ST Strategies Research Articles

Farming Development Strategies of Purwaceng (Pimpinella pruatjan Molk.): Endemic Medicinal Plants in the Dieng Plateau, Central of Java, Indonesia

Purwaceng is a typical plant that grows in the Dieng Plateau and is efficacious for human health but is still cultivated on a limited basis. This study aims to determine the strategy for developing purwaceng farming in the Dieng Plateau. The study used a survey method. Key informants in this study were purwaceng farmers in Patak Banteng District, Sikunang District, and Batur District, Field Extension Officers from the Angestitani Agricultural Extension Center, Kejajar District, purwaceng processed product entrepreneurs, and the Head of the Batur District Farmer Group. Data collection through interviews and focus group discussions (FGD). Data analysis using the IFE matrix, EFE matrix and SWOT. The study produced 10 alternative strategies that can be applied to the development of purwaceng farming in the Dieng Plateau, namely SO strategies: marketing purwaceng through digital marketing, legal registration of purwaceng processed products, increasing the quantity and continuity of purwaceng crop yields, making purwaceng houses; ST strategies: branding the benefits of purwaceng; WO strategies: formation and strengthening of purwaceng farmer groups, the synergy between government agencies and purwaceng farmers, education of the Dieng Plateau community regarding purwaceng farming; WT strategies: consumer education regarding the benefits of purwaceng, and preparation of Standard Operating Procedures for purwaceng farming. Purwaceng farming in the Dieng Plateau can focus on SO (Strength-Opportunity) strategies by supporting aggressive strategy, namely utilizing existing strengths to take existing opportunities.

Strategic Model to Support Sustainability for Local Food Industry in West Sumatra, Indonesia

West Sumatra is a region in Indonesia with a high supply of local food sources at reasonable costs, such as cassava, purple sweet potatoes, white sweet potatoes, and taro. However, it turns out that local food sources have not been widely utilized. This study aims to formulate a sustainability strategy for the development of the local food industry. The research method used is a focus group discussion with the government and business actors in the local food industry in West Sumatera. The strategies created will consider the strengths, weaknesses, opportunities, and threats faced by the local food industry using a SWOT analysis. Results classified 8 items under strengths, 9 under weakness, 10 under opportunities, and 8 under threats. Based on this, a strategy will be formulated which is a combination of the part of SWOT area that consists of 2 SO strategies, 2 WO strategies, 2 WT strategies, and 2 ST strategies. Keywords: sustainability, SMEs, local food, SWOT

Analisis Penerapan Manajemen Strategi Budidaya Burung Kenari (Studi Kasus Pada Kenari Mcp Kota Mataram)

The purpose of this study was to determine and analyze how the implementation of canary cultivation strategy management at MCP Walnut Jl.Swakarya Raya Gg 2 No. 8 Pagesangan Mataram City. This research design is field research (Field Research). While the research approach is descriptive qualitative. Besides being researched with a qualitative descriptive approach, this research also uses the SWOT analysis method (Strenght, Weakness, Opportunity, Treath). SWOT analysis is used by researchers to analyze external factors, namely opportunities and threats, but also internal factors, namely strengths and weaknesses. Data collection was carried out using interview and documentation techniques. The data findings are described descriptively. The results of this study can be seen that this study has five strengths (Strenght), has three weaknesses (Weakness), has three opportunities (Opportunity), and has three threats (Threats). Based on the IFAS and EFAS Matrices, the strategies applied by MCP Kenari are SO, ST, WO, and WT strategies. Because this strategy signifies the state of canary cultivation that is strong and able to continue to grow by taking opportunities or opportunities that exist to achieve maximum turnover in increasing income.

Competitive Strategy Analysis and Formulation of Selected Strategy Alternatives Through the Blue Ocean Strategy Approach at PT XYZ

PT XYZ is a dairy manufacturing company in an industry that has high competition. Products from PT XYZ are not satisfactory even though the price is competitive, so they often do not reach sales and revenue targets. This research aims to find out the internal and external conditions of PT XYZ and formulate the right strategy to compete in the market. This study uses a qualitative method with a case study approach, collecting primary data through interviews, questionnaires, and observations, as well as secondary data from company literature and other sources. Sampling was carried out by the purposive sampling method and the validity of the data was checked using source triangulation. Data analysis was carried out using various matrices such as IFE, EFE, IE, SWOT, and QSPM, as well as blue ocean strategies for the implementation of the right strategy. The results of the study show that the IFE matrix score is 2.607 and the EFE matrix score is 3.435, so that the position of PT XYZ on the SWOT diagram in quadrant II. From the results of the SWOT matrix, the company has 11 alternative strategies, including 4 SO strategies, 2 ST strategies, 3 WO strategies, 2 WT strategies. An alternative strategy that is the main priority based on the eval_uation of the QSPM matrix is product innovation. The recommended strategy for PT XYZ to face competition is to innovate products. By developing new dairy products that have added value or new variants, PT XYZ can differentiate itself from competitors in the dairy market. These innovative products can attract the attention of consumers who are looking for variety or additional benefits from dairy products. Through this innovative product, PT XYZ can increase sales and expand the market.

Strategi Pengelolaan dan Pengembangan Objek Wisata Gunung Pa’baladoan pada Lembang Belau Kecamatan Masanda Kabupaten Tana Toraja

This research aims to analyze and formulate a management and development strategy for Mount Pa'baladoan tourism in Tana Toraja Regency using SWOT analysis. Qualitative research method with data collection through interviews, observation and documentation studies. The results of the SWOT analysis show that Mount Pa'baladoan has strengths in the form of natural beauty, cultural richness, accessibility and local wisdom. However, there are weaknesses such as management that is not optimal, limited human resource capacity, and promotion that is less effective. The opportunities that exist are tourism growth, government support, and ecotourism-oriented community lifestyles. Meanwhile, the threats are competition from other destinations, natural disasters, as well as the impact of globalization and cultural westernization. Based on the SWOT analysis, the Mount Pa'baladoan tourism development strategy includes SO, WO, ST and WT strategies. The implementation of these strategies is expected to increase the competitiveness and sustainability of Mount Pa'baladoan tourism development in Tana Toraja Regency

Analysis of Rice Fields Conversion to Improve Control Strategies: A SWOT Framework

Rice fields are the leading supplier of rice in Indonesia. The conversion of rice fields is a severe problem that needs to be addressed to support food security. This study aims to formulate a strategy to control the conversion of rice fields in Pematangsiantar City. We conducted a comprehensive SWOT analysis, identifying the strengths, weaknesses, opportunities, and threats to control rice field conversion. This analysis was based on focus group discussions and in-depth interviews with 24 key respondents. Based on the evaluation matrix of internal and external factors and the strategy matrix, the strategies to control rice field conversion are aggressive (SO strategy), adaptive (WO strategies), and competitive (ST strategies). The main strategies are regulatory consistency, incentive, and disincentive systems, preparation of LP2B Perda, consistency in issuing non-agricultural sector permits, and institutional capacity building of rice farmers. This research is the latest comprehensive study in formulating control strategies for rice field conversion in Pematangsiantar City. The contribution is a strategy that can be used as an action program to control the conversion of rice fields. Implementing the strategy requires technical and political will from all stakeholders, especially local government, legislators, and farmers.

ANALISIS SWOT DALAM MENENTUKAN STRATEGI PEMASARAN PRODUK UMRAH UNTUK PENINGKATAN KUANTITAS CALON JEMAAH UMRAH

Business competition is getting faster and faster, demanding various companies to prepare the right strategy in maintaining the existence of their company. The travel business is not spared from the fierce competition in the business world. This research was conducted at PT. Nur Haramain Mulia. Using qualitative research methods with interviews by experts and documentation. Data analysis technique with SWOT analysis is carried out by processing interview data using the IFAS (Internal Factors Analysis Strategy) matrix and EFAS (External Factors Analysis Strategy) to determine the weight, rating, and score on each SWOT factor, which is then analyzed using the SWOT matrix to know SO, WO, ST and WT strategies. To describe the strengths and weaknesses using IFAS while the opportunities and threats use EFAS. The results of this research are strategies at PT. Nur Haramain Mulia uses a mixed marketing strategy. In an effort to increase the quantity of Umrah pilgrims, PT Nur Haramain Mulia is seeking promotions on social media, holding price discounts, collaborating with partners and opening branches in several other cities.

Strategy for the development of dairy farming in kampung susu lawu in sarangan village, plaosan district, magetan regency

This study aims to determine the livestock profile and development strategy for dairy farming in Kampung Susu Lawu in Plaosan District, Magetan Regency. This research was conducted in May-June 2023. The method used to determine the location and take samples was purposive sampling with 60 dairy cattle farmers as respondents who are members of the Livestock Group of Kampung Susu Lawu in Plaosan District, Magetan Regency, East Java. The data analysis used is descriptive analysis and SWOT analysis (Strength, Weakness, Opportunity and Threats). The results of this study indicate that the dairy farming business incorporated in Kampung Susu Lawu is a small-scale community farm which is managed intensively. There are several business development strategies including SO, ST, WO and WT strategies. SO strategy by optimizing the productive age of human resources, ST strategy by strengthening the position of livestock groups and increasing efficiency in the use of production facilities, WO strategy by providing knowledge about marketing management, WT strategy by providing knowledge about pricing of dairy products. The quadrant position shown is quadrant II (0.11, -0.13) which indicates a business that has advanced but is facing challenges in trying or is in the ST quadrant. The strategy adopted is strategy diversification, meaning that it is necessary to form many tactical strategies or backup plans. The conclusion of this study is that the dairy farming business of Kampung Susu Lawu is managed intensively, oriented towards livestock business as a business, and has the potential to be developed based on SWOT analysis on quadrant 2 strategies, namely by making various strategies, maintaining strengths and minimizing these threats, such as strengthening the position of farmer-livestock groups by providing assistance, training and counseling, as well as increasing the efficiency of the use of production facilities.

SWOT analysis of a liquid-dominated active geothermal system for non-electrical uses of geothermal energy: A case study, Seferihisar-İzmir

There are numerous natural outflows, 3 thermal baths, 9 disused geothermal wells, and 3 private companies operating in the Seferihisar geothermal system, including a power plant generating electricity. The potential of these resources is suitable for non-electrical use of geothermal energy, such as greenhouse heating and thermal tourism. SWOT analysis method has been used to assess the pros and cons of the geothermal resource in Seferihisar, aiding the identification of suitable applications and investments for both present and future projects. The region is rich in terms of geothermal resources and has convenient access to both public and ware transport, which are described as strengths of the resource. However, poor management and an excess of licensed geothermal fields weaken the effective consumption of the system. A huge number of projects have led to opposition from environmentalist groups. The proven technology of geothermal energy has resulted in an increase in incentives and investment consolidations with governmental support. In the light of SWOT analysis, considering SO, ST, WO, and WT strategies, the untapped geothermal resources present in the Seferihisar geothermal system, combined with the natural attractions and cultural richness of the county, will contribute significantly to non-electrical/direct uses of the geothermal energy in the near future

Effectiveness of Shopee Live Streaming at Night on Purchasing Decisions (Case Study of CV Avero Indonesia)

The development of technology and the internet has changed the way consumers interact with brands. Live streaming, especially via Shopee, has become an effective strategy in the digital era. This research analyzes the application of live streaming at night as an effort to influence purchasing decisions for Avero products. The research method uses descriptive qualitative with a SWOT matrix. Avero live streaming is powerful in live interactions, product presentations, and reading live comments. Disadvantages include connection disruptions and competing evening activities. Opportunities include special evening promotions and free delivery vouchers. Threats involve monotonous content and the emergence of new competitors. SO, WO, ST, and WT strategies are recommended to optimize Avero's live-streaming marketing on Shopee. The conclusion emphasizes adapting to competitors' strategies for greater live-streaming effectiveness. This research is expected to guide Shopee Live users in formulating more efficient marketing strategies.

Analisis SWOT Universitas Melaka sebagai Strategi Pengembangan Universitas Nahdlatul Ulama Surakarta

Purpose: The purpose of this study is to analyze the SWOT of the University of Melaka Malaysia to formulate a development strategy for the University of Nahdlatul Ulama Surakarta. Research Methodology: This type of research includes qualitative field research and uses SWOT analysis as an analytical knife. Data collection techniques included interviews, documentaries,, and observation methods from February 12 to 15, 2023 at the University of Melaka Malaysia. Results: The findings of this study indicate that four alternatives can be developed for Universitas Nahdlatul Ulama Surakarta: SO, WO, ST, and WT strategies. The SO strategy includes institutions, curricula, and student development. The two WO strategies covered employment, infrastructure, and student affairs. The three ST strategies are curriculum, institutions, management, and infrastructure. The four WT strategies covered infrastructure, foreign relations, employment, and student affairs. Limitation: This study focuses on two tertiary institutions, namely the University of Melaka and the University of Nahdlatul Ulama Surakarta. Contribution: First, it can be used as evaluation material for the University of Melaka. Second, it can be an opportunity for Nahdlatul Ulama University to collaborate with the University of Melaka as a higher education development strategy. Novelty: Based on the literature review that the authors explain in this article, it shows that the renewal of this research is to use the results of the SWOT analysis at Melaka University to formulate a development strategy for Nahdlatul Ulama University, Surakarta.

STRATEGI PENGEMBANGAN DAYA TARIK WISATA PANTAI SERANG, BLITAR SEBAGAI LOKASI AKTIVITAS FAMILY LEISURE AND RECREATION

The survey aims to knowing the appropriate strategy in developing the tourist attraction of Serang Beach as a location for family leisure and recreation in Blitar Regency.Dalam this researchusing mix methods, namely descriptive qualitative and quantitative. Data was collected by means of observation, interviews, and documentation. The next step is to analyze the internal environment of Serang Beach tourist attraction, which is analyzed based on tourism potential 4A, while the external environment is based on PEST. Then analyze the internal environment and external environment using IFAS and EFAS matrices. The internal environment gets a total score of 3.13 which is greater than the total score of external factors, which is 0.03. So based on these results, the tourist attraction of Serang Beach as a location for family leisure and recreation activities is included in quadrant I, which means the appropriate strategy is grow and build. Next, formulate a development strategy using the SWOT matrix to produce SO, WO, ST, and SO strategies. and WT. based on the results of the IFAS and EFAS weighting scores, in the internal environment the highest total score is on strengths, while external factors are on opportunities, so the strategy that can be applied in the short term is SO.

Analisis Matrik SWOT Dalam Pengembangan UMKM Food And Beverage Di Kelurahan Klampis Ngasem

The author conducted this research on MSMEs (Small, Micro and Medium Enterprises) in the Klampis Ngasem Village. The purpose of this research is to find out the opportunities, threats, strengths and weaknesses of several active MSMEs, especially in RW 09. The research method used in this study is a quantitative research method, which is carried out based on surveys resulting from interviews with MSME actors. . This study uses data analysis techniques, namely SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The tools used to compile the determining factors in the sustainability of MSMEs by using the SWOT matrix. With this matrix, it can describe the opportunities and threats as well as the strengths and weaknesses faced by MSME actors. Based on the analysis techniques above, the authors can obtain results with the ST, WT, SO, and WO strategies.

Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Pada Café & Restoran Kokok Petok Di Cimalaya Wetan

This study aims to examine the marketing strategy to increase sales at the Kokok Petok Cafe Restaurant and find out the strengths, weaknesses, opportunities, and threats at the Kokok Peto Cafe Restaurant as well as formulate an alternative competitive marketing strategy that is superior using the SWOT analysis method. This study uses descriptive research methods. The data collection technique of this research used observation, interview, documentation, and literature study methods. The data analysis technique used the SWOT analysis method with the SWOT matrix model. The results showed that marketing strategies to increase sales in terms of product, price, distribution, and promotion affected the performance of Kokok Petok Cafe Restaurant. SO, ST, WO, and WT strategies also affect the performance of Kokok Petok Cafe Restaurant. Based on calculations using SWOT analysis, it can be concluded that the position of Kokok Petok Cafe Restaurant is in quadrant II which shows Kokok Petok which is in a steady situation but faces some serious challenges. So the company will have difficulty if it only relies on the previous strategy. Therefore, the company is advised to start increasing the variety of its tactical strategy. With this research, it is expected to make a marketing strategy that is carried out to increase sales at the Kokok Petok Cafe Restaurant.

Examining the Effects of COVID-19 Pandemic on ST Segment-elevation Myocardial Infarction Treatment Strategies with the Impact of Event Scale

Examining the Effects of COVID-19 Pandemic on ST Segment-elevation Myocardial Infarction Treatment Strategies with the Impact of Event Scale

Proposed Solution of Operational Strategy to Improve Coal Production: A Case Study of Sambarata Mine Operation

PT. Berau Coal is one of the largest coal companies in Indonesia and Sambarata Mine Operation (SMO) is one of the concession areas of PT. Berau Coal. In 2022, the government approved Annual Work Plan and Budget (RKAB) for company’s coal production of 33,000,000 tons However, based on production parameters, Berau Coal is only able to accommodate as much as 26,000,000 tons. The purpose of this study is to identify and analyze operational strategies that could impact coal production in the Sambarata Mine Operation with the current production parameter plan, that suitable for current and future conditions, and determine the implementation plan and strategy performance indicator of the strategy. According to external research analysis, coal prices will remain high in 2022, the global economic recovery will lead to an increase in coal demand, and external parties will have a significant impact on the coal industry. The internal resources of the Sambarata Mine Operation show that there are huge additional coal reserves to improve coal production with support from engineers and contractors. The findings are, the SO and WO strategies are consistent with the economic situation, which predicts that the global economy's recovery will result in high prices and increased demand. The ST and WT strategies are consistent with the global coal industry condition, in which external parties will have a significant impact on the coal industry, requiring PT. Berau Coal must plan for the worst-case scenario. The strategy will be implemented by prioritizing the strategy with the greatest impact on increasing coal production while also being the easiest to implement. In general, the indicator of the strategy's performance will be measured by the actual production in the Sambarata Mine Operation and refer to the actual global economic condition in 2022 and the coal industry demand, especially in the Chinese market.

Developing Micro Waqf Bank in Indonesia

This study uses SWOT analysis which produces a SWOT matrix and several alternative strategic options (SO, ST, WO, and WT strategies). This study also uses the Delphi technique to select priority strategies for the development of Micro Waqf Banks (BWM) in Indonesia. Sources of data obtained from observations, interviews, and literature reviews. Interviews were conducted with practitioners, experts, regulators and academics. There are 6 alternative strategies for the development of BWM in Indonesia. The priority strategy of the 6 strategies is socialization and education about BWM to all groups.

Strategi Pemasaran Pupuk Kascing Pada Peternak Cacing Tanah

This study aims to analyze the marketing strategy of vermicompost for earthworm breeders in Kebonsari sub-district, Madiun district. This research is qualitative with the Grounded Research method. The population in this study were earthworm breeders in the Kebonsari sub-district, Madiun district, amounting to 5 people. Sampling was done through interview techniques. The analysis used is a SWOT matrix analysis, IE matrix, and the QSPM matrix. The results of the IFAS analysis is that it is classified as strong and able to take advantage of its business strengths and overcome its weaknesses. EFAS analysis indicates that the marketing of vermicompost is below average in its efforts to carry out strategies that take advantage of external opportunities and avoid threats. The results of the IE matrix show that vermicompost is in cell 5 (Growth Strategy/Stability Strategy) with concentration through horizontal integration. The results of the SWOT analysis obtained 5 alternative SO strategies, 6 WO strategies, 2 ST strategies and 4 WT strategies. The results of the QSPM matrix analysis show that earthworm breeders should use a market penetration strategy to market their vermicompost.

Determination of Optimal Urban Waste Management Strategy Using SWOT Analysis: A Case Study

Background: Nowadays, the context of social life requires accurate planning and promotion of organizational performance using appropriate methods. There are different models to measure various factors affecting organizational performance. The aim of this study was to determine optimal urban waste management strategies in Meshgin Shahr, Iran. Methods: The present descriptive-analytical survey research utilized the SWOT analysis to identify and formulate optimal urban waste management strategies. After determination of strengths (S), weaknesses (W), opportunities (O) and threats (T) by the SWOT analysis, the TOWS matrix was used to extract all possible SO, WO, ST and WT strategies, which were then prioritized by QSPM approach based on their attractiveness scores (AS). Results: Fifteen items were identified in each internal strengths and weaknesses as well as external opportunities and threats factors. Based on the results, the municipal waste management has been relatively strong towards internal factors. However, it has not been able to seize opportunities and deal with threats. The first and second priorities were WT1 and WO1 strategies, respectively. In WT1, AS was equal to12.15 and a plan was developed to establish a sanitary landfill management system at the landfill. In WO1, AS was equal to10.86 and a plan was defined to establish a plant fertilizer of high volume of perishable materials to reduce the waste volume. Conclusion: Our results highlighted the need for using defined strategies to reduce internal weaknesses and external threats to take advantage of opportunities. Therefore, the results revealed that the SWOT matrix as well as the QSPM approach can be utilized simultaneously as an integrated method for formulating, evaluating and prioritizing strategies.

Strategi Pengembangan Desa Wisata Kreatif Berbasis Masyarakat Kearifan Lokal Hendrosari Gresik

ABSTRACT
 
 The development of the tourism sector is one of the efforts to improve the community's economy both at the local and global levels. Tourism in Indonesia is a rapidly growing industry. Problem formulation (1) How is the development of the Creative and Innovative Tourism Village model in Hendrosari Gresik Village? (2) How is the Creative and Innovative Tourism Village Strategy Based on Community Participation and Local Wisdom to Improve the Welfare of the Hendrosari Gresik Village Community?. Research Objectives (1) This research can produce a strategy model that will be compiled in the form of a Policy Paper on the Development of Creative and Innovative Tourism Village Models and Strategies in Hendrosari Gresik Village (2) Research can add to the "body of knowledge" for the community, especially those who participate in order to improve welfare and academics and government. Research findings where MSMEs in tourist areas are less feasible. The recommendations for tourist villages are (1) Providing a suitable place for MSME traders in tourist areas (2) providing training, mentoring MSMEs by taking care of PIRT and BPOM. The study used a qualitative descriptive method. Hendrosari tourism village development strategy uses SWOT analysis and SO, ST, WO and WT strategies. the study has been called batik dollop, umkm legen, umkm dilan (index of simi), herbal and Fried chickenThe conclusion of the research from Creative and Innovative Tourism is an industry that emphasizes human creativity by developing and processing raw materials in line with the development of technology, information, and lifestyle. Lifestyles that occur in society from time to time continue to change in line with the development of trends promoted through social media such as Youtube in the form of content to promote tourism.
 
 Keywords: Creative Tourism Village, Local Wisdom