Having your own style, your own image is important for each person. Personal image is a certain tool of a person that helps to build his relationship with the world around him. It is not only the external visual image, but also the way of thinking, acting, deeds, ability to communicate, speak correctly and be able to listen. Personal image is an image of a person. A person cannot but have an image. Gait style, behavior, is the result of learning, temperament and conditions, but how a person dresses is the result of his personal choice. Personal image is determined by a complex set of internal and external factors that make up the self-image, the desired and necessary image.The article is devoted to the formation of students' own image during the study of the discipline "Technology of household activities" by future teachers of labor education and technology. The publication considers the concept and significance of one's own image in the process of training future teachers of labor training and technology. Theoretical analysis of scientific sources on the problems of forming one's own image and features of this process during the study of the discipline "Technology of household activities" by future teachers of labor education and technology. The place and role of forming one's own image in the system of higher education and training of future teachers of labor education in particular are determined. It is noted that the teacher's appearance is an integral element of pedagogical technique, which, accordingly, is a structural component of pedagogical skills. Thus, a well-chosen wardrobe will not only help to make a pleasant impression on others, but also emphasize the professional and personal qualities of the teacher. In addition, it is relevant and appropriate to improve the existing system of pedagogical skills to create a mechanism for forming a stable holistic image of the teacher (pedagogical image), which will provide optimal conditions for teaching and educating students.