This paper deals with the role of universities in the process of Rural Development. This paper tries to define Rural Development, the problems and challenges involved in Rural Development. This paper then discusses the Eco system of Rural Development & the different roles needed to be played by universities; steps in the process of Rural Development & suggests a sustainable model for Rural Development making universities as the change centers. human lives. Latest World Bank reports show that a third of worlds poor lives in India.In 2010, World Bank stated, 32.7% of the total Indian people fall below the international poverty line of US$ 1.25 per day (PPP 3 ) while 68.7% live on less than US$ 2 per day. A study by the Oxford Poverty and Human Development Initiative using a Multi-dimensional Poverty Index (MPI) found that there were 650 million people (53.7% of population) living in poverty in India, of which 340 million people (28.6% of the population) were living in severe poverty, and that a further 198 million people (16.4% of the population) were vulnerable to poverty. 421 million of the poor are concentrated in eight North Indian and East Indian states of Bihar, Chhattisgarh, Jharkhand, Madhya Pradesh, Orissa, Rajasthan, Uttar Pradesh and West Bengal. This number is higher than the 410 million poor living in the 26 poorest African nations. Since India moved to an open economy in 1991, an enormous amount of social wealth is created. Indias economy has grown very steadily over the past two decades. Despite significant economic progress, almost one fourth of the nation's population still earns less than the government-specified poverty threshold of 32 rupees per day (approximately US$ 0.6) 4 . The government & the existing mechanisms failed to bring down the trickle-down effect of wealth creation, i.e. Wealth Distribution, from Top to the bottom end of the Social ladder. As against the theories, Economic Liberalization in India has in fact, widened the Gap between the Rich & the Poor. As an effect, two types of Indiacame into existence within India. One, The Urban Landscape - India, that is poised & poignant with success stories, producing more no. of Millionaires & Billionaires every year; and the other, the Rural Land Scape - Bharat, that is striving very hard to produce at least a Dollar-a-day-wage for many. Approximately, 65%of Indias population lives in Rural India 5 and it is also estimated that about 78% of the total Indian poor lives in Rural India. Which only says - thatabout two thirds of the total population of India, are either staying away or not participating enough actively in the Economic Development process. India cannot have a sustainable growth rate without the participation of the Rural India (Bharat) in main stream economic activity. Hence, Rural Development is the Need-of-the Hour for the overall & sustainable growth of India. Rural development generally refers to the process of improving the quality of life and economic wellbeing of people living in relatively isolated and sparsely populated areas 6 .
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