalently, that the current situation is viewed to be preserved over the coming quarters. At the other extreme, neglected firm hypothesis tries to explain the motivation of a stock-split-announcing firm by the fact that managers strive to attract the attention of the stock market participants since such entities are often not actively followed by financial analysts and the market at large. Moreover, the scarce information set on neglected firms perpetuates this state of affairs. Therefore, management of neglected firms decide to split the shares in order to achieve the attention-getting effect due to the fact that as opposed to other corporate events like dividend announcement the stock split comprises no formal declaration of any change except for the increased number of shares outstanding and lower nominal value of shares.I examine the research sample composed of stock-splitting companies that are rarely followed by stock market participants, i.e. neglected firms. As a proxy to identify such entities I review the interest of financial analysts that cover the companies under consideration issuing the investment recommendations. Over 90% of the research sample were not actively followed by financial analysts in the period preceding the announcement of the split what underpins the neglected-firm hypothesis as the rationale behind splitting the stock. I perform the analysis of trading liquidity measured with trading volume for the companies at issue. I observe a diminution in liquidity following the announcement of the stock split bill what contradicts the assumptions of liquidity and/or trading range hypotheses and is likely to imply increased transaction cost for existing and prospective shareholders when trading in the splitting stock. Furthermore, I inspect the abnormal stock performance that accompanies stock split bills announced between 2000 and 2010 by neglected firms from the Polish capital market. I document stock price and abnormal returns upswing following the announcement that lasts for few trading sessions thereafter. I report that after a short-lived rebound in abnormal returns surrounding the announcement date stock-splitting companies experience deterioration in shareholders’ wealth over the two months following the announcement, therefore signaling hypothesis appears to explain the results obtained to small extent. The results indicate that market participants do not interpret pending stock split as a positive signal.
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