The cooperativity between self–trapped electronic excitations is carried to extreme in the case of the neutral–to–ionic phase transition which is observed in some organic mixed–stack charge–transfer crystals. This electronic–structural phase transition manifests itself by a change of the degree of charge–transfer and a dimerization distorsion along the stacking axis in the ionic phase. Thermal charge–transfer excitations associated with the formation of structurally relaxed ionic strings along neutral chains are at the heart of mechanism of this uncommon phase transition. Symmetry and thermodynamics analysis of the neutral–to–ionic transition in the prototype compound, tetrathiafulvalene–p–chloranil, in particular the recent determination of the pressure–temperature phase diagram, make possible to present a consistent picture of this phase transition. Supported by a phenomenological approach, taking into account the quasi–one–dimensional nature of the system and the interplay between quantum and thermal effects, the experimental results show that the neutral–to–ionic transition results from the condensation and the ordering (crystallization) of charge–transfer excitations, following a phase diagram analogous to the solid–liquid–gas one.