By tracing the transformations of gender-based violence policies in France, this article highlights how they reflect neoliberal feminist dynamics. While the notion of ‘neoliberal feminism’ was developed to focus on the cultural and symbolic arena to analyse the changing representations of feminism, as well as the norms and subjectivities that were shaped by both a managerial and an egalitarian ethos, the role of the state in these processes was left aside. Therefore, the article aims at putting the state back into the analysis of neoliberal feminism by showing how state feminism has been driven in part by a neoliberal rationale when designing policies and has progressively excluded a structural perspective on the problem of gender-based violence.