ABSTRACT There is an increasing need for professionals who can effectively use analytics to solve complex problems and make critical business decisions. Building upon the STEM and technology and acceptance use literature, this study explored the relationship between intention to use analytics, information technology and math STEM attitudes, and attitudes toward relevant software tools among university students (n = 177). The study found a significant relationship between information technology STEM attitude and spreadsheet software intention with intention to use analytics, as hypothesized. While the study did not find support for the hypothesized relationships for math STEM attitude in the pooled data, multi-group analysis found that the relationship between math STEM attitude and spreadsheet software attitude was moderated by gender. By increasing the understanding of factors that influence interest in analytics, this study can inform educators who are developing curriculum and interventions to support learner success in this growing field of practice and scholarship.
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