In this work, a novel coupling algorithm of the ordinary state-based peridynamic (OSB-PD) model and non-ordinary state-based peridynamic (NOSB-PD) model is provided under the peridynamic framework. The salient advantages of both OSB-PD and NOSB-PD models can be simultaneously inherited in this coupling model and approach. The feasibility of coupling these two models is first analyzed by demonstrating the numerical equivalence of their constitutive formulations in isotropic elastic and elastoplastic problems, and the detailed numerical implementation strategy of coupling formulation is given as well. With the coupling model in this study, the main calculation procedure of numerical simulations is accomplished in OSB-PD, while the damage and failure analysis is conducted in NOSB-PD. Moreover, different failure criteria are introduced in this coupling model to describe the damage and failure of brittle and metallic materials. Several typical examples, including the mode I and mixed mode I/II fracture of brittle materials, and the ductile fracture and impact failure of metallic materials, are conducted to demonstrate the robustness and accuracy of the presented coupling model and approach.