Business Objectives Research Articles

Leveraging Advanced Cloud Computing Paradigms to Revolutionize Enterprise Application Infrastructure

Advanced cloud computing paradigms have significantly revolutionized the enterprise application landscape, providing organizations with the tools and flexibility to innovate and scale rapidly. By leveraging technologies such as serverless computing, containerization, edge computing, and multi-cloud strategies, enterprises can build applications that are not only scalable and agile but also cost-efficient and secure. These paradigms eliminate the need for extensive infrastructure management, allowing organizations to focus on core business objectives and accelerate time-to-market for new applications. Serverless computing, for example, offers a highly efficient, event-driven approach where applications scale automatically based on demand, reducing costs associated with idle resources. Containerization, driven by platforms like Docker and Kubernetes, enables application portability and modularity, facilitating seamless deployments across diverse environments. Multi-cloud strategies empower enterprises to harness the strengths of various cloud providers, avoiding vendor lock-in while optimizing costs and performance. Similarly, edge computing processes data closer to its source, reducing latency and bandwidth usage crucial for real-time analytics and IoT applications. This paper explores the impact of these advanced paradigms on enterprise scalability, agility, and operational efficiency, supported by benchmarking results and real-world case studies from industries such as finance, healthcare, and retail. Challenges such as interoperability, compliance, and integration complexities are discussed, along with emerging trends like AI-driven cloud automation and sustainability-focused infrastructure. By adopting these paradigms, organizations can future-proof their IT ecosystems, enabling them to adapt to evolving market demands and maintain a competitive edge.

A Methodology for Online Situational Awareness Provision in a Business Entity

This paper presents a practical approach to building situational awareness at a critical infrastructure entity and its implementation in supporting security management. It outlines the main factors for achieving a high level of situational awareness and ensuring the safety and continuity of business objectives. Among other things, situational awareness requires precise identification and understanding of multilateral dependencies of infrastructure, services, and processes executed by the entity and services provided by external businesses, resulting from the strong interrelationship of the critical infrastructure sectors and the sharing of resources. Accordingly, this paper presents a cyberspace modeling methodology that supports an in-depth analysis of the causes and consequences of threat proliferation in a complex infrastructure–business environment and its implementation in a Situational Awareness Management System (SAMS). An emphasis is placed on threat propagation analysis and dynamic risk assessment mechanisms and how they are used to identify and take preemptive actions protecting or limiting the scope of the threats’ propagation. The paper concludes with insights from a pilot implementation of the system prototype and directions for further work.

To Study & Analysis of B2B Business Analyst with Customer Satisfaction in Inspacco Company - Baner Area

The role of a Business Analyst in a B2B (Business-to-Business) context is pivotal in ensuring smooth operations and enhancing customer satisfaction. This study aims to analyze the responsibilities and impact of a Business Analyst in Inspacco, a leading service provider in the Baner area, with a particular focus on understanding how customer satisfaction influences B2B business outcomes. The research investigates key factors contributing to customer satisfaction, including service quality, communication, and the implementation of client-centric strategies. By evaluating the practices at Inspacco, this study highlights the significance of a Business Analyst's role in bridging the gap between business objectives and customer expectations. The findings aim to provide actionable insights for improving customer satisfaction and operational efficiency in B2B organizations.

Street Tree Redevelopment in Rome’s Historical Landscapes: From Strategic Vision to Streetscape Design

Street Tree Redevelopment in Rome’s Historical Landscapes: From Strategic Vision to Streetscape Design

The Impact of Transformational Leadership on Employee Resistance in Bosnia and Herzegovina’s Banking Sector

Adequate management of organizational changes is a crucial determinant of business success for banks today. Transformational leadership aligns with the conditions of dynamic changes in banks by creating an appropriate business climate of trust, thus impacting the achievement of the organization’s goals and results. Today, banks strive to be leaders in change, continuously providing innovative business solutions, which require proper management. Given the strategic decisions of banks to pursue new ideas and new ways of conducting business, which alter culture, climate, and value systems, it is crucial to apply the appropriate leadership style to effectively achieve desired results and business objectives. The problem in achieving these tasks is the occurrence of employee resistance to change, hence the significant role of the leader as the bearer of change. This paper presents the results of empirical research conducted in the banking sector in Bosnia and Herzegovina, aimed at determining the impact of transformational leadership on employee resistance to change in banks. The research included 90 respondents from 15 banks (65% of the total number of banks). Each bank included 6 respondents, with managers as the first stratum and employees as the second stratum. The authors believe that the application of transformational leadership in the banking sector can lead to a reduction in resistance to change, as well as expand scientific knowledge in the field of leadership in banking and create concrete recommendations for bank managers to apply in practice to improve business operations. Demonstrating transformational leadership as the dominant style of leading changes in the banking sector and determining its impact on employee resistance is the fundamental goal of this paper. It provides bank managers with valid information on the adequacy of applying appropriate leadership styles, thus offering a reliable basis for decision-making related to the process of implementing changes and ultimately achieving better business results.

Vital Directions For Health And Health Care: Priorities For 2025.

In 2016, ahead of the US presidential election, the National Academy of Medicine launched the strategic initiative Vital Directions for Health and Health Care-a series of papers on critical areas of US health care written by the nation's experts and intended to provide nonpartisan guidance to the incoming administration. The National Academy of Medicine continued the initiative in 2021. The current series, titled Vital Directions for Health and Health Care: Priorities for 2025, contains six articles on priority areas in US health and medicine that demand urgent attention. Here we provide an overview of the articles, which spotlight key areas for action and transformative change: revitalizing the biomedical research enterprise, modernizing public health, charting new directions for women's health, safely integrating artificial intelligence throughout the health care system, addressing the impact of climate change on health and equity, and transforming the US health care system to one that performs at par with the systems of other industrialized nations. Common themes include coordinating a strategic vision, correcting adverse economic incentives, investing in the health care workforce, reducing fragmentation, and emphasizing equity. Each article offers actionable priorities for the new administration to improve health outcomes for all Americans.

Risk Management in Process Management in the Contemporary Organization that Meets Sustainable Development Goals (SDG)

Objective: This proposal aims to manage risk in an organization based on the management of its internal processes; from the identification of each risk, impact, assessment and characterization in the documentation, a methodology was proposed for application to all types of organizations. Methodology: The development of this descriptive and analytical approach research carried out a deep analysis of the international standards ISO 31000:2018, ISO 9001:2015 and what is established in the COSO risk management framework to integrate their requirements and guidelines into a single process characterization document. Results: The proposal presented allows to collect the requirements of the standards under study and unify them in the process file. However, the main contribution of this proposal is the integration of risk management in each activity of all collaborators in their day to day; aligning the activities towards the fulfillment of business objectives, providing a method to evaluate the processes with their implicit risks and generating a risk management culture in the organization. Conclusions: The development of this work confirmed the initial idea of ​​integrating risk management in an organization based on the identification and assessment of risks in each process; in addition to the possibility of linking and involving all the collaborators of the organization as part of an integral management in the business strategy as a response to adapt to highly complex contexts and changing conditions that demand from organizations high levels of efficiency in their processes and the capacity for effective response to the requirements of the global context established in the Sustainable Development Goals (SDGs) that require high quality organizations.

Strategi Bisnis Unit dalam Pendekatan SWOT untuk Meningkatkan Daya Saing di Pasar Global

This research aims to analyze the business unit's strategy in facing dynamic market competition. The focus of the research is to identify internal and external factors that affect the performance of the business unit and evaluate the effectiveness of the strategies implemented. The research used a qualitative approach with a case study method on one of the business units in a particular sector, such as manufacturing or technology. Data was collected through in-depth interviews with business unit managers, analysis of financial statements, and literature review. The results showed that the strategies of product differentiation, operational optimization, and adaptation to technology were key elements to improve the competitiveness of the business unit. SWOT analysis revealed key strengths, such as product innovation capabilities, but also indicated threats from the emergence of new competitors. The study emphasizes the importance of synergy between strategic vision, innovation, and efficiency in supporting business sustainability. The study provides strategic recommendations for other business units looking to improve their competitiveness in the global market. The findings suggest that the right strategy can help businesses be more adaptive to market dynamics and maintain relevance in an increasingly competitive era.

Creating Shared Value: Alternative Business Model Innovation for Financial Products and Services Sector

This final project focuses on the phenomenon of business lending as a provider and SMEs as customers/ beneficaries. Businesses are too profit-oriented and often overlook shared value in contributing to the profitability of business activities. The final project objectives are to answer the question of how to implement and measure the Creating Shared Value (CSV) programs and to propose a business model canvas to solve the phenomenon of business lending and SMEs for growing together and also give positive impact. With a qualitative approach, the researcher incorporates information from literature analysis on related topics, in-depth interviews with four interviewees, and reports from related companies. Data analysis guided by the triangulation process as a logic of inquiry has been conceptualised by the researcher within this final project, which differs in its goals, purposes, and literature review through the case study research process. Some providers have not yet implemented CSV, and some providers have implemented CSV but not with measurements that relate to business objectives. Besides that, the proposed business model canvas will help providers to implement the CSV concept.

Board–TMT task conflict: The impact on shared strategic vision and moderating effect of shared leadership

ABSTRACT In this article, we study the top management team (TMT) and board of directors as a strategic-oriented multiteam system, termed the strategic leadership system (SLS), responsible for the firm’s strategic decision-making. This SLS must collaborate effectively to enhance strategic decision-making quality. However, boards are designed to challenge TMT decisions, often leading to diverging viewpoints among these decision-making groups. Utilizing factional faultlines and information-processing perspectives, we argue that the extent of board-TMT task conflict negatively affects a shared strategic vision within the SLS. Additionally, we explore the moderating role of the extent of shared leadership within the SLS, which we define as the varying perceptions among all SLS members regarding who is recognized as the leader of the SLS. Analysis of multiple-respondent data from 387 SLS members in 41 Belgian private family firms shows that task conflict negatively impacts the shared strategic vision, particularly when leadership is perceived to be shared.

Health Care Facility Characteristics Associated With Providing Telehealth HIV Care Services During the COVID-19 Pandemic.

Objectives. To describe provision of HIV telehealth services during the COVID-19 pandemic using data from the Centers for Disease Control and Prevention (CDC) Medical Monitoring Project Facility Survey for the Ending the HIV Epidemic in the United States initiative, which aims to achieve an at least 90% reduction in new HIV infections by 2030 and highlights telehealth as an important strategy. Methods. During 2021, we surveyed 1023 facilities providing HIV care to a nationally representative sample of US adults with diagnosed HIV, of which 45% responded. We calculated weighted percentages with 95% confidence intervals comparing the characteristics of facilities providing telehealth services. Results. Overall, 83.4% of facilities provided HIV care telehealth services by the facility's own providers (82.0%) or by outside providers through remote conferencing (27.0%). Gaps in coverage were identified in smaller facilities and in facilities in rural and primary care health professional shortage areas. Conclusions. Although most HIV care facilities provided telehealth services during the COVID-19 pandemic, gaps were identified, which must be addressed to meet Ending the HIV Epidemic in the United States goals and better prepare for future health emergencies. (Am J Public Health. Published online ahead of print January 16, 2025:e1-e5. https://doi.org/10.2105/AJPH.2024.307908).

Multilevel Analysis Applied in High-Impact Environments: Causes and Effects of Firm and Political Activities During the Pandemic in the Restaurant Sector

The COVID-19 pandemic has meant a serious risk to the economic viability of companies and the sustainability of employment in the restaurant sector, a high-impact activity for the economy and employment in Mexico and Spain. This paper analyzes the causes of the prolonged and intense damage to companies and employees via multilevel analysis techniques and a qualitative, inductive methodology drawing on multiple sources. Research propositions posit that the sectoral structure, management practices, and institutional actions during and after the pandemic are predictors of recovery or continued losses. The balanced result of these three levels of analysis, in a severe crisis situation, such as the global pandemic, reveals that the combination of low institutional protection at the macro level, a hostile industry structure at the meso level, and a focus solely on economic sustainability as the primary business objective resulted in widespread resignation and put survival at risk, particularly for smaller companies and entrepreneurs. Analysis of the firms’ and stakeholders’ actions also shed light on the inter-relations, such as the negative effect of macro general policies on a fragmented, asymmetric meso level. Inter-relations among customers and firms’ behavior gave insights that could increase resilience before general critical events. Finally, the balanced results recommend a simultaneous effort from firms and policy makers to make possible a profound change while addressing the sector’s shortcomings. Firms’ effort in managing key assets, such as human capital, to acquire the capacity for the flexibility, adaptability, and innovation essential for change and renewal, must be endorsed by institutional support and customer recognition of the contributions of this singular service and cultural industry.

The Role of FinOps in Large-Scale Cloud Cost Optimization

The rapid adoption of cloud computing in large enterprises has led to significant challenges in managing cloud costs, particularly as organizations scale their cloud environments across multiple services and providers. FinOps, or Financial Operations, has emerged as a crucial framework for addressing these challenges by fostering collaboration between finance, technology, and operations teams to optimize cloud expenditures. This discipline is designed to enhance financial accountability and visibility, ensuring that cloud resources are used efficiently and in alignment with business objectives. In large-scale cloud environments, where cloud resources are dynamic and often unpredictable, FinOps provides the necessary tools and processes for effective budgeting, cost allocation, and real-time monitoring. It enables organizations to identify inefficiencies, track spending trends, and implement best practices such as rightsizing, reserved instances, and automation. Furthermore, FinOps promotes a culture of shared responsibility for cloud costs, ensuring that both technical and financial teams work together to drive cost optimization across departments. This approach allows enterprises to reduce waste, improve forecasting accuracy, and scale their cloud usage in a financially sustainable manner. As cloud spending continues to rise, FinOps is positioned to play an increasingly pivotal role in large-scale cloud cost management. By offering a structured framework for financial transparency and cost control, FinOps helps organizations achieve a balance between optimizing cloud costs and maintaining flexibility, performance, and innovation in their cloud environments.

أهمية دراسات الجدوى في نجاح المؤسسات الاقتصادية في مدينة عمّـان - الأردن

This study examined the importance of feasibility studies in driving the success of economic institutions in Amman, Jordan, using a descriptive-analytical approach. The research sample consisted of 385 randomly selected owners of economic institutions in the city. A validated and reliable questionnaire was utilized for data collection, and SPSS was employed for analysis. Findings demonstrated that feasibility studies have a statistically significant impact on the success of economic institutions. Key aspects such as preliminary analysis, market analysis, financial analysis, and technical analysis were highlighted as crucial contributors. The study recommended forming specialized teams to conduct detailed preliminary analyses to establish a clear strategic vision. It also stressed the importance of implementing ongoing market analysis systems to monitor customer trends and adapt to emerging opportunities effectively.

Nilai-Nilai Kepemimpinan Kepala Sekolah dalam Mengelola Organisasi Sekolah di SMK: Kajian Literatur

This study discusses the leadership values ​​of principals in managing school organizations in vocational high schools. Principal leadership is a key factor in creating an effective learning environment and supporting the achievement of educational goals. Values ​​such as integrity, collaboration, strategic vision, ethics, and adaptability are the basis for principals in carrying out their roles as leaders. This study uses the literature review method to analyze various relevant studies on the influence of leadership values ​​on the management of school organizations in vocational high schools. The results of the study indicate that the application of these leadership values ​​has a positive impact on increasing teacher motivation, learning innovation, fair decision-making, and effective collaboration with stakeholders. These findings emphasize the importance of strengthening principal leadership values ​​in supporting strategic planning and improving the quality of education in vocational high schools. This study contributes to a deeper understanding of the relationship between principal leadership and successful school organization management.

Marketing with a social conscience: strategic windows for aligning societal marketing with corporate identity

PurposeThis study proposes a conceptual framework for strategically integrating societal marketing (SM) into corporate identity to effectively represent a firm’s SM programs to stakeholders. The framework is crucial for firms to align their SM efforts with their identity in a manner that minimizes, if not eliminating, the accusations of dishonesty, such as greenwashing, brownwashing, or greenhushing.Design/methodology/approachDrawing on corporate identity theory and synthesizing the literature on SM, the study identifies three levels of corporate identity (strategic, operational, and functional) and three dimensions of SM’s alignment with business objectives (direct, indirect, and remote). Subsequently, the study develops a conceptual framework based on an interaction between corporate identity levels (strategic, operational, and functional) and dimensions of SM’s alignment with business objectives (direct, indirect, and remote) to identify strategic windows to represent SM to stakeholders.FindingsThe study identifies nine strategic windows at the strategic, operational, and functional levels of corporate identity to represent a firm’s SM programs to stakeholders. At the strategic level, CSR, corporate citizenship, and sustainability programs may be utilized to represent SM programs to stakeholders when SM respectively aligns with business objectives remotely, indirectly, and directly. At the operational level, environmental safety, stakeholder marketing, and business/marketing ethics programs serve this role. At the functional level, philanthropy, cause-related marketing, and green marketing are identified to represent SM to stakeholders, depending on the respective alignment of SM with business objectives remotely, indirectly, and directly.Research limitations/implicationsThe study implies that firms can minimize corporate misrepresentation of SM programs, especially when diverse stakeholder expectations demand varied representation of SM across levels of corporate identity. Additionally, firms can mitigate stakeholder confusion and misinterpretation by highlighting the differing degrees of alignment between SM and their economic goals when competing firms promote SM programs in the same context.Practical implicationsThe study implies that firms can selectively prioritize different SM programs at different contexts depending on how stakeholders’ expectations are satisfied by the interaction between levels of corporate identity and dimensions of SM.Originality/valueThis paper advances corporate marketing research on corporate identity by proposing strategic windows to integrate SM into corporate identity for effective representation of SM programs to stakeholders.

Digital Transformation and Optimization Framework for Advancing SME Growth and Operational Effectiveness

This paper explores the pivotal role of digital transformation and optimization frameworks in driving the growth and operational effectiveness of small and medium-sized enterprises (SMEs). SMEs are critical contributors to global economic development but often face challenges such as limited resources, market competition, and operational inefficiencies. The study highlights how adopting digital technologies and structured optimization frameworks can address these challenges, enabling SMEs to streamline processes, enhance productivity, and remain competitive in dynamic markets. The research identifies key enablers of successful digital transformation, including strategic planning, workforce upskilling, data-driven decision-making, and the integration of scalable technologies like cloud computing, artificial intelligence, and process automation. Case studies illustrate the tangible benefits SMEs have realized, such as increased revenue growth, cost savings, and improved customer satisfaction. Moreover, the paper presents a comprehensive framework for SMEs to effectively implement digital transformation, emphasizing the importance of aligning technological adoption with business objectives. It also examines common barriers, including resistance to change, high implementation costs, and cyber security risks, offering practical solutions to mitigate these challenges. The findings underscore that a well-executed digital transformation strategy, coupled with continuous optimization, can empower SMEs to achieve sustainable growth and operational excellence. This paper concludes with policy recommendations and actionable insights for SMEs, industry stakeholders, and policymakers to foster an ecosystem conducive to digital innovation and scalability. By bridging theoretical concepts and real-world applications, this study provides a valuable roadmap for SMEs navigating the complexities of the digital era.

Influence of Strategic Leadership Management on Students’ Academic Performance in Public Secondary Schools in Kenya

This study sought to establish influence of strategic leadership management on students’ academic performance in Public Secondary Schools in Kathiani Sub-County of Machakos County. The study was guided by the following objective; to assess the influence of strategic leadership management on students’ academic performance. Descriptive survey design was employed by this study. The study used questionnaires to collect data. The study targeted 1,240 students, 224 teachers, and 31principals. Stratified and simple random sampling technique were used to select 11 Principals, 76 teachers and 422 students. Quantitative data was collected using the questionnaires and while qualitative data was collected through interview guides. The data was descriptively analyzed using frequencies and percentages and inferentially using Pearson’s Product Moment Correlation test analysis with the help of SPSS Version 24 and presented using tables and charts. The coefficient of determination was conducted to measure how well the statistical model was likely to forecast future outcomes. Findings show that of the four independent variables contribute 34% of students’ academic performance. This means that this study did not focus on other factor that contribute to 66% of the students’ academic performance. The researcher further carried out a multiple regression analysis so as to identify the influence of the independent variables on students’ academic performance. From the regression coefficient, strategic resource allocation (p=0.000) and vision setting (p=0.000) were found to have a significant relationship with the dependent variable (students’ academic performance) as its p-value was below 0.05 while objective setting p=0.037 and strategic leadership (p=0.079) were found to have an insignificant relationship with the dependent variable as their p-values were above 0.05 Qualitative data from open ended questions was analyzed using thematic analysis while qualitative data from interview guides was presented in form of narratives. The findings of this study established insignificant relationship between strategic leadership management and students’ academic performance (p-value=0.080). The study concluded that; the principal should work with the teachers and other stakeholders to ensure that the syllabus is covered in a timely manner so that the students are not disadvantaged. The study recommended principals should motivate teachers who perform well in their subjects through commending them for their good work and ministry of education should reinforce the implementation of strategic Plans in all public secondary schools with intensive monitoring and supervision.

Brazil-Portugal Comparison: Education, Health and Social Development in light of the Sustainable Development Goals.

to comparatively analyze the health, education and social development systems of Brazil and Portugal, their relationship with the Sustainable Development Goals and the Organization for Economic Cooperation and Development averages. exploratory and descriptive qualitative research, through documentary analysis. The indicators address health, education and social development, considering life expectancy, mortality, prevalence of chronic diseases, literacy, educational performance and poverty rates. indicate significant differences between countries. Portugal presents better indicators in life expectancy, educational quality and poverty rates, whereas Brazil faces greater challenges in chronic diseases and equity in access to healthcare services. the importance of public policies adapted to local realities and the need for a strategic vision for healthcare systems aligned with the Sustainable Development Goals, in addition to the need for continuous investments and integration of digital health for efficient and equitable systems, stand out.

Sustainable Procurement in Multinational Corporations: A Conceptual Framework for Aligning Business and Environmental Goals

Sustainable procurement has become a critical focus for multinational corporations (MNCs) seeking to align business objectives with environmental responsibility. This paper proposes a conceptual framework for sustainable procurement that integrates environmental, social, and governance (ESG) principles with business strategies to achieve both economic and ecological goals. The framework emphasizes the importance of embedding sustainability into procurement processes, ensuring that purchasing decisions contribute to long-term environmental stewardship while meeting organizational objectives. The paper explores key components of sustainable procurement, including supplier selection, lifecycle analysis, and the integration of sustainability criteria into procurement contracts. By incorporating sustainability metrics into supplier evaluations, MNCs can drive supply chain transparency, encourage responsible sourcing, and promote ethical business practices. Additionally, the framework highlights the role of technology in enhancing procurement efficiency through data-driven decision-making, such as utilizing digital platforms and blockchain for traceability and accountability. A central element of the framework is stakeholder collaboration, which is essential for aligning procurement practices with broader corporate sustainability goals. Engaging suppliers, customers, and local communities in the process fosters innovation and drives shared value, enabling MNCs to balance profitability with environmental and social responsibility. The framework also addresses the challenges of implementing sustainable procurement in complex global supply chains, considering cultural, regulatory, and logistical factors that impact decision-making. Case studies from leading MNCs are analyzed to demonstrate the practical application of the conceptual framework, showcasing how organizations have successfully integrated sustainable procurement practices. Findings reveal that organizations adopting sustainable procurement strategies experience improved brand reputation, cost savings, and enhanced risk management while contributing to global sustainability targets. This conceptual framework serves as a strategic guide for MNCs aiming to harmonize business goals with environmental stewardship. By leveraging sustainability as a core component of procurement, companies can achieve competitive advantage while advancing global sustainability agendas.