Currently, the quality of education is one of the most important criteria for the successful functioning and implementation of educational and professional programs in particular and higher education institutions in general. A prerequisite for improving the quality of educational services in higher education institutions is the involvement of students as a separate group of stakeholders in this process. The purpose of the study is to analyze the participation of higher education students majoring in 017 Physical Culture and Sports in the process of internal quality assurance in the EPP «Sports Coach». Methods. After analyzing the literature, systematizing and summarizing them, we identified the most common forms of student involvement in improving the quality of higher education; sociological methods, namely a questionnaire survey, were used to conduct a statement pedagogical experiment, using the results of the questionnaire «Educational Program through the Eyes of Applicants» for 2022, 2023; mathematical and statistical research methods were used to process data and determine the percentage of survey results. Results. The study found that the involvement of higher education students majoring in 017 Physical Culture and Sports in the process of internal quality assurance of education takes place through a questionnaire survey; cooperation with student self-government bodies; participation in meetings of the Department of Sports and Sports Games, the Academic Council of the Faculty of Physical Culture; through the functioning of Google Forms, which are presented on the website of the department for making proposals for projects of educational and professional programs; through informal communication with the head of the department, the dean of the faculty, and the rector of the university; inclusion of students in the group of developers of educational and professional programs. The effectiveness of the implemented ways of student participation in the system of internal quality assurance of education is evidenced by the results of questionnaires «Educational Program in the Eyes of Applicants». After analyzing the data of 2022 and 2023, we concluded that the dynamics of evaluation of educational and professional programs «Sports Coach» has improved slightly over the year, in particular, higher education applicants are 0.5 % more satisfied with the list of educational components of the curriculum; by 2 % ‒ with the amount of time allocated for practical training; the overall assessment of the quality of the content of educational programs and the level of teaching of educational components has improved by 1.8%; the assessment of the quality of teaching and methodological support of disciplines has also improved by 2.9 %.