The study of kinetics of ligand binding to G-quadruplex DNA (GqDNA) structures is of paramount importance for comprehending (possible) ligand-induced anticancer activity involving GqDNA within cells. However, cellular environment is crowded with variety of small- and macro-molecules that occupy ∼30–40 % of cell-volume. While only few earlier studies dealt with deciphering the kinetics of ligands’ interactions with GqDNA in dilute solution, such studies in cell-like crowded milieu are absent. Here we investigate the effect of small and macro molecular crowders, glucose, sucrose and ficoll 70, on the kinetic steps of association and dissociation of a benzophenoxazine-ligand (Cresyl Violet: CV) with human telometic (hybrid) GqDNA structure using fluorescence correlation spectroscopy (FCS), aided by other methods. We find that the binding constants of the ligand to GqDNA change appreciably with nearly fivefold decrease in the presence of ficoll 70, compared to that in pure buffer solution. FCS measurements unfold that this decrease of binding constants is mainly modulated by the viscosity-induced deceleration of the association of the ligand to GqDNA in the crowded solution; however, the rate-determining dissociation rates remain nearly unchanged in the presence of all three crowders. These results have important implications in the context of ligand/GqDNA interactions within cellular environment, which indicate that even if the binding affinity of a ligand to GqDNA structures may be influenced by cellular crowders, they may not influence the unbinding rate of the ligand from a stable ligand/GqDNA complex formed by strong π-π stacking interactions.