Water injection huff and puff is an economical and effective method to enhance the recovery of tight oil reservoir, in which the addition of suitable surfactants is critical, but its mechanism needs to be further studied. In this paper, the huff and puff process is divided into replenishment, imbibition and water flooding stages. This study compared and analyzed the effects of various surfactants on interfacial tension, wettability, flow resistance, and oil washing efficiency, using mineralized water as the control group. The relationships between different surfactants and imbibition recovery efficiency, water flooding recovery efficiency, and flooding pressure were investigated. The mechanisms by which surfactants influence the imbibition and flooding processes were also explored. The results show that, the effect of permeability on imbibition and water flooding recovery efficiency in natural cores can be ignored. During the imbibition stage, the maximum recovery efficiency with mineralized water is 18.33 %, while with surfactants it is 21.40 %. In the water flooding stage, the maximum recovery efficiency with mineralized water is 3.89 %. The addition of surfactants significantly increases the water flooding recovery efficiency to 19.82 %. Furthermore, surfactants can reduce the water flooding pressure by approximately 7.00 MPa and increase the total recovery rate by about 5.00 %. The primary mechanisms by which surfactants improve the water injection huff and puff effect include reducing interfacial tension, altering wettability, facilitating crude oil detachment from rock surfaces, and enhancing oil washing efficiency. Reduction of flow resistance, leading to a decrease in the pressure required for flooding. The research results provide a theoretical basis for the practical application of surfactants in water injection huff and puff in tight reservoirs.