Stakeholder Theory Approach Research Articles

La actitud de las empresas de economía solidaria frente a la divulgación de información sobre sostenibilidad desde el prisma de la teoría de los stakeholders o grupos de interés

Social economy enterprises constitute a subsector of the social economy. They are organizations that operate on the market, incorporating the concept of solidarity in their social mission. This essentially implies helping to improve the financial and social conditions of disadvantaged groups. The existence of social economy principles has led us to consider how they are assimilated into the concept of corporate social responsibility and what basic details should be included in the information that is given about the sustainability and solidarity of these enterprises. One of the requirements of social responsibility is the transmission of information about social and environmental impacts and objectives of the firm. The aim of this article is furthermore, to analyze the voluntary social reporting disclosures of the social enterprises in Balearic Islands, their strategic posture adopted about it and the reasons to disclose sustainability information under the stakeholder theory approach.

Stakeholder engagement and corporate social responsibility reporting: the ownership structure effect

AbstractSocial disclosure, according to Ullmann's conceptual framework (1985), could be explained by stakeholder power, strategic posture and economic performance, where the power of stakeholders is a function of the resources they control that are essential to the company.The aim of this work is to test the effect that shareholder power and dispersed ownership structure have on the decision to disclose corporate social responsibility (CSR) information in the Spanish context, controlling for the rest of the dimensions.Our results allow us to affirm that this paper tests a stakeholder theory approach to analyzing corporate social disclosures and is consistent with the framework proposed, although the power of shareholders is quite limited. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.

Addressing the Advertising of Controversial Products in China: An Empirical Approach

China is a country that has undertaken a great transformation since the late 1970’s, and among these changes, has seen a massive growth in the advertising industry with the influx of foreign advertisers, and the development of regional and global media, such as satellite television and the Internet. This has resulted in the Chinese people of all ages having a greater opportunity of exposure to different types of advertising, including the advertising of potentially controversial products, which could clash with traditional Chinese values. Using a stakeholder theory approach, this study analyzes the responses of 630 Chinese respondents to discover who is offended by controversial advertisements and determine ways potentially offensive advertising messages can be reduced, thereby assisting marketers in being more socially responsible in their advertising messages.

A Names-and-Faces Approach to Stakeholder Management

Just as the ideas of stakeholder theory, stakeholder management, or stakeholder capitalism approach acceptance as a mainstream core idea in management theory, the authors want to suggest a somewhat radical rethinking of it. They believe that in almost all of its incarnations, stakeholder theory merely recapitulates some rather standard business assumptions. As a result, they believe that two problems are perpetuated—the separation of ethics and value creation and the overemphasis of stakeholder roles rather than relationships between stakeholders as real people with names and faces. In this article, the authors propose that by adopting a view of stakeholders as real people with names and faces, they can reinvigorate stakeholder research and focus their efforts on the neglected challenge of understanding how collections of idiosyncratic individuals can work together to create value in entrepreneurial firms in ways that benefit all those who are affected.

MAKING SENSE OF RADICAL ORGANIZATIONAL CHANGE.

The article discusses radical change in corporations by examining the role of discourse between an organization and its external constituents and combining a stakeholder theory approach with an institutional theory perspective. The study examined case studies and historical accounts of the restructuring experience of the Canadian federal government during the 1990s to investigate its theories. The article states that the most important part of the analysis is to identify the role of legitimacy in understanding organizational responses to stakeholder pressures. The article concludes that the relative transparency of the change process facilitates examination of the interplay between the convergence of isomorphic forces wielded by various stakeholders.

A stakeholder theory approach to designing environmental marketing strategy

Discusses stakeholder theory (ST) in the context of developing environmental marketing strategy. ST has not been utilized extensively in the marketing literature. Discusses how environmental marketing strategy can be improved by following the four‐step stakeholder management process. This process involves: identifying the relevant stakeholder groups; determining the stake of each group; determining how effectively the “expectations” of each group are met; and developing corporate objectives and priorities that consider the stakeholder′s interests. Through understanding and attempting to socialize key stakeholders, environmental marketing strategy can be made more effective. Provides some examples of the stakeholder socialization process.